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CMO Confessions

ON24

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CMO Confessions

CMO Confessions

ON24

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Plays
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About Us

Reality-checking marketing, one CMO at a time.

Latest Episodes

30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises

What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO.Sit back and relax, it's CMO Confessions. It’s another edition of CMO Confessions. Let’s chat. Follow Alison on Twitter: @AlisonOrsi Follow Alison on LinkedIn: Alison Orsi Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

29 MIN2019 DEC 19
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30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises

29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right

When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more. Sit back and relax, it’s CMO Confessions. Follow Aprimo on Twitter: @Aprimo Follow Ed Breault on Twitter: @edbreault Check out Ed on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

25 MIN2019 NOV 22
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29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right

28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing

What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success. Sit back and relax, it’s CMO Confessions Follow NetLine on Twitter: @NetLine_Corp Follow David Fortino on Twitter: @David__Fortino Check out David on Linkedin:http://www.linkedin.com/in/davidfortino Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

30 MIN2019 OCT 29
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28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing

27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx

Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great. Sit back and relax, it's CMO Confessions. Follow Marketo on Twitter: @marketo Follow Sarah Kennedy on Twitter: @saykay Check Out Sarah on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

32 MIN2019 OCT 15
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27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx

26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP. Sit back and relax, it’s CMO Confessions. Follow MRP on Twitter: @MRP_Prelytix Follow Jaime Romero on Twitter: @jaimesay Check Out Jaime on LinkedIn: LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

28 MIN2019 JUL 30
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26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know. Sit back and relax, it’s CMO Confessions. Follow ParkMobile on Twitter: @Parkmobile Follow Jeff Perkins on Twitter: @jeffperkins8 Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

32 MIN2019 JUL 17
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25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs

Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode ofCMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get. Sit back and relax, it’s our Fourth of July edition of CMO Confessions. Follow Cherwell Software on Twitter: @Cherwell Follow Scott Gainey on Twitter:@scgainey Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

30 MIN2019 JUL 4
Comments
24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs

23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration Officer

Everyone knows partner and channel management is important. But what about orchestration? Discover the building blocks of partner and channel enablement on this week’s episode of CMO Confessions as we sit down to chat with PayPal’s Global Head of Partnership Marketing, Penny Delgadillo Valencia. Sit back and relax, it’s another edition of CMO Confessions. Follow PayPal on Twitter: @PayPal Follow Penny Delgadillo Valencia on Twitter: @PennyDelgadillo Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

23 MIN2019 JUN 18
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23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration Officer

22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are Merging

What happens when you bring B2B and B2C marketers together? Well, on this week’s episode of CMO Confessions, we sit down with Hired’s Vice President of Marketing, Katrina Wong to find out. Sit back and relax, it’s another edition of CMO Confessions. Follow Hired on Twitter: @Hired_HQ Follow Katrina on Twitter: @KatchMeSocial Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

28 MIN2019 JUN 5
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22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are Merging

21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective. Sit back and relax, it’s another edition of CMO Confessions. Follow Cradlepoint on Twitter: @cradlepoint Follow Todd on Twitter: @toddkraut Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

23 MIN2019 MAY 23
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21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

Latest Episodes

30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises

What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO.Sit back and relax, it's CMO Confessions. It’s another edition of CMO Confessions. Let’s chat. Follow Alison on Twitter: @AlisonOrsi Follow Alison on LinkedIn: Alison Orsi Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

29 MIN2019 DEC 19
Comments
30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises

29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right

When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more. Sit back and relax, it’s CMO Confessions. Follow Aprimo on Twitter: @Aprimo Follow Ed Breault on Twitter: @edbreault Check out Ed on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

25 MIN2019 NOV 22
Comments
29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right

28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing

What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success. Sit back and relax, it’s CMO Confessions Follow NetLine on Twitter: @NetLine_Corp Follow David Fortino on Twitter: @David__Fortino Check out David on Linkedin:http://www.linkedin.com/in/davidfortino Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

30 MIN2019 OCT 29
Comments
28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing

27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx

Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great. Sit back and relax, it's CMO Confessions. Follow Marketo on Twitter: @marketo Follow Sarah Kennedy on Twitter: @saykay Check Out Sarah on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

32 MIN2019 OCT 15
Comments
27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx

26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP. Sit back and relax, it’s CMO Confessions. Follow MRP on Twitter: @MRP_Prelytix Follow Jaime Romero on Twitter: @jaimesay Check Out Jaime on LinkedIn: LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

28 MIN2019 JUL 30
Comments
26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know. Sit back and relax, it’s CMO Confessions. Follow ParkMobile on Twitter: @Parkmobile Follow Jeff Perkins on Twitter: @jeffperkins8 Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

32 MIN2019 JUL 17
Comments
25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs

Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode ofCMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get. Sit back and relax, it’s our Fourth of July edition of CMO Confessions. Follow Cherwell Software on Twitter: @Cherwell Follow Scott Gainey on Twitter:@scgainey Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

30 MIN2019 JUL 4
Comments
24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs

23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration Officer

Everyone knows partner and channel management is important. But what about orchestration? Discover the building blocks of partner and channel enablement on this week’s episode of CMO Confessions as we sit down to chat with PayPal’s Global Head of Partnership Marketing, Penny Delgadillo Valencia. Sit back and relax, it’s another edition of CMO Confessions. Follow PayPal on Twitter: @PayPal Follow Penny Delgadillo Valencia on Twitter: @PennyDelgadillo Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

23 MIN2019 JUN 18
Comments
23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration Officer

22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are Merging

What happens when you bring B2B and B2C marketers together? Well, on this week’s episode of CMO Confessions, we sit down with Hired’s Vice President of Marketing, Katrina Wong to find out. Sit back and relax, it’s another edition of CMO Confessions. Follow Hired on Twitter: @Hired_HQ Follow Katrina on Twitter: @KatchMeSocial Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

28 MIN2019 JUN 5
Comments
22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are Merging

21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective. Sit back and relax, it’s another edition of CMO Confessions. Follow Cradlepoint on Twitter: @cradlepoint Follow Todd on Twitter: @toddkraut Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

23 MIN2019 MAY 23
Comments
21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack
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