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Disruptive FM

Geoffrey Colon

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Disruptive FM
Disruptive FM

Disruptive FM

Geoffrey Colon

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Followers
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Plays
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About Us

"The Culture of Business..."The podcast at the intersection of marketing, tech, media and popular culture.Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.Sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher.#DisruptiveFM #dfm

Latest Episodes

Dfm 53: F-U NYC | Out Of Gas | What I Like About You ft. Steve Bartlett

Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. On the latest episode... Why are so many people leaving New York City? Has LaCroix now run out of gas after ruling the carbonated beverage category? What will the world of Instagram and Facebook look like without, likes? All that plus music from Kerri Chandler & Jerome Sydenham and Changing Fazes. On the podcast at the intersection of marketing, tech, media and popular culture. #DisruptiveFM #dfm

19 MIN8 hours ago
Comments
Dfm 53: F-U NYC | Out Of Gas | What I Like About You ft. Steve Bartlett

Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

On episode 52 of the podcast dissecting the "culture of business" we talk about the VMAs. Is the formula just over and is time for a major rebrand? Brand Motion Pictures. Brands are not buying the myth that audiences only like short content. And we sit down and speak with trend hunter Meabh Quoirin of Foresight Factory to talk the business of trends research. Plus new music from HouseKeepKing and Arduini & Pagany ft. Chanelle. On the business management podcast at the intersection of marketing, tech, media and popular culture. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. #DisruptiveFM #dfm

18 MIN1 weeks ago
Comments
Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

Dfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark Ritson

On Episode 51 of Dfm, we speak with marketing contrarian Mark Ritson in a must-listen interview. Plus cassettes are hot again and Tumblr goes from $1B boom to a $3M bust in 6 short years. Featuring new music from Moodena and Calibre. #DisruptiveFM #dfm

17 MIN3 weeks ago
Comments
Dfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark Ritson

Dfm 50: Yellow Card | Mic Check | Whopper Innovation with guest Fernando Machado

What do 98% of podcasts never do? Reach a 50th episode. We're proud to reach episode 50 of the podcast at the intersection of marketing, tech, media and popular culture. Trending topics for this episode: 1. Yellow card. Is sports fandom as we know it very different from how the behavior worked the past 100 years? Interesting stats on how people follow sports teams. 2. Mic check. Mic.com was a precursor and warning to all publishers relying on third party data and algorithms for business growth. Why businesses should never rely on solely on Google, Facebook, Tik Tok, Snap, etc. for their meal ticket. 3. Whopper innovation with Burger King CMO Fernando Machado. Is the most innovative space in marketing being served up by fast food restaurants. We go deep. Plus music from Antton and Piadini Funk. Follow us on Instagram AND Twitter @DisruptiveFM Sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. #DisruptiveFM #dfm

20 MINAUG 14
Comments
Dfm 50: Yellow Card | Mic Check | Whopper Innovation with guest Fernando Machado

Dfm 49: Prime Subordinate | Tick-Tock, Tick-Tock | Stranger Shopping ft. Meredith Blake

On episode 49 of the podcast at the intersection of business and culture we speak to Meredith Blake, TV reporter for The LA Times on how Stranger Things is paying homage to an era that looks in 2019 very, um, strange. Amazon Prime Day is huge but even huger for its competitors. And TikTok is going to be cloned by Facebook. Is every big idea Facebook implements based off Research and Development from competitors? Plus music from Satin Jackets and Barbara Tucker vs Opolopo. Follow us on Twitter or Instagram @DisruptiveFM #DisruptiveFM #dfm

19 MINJUL 25
Comments
Dfm 49: Prime Subordinate | Tick-Tock, Tick-Tock | Stranger Shopping ft. Meredith Blake

Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

On episode 48 we ask if airlines are all the same and if brand differentiation could help in a world where price seems to have transformed the industry into a bottom dweller. We sit down with Mitch Duckler of FullSurge in Chicago to gain insight. The United States Women's Soccer Team is fighting for equal pay which is going to go way beyond the World Cup. Are we in an era of Equal Rights Amendment 2.0? And innovation. Can we find it faster if we stop trying to be so perfect? Plus music from Bonobo and LowSteppa vs Hatiras & Slarta John. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. #DisruptiveFM #dfm #msftads

16 MINJUL 16
Comments
Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

Dfm 47: All Access | Subvertising | Digital Out-of-Home ft. Sean McCaffrey

Our Post-Cannes Lions Episode! ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the area of accessibility. SUBVERTISING From QSR stunts to "culture jamming" campaigns, Cannes celebrated (and awarded) the most subversive minds in advertising this year. DIGITAL OUT-OF-HOME We talk to Sean McCaffrey, CEO of Gas Station TV, one of the most fascinating digital media businesses we've seen. Those monitors on the gas pumps are no longer just attention spam, but a targeted, data-rich digital network with carefully crafted programming for consumers on the go. Plus Geoff runs down his Top 5 books for summer reading. Featuring music from Cassius and Jody Temple. #disruptivefm #dfm

