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Market Like a Boss

Michelle Vroom

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Market Like a Boss
Market Like a Boss

Market Like a Boss

Michelle Vroom

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If getting clients feel like a roller coaster, then it’s time to get off the ride. Stop struggling to find clients and start bringing them to you with tips and resources from Michelle Vroom, marketing strategist for high-impact, high-driven female solopreneurs. Over the last three years, Michelle has built a business that allows her to support incredible women and be home with her two sons. When it comes to marketing, Michelle doesn’t believe in rules and empowers other women entrepreneurs to get visible the way they WANT to. If you're looking for honesty, transparency, and tough love, you’ve come to the right place. Michelle will help you uncover the roadblocks that keep you from getting visible and push you to step out of your comfort zone so you can attract get the clients you deserve.

Latest Episodes

How to Get Clients to Come to You

Getting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have. So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you. The steps you need to take to get potential clients to start coming to you are: 1. Create your own audience. If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you. Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you. 2. Have confidence in your offer. Many of you don’t have confidence in your offer, even though you think you do. Maybe you’re struggling to communicate what your offer is. You need to explain what the value is, not just the logistical details. If you don’t truly believe in, or understand your offer, your potential clients won’t either. You need to have an offer that is a no-brainer to you, that you are completely confident about. And you need to be completely confident in your ability to deliver. “The transformation is the piece that your audience cares about. And if you can truly start focusing on that transformation, people are going to be coming to you right and left.” – Michelle Vroom 3. Be consistent. You can’t drop in once in a while and expect that people are going to know enough about you, and what you provide, to start coming to you. You need to show up and put out content consistently, even on the hard days, even on the days when you don’t feel like it. If you want clients to come to you consistently, then you need to be consistent yourself. 4. Speak their language. A lot of you are putting out messages and talking about things in a way that your audience would never talk about them. If that’s the case, then there’s going to be a disconnect there. You need to show up in a way that feels genuine for you. But you also need to make sure that you are using your audience’s language, and you’re explaining things in a way that they will understand. Market research, and actually talking to your ideal audience, helps to discover words and phrases you can use. When that happens, people know that you really understand them. 5. Handle objections before getting on discovery calls. Many of you are getting on discovery calls and hearing the same objections over and over again. One thing you can do to make these calls easier, and get people to start coming to you, is to handle these objections early on in your messaging. If you are doing your marketing well, you are talking about these objections there and helping people overcome them before they even get on a call with you. Once you help them overcome their objections, they don’t even need to get on a call because they already know that you are the person for them. What are the top 2 to 3 objections you hear, and how can you start to shift your audience’s perspective on those? 6. Be serving people. By serving people I mean guiding them, answering their questions, and helping them think through things without expecting anything in return. What does service truly mean for you? Are you actually taking time to answer questions and educate people, or are you just pushing your agenda? Think about how you can be better at serving your audience. “I’m going to challenge you to think about how you can serve people without any expectations, without any conditions.” – Michelle Vroom This may not result in a client immediately, but that is how people start to view you as an expert and talk about you to other people in their

26 MIN5 d ago
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How to Get Clients to Come to You

Creating Copy That Converts

Today we welcome special guest Tara Bosler to the show! Tara is an amazing creative copywriter. She has the power to craft messages that connect with people at the emotional level. And when it comes to marketing, that is one of the most important things you can do. In this episode, Tara shares the top 2 common mistakes she sees other female entrepreneurs make in their copy and messaging: Skipping foundational copy Not being authentic Foundational copy is all the essential pieces of your branding. Things like who you are, who you help, what you offer, your mission, your purpose, your vision. The process of establishing your foundational copy isn’t fun and sexy, it’s a little bit of work, but it’s so important and it makes everything else flow easily. “It really helps to build that foundation. Then the content just starts coming to you.” – Tara Bosler Authenticity is huge, especially in online business. The reason that someone is going to choose you is that they’re attracted to you, your energy, and your values. “Nobody wants generic. They want specific, authentic, I’m getting the real deal here.” – Tara Bosler Once you have your foundational copy, Tara also recommends starting with your call to action. If you don’t know what you want people to do and how you want them to engage then they’re not going to. With whatever you’re writing, consider: What is your motivation for writing this? What is your purpose for writing this? “When you have a call to action, and you have a clear navigation for where you want someone to go, then it becomes much easier to start.” – Tara Bosler Another big tip Tara shares is to give things time. Even if a certain call to action doesn’t work at first, you’ve got to keep with it for a little bit to see results. The closer you can get with your language to how your clients are talking to themselves, the better. You have to be really in tune with your audience. That comes from having personal conversations with them. You can get on a call with people or copy and paste what your audience is saying. Sometimes you need to listen to people to hear what they need by what they’re not saying. Hearing what is at the root of something, and naming those emotions, is what really gets to the impactful, emotional copy. If you can write that and have your audience say, “I was just thinking that!” then you’ve done it. People also have short attention spans and Tara says you need to recapture their attention every 8 seconds by creating a moment to trigger emotion for them. Examples of these moments can be Headlines Calls to action Testimonials Funny hashtags You need to create the emotional connection to increase your likability, which increases your opportunity to be persuasive and convert. Tara says copy doesn’t have to be overwhelming. You really just need to know your next 2 steps, do those, and then figure out your next 2 steps. Knowing your next step in your business will help you figure out what piece of copy you need next. Don’t get caught up in trying to do too much, keep it simple. To connect with Tara and learn more, visit her website, www.tboslerwriting.com. Tara is offering a chance for you to book your 2020 project at 2019 rates if you book by the end of this year. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

