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Blogosphere: Serious Influence

Blogosphere

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Blogosphere: Serious Influence
Blogosphere: Serious Influence

Blogosphere: Serious Influence

Blogosphere

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Plays
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About Us

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry.Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

Latest Episodes

Series 2, episode 10: Lucy Luke (née Skinner), Strategic Partner Manager: Entertainment & Creators at Facebook

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook. Lucy has worked for Facebook since 2015 - and before moving to the entertainment and creator team, worked within the Facebook news team. Lucy discusses Facebook's new creator pages, monetisation, the relationship between the Facebook and Instagram team, and predictions for the influencer industry.

51 MINJUL 1
Comments
Series 2, episode 10: Lucy Luke (née Skinner), Strategic Partner Manager: Entertainment & Creators at Facebook

Series 2, episode 9: Zoe Crawford, Brand Partnerships and Events Manager at The7Stars

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Zoe Crawford, who works across Brand Partnerships and Events at media agency The7Stars. After working at a start-up and seeing the impact of influencers, Zoe has seen the industry develop and believes that 2019 will see the coming of age of influencer marketing. Zoe works with a range of clients on influencer marketing including Iceland and Deliveroo.

42 MINJUN 24
Comments
Series 2, episode 9: Zoe Crawford, Brand Partnerships and Events Manager at The7Stars

Series 2, episode 8: Amie Shearer, Head of Influencer Marketing at Mumsnet

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Amie Shearer, who is Head of Influencer Marketing at Mumsnet. Amie has worked in the industry since 2011, but actually started her first blog all the way back in 2006. At Mumsnet, Amie has worked with many brands on influencer campaigns including the Mumsnet x McDonald's collaboration - which won the Blogosphere Food Influencer Brand Campaign of the Year at the #BlogosphereAwards2019.

52 MINJUN 17
Comments
Series 2, episode 8: Amie Shearer, Head of Influencer Marketing at Mumsnet

Series 2, episode 7: Vix Meldrew, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew. Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time. In addition to brand deals, Vix has built up an impressive number of e-courses. She also does one-on-one blog coaching. Vix is vocal on the importance of diversifying your income, and also dispelling the myth that you need to have hundreds of thousands of followers to be able to make a living online.

51 MINJUN 10
Comments
Series 2, episode 7: Vix Meldrew, Influencer

Series 2, episode 6: Rahul Titus, Head of Influence at Ogilvy

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rahul Titus, who is Head of Influence at Ogilvy. Rahul has worked in the Influencer industry since 2010 - both in marketing and talent management roles. He has worked with influencers on campaigns for Ogilvy clients including Bacardi, TK Maxx and Vans.

57 MINJUN 3
Comments
Series 2, episode 6: Rahul Titus, Head of Influence at Ogilvy

Series 2, episode 5: Katie Snooks, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Katie Snooks. Katie has been blogging since 2009, and has worked with numerous brands across her social channels, which include Instagram, YouTube and, of course, her blog. She has also worked on the other side of the industry. In 2012, she joined Gleam Digital (as it was then known) and helped create content for brands' feeds. Katie is renowned for her relatability, and covers topics including sex and dating. She also produced a vlog series on her acne journey and taking Roaccutane, the first episode of which has more than 2 million views.

35 MINMAY 27
Comments
Series 2, episode 5: Katie Snooks, Influencer

Series 2, episode 4: Nik Speller, Head of Campaigns at Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year. Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.

61 MINMAY 20
Comments
Series 2, episode 4: Nik Speller, Head of Campaigns at Influencer

Series 2, episode 3: Steph Yeboah, Influencer (Nerd About Town)

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade. Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion. Steph has also worked on the other side of the industry and organised influencer campaigns herself. Alice and Steph discuss creating influencer campaigns, diversity and the true body positivity movement.

64 MINMAY 13
Comments
Series 2, episode 3: Steph Yeboah, Influencer (Nerd About Town)

Series 2, episode 2: Dom Smales, Founder and CEO at Gleam Futures

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures. Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's UK talent include Zoe Sugg, Jim Chapman and Mrs Hinch. Alice and Dom discuss the industry's evolution, noise in the marketplace and _that_ Panorama documentary.

48 MINMAY 6
Comments
Series 2, episode 2: Dom Smales, Founder and CEO at Gleam Futures

Series 2, episode 1: Tom Cornish, Influencer Marketing Director at Wavemaker

In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker. Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model. Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.