17 MINJUN 29
Comments
Dfm 47: All Access | Subvertising | Digital Out-of-Home ft. Sean McCaffrey

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 3

This special episode is presented by Microsoft Advertising. Intelligent connections. Connect meaningfully with the people who matter to you. Learn more at MicrosoftAdvertising.AI In our third and special final episode at Cannes Lions we talk agency of the future. Is it finally here? Gurus, ninjas and senseis. Are ridiculous job titles in the marketing industry making it hard to find good talent? And Dynamic Data. We speak with Julie Sanford, General Manager of Global Industry Marketing at Microsoft on the trends in tech and retail. Thanks for listening and enjoy a glass of rose with your listen. #DisruptiveFM #dfm #MSFTAds

17 MINJUN 21
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 3

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 2

This special episode from Cannes Lions is presented by Microsoft Advertising. Microsoft Advertising. Intelligent connections. Learn more at MicrosoftAdvertising.AI. On our second special episode from Cannes Lions live from the French Riviera we ask if Cannes is still lacking in diversity even though the panels have become more well rounded. And the advertising tax. While the discussions at Cannes are more around wealthy inequality and inequity the advertising model is still biased toward taxing those who cannot afford to escape or block it. Is this a catch 22? While many might think quick service restaurants do simple offer-based marketing and advertising. But the vertical is taking the most chances with customer service and customer experience informed by data. We speak with Work In Progress' Matthew Talbot about what to watch in this competitive space and how other verticals can learn from it. #DisruptiveFM #dfm #MSFTAds

16 MINJUN 20
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 2

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 1

Presented by Microsoft Advertising. Intelligent connections. On this special episode recorded live in Cannes, France for the 66th International Festival of Creativity we look at the new creativity. What used to be television spots is now a hybrid of creativity. The Sound of Storytelling. Audio is the big winner at this year's Cannes with announcements galore. And we speak with Patrick Givens of Vayner Media and their plan to own voice and remix the agency holding company model. Plus all the atmosphere that Cannes is known for and more! #DisruptiveFM #dfm

18 MINJUN 19
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 1

Latest Episodes

Dfm 53: F-U NYC | Out Of Gas | What I Like About You ft. Steve Bartlett

Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. On the latest episode... Why are so many people leaving New York City? Has LaCroix now run out of gas after ruling the carbonated beverage category? What will the world of Instagram and Facebook look like without, likes? All that plus music from Kerri Chandler & Jerome Sydenham and Changing Fazes. On the podcast at the intersection of marketing, tech, media and popular culture. #DisruptiveFM #dfm

19 MIN8 hours ago
Comments
Dfm 53: F-U NYC | Out Of Gas | What I Like About You ft. Steve Bartlett

Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

On episode 52 of the podcast dissecting the "culture of business" we talk about the VMAs. Is the formula just over and is time for a major rebrand? Brand Motion Pictures. Brands are not buying the myth that audiences only like short content. And we sit down and speak with trend hunter Meabh Quoirin of Foresight Factory to talk the business of trends research. Plus new music from HouseKeepKing and Arduini & Pagany ft. Chanelle. On the business management podcast at the intersection of marketing, tech, media and popular culture. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. #DisruptiveFM #dfm

18 MIN1 weeks ago
Comments
Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

Dfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark Ritson

On Episode 51 of Dfm, we speak with marketing contrarian Mark Ritson in a must-listen interview. Plus cassettes are hot again and Tumblr goes from $1B boom to a $3M bust in 6 short years. Featuring new music from Moodena and Calibre. #DisruptiveFM #dfm

17 MIN3 weeks ago
Comments
Dfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark Ritson

Dfm 50: Yellow Card | Mic Check | Whopper Innovation with guest Fernando Machado

What do 98% of podcasts never do? Reach a 50th episode. We're proud to reach episode 50 of the podcast at the intersection of marketing, tech, media and popular culture. Trending topics for this episode: 1. Yellow card. Is sports fandom as we know it very different from how the behavior worked the past 100 years? Interesting stats on how people follow sports teams. 2. Mic check. Mic.com was a precursor and warning to all publishers relying on third party data and algorithms for business growth. Why businesses should never rely on solely on Google, Facebook, Tik Tok, Snap, etc. for their meal ticket. 3. Whopper innovation with Burger King CMO Fernando Machado. Is the most innovative space in marketing being served up by fast food restaurants. We go deep. Plus music from Antton and Piadini Funk. Follow us on Instagram AND Twitter @DisruptiveFM Sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. #DisruptiveFM #dfm