37 MIN1 w ago
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Creating Copy That Converts

How to Think Like a 6-Figure Business Owner Before You Are One

On this episode I talk about how to show up and act like a 6-figure business owner before you actually are one. We often talk about reaching the goal first and THEN taking the steps to get there. But how are you going to reach that goal if you don’t know the steps to take? You reach your goals by truly stepping into that role before you’ve even made it. That requires the belief that success is on its way to you. If you don’t have that belief, you’re not going to reach your goal because you aren’t going to make decisions from that perspective. Here are the four main areas where I had to make decisions like a 6-figure business owner before I was one: Time I don’t subscribe to the whole “hustle” mentality. But when you first start your business you are going to spend more time getting ramped up. So once you hit your first goals, you’re probable tired and you wonder if you have to work even harder and spend even more time to be able to hit 6-figures. But time and the amount of money you make are not directly correlated! You don’t have to work harder, you don’t have to work longer hours to make more money and get to the next level. You need to evaluate how you are spending your time. Are you actually doing the activities that are going to get you clients? Are you doing too many activities? Should you delegate or let go of some things? Boundaries There will always be someone out there who threatens your boundaries. If you don’t set boundaries for yourself, no one else will do it for you. Boundaries go hand in hand with time. Because if you don’t have clear boundaries set up you’re going to waste a lot of time. Your time is not a renewable resource! It is the most valuable asset you have to get you to 6-figures. What boundaries do you need to put in place? The amount of time you spend on things What type of clients you serve What you are doing to reach your goals Investments I hear women say, “I’m going to invest when I get more clients and money to be able to invest.” The problem with that is that you are putting off the thing that is going to get you to your goal, until you hit your goal. That doesn’t make any sense! If you knew how to hit your goal, you’d be out there doing it. You need the help to get there. You need to honestly evaluate your strengths and weaknesses to fill the gaps to get to 6-figures. What expertise do you not have? What steps do you need to take to save time and get there faster? “The difference between someone who is a successful 6-figure business owner and someone who just has a business that’s a hobby, is the successful 6-figure business owner invests in the places where she needs to invest.” -Michelle Vroom Mindset I had to overcome many limiting beliefs to become a 6-figure business owner. I asked myself, “What would the 6-figure version of Michelle do? How would she think? How would she feel? What decisions would she make?” As you level up, the mindset issues do not go away. In some ways they get worse! What lies are you telling yourself? How are they impacting your ability to get to the next level? It is hard to make these shifts on your own. You need the help of someone who is objective. Mindset is a tricky thing and sometimes you don’t even realize when something is coming up and holding you back. We unintentionally sabotage our success, especially as we get more success because we get scared. So choose your thoughts daily like a 6-figure business owner. You have more control over your thoughts, your feelings, and your actions, than you realize. The free live masterclass that is mentioned in this episode, Fast Track to Six Figures, is currently closed. Be sure to join our Facebook Group to continue this conversation and learn when offers like this become available again. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscrib

32 MIN2 w ago
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How to Think Like a 6-Figure Business Owner Before You Are One