52 MINAPR 29
Comments
Series 2, episode 1: Tom Cornish, Influencer Marketing Director at Wavemaker

Latest Episodes

Series 2, episode 10: Lucy Luke (née Skinner), Strategic Partner Manager: Entertainment & Creators at Facebook

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook. Lucy has worked for Facebook since 2015 - and before moving to the entertainment and creator team, worked within the Facebook news team. Lucy discusses Facebook's new creator pages, monetisation, the relationship between the Facebook and Instagram team, and predictions for the influencer industry.

51 MINJUL 1
Comments
Series 2, episode 10: Lucy Luke (née Skinner), Strategic Partner Manager: Entertainment & Creators at Facebook

Series 2, episode 9: Zoe Crawford, Brand Partnerships and Events Manager at The7Stars

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Zoe Crawford, who works across Brand Partnerships and Events at media agency The7Stars. After working at a start-up and seeing the impact of influencers, Zoe has seen the industry develop and believes that 2019 will see the coming of age of influencer marketing. Zoe works with a range of clients on influencer marketing including Iceland and Deliveroo.

42 MINJUN 24
Comments
Series 2, episode 9: Zoe Crawford, Brand Partnerships and Events Manager at The7Stars

Series 2, episode 8: Amie Shearer, Head of Influencer Marketing at Mumsnet

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Amie Shearer, who is Head of Influencer Marketing at Mumsnet. Amie has worked in the industry since 2011, but actually started her first blog all the way back in 2006. At Mumsnet, Amie has worked with many brands on influencer campaigns including the Mumsnet x McDonald's collaboration - which won the Blogosphere Food Influencer Brand Campaign of the Year at the #BlogosphereAwards2019.

52 MINJUN 17
Comments
Series 2, episode 8: Amie Shearer, Head of Influencer Marketing at Mumsnet

Series 2, episode 7: Vix Meldrew, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew. Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time. In addition to brand deals, Vix has built up an impressive number of e-courses. She also does one-on-one blog coaching. Vix is vocal on the importance of diversifying your income, and also dispelling the myth that you need to have hundreds of thousands of followers to be able to make a living online.

51 MINJUN 10
Comments
Series 2, episode 7: Vix Meldrew, Influencer

Series 2, episode 6: Rahul Titus, Head of Influence at Ogilvy

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rahul Titus, who is Head of Influence at Ogilvy. Rahul has worked in the Influencer industry since 2010 - both in marketing and talent management roles. He has worked with influencers on campaigns for Ogilvy clients including Bacardi, TK Maxx and Vans.

57 MINJUN 3
Comments
Series 2, episode 6: Rahul Titus, Head of Influence at Ogilvy

Series 2, episode 5: Katie Snooks, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Katie Snooks. Katie has been blogging since 2009, and has worked with numerous brands across her social channels, which include Instagram, YouTube and, of course, her blog. She has also worked on the other side of the industry. In 2012, she joined Gleam Digital (as it was then known) and helped create content for brands' feeds. Katie is renowned for her relatability, and covers topics including sex and dating. She also produced a vlog series on her acne journey and taking Roaccutane, the first episode of which has more than 2 million views.

35 MINMAY 27
Comments
Series 2, episode 5: Katie Snooks, Influencer

Series 2, episode 4: Nik Speller, Head of Campaigns at Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year. Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.

61 MINMAY 20
Comments
Series 2, episode 4: Nik Speller, Head of Campaigns at Influencer

Series 2, episode 3: Steph Yeboah, Influencer (Nerd About Town)

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade. Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion. Steph has also worked on the other side of the industry and organised influencer campaigns herself. Alice and Steph discuss creating influencer campaigns, diversity and the true body positivity movement.

64 MINMAY 13
Comments
Series 2, episode 3: Steph Yeboah, Influencer (Nerd About Town)

Series 2, episode 2: Dom Smales, Founder and CEO at Gleam Futures

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures. Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's UK talent include Zoe Sugg, Jim Chapman and Mrs Hinch. Alice and Dom discuss the industry's evolution, noise in the marketplace and _that_ Panorama documentary.

48 MINMAY 6
Comments
Series 2, episode 2: Dom Smales, Founder and CEO at Gleam Futures

Series 2, episode 1: Tom Cornish, Influencer Marketing Director at Wavemaker

In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker. Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model. Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.

52 MINAPR 29
Comments
Series 2, episode 1: Tom Cornish, Influencer Marketing Director at Wavemaker

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