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Jeremy Bullmore: The WPP Essays

Jeremy Bullmore

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Jeremy Bullmore: The WPP Essays
Jeremy Bullmore: The WPP Essays

Jeremy Bullmore: The WPP Essays

Jeremy Bullmore

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Followers
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Plays
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About Us

Jeremy Bullmore has been described variously as 'quite possibly the most admired man in advertising' (Campaign magazine's A List); 'Adland's greatest philosopher' (Campaign); and 'the best writer I have come across' (Martin Sorrell). Marketing magazine simply observed: 'When Mr Bullmore speaks, the world listens.'

Latest Episodes

Just Because You Can, Doesn't Mean You Should

How 'personalisation' can get altogether too personal for comfort.

9 MIN2017 MAY 15
Comments
Just Because You Can, Doesn't Mean You Should

Sorry to Disappoint You - But the Business We're in is Unusually Low in Risk

Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely thought to be some of the most perilous.

11 MIN2016 MAY 9
Comments
Sorry to Disappoint You - But the Business We're in is Unusually Low in Risk

You May Not Know Where You're Going Until You've Got There

Here's a story that may or may not be true. But even if it isn't, it contains an important truth.

10 MIN2015 MAY 4
Comments
You May Not Know Where You're Going Until You've Got There

Why it's Time to Say Goodbye to IKTHTMISOAIW

One of the world's most widely held beliefs about advertising is based on a remark, allegedly made about a hundred years ago, by one or other of four men, none of whom may in fact have made it, and which, when examined, makes little sense.

11 MIN2014 MAY 5
Comments
Why it's Time to Say Goodbye to IKTHTMISOAIW

Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

Like politicians, we strive to make things absolutely clear. Sometimes we make them clearer by leaving things out.

9 MIN2013 MAY 6
Comments
Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

Plonk and Placebos

The curious truth about strong brands; and why people are right to prefer them

9 MIN2012 MAY 7
Comments
Plonk and Placebos

On the Incalculable Benefit of Not Going Backwards

In no other aspect of marketing is personal judgement both so critical and at the same time so exposed.

10 MIN2011 MAY 2
Comments
On the Incalculable Benefit of Not Going Backwards

Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant

Mere products may have life cycles, but if nurtured and nourished by its A&P, a brand can be for ever.

9 MIN2010 MAY 3
Comments
Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant

I'm Sorry - You've Lost Me

Five Words No Brand Should Ever Have To Hear

9 MIN2009 MAY 4
Comments
I'm Sorry - You've Lost Me

If We Choose to Believe What Emerson Didn't Say, Then We're All Doomed

Why a better mousetrap still needs good marketing.

10 MIN2008 MAY 5
Comments
If We Choose to Believe What Emerson Didn't Say, Then We're All Doomed

Latest Episodes

Just Because You Can, Doesn't Mean You Should

How 'personalisation' can get altogether too personal for comfort.

9 MIN2017 MAY 15
Comments
Just Because You Can, Doesn't Mean You Should

Sorry to Disappoint You - But the Business We're in is Unusually Low in Risk

Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely thought to be some of the most perilous.

11 MIN2016 MAY 9
Comments
Sorry to Disappoint You - But the Business We're in is Unusually Low in Risk

You May Not Know Where You're Going Until You've Got There

Here's a story that may or may not be true. But even if it isn't, it contains an important truth.

10 MIN2015 MAY 4
Comments
You May Not Know Where You're Going Until You've Got There

Why it's Time to Say Goodbye to IKTHTMISOAIW

One of the world's most widely held beliefs about advertising is based on a remark, allegedly made about a hundred years ago, by one or other of four men, none of whom may in fact have made it, and which, when examined, makes little sense.

11 MIN2014 MAY 5
Comments
Why it's Time to Say Goodbye to IKTHTMISOAIW

Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

Like politicians, we strive to make things absolutely clear. Sometimes we make them clearer by leaving things out.

9 MIN2013 MAY 6
Comments
Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

Plonk and Placebos

The curious truth about strong brands; and why people are right to prefer them

9 MIN2012 MAY 7
Comments
Plonk and Placebos

On the Incalculable Benefit of Not Going Backwards

In no other aspect of marketing is personal judgement both so critical and at the same time so exposed.

10 MIN2011 MAY 2
Comments
On the Incalculable Benefit of Not Going Backwards

Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant

Mere products may have life cycles, but if nurtured and nourished by its A&P, a brand can be for ever.

9 MIN2010 MAY 3
Comments
Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant

I'm Sorry - You've Lost Me

Five Words No Brand Should Ever Have To Hear

9 MIN2009 MAY 4
Comments
I'm Sorry - You've Lost Me

If We Choose to Believe What Emerson Didn't Say, Then We're All Doomed

Why a better mousetrap still needs good marketing.

10 MIN2008 MAY 5
Comments
If We Choose to Believe What Emerson Didn't Say, Then We're All Doomed