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Herding Cats Podcast

Catherine Yaffe

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Herding Cats Podcast

Herding Cats Podcast

Catherine Yaffe

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About Us

Helping business owners gain media coverage, online & in print through practical know-how, free downloads, hints and tips as well as interviewing journalists and editors

Latest Episodes

Episode 10 - Blogging for Increased Exposure

WHY BLOG? •Search Engine Optimization (SEO) •Thought Leadership •Driving Action HOW OFTEN? •Frequency •Leads •Editorial Calendar ANATOMY OF THE PERFECT BLOG POST https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/ Let's get social •Twitter - @SoHerdingCats •Instagram - Herdingcatspublishing •Facebook - Herdingcatspublishing •Youtube - Herding Cats Publishing •Skype – catherine.yaffe •iTunes – Herding Cats Podcast •Email: hello@herdingcatspublishing.co.uk

12 MIN2017 JUL 6
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Episode 10 - Blogging for Increased Exposure

Episode 11 - Repurposing Content

Why you should repurpose your blog content into as many different formats as possible. Maximise your efforts Extend your reach Gain new followers Increase your SEO Useful resources for creating videos •Loom – Screen Record https://www.useloom.com •Canva – Image Creation https://www.canva.com/ •Wistia – Customising videos https://wistia.com/ •Youtube •Zoom – recording Podcasts https://zoom.us/ •Audacity – editing Podcasts http://www.audacityteam.org/ •Mailchimp – email newsletters & autoresponders Take a look at the full blog post here >>https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/ You can watch the Youtube video here >>https://www.youtube.com/channel/UCMlG7NoOwbjcHKbsncmRBkg Let's connect on Social Twitter: @Soherdingcats Facebook: Herdingcatspublishing Instagram: Herdingcatspublishing

8 MIN2017 JUL 6
Comments
Episode 11 - Repurposing Content

Episode 9 - Interview with Rebecca Lockwood

It was such a pleasure to welcome Rebecca to HCP the other week, and we had a great chat about motivation, Tony Robbins and Firewalking! Rebecca is a motivational success coach. Having worked as a sales coach and trainer and owning a business around having a daughter, Rebecca understands first hand the challenges and fears that show up unannounced. Enabling women to clear the clouds and see the path to success. Rebecca has a goal to help millions of women to begin to walk life with authenticity. It's not your journey that defines you, it is you and yes, you can! Rebecca has a platform that female entrepreneurs can join and share their motivational posts and stories. You can find that at http://thesuccesstribe.co/join-the-community/ Rebecca also has a wonderful group on Facebook;https://www.facebook.com/groups/yesyoucanrebeccalockwood

14 MIN2017 JUN 7
Comments
Episode 9 - Interview with Rebecca Lockwood

Episode 7 - Interview with Jules White, Compassio Coaching

Today with Julie from Compassio Coaching, and we cover lots of ground! I've wanted to interview Julie for some time as she is always upbeat and inspirational. I had no idea about her Dragons Den appearance until later after meeting her so I dying to know how that process worked and what her experiences were, and Jules didn't disappoint! Jules has over 30 years of business experience, having worked in small and large businesses, primarily in sales but discovered a passion for coaching and helping people realise their potential. As well as chatting about Dragons Den, we also look at the day in the life of an entrepreneur and some of the lessons that Julie has learnt whilst running her own business. You can connect with Jules on Facebookhttps://www.facebook.com/compassiocoaching/ For details of the coaching packages that Jules mentioned, you can find out more information herehttps://compassiocoaching.co.uk/contact/ Compassio Coaching are currently offering 6 one to one coaching session...

24 MIN2017 JUN 1
Comments
Episode 7 - Interview with Jules White, Compassio Coaching

Episode 6 - Interview with Janet Jones Happiness Millionaire & author of

I was so excited to catch up and chat with author Janet Jones on her latest book 'Positive Images for a R.I.C.H & Powerful Life. Listen in as we discuss how Janet approached the media to promote her new book. She provides lots of useful nuggets of information on who to approach and how. As a photographer, Janet discovered how the power of images can change people’s lives—starting with her own. Years later, Janet is now a leading breakthrough and happiness expert in the UK, and has shared her unique approach with audiences internationally, helping thousands to become Happiness Millionaires. [2:37] Janet's story - Achieving the impossible. [3:45] Being approached by the Napoleon Hill Foundation [4:31] Think & Grow R.I.CH [5:49] Persistance Pays [10:26] Calling Production Teams [11:05] Why having a story is important and key areas that tie it all together [12:19] Having something interesting to say [12:50] Building relationships with the media & creating connections [15:15] Focus RES...

