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LavaCon Speaker Series

LavaCon Speaker Series

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LavaCon Speaker Series
LavaCon Speaker Series

LavaCon Speaker Series

LavaCon Speaker Series

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Content Strategy Conference: Spanning Silos, Building Bridges

Latest Episodes

Content Personalization and the Power of Metrics

Oded Ilan recently joined Ed Marsh to talk about his upcoming LavaCon presentation, Personalization of Content and the Power of Metrics. Currently the Chief Marketing Officer of Iridize, Oded’s start in content can be traced back to his degree in English literature. When he joined the world of high tech, he quickly learned the experience of writing and telling stories could be used to make a living: marketing and sales is all about telling stories. In the end, it’s content creation. People working with content know that managers want metrics, but some metrics are easier to capture than others. For example, when there is a change in the user interface, we can measure the impact by the number of clicks. But how do you use metrics to follow a “solution”? How do you measure the effectiveness of support or training materials? When content is used once or twice, there is usually no option to know if an application’s feature was used as a result of the content related to that feature....

17 MIN2017 NOV 2
Comments
Content Personalization and the Power of Metrics

Make a Quantum Shift in Structured Authoring

In this podcast, Eric Kuhnen and Michael Rosinski of Astoria Softwarejoin Ed Marsh to talk about their upcoming presentation at LavaCon,Making a Quantum Shift in Structured Authoring. According to Eric, one of the key changes in the content industry has become the inability for multiple groups within a department to share content while using a common set of tools. The technical documentation team works with structured content, and the content repository is often not available to those outside the team.Astoria Software now provides integration with Witty Parrot to enable “rich sharing” and ensure that XML-based content is available to non-XML content creators. Julie Newcome of Ultimate Software, an Astoria Software customer, immediately saw the appeal of the integration: When we first saw the demo with Witty Parrot, it really excited us. One of the things we have had to overcome is the challenge of sharing content between departments. The for us is that allows other departments to ...

12 MIN2017 NOV 2
Comments
Make a Quantum Shift in Structured Authoring

People Love to Give You Money! And Recognition! And Headcount!

Chellie Campbell joined Ed Marsh to talk about her LavaCon keynote presentation, People Love to Give You Money! And Recognition! And Headcount! Chellie started her career as a musical comedy actress and then became a bookkeeper. When she learned that not many people could read their financial statements, she started teaching them, which led her to write books and teach workshops. She has found that most people look at money from the perspective of stock brokers and financial planners, which means they view money with a negative perspective: These people say, “You’re going to run out of money. You’re not going to have enough money for medical expenses.” It’s a place of fear. It’s ridiculous. You should be enjoying your money. I take the money piece, and I make it fun. Budget means Baby U Deserve Getting Every Thing, and I talk about that in my talk.” Chellie believes people focus too much on what’s wrong or what’s missing, which means they miss out on what’s right and how t...

15 MIN2017 OCT 8
Comments
People Love to Give You Money! And Recognition! And Headcount!

How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

Keith Boyd recently talked to Ed Marsh about his upcoming keynote, How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy. The growing popularity of Massively Open Online Courses (MOOCs) and Small Private Online Courses (SPOCs) provides the opportunity for traditional technical communicators to work with other teams and incorporate e-learning into their content strategy, resulting in mastery and deeper commitment from customers. By becoming aware of the options, we are better equipped to have conversations with the other teams, identify opportunities, and deliver engaging solutions. I’m going to talk about how learning science is impacting our ability to motivate people, to keep them in the game, and to keep them wanting to learn. Attend Keith’s session, and learn how to make a difference in your organization. Register for LavaCon Portland 2017 today! About Our Guest Keith Boyd is a 17 year veteran of Microsoft Corporation, where he currently serves as the...

13 MIN2017 OCT 2
Comments
How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

How to Create an Experience-First Content Strategy

Melinda Belcher, Senior Director of Digital Experience at Mastercard, joins Ed Marsh to talk about experience-first content strategy and the importance of leveraging internal teams to weigh in with their areas of expertise. Each team, whether it be sales, support, marketing, and so on, has knowledge needed to contribute to a project and ensure the customer has an optimum experience. Her upcoming keynote at LavaCon Portland, “Stop, Listen, and Collaborate: Creating an Experience-first Content Strategy,” talks about how our challenge is to deliver an experience that tells a larger story and aligns with business goals (view program). To do this, we need to stop thinking about our deliverables as stand-alone pieces and consider how they interact with each other. “How do we make sure we’re creating a consistent end-to-end experience, where we’re singing from the same songbook, and we’re creating the same kind of customer narrative for our users?” Attend Melinda’s session, and lea...