How I Close 80% of My Discovery Calls

When I first started getting on the phone with potential clients I was closing 15% to 20% of the calls. Now I close nearly 80% and there are several specific reasons why. The things I’m talking about today are all related to marketing, not sales. For more information on sales, you can check out the conversation I had with Ryann Dowdy on Podcast Episode 31. If you want to start closing discovery calls and landing clients with ease, you’ve got to make sure your marketing is doing some of the work for you up front. “If your marketing is not working hard enough, you are going to continue to struggle on these calls EVEN IF you have great sales tactics.” - Michelle Vroom Here are the 5 specific things I’ve done that have helped increase my close rate on discovery calls. 1.I’ve gotten super clear on who my audience is and my messaging You have to know who you are targeting. You cannot get by marketing to everyone and trying to please everybody. The more you try to be everything to everyone, the less you are able to serve the people who need you most. Your messaging goes along with this. Once you are clear on who you are targeting, you can craft messages that are really specific to your target market and their challenges. 2.I built an audience of my own If you don’t have your own audience you are going to struggle. I built my own audience, my Facebook group, Market Like a Boss: Female Entrepreneurs Finding Dream Clients, where people can get to know me, my style, and what I’m all about. So now I have a queue of dream clients constantly ready to work with me. People get on discovery calls because of relationships and they make decisions because of emotion. So you need to build an audience of your own to form and nurture relationships. 3.I deliver a ton of value to my community It is important to me to be able to serve my audience. It is fun for me! And if you aren’t excited about this your audience will pick up on that. In the online space, a lot of people wait to make decisions until they can validate if the person can help them. Prove to your audience that you can help them by providing plenty of value and serving them up front for free. 4.I address objections in my marketing content You need to start addressing objections before you even get on a discovery call with a potential client. Think about the top objections you receive. Create some content to address these objections so your audience can start to overcome them. Challenge your audience to think differently and show them your previous results in your marketing before you get on the discovery call. 5.I stopped being attached to the outcome You have to let go of control and trust that you’ve done what it takes to attract the right people. Not everyone is going to love your message and see the value in what you provide. But the right people will! Remove the pressure by realizing that you are simply helping guide someone to whatever decision is best for them. You’ll be surprised and how easily you land clients once you remove that pressure. These 5 things have significantly increased my close rate and I know they will work for you, too! I’d love to hear which of these things resonated the most with you. You can always email me at michelle@vroomcommunications.com to continue this conversation. Click here to join the waitlist for the Fast Track to Clients 1:1 package mentioned in this episode. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

24 MIN3 w ago
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How I Close 80% of My Discovery Calls

10 Questions to Ask When Your Marketing Isn't Working

Today I want to talk about what to do when your marketing isn’t working. Because your success rests on how you handle yourself and the situation when things are not working the way that you want them to. “Marketing is not always rainbows and sunshine. There are going to be times where you feel like things aren’t working.” - Michelle Vroom When we feel like something’s not working, our instincts tell us to move into action/problem-solving mode. We start changing things, we shift gears, and we chase shiny objects. And then we never really know what was working and what wasn’t because we changed too many things at once. Too many times people don’t look at WHY something isn’t working, they just move on to the next thing. Instead of making a rash decision based on emotion or how you’re feeling, you need to make a decision based on facts. Our feelings lie to us and have us take action that we otherwise wouldn’t have taken. Work through the following questions to get a holistic view of your marketing and figure out why something isn’t working. 1.Do you believe in what you’re marketing? This sounds like such a simple question and your gut instinct might be to answer ‘yes.’ But, I want to challenge you to really think about this. Do you actually believe in the offer you’re putting out there? If you are trying to market something that you would never invest in, then you’re going to find it difficult to get someone else to invest in it too. 2.Are you behind this 100%? Not only do you believe in what you’re offering, is this something you want to be marketing? Is this how you want to get clients? Don’t promote something just because you think it is what you SHOULD do. If you’re not behind something 100%, you’re not going to get clients consistently and you’re not going to get the results that you want. 3.Do you know who your audience is? You cannot market to an unidentified group of people. Everybody can’t be your target audience. There is a group of people out there who ARE the perfect fit for you. But you can’t find those people if you don’t know who you’re targeting. You’ll end up putting out general messages that no one will connect with. So if you want people to stop and take notice, then you need to know who you want to stop and take notice in the first place. 4.Do you know your audience well enough? Do you have a good understanding of the challenges your audience is facing in their current situation and their goals, what they want most? Do you know what they are currently struggling with and what keeps them up at night? You may need to do a little market research to talk with your audience and get their feedback. 5.Are you getting in front of enough people, and the right people consistently? You can’t just sit back and wait for clients to come to you. You need to get out there and talk to people to get in front of them. However, it’s not enough to just get in front of people. It has to be the right people, people you actually want to work with. This involves knowing where your audience is spending their time and going to them consistently. 6.Are you trying to be everywhere? I see a lot of people trying to be on every social media platform and do everything and anything. This burns you out and makes you look desperate! When you try to do everything you can’t do any one thing really well. You need to let go of the things that are not serving you or you’re only doing them because you think you should. 7.Do you have a clear call to action? You might be putting out great content, but you’re not telling your audience what to do next. Often times this ties back to a lack of goals. So if you don’t have a clear call to action and you fee like you’re bouncing around, you may need to establish some clear goals. Your marketing should support your business. So if you don’t have clear goals and clear calls to action then people will take no action. 8.Are you expecting overnight results? People often ask me how long you should give some