24 MIN2017 APR 20
Comments
Episode 6 - Interview with Janet Jones Happiness Millionaire & author of

Episode 5 - Analysing Markets & Finding Publication Deadlines

Finding a market for your article

10 MIN2017 MAR 16
Comments
Episode 5 - Analysing Markets & Finding Publication Deadlines

Episode 4 - Pitching to editors

In this episode we look at what you can to do get your business ready to pitch to editors. Try the 'So What' test How to establish your credibility if you haven't been published before Think about your Why RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values CONNECTwith US FacebookInstagram Twitter Thank you so much for listening. If you’ve enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.

6 MIN2017 MAR 7
Comments
Episode 4 - Pitching to editors

Episode 3 - Feel the fear & do it anyway

Last week I reached out and asked business owners what was holding them back from generating their own media coverage. The answers I received back were varied but were generally around 3 obstacles; Fear of Rejection (from editors) Finding Time to Write Were they interesting enough? In this podcast I look at all these areas and debunk some myths. Hopefully after listening you'll feel inspired to write your own story! RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values

12 MIN2017 MAR 7
Comments
Episode 3 - Feel the fear & do it anyway

Episode 2 - How to start your story

In this episode we talk about how to start your story: what to write, who to write for and how to generate your own ideas. Create authority, credibility & expertise for you and your business Research publications that are looking for your story Generate ideas that are often overlooked The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print. What to write, who to write for and how to generate your own story ideas. RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECTwith US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it wi...

5 MIN2017 FEB 28
Comments
Episode 2 - How to start your story

Episode 1 - Introducing Herding Cats Publishing

How HCP can help business get published in the media

5 MIN2017 FEB 20
Comments
Episode 1 - Introducing Herding Cats Publishing
the END

Latest Episodes

Episode 10 - Blogging for Increased Exposure

WHY BLOG? •Search Engine Optimization (SEO) •Thought Leadership •Driving Action HOW OFTEN? •Frequency •Leads •Editorial Calendar ANATOMY OF THE PERFECT BLOG POST https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/ Let's get social •Twitter - @SoHerdingCats •Instagram - Herdingcatspublishing •Facebook - Herdingcatspublishing •Youtube - Herding Cats Publishing •Skype – catherine.yaffe •iTunes – Herding Cats Podcast •Email: hello@herdingcatspublishing.co.uk

12 MIN2017 JUL 6
Comments
Episode 10 - Blogging for Increased Exposure

Episode 11 - Repurposing Content

Why you should repurpose your blog content into as many different formats as possible. Maximise your efforts Extend your reach Gain new followers Increase your SEO Useful resources for creating videos •Loom – Screen Record https://www.useloom.com •Canva – Image Creation https://www.canva.com/ •Wistia – Customising videos https://wistia.com/ •Youtube •Zoom – recording Podcasts https://zoom.us/ •Audacity – editing Podcasts http://www.audacityteam.org/ •Mailchimp – email newsletters & autoresponders Take a look at the full blog post here >>https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/ You can watch the Youtube video here >>https://www.youtube.com/channel/UCMlG7NoOwbjcHKbsncmRBkg Let's connect on Social Twitter: @Soherdingcats Facebook: Herdingcatspublishing Instagram: Herdingcatspublishing

8 MIN2017 JUL 6
Comments
Episode 11 - Repurposing Content

Episode 9 - Interview with Rebecca Lockwood

It was such a pleasure to welcome Rebecca to HCP the other week, and we had a great chat about motivation, Tony Robbins and Firewalking! Rebecca is a motivational success coach. Having worked as a sales coach and trainer and owning a business around having a daughter, Rebecca understands first hand the challenges and fears that show up unannounced. Enabling women to clear the clouds and see the path to success. Rebecca has a goal to help millions of women to begin to walk life with authenticity. It's not your journey that defines you, it is you and yes, you can! Rebecca has a platform that female entrepreneurs can join and share their motivational posts and stories. You can find that at http://thesuccesstribe.co/join-the-community/ Rebecca also has a wonderful group on Facebook;https://www.facebook.com/groups/yesyoucanrebeccalockwood

