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Advertising Influencers: Conversations with Marketing Thought Leaders

Instapage: The Most Powerful Landing Page Platform | Ander Frischer

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Advertising Influencers: Conversations with Marketing Thought Leaders
Advertising Influencers: Conversations with Marketing Thought Leaders

Advertising Influencers: Conversations with Marketing Thought Leaders

Instapage: The Most Powerful Landing Page Platform | Ander Frischer

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Followers
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About Us

Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.

Latest Episodes

Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.

27 MIN2018 FEB 14
Comments
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyze...

19 MIN2018 JAN 17
Comments
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer

31 MIN2017 DEC 9
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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the board of directors of nonprofit K-12 Team, and led the rebranding of Elastic as CMO. Prior to Box, Grant spent 4 years at Google leading the Google Apps EDU, Gmail and Book Search marketing teams. The topics discussed in this episode include the importance of face to face opportunities, why the human touch is essential across you marketing channels, and knowing how to communicate the omni-channel nature of your marketing channels to business stakeholders.

29 MIN2017 NOV 22
Comments
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Dale Sperling, CMO of Stash on The Role of Education with Acquisition

Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015. The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.

24 MIN2017 NOV 15
Comments
Dale Sperling, CMO of Stash on The Role of Education with Acquisition

Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising

Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.

29 MIN2017 OCT 26
Comments
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising

Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing

Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. The topics discussed in this episode include the why marketing mobiles apps is so challenging, why in-app video ads work and are not necessarily intrusive, and the future of mobile micro-services within other mobile applications.

34 MIN2017 OCT 12
Comments
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing

Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing

Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her career. She has even had the privilege of presenting to President Obama. The topics discussed in this episode include the impact of culture and geography on marketing, using gamification for acquisition and retention, and the intersection of intuition with data on marketing decisions.

36 MIN2017 OCT 5
Comments
Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing

Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising

Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. Lou has more than 20 years in digital media technology and advertising. He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft. The topics discussed in this episode include why advertising needs a solution for fraud, how blockchain technology can mitigate advertising fraud, and why transparency is key between advertisers and publishers.

28 MIN2017 SEP 28
Comments
Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising

Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities

Josh Fechter is an award-winning growth hacking expert, marketing thought leader, social media influencer, and master of building communities. Central to his most impressive accomplishments is Badass Marketers and Founders, also known as BAMF, a highly curated Facebook community of over 15,000 growth professionals founded by Josh. BAMF includes BAMF Media, a full stack growth marketing and marketing agency. It also includes BASH, a program to empower B2B marketing executives to become social media influencers. Josh’s credentials extend far beyond his expertise on Facebook and LinkedIn, where he has amassed over 25 million profile views. He was also named a top Quora contributor of 2017, launched the #1 Book ever on Product Hunt, and has published his writing in over sixteen publications. Any time you read a brief bio of Josh, you learn something new. It’s impossible to contain his successes into a few short paragraphs. The topics discussed in this episode include how companies of ...

33 MIN2017 SEP 21
Comments
Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities

Latest Episodes

Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.

27 MIN2018 FEB 14
Comments
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyze...

19 MIN2018 JAN 17
Comments
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer

31 MIN2017 DEC 9
Comments
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the board of directors of nonprofit K-12 Team, and led the rebranding of Elastic as CMO. Prior to Box, Grant spent 4 years at Google leading the Google Apps EDU, Gmail and Book Search marketing teams. The topics discussed in this episode include the importance of face to face opportunities, why the human touch is essential across you marketing channels, and knowing how to communicate the omni-channel nature of your marketing channels to business stakeholders.

29 MIN2017 NOV 22
Comments
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Dale Sperling, CMO of Stash on The Role of Education with Acquisition

Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015. The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.

24 MIN2017 NOV 15
Comments
Dale Sperling, CMO of Stash on The Role of Education with Acquisition

Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising

Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.

29 MIN2017 OCT 26
Comments
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising

Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing

Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. The topics discussed in this episode include the why marketing mobiles apps is so challenging, why in-app video ads work and are not necessarily intrusive, and the future of mobile micro-services within other mobile applications.

34 MIN2017 OCT 12
Comments
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing

Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing

Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her career. She has even had the privilege of presenting to President Obama. The topics discussed in this episode include the impact of culture and geography on marketing, using gamification for acquisition and retention, and the intersection of intuition with data on marketing decisions.

36 MIN2017 OCT 5
Comments
Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing

Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising

Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. Lou has more than 20 years in digital media technology and advertising. He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft. The topics discussed in this episode include why advertising needs a solution for fraud, how blockchain technology can mitigate advertising fraud, and why transparency is key between advertisers and publishers.

28 MIN2017 SEP 28
Comments
Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising

Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities

Josh Fechter is an award-winning growth hacking expert, marketing thought leader, social media influencer, and master of building communities. Central to his most impressive accomplishments is Badass Marketers and Founders, also known as BAMF, a highly curated Facebook community of over 15,000 growth professionals founded by Josh. BAMF includes BAMF Media, a full stack growth marketing and marketing agency. It also includes BASH, a program to empower B2B marketing executives to become social media influencers. Josh’s credentials extend far beyond his expertise on Facebook and LinkedIn, where he has amassed over 25 million profile views. He was also named a top Quora contributor of 2017, launched the #1 Book ever on Product Hunt, and has published his writing in over sixteen publications. Any time you read a brief bio of Josh, you learn something new. It’s impossible to contain his successes into a few short paragraphs. The topics discussed in this episode include how companies of ...

33 MIN2017 SEP 21
Comments
Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities
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