title

Advertising Specialty Institute

ASI

1
Followers
5
Plays
Advertising Specialty Institute
Advertising Specialty Institute

Advertising Specialty Institute

ASI

1
Followers
5
Plays
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About Us

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Latest Episodes

Promo Predictions For 2020

Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.

23 MIN6 d ago
Comments
Promo Predictions For 2020

How Promo Suppliers Should Be Using Social Media

Vinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a promo supplier this is one podcast you don’t wanna miss!

8 MIN1 w ago
Comments
How Promo Suppliers Should Be Using Social Media

How to Build A Social Media Strategy Plan

ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!

19 MIN3 w ago
Comments
How to Build A Social Media Strategy Plan

Flamin’ Hot Cheetos Inventor Shares Success Story

Richard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.

19 MIN3 w ago
Comments
Flamin’ Hot Cheetos Inventor Shares Success Story

Power 50 Insights: Chris Lee, Brand Addition

Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.

12 MINNOV 8
Comments
Power 50 Insights: Chris Lee, Brand Addition

Power 50 Insights: Tracey Barton, Safeguard/Deluxe

Tracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of promotional products at Top 40 distributor Safeguard/Deluxe (asi/316203/178720) offers insights on everything from leadership and Safeguard’s success, to challenges and opportunities for the promo industry.

15 MINNOV 6
Comments
Power 50 Insights: Tracey Barton, Safeguard/Deluxe

Power 50 Insights: Mark Freed, Genumark

Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.

13 MINNOV 5
Comments
Power 50 Insights: Mark Freed, Genumark

Top Social Media Trends For 2020

ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promotional products professionals, and which has the least? Listen now to find out!

30 MINOCT 31
Comments
Top Social Media Trends For 2020

Episode 20: Logan Altman

The director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.

10 MINOCT 30
Comments
Episode 20: Logan Altman

How To Use Facebook Groups to Generate Sales Leads

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Seth Needham, Sales Executive at KEY Apparel, to talk about his use of Facebook groups, the success he’s had on the platform, and why promotional product suppliers should be using Facebook groups for their business.

14 MINOCT 23
Comments
How To Use Facebook Groups to Generate Sales Leads

Latest Episodes

Promo Predictions For 2020

Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.

23 MIN6 d ago
Comments
Promo Predictions For 2020

How Promo Suppliers Should Be Using Social Media

Vinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a promo supplier this is one podcast you don’t wanna miss!

8 MIN1 w ago
Comments
How Promo Suppliers Should Be Using Social Media

How to Build A Social Media Strategy Plan

ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!

19 MIN3 w ago
Comments
How to Build A Social Media Strategy Plan

Flamin’ Hot Cheetos Inventor Shares Success Story

Richard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.

19 MIN3 w ago
Comments
Flamin’ Hot Cheetos Inventor Shares Success Story

Power 50 Insights: Chris Lee, Brand Addition

Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.

12 MINNOV 8
Comments
Power 50 Insights: Chris Lee, Brand Addition

Power 50 Insights: Tracey Barton, Safeguard/Deluxe

Tracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of promotional products at Top 40 distributor Safeguard/Deluxe (asi/316203/178720) offers insights on everything from leadership and Safeguard’s success, to challenges and opportunities for the promo industry.

15 MINNOV 6
Comments
Power 50 Insights: Tracey Barton, Safeguard/Deluxe

Power 50 Insights: Mark Freed, Genumark

Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.

13 MINNOV 5
Comments
Power 50 Insights: Mark Freed, Genumark

Top Social Media Trends For 2020

ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promotional products professionals, and which has the least? Listen now to find out!

30 MINOCT 31
Comments
Top Social Media Trends For 2020

Episode 20: Logan Altman

The director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.

10 MINOCT 30
Comments
Episode 20: Logan Altman

How To Use Facebook Groups to Generate Sales Leads

ASI's Vinnie Driscoll and Patrick Kennedy are joined by Seth Needham, Sales Executive at KEY Apparel, to talk about his use of Facebook groups, the success he’s had on the platform, and why promotional product suppliers should be using Facebook groups for their business.

14 MINOCT 23
Comments
How To Use Facebook Groups to Generate Sales Leads
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