20 MINAUG 14
Comments
Dfm 50: Yellow Card | Mic Check | Whopper Innovation with guest Fernando Machado

Dfm 49: Prime Subordinate | Tick-Tock, Tick-Tock | Stranger Shopping ft. Meredith Blake

On episode 49 of the podcast at the intersection of business and culture we speak to Meredith Blake, TV reporter for The LA Times on how Stranger Things is paying homage to an era that looks in 2019 very, um, strange. Amazon Prime Day is huge but even huger for its competitors. And TikTok is going to be cloned by Facebook. Is every big idea Facebook implements based off Research and Development from competitors? Plus music from Satin Jackets and Barbara Tucker vs Opolopo. Follow us on Twitter or Instagram @DisruptiveFM #DisruptiveFM #dfm

19 MINJUL 25
Comments
Dfm 49: Prime Subordinate | Tick-Tock, Tick-Tock | Stranger Shopping ft. Meredith Blake

Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

On episode 48 we ask if airlines are all the same and if brand differentiation could help in a world where price seems to have transformed the industry into a bottom dweller. We sit down with Mitch Duckler of FullSurge in Chicago to gain insight. The United States Women's Soccer Team is fighting for equal pay which is going to go way beyond the World Cup. Are we in an era of Equal Rights Amendment 2.0? And innovation. Can we find it faster if we stop trying to be so perfect? Plus music from Bonobo and LowSteppa vs Hatiras & Slarta John. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. #DisruptiveFM #dfm #msftads

16 MINJUL 16
Comments
Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

Dfm 47: All Access | Subvertising | Digital Out-of-Home ft. Sean McCaffrey

Our Post-Cannes Lions Episode! ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the area of accessibility. SUBVERTISING From QSR stunts to "culture jamming" campaigns, Cannes celebrated (and awarded) the most subversive minds in advertising this year. DIGITAL OUT-OF-HOME We talk to Sean McCaffrey, CEO of Gas Station TV, one of the most fascinating digital media businesses we've seen. Those monitors on the gas pumps are no longer just attention spam, but a targeted, data-rich digital network with carefully crafted programming for consumers on the go. Plus Geoff runs down his Top 5 books for summer reading. Featuring music from Cassius and Jody Temple. #disruptivefm #dfm

17 MINJUN 29
Comments
Dfm 47: All Access | Subvertising | Digital Out-of-Home ft. Sean McCaffrey

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 3

This special episode is presented by Microsoft Advertising. Intelligent connections. Connect meaningfully with the people who matter to you. Learn more at MicrosoftAdvertising.AI In our third and special final episode at Cannes Lions we talk agency of the future. Is it finally here? Gurus, ninjas and senseis. Are ridiculous job titles in the marketing industry making it hard to find good talent? And Dynamic Data. We speak with Julie Sanford, General Manager of Global Industry Marketing at Microsoft on the trends in tech and retail. Thanks for listening and enjoy a glass of rose with your listen. #DisruptiveFM #dfm #MSFTAds

17 MINJUN 21
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 3

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 2

This special episode from Cannes Lions is presented by Microsoft Advertising. Microsoft Advertising. Intelligent connections. Learn more at MicrosoftAdvertising.AI. On our second special episode from Cannes Lions live from the French Riviera we ask if Cannes is still lacking in diversity even though the panels have become more well rounded. And the advertising tax. While the discussions at Cannes are more around wealthy inequality and inequity the advertising model is still biased toward taxing those who cannot afford to escape or block it. Is this a catch 22? While many might think quick service restaurants do simple offer-based marketing and advertising. But the vertical is taking the most chances with customer service and customer experience informed by data. We speak with Work In Progress' Matthew Talbot about what to watch in this competitive space and how other verticals can learn from it. #DisruptiveFM #dfm #MSFTAds

16 MINJUN 20
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 2

Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 1

Presented by Microsoft Advertising. Intelligent connections. On this special episode recorded live in Cannes, France for the 66th International Festival of Creativity we look at the new creativity. What used to be television spots is now a hybrid of creativity. The Sound of Storytelling. Audio is the big winner at this year's Cannes with announcements galore. And we speak with Patrick Givens of Vayner Media and their plan to own voice and remix the agency holding company model. Plus all the atmosphere that Cannes is known for and more! #DisruptiveFM #dfm

18 MINJUN 19
Comments
Dfm SPECIAL EPISODE: Cannes Lions 2019 Part 1

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