9 MIN2017 AUG 28
Comments
How to Create an Experience-First Content Strategy

How to Listen to Customers and Unlock Translation Problems

Jon Ann Lindsey joins Ed Marsh to talk about her upcoming keynote at LavaCon Portland, “It’s Amazing What You Can Learn When You Actually Listen to Customers” (view program). A content strategist at Google, Jon Ann and her team traveled to eleven countries, meeting with users about translation issues. By talking with language experts, such as journalists, copy writers, and bloggers, they were able to identify translation problems from the perspective of readability, voice and tone, and comprehension, as well as obtain a colloquial point of view. In the languages themselves, one of the things that was a recurring issue was Anglicisms: what do you call a “wearable” in Dubai? Do you call it a wearable? Or do you call it the word for “something you wear”? Attend Jon Ann’s session, and learn how to make a difference in your organization. Register for LavaCon Portland 2017 today! About Our Guest Content strategist Jon Ann Lindsey works with writers, editors, and UX researchers to ...

15 MIN2017 AUG 23
Comments
How to Listen to Customers and Unlock Translation Problems

Riding the Crest of the Content Tsunami

In this inaugural LavaCon podcast, Ed Marsh interviews Stephen Walsh of BuzzSumo and AndersPink. At LavaCon Dublin, Stephen’s presentation, From Filter Failure to Savvy Surfer:Riding the Crest of the Content Tsunami, explored continuous learning and how content curation supports continuous learning. Tools and algorithms help us curate meaningful content, but we can make it more valuable by adding the human factor and sharing it with the right people in the right channels. As we always say in Ireland, “There’s no such thing as bad weather, there’s just the wrong clothes.” About Our Guest Stephen has over 20 years of experience in Learning, Content, Marketing and Technology. He started his elearning career in the US in the mid 1990s with Roger Schank at Cognitive Arts, building some of the earliest examples of video-driven scenarios for corporate learning. He ran the Chicago team and led the company’s expansion into Europe.A regular blogger, writer and speaker on content curatio...

11 MIN2017 AUG 18
Comments
Riding the Crest of the Content Tsunami
the END

Latest Episodes

Content Personalization and the Power of Metrics

Oded Ilan recently joined Ed Marsh to talk about his upcoming LavaCon presentation, Personalization of Content and the Power of Metrics. Currently the Chief Marketing Officer of Iridize, Oded’s start in content can be traced back to his degree in English literature. When he joined the world of high tech, he quickly learned the experience of writing and telling stories could be used to make a living: marketing and sales is all about telling stories. In the end, it’s content creation. People working with content know that managers want metrics, but some metrics are easier to capture than others. For example, when there is a change in the user interface, we can measure the impact by the number of clicks. But how do you use metrics to follow a “solution”? How do you measure the effectiveness of support or training materials? When content is used once or twice, there is usually no option to know if an application’s feature was used as a result of the content related to that feature....

17 MIN2017 NOV 2
Comments
Content Personalization and the Power of Metrics

Make a Quantum Shift in Structured Authoring

In this podcast, Eric Kuhnen and Michael Rosinski of Astoria Softwarejoin Ed Marsh to talk about their upcoming presentation at LavaCon,Making a Quantum Shift in Structured Authoring. According to Eric, one of the key changes in the content industry has become the inability for multiple groups within a department to share content while using a common set of tools. The technical documentation team works with structured content, and the content repository is often not available to those outside the team.Astoria Software now provides integration with Witty Parrot to enable “rich sharing” and ensure that XML-based content is available to non-XML content creators. Julie Newcome of Ultimate Software, an Astoria Software customer, immediately saw the appeal of the integration: When we first saw the demo with Witty Parrot, it really excited us. One of the things we have had to overcome is the challenge of sharing content between departments. The for us is that allows other departments to ...

12 MIN2017 NOV 2
Comments
Make a Quantum Shift in Structured Authoring

People Love to Give You Money! And Recognition! And Headcount!