14 MIN2017 JUN 7
Comments
Episode 9 - Interview with Rebecca Lockwood

Episode 7 - Interview with Jules White, Compassio Coaching

Today with Julie from Compassio Coaching, and we cover lots of ground! I've wanted to interview Julie for some time as she is always upbeat and inspirational. I had no idea about her Dragons Den appearance until later after meeting her so I dying to know how that process worked and what her experiences were, and Jules didn't disappoint! Jules has over 30 years of business experience, having worked in small and large businesses, primarily in sales but discovered a passion for coaching and helping people realise their potential. As well as chatting about Dragons Den, we also look at the day in the life of an entrepreneur and some of the lessons that Julie has learnt whilst running her own business. You can connect with Jules on Facebookhttps://www.facebook.com/compassiocoaching/ For details of the coaching packages that Jules mentioned, you can find out more information herehttps://compassiocoaching.co.uk/contact/ Compassio Coaching are currently offering 6 one to one coaching session...

24 MIN2017 JUN 1
Comments
Episode 7 - Interview with Jules White, Compassio Coaching

Episode 6 - Interview with Janet Jones Happiness Millionaire & author of

I was so excited to catch up and chat with author Janet Jones on her latest book 'Positive Images for a R.I.C.H & Powerful Life. Listen in as we discuss how Janet approached the media to promote her new book. She provides lots of useful nuggets of information on who to approach and how. As a photographer, Janet discovered how the power of images can change people’s lives—starting with her own. Years later, Janet is now a leading breakthrough and happiness expert in the UK, and has shared her unique approach with audiences internationally, helping thousands to become Happiness Millionaires. [2:37] Janet's story - Achieving the impossible. [3:45] Being approached by the Napoleon Hill Foundation [4:31] Think & Grow R.I.CH [5:49] Persistance Pays [10:26] Calling Production Teams [11:05] Why having a story is important and key areas that tie it all together [12:19] Having something interesting to say [12:50] Building relationships with the media & creating connections [15:15] Focus RES...

24 MIN2017 APR 20
Comments
Episode 6 - Interview with Janet Jones Happiness Millionaire & author of

Episode 5 - Analysing Markets & Finding Publication Deadlines

Finding a market for your article

10 MIN2017 MAR 16
Comments
Episode 5 - Analysing Markets & Finding Publication Deadlines

Episode 4 - Pitching to editors

In this episode we look at what you can to do get your business ready to pitch to editors. Try the 'So What' test How to establish your credibility if you haven't been published before Think about your Why RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values CONNECTwith US FacebookInstagram Twitter Thank you so much for listening. If you’ve enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.

6 MIN2017 MAR 7
Comments
Episode 4 - Pitching to editors

Episode 3 - Feel the fear & do it anyway

Last week I reached out and asked business owners what was holding them back from generating their own media coverage. The answers I received back were varied but were generally around 3 obstacles; Fear of Rejection (from editors) Finding Time to Write Were they interesting enough? In this podcast I look at all these areas and debunk some myths. Hopefully after listening you'll feel inspired to write your own story! RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values

12 MIN2017 MAR 7
Comments
Episode 3 - Feel the fear & do it anyway

Episode 2 - How to start your story

In this episode we talk about how to start your story: what to write, who to write for and how to generate your own ideas. Create authority, credibility & expertise for you and your business Research publications that are looking for your story Generate ideas that are often overlooked The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print. What to write, who to write for and how to generate your own story ideas. RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECTwith US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it wi...

5 MIN2017 FEB 28
Comments
Episode 2 - How to start your story

Episode 1 - Introducing Herding Cats Publishing

How HCP can help business get published in the media

5 MIN2017 FEB 20
Comments
Episode 1 - Introducing Herding Cats Publishing
the END
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