30 MINOCT 15
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10 Questions to Ask When Your Marketing Isn't Working

How to Become a Sales Expert

Today we welcome special guest Ryann Dowdy to the show! Ryann is a sales coach, revenue mentor, and founder of Uncensored Consulting. She helps business owners overcome their negative mindset around sales and increase their revenue. During this episode, Ryann shares the top 3 sales myths she hears all the time: Sales is something we do to someone. Sales is about being convincing or persuasive. Sales has to be spammy. “We take someone through a journey and at the end of it we help them make a decision.” - Ryann Dowdy Ryann brought up a great point during our interview: no one should be surprised to find themselves in a sales conversation. When connecting with potential clients, you need to earn the right to ask for permission. Don’t sell to someone who doesn’t know that they are in a sales conversation. Other sales misconceptions we discussed: If someone wants to work with you, they’ll reach out. People are busy and distracted and follow up is so important! If you’re not following up with potential clients, you’re literally leaving money on the table. Thinking the person you’re selling to is of higher stature. They may have the money, but you have the answers! The only two things you need to be successful in sales are empathy and listening. People want to feel heard and understood. The key to building relationships is to give without asking. You want to provide value for people without expecting anything in return. But be aware that building relationships does take time and there are no quick fixes. Ryann also shares the 3 most common sales objections (that I’m sure you’ve heard more than once!): I can’t afford it. I have to think about it. I need to talk to someone else about it (boss/husband/business partner/etc.). Lucky for us, Ryann walked through her simple 4-step framework to overcome sales objections & land clients faster: Empathize Clarify Revisit Ask again Ryann goes deeper into this framework in her Facebook group, Sales Skills for Women in Business. This is an AMAZING group with tons of sales insight to help you land clients with ease. To connect with Ryann and learn more, visit her website, https://uncensoredconsulting.com/. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

45 MINOCT 8
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How to Become a Sales Expert

Things I've Overcome to Get Clients

There are many things that I’ve had to overcome in order to be successful in marketing and in order to bring in clients. A lot of people don’t give a behind the scenes look at the challenges they’ve faced and the things they’ve had to deal with to get where they are. But I always aim to be open and honest about my journey so here are the things that I have had to push past in order to get to where I am today. Today I am hitting new goals and bringing in more clients and more money than I ever have in my business. And I am on track to have a record year. But I want you to know that didn’t happen overnight. So, here are the things I’ve had to overcome to get clients: Fear of Success On a call with my coach two years ago, I realized that I was afraid of success because I didn’t truly believe that I could deliver the solution that my clients needed. As we talked about my fear, I realized all the ways I was self-sabotaging. Once I worked through this, it was much easier to put myself out there and get visible. Desire for Control We often try to control everything in marketing. But we have to realize that people respond and interpret things the way they do. If you are so tied to an outcome you set yourself up for disappointment. Things don’t always work out the way you expect. And in many cases they work out in a better way! Fear of Hearing Crickets Even if you feel like no one is watching, they are watching. The true test of someone who is successful in marketing is showing up no matter what. You need to talk to your audience even if they’re not talking back initially. Be willing to show up for your audience even before they show up for you. You’re the expert, you’re the person who needs to guide your audience and show up for them even before they’re ready. Opinions of Others When you’re marketing yourself, someone is going to have an opinion of what you should do. But you can’t let the opinions of others dictate how you market. The only person’s opinion that you should be worried about when it comes to marketing is the opinion of the person that you are trying to reach. If you’re listening to other people, how do you know that you are actually doing the things that are going to get you closer to that potential client? Imposter Syndrome Do you sometimes think you’re not good enough for something? Think you need more information to move forward? Worry that you’re not enough of an expert? It wasn’t until I started believing 100% in the value that I provide that I started landing consistent clients. And this is something that still comes up for me! We may never fully overcome this, but we can work through it and take action even when we experience these negative feelings. Scarcity Mindset You many not realize it, but there may be a part of you that doubts there are enough clients to go around. When this shows up we start acting desperate, put pressure on ourselves, and get in competition with others. There are actually more than enough clients, more than you can ever hope to serve! Once you start operating from that perspective, you show up from a place of confidence and you’ve removed the pressure so you bring in more clients. Belief that I Can’t be Successful Where I Am There was a part of me that did not fully believe I could be a successful business owner and a young mom of two. I thought I had to choose and I could not be both. But once I realized I could design my business the way I wanted it, that’s when I really started going after what I wanted. Do you have a limiting belief because of a situation or stage of life that you’re in? What beliefs are you choosing to believe? What do you want most? What does success look like for you and why are you telling yourself you can’t have it? The Comparison Trap How many times have you compared yourself to others? We keep comparing ourselves to other people when what you see is not their real life. People don’t talk about their hard times in business on social media. Stop compar