Chellie Campbell joined Ed Marsh to talk about her LavaCon keynote presentation, People Love to Give You Money! And Recognition! And Headcount! Chellie started her career as a musical comedy actress and then became a bookkeeper. When she learned that not many people could read their financial statements, she started teaching them, which led her to write books and teach workshops. She has found that most people look at money from the perspective of stock brokers and financial planners, which means they view money with a negative perspective: These people say, “You’re going to run out of money. You’re not going to have enough money for medical expenses.” It’s a place of fear. It’s ridiculous. You should be enjoying your money. I take the money piece, and I make it fun. Budget means Baby U Deserve Getting Every Thing, and I talk about that in my talk.” Chellie believes people focus too much on what’s wrong or what’s missing, which means they miss out on what’s right and how t...

15 MIN2017 OCT 8
Comments
People Love to Give You Money! And Recognition! And Headcount!

How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

Keith Boyd recently talked to Ed Marsh about his upcoming keynote, How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy. The growing popularity of Massively Open Online Courses (MOOCs) and Small Private Online Courses (SPOCs) provides the opportunity for traditional technical communicators to work with other teams and incorporate e-learning into their content strategy, resulting in mastery and deeper commitment from customers. By becoming aware of the options, we are better equipped to have conversations with the other teams, identify opportunities, and deliver engaging solutions. I’m going to talk about how learning science is impacting our ability to motivate people, to keep them in the game, and to keep them wanting to learn. Attend Keith’s session, and learn how to make a difference in your organization. Register for LavaCon Portland 2017 today! About Our Guest Keith Boyd is a 17 year veteran of Microsoft Corporation, where he currently serves as the...

13 MIN2017 OCT 2
Comments
How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy

How to Create an Experience-First Content Strategy

Melinda Belcher, Senior Director of Digital Experience at Mastercard, joins Ed Marsh to talk about experience-first content strategy and the importance of leveraging internal teams to weigh in with their areas of expertise. Each team, whether it be sales, support, marketing, and so on, has knowledge needed to contribute to a project and ensure the customer has an optimum experience. Her upcoming keynote at LavaCon Portland, “Stop, Listen, and Collaborate: Creating an Experience-first Content Strategy,” talks about how our challenge is to deliver an experience that tells a larger story and aligns with business goals (view program). To do this, we need to stop thinking about our deliverables as stand-alone pieces and consider how they interact with each other. “How do we make sure we’re creating a consistent end-to-end experience, where we’re singing from the same songbook, and we’re creating the same kind of customer narrative for our users?” Attend Melinda’s session, and lea...

9 MIN2017 AUG 28
Comments
How to Create an Experience-First Content Strategy

How to Listen to Customers and Unlock Translation Problems

Jon Ann Lindsey joins Ed Marsh to talk about her upcoming keynote at LavaCon Portland, “It’s Amazing What You Can Learn When You Actually Listen to Customers” (view program). A content strategist at Google, Jon Ann and her team traveled to eleven countries, meeting with users about translation issues. By talking with language experts, such as journalists, copy writers, and bloggers, they were able to identify translation problems from the perspective of readability, voice and tone, and comprehension, as well as obtain a colloquial point of view. In the languages themselves, one of the things that was a recurring issue was Anglicisms: what do you call a “wearable” in Dubai? Do you call it a wearable? Or do you call it the word for “something you wear”? Attend Jon Ann’s session, and learn how to make a difference in your organization. Register for LavaCon Portland 2017 today! About Our Guest Content strategist Jon Ann Lindsey works with writers, editors, and UX researchers to ...

15 MIN2017 AUG 23
Comments
How to Listen to Customers and Unlock Translation Problems

Riding the Crest of the Content Tsunami

In this inaugural LavaCon podcast, Ed Marsh interviews Stephen Walsh of BuzzSumo and AndersPink. At LavaCon Dublin, Stephen’s presentation, From Filter Failure to Savvy Surfer:Riding the Crest of the Content Tsunami, explored continuous learning and how content curation supports continuous learning. Tools and algorithms help us curate meaningful content, but we can make it more valuable by adding the human factor and sharing it with the right people in the right channels. As we always say in Ireland, “There’s no such thing as bad weather, there’s just the wrong clothes.” About Our Guest Stephen has over 20 years of experience in Learning, Content, Marketing and Technology. He started his elearning career in the US in the mid 1990s with Roger Schank at Cognitive Arts, building some of the earliest examples of video-driven scenarios for corporate learning. He ran the Chicago team and led the company’s expansion into Europe.A regular blogger, writer and speaker on content curatio...

11 MIN2017 AUG 18
Comments
Riding the Crest of the Content Tsunami
the END
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