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Fuel Hotel Marketing Podcast

Fuel Travel. The hotel industry's best podcast for

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Fuel Hotel Marketing Podcast
Fuel Hotel Marketing Podcast

Fuel Hotel Marketing Podcast

Fuel Travel. The hotel industry's best podcast for

1
Followers
1
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!

Latest Episodes

125 - 8 Ways Hotels can Promote Sales During the Off-season

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, we’re going to discuss 8 ways that you can use to push for more bookings in the off-season. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-125-8-ways-hotels-can-promote-sales-during-the-off-season/

51 MIN5 d ago
Comments
125 - 8 Ways Hotels can Promote Sales During the Off-season

124 - What Independent Hotels Can Learn From The Flags

Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, we enlisted the expertise of Stephanie Smith from Cogwheel Marketing to tell us about what the brands are up to and how we can outperform them. SHOW NOTES:

53 MIN2 w ago
Comments
124 - What Independent Hotels Can Learn From The Flags

123 - The Top 3 Things You Should Be Doing On Social Media

In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-123-hotel-marketing-101-the-top-3-things-you-should-be-doing-on-social-media/

70 MINOCT 4
Comments
123 - The Top 3 Things You Should Be Doing On Social Media

122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues. Unfortunately, this means the important things that are not urgent, get pushed to the side. If you don’t already know about the Eisenhower’s Decision Matrix by name, you surely have seen it in books like “Seven Habits Of Highly Effective People.” More or less, the point of the matrix is we spend way too much time in Quadrant #1 or Quadrant #3, and not nearly enough time in Quadrant #2. Today’s podcast is all about setting up your website’s content to be ready to go in advance and completely live in Quadrant #2, important but not urgent. We are going to cover five content areas that can be planned in advance, created, and then executed when the time comes… no urgency needed. We could do an enti...

65 MINSEP 20
Comments
122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right. They set up different campaigns and target a defined audience with a specific message. Most people, however, aren’t taking advantage of all of the potential target segments that exist in today’s marketing toolkit. In this episode, we dig into 15 different ways to target your audience and discuss the fact that layering these segments into more granular groups of people is the best way to maximize your ROI. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-121-15-simple-ways-to-refine-your-hotel-ad-targeting/

62 MINSEP 12
Comments
121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas? We tackle all of these tough topics and more in this week's episode fo the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-120-should-your-hotel-be-marketing-to-generation-z-and-millennials/

62 MINAUG 28
Comments
120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

119 - Dominate The Competition With These 15 Triggered Messages

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests Based on this original blog post: 15 Triggered Messages Your Hotel Should Be Sending To Your Guests https://www.fueltravel.com/blog/15-triggered-messages-your-hotel-should-be-sending-to-your-guests/ SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-119-dominate-the-competition-with-these-15-triggered-messages/

62 MINAUG 11
Comments
119 - Dominate The Competition With These 15 Triggered Messages

118 - Breaking Down PPC And Email Trends From Google And Revinate

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes on last year’s study: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/

65 MINJUL 29
Comments
118 - Breaking Down PPC And Email Trends From Google And Revinate

117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-117-what-hotel-marketers-can-learn-from-amazons-secret-to-success/

48 MINJUL 17
Comments
117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a clear picture of what people are looking for when they are performing their travel research. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans breakdown the most surprising and the most important stats from the 2019 study and discuss the biggest opportunities that exist for hoteliers who want to take advantage of this information. DOWNLOAD THE STUDY: https://www.fueltravel.com/2019-leisure-travel-trends-study/ SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-116-youll-be-shocked-by-these-insights-from-the-2019-leisure-travel-study/

76 MINJUL 9
Comments
116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study

Latest Episodes

125 - 8 Ways Hotels can Promote Sales During the Off-season

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, we’re going to discuss 8 ways that you can use to push for more bookings in the off-season. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-125-8-ways-hotels-can-promote-sales-during-the-off-season/

51 MIN5 d ago
Comments
125 - 8 Ways Hotels can Promote Sales During the Off-season

124 - What Independent Hotels Can Learn From The Flags

Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, we enlisted the expertise of Stephanie Smith from Cogwheel Marketing to tell us about what the brands are up to and how we can outperform them. SHOW NOTES:

53 MIN2 w ago
Comments
124 - What Independent Hotels Can Learn From The Flags

123 - The Top 3 Things You Should Be Doing On Social Media

In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-123-hotel-marketing-101-the-top-3-things-you-should-be-doing-on-social-media/

70 MINOCT 4
Comments
123 - The Top 3 Things You Should Be Doing On Social Media

122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues. Unfortunately, this means the important things that are not urgent, get pushed to the side. If you don’t already know about the Eisenhower’s Decision Matrix by name, you surely have seen it in books like “Seven Habits Of Highly Effective People.” More or less, the point of the matrix is we spend way too much time in Quadrant #1 or Quadrant #3, and not nearly enough time in Quadrant #2. Today’s podcast is all about setting up your website’s content to be ready to go in advance and completely live in Quadrant #2, important but not urgent. We are going to cover five content areas that can be planned in advance, created, and then executed when the time comes… no urgency needed. We could do an enti...

65 MINSEP 20
Comments
122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right. They set up different campaigns and target a defined audience with a specific message. Most people, however, aren’t taking advantage of all of the potential target segments that exist in today’s marketing toolkit. In this episode, we dig into 15 different ways to target your audience and discuss the fact that layering these segments into more granular groups of people is the best way to maximize your ROI. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-121-15-simple-ways-to-refine-your-hotel-ad-targeting/

62 MINSEP 12
Comments
121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas? We tackle all of these tough topics and more in this week's episode fo the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-120-should-your-hotel-be-marketing-to-generation-z-and-millennials/

62 MINAUG 28
Comments
120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

119 - Dominate The Competition With These 15 Triggered Messages

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests Based on this original blog post: 15 Triggered Messages Your Hotel Should Be Sending To Your Guests https://www.fueltravel.com/blog/15-triggered-messages-your-hotel-should-be-sending-to-your-guests/ SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-119-dominate-the-competition-with-these-15-triggered-messages/

62 MINAUG 11
Comments
119 - Dominate The Competition With These 15 Triggered Messages

118 - Breaking Down PPC And Email Trends From Google And Revinate

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes on last year’s study: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/

65 MINJUL 29
Comments
118 - Breaking Down PPC And Email Trends From Google And Revinate

117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-117-what-hotel-marketers-can-learn-from-amazons-secret-to-success/

48 MINJUL 17
Comments
117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a clear picture of what people are looking for when they are performing their travel research. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans breakdown the most surprising and the most important stats from the 2019 study and discuss the biggest opportunities that exist for hoteliers who want to take advantage of this information. DOWNLOAD THE STUDY: https://www.fueltravel.com/2019-leisure-travel-trends-study/ SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-116-youll-be-shocked-by-these-insights-from-the-2019-leisure-travel-study/

76 MINJUL 9
Comments
116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study
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