28 MINOCT 1
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Things I've Overcome to Get Clients

The Only Marketing Roadmap You Need

Flying blind doesn’t do anyone any favors when it comes to marketing. Many people are flying blind because they’re trying to do everything at once. But you need a system to get consistent clients. It’s not about doing everything. It’s about doing the right things at the right points. A good marketing roadmap should build upon itself. This roadmap will show you where you are in your journey, where you need to be, and maybe some steps that you skipped over that are super important. This is my proven method for helping my clients get clients. Mile Marker #1 Audience The roadmap starts with your audience. You need to know who your audience is and you need to commit to an audience. You can’t get visible and grow your audience if you don’t know who they are. Services/Offers Then you have to know what you’re offering. What are your services, what are your programs, what are your offers? You can’t figure out what you’re offering if you don’t know your audience and if you don’t know what they want. Market research is a big part of this. You need to ask your audience what they want. That will inform what you offer them. Messaging Now what do you say to your audience to communicate the value of what you offer? You need to get clear on what your messages are and use the words and phrases your audience uses to talk to them. Mile Marker #2 Marketing/Visibility When you have the foundation of your audience, services/offers, and messaging, the marketing and visibility comes easier. It is also easier to show up consistently. It is hard to show up consistently when you’re flying blind because you’re always second-guessing yourself. You also need to know that you don’t have to be everywhere. Stay focused on one or two primary places to make connections and nurture your audience there. Mile Marker #3 Mindset As soon as you start putting yourself out there and getting visible, fears come into play. You may wonder if people will like you or you may feel like an imposter. It is important to work through your mindset because you can’t be consistently visible with these fears. This is where many people stall out because they don’t have the support they need to push through this part. Measurement How do you know if something is working or not? First, you need to give things some time, at least a couple of months. But then you need to check in to see if something is working or not working. Don’t let emotions get in the way and cause you to stop and start unnecessarily. That keeps you from making progress. You need to stay focused and properly measure your efforts. However, there is no continuous cruise control on your marketing. You will have to go through this roadmap over and over again. The key is to make sure you follow these steps because this is a journey. Remember, there is no failure unless you get out of the car all together! If you want support with this and would like to talk to me about what this can mean for your business, send me an email at michelle@vroomcommunications.com. I’d love to talk with you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

34 MINSEP 24
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The Only Marketing Roadmap You Need

How to Get Better Clients

If you are not sure why you’re bringing in people who just want free advice, just want to pick your brain, or don’t want to invest, I have a few tips to make this process a lot easier for you. Don’t worry; I’m not going to suggest you throw out everything you’ve been doing in your marketing. These are subtle shifts you can make to start bringing a better quality client your way. What can you do to make sure you’re attracting the right people? 1. Be sure that you are reaching the people with the greatest need Not everyone who fits into your target audience has the greatest need for your services. You need to target people who have suffered enough that they are ready to make a change and they know that they need help doing it. Who has the greatest need for your service? It may not be the people that you think. You might be reaching pre-clients, people who will need what you have to offer but they’re not ready for it yet. “So stop trying to reach everybody who has a need, and focus on the people who have the greatest need.” - Michelle Vroom 2.Make sure your messages speak to people at the right stage and caliber of business If you’re using words like “affordable” and “cheap” and “just starting out” when you’re trying to reach someone who has been in business at least 3 years and has a 6-figure income, that’s not going to work! What happens is you draw in people who are just focused on the discounts, and then you wonder why people won’t invest with you. It’s because you’re attracting those people by talking about it and focusing your messaging on it. Go back through your messages on your website, social media posts, and emails, and identify any “no-no” words. 3.Make a list of “no-no” words and phrases This is a list of words and phrases that you should never use in your marketing because they attract the wrong people. This will save you so much time and sanity! If you go back and look at the things that you’re putting out there, you may find that you are focused on the things that you don’t really want to be focused on. “What does your audience need to hear? Who are the right people? Just speak to them directly.” – Michelle Vroom Even just replacing a couple of words could mean all the difference for you in terms of the quality of client that you bring in. 4.Pre-qualify your clients Are you pre-qualifying the people that you talk with? If you are a service-based business, chances are you have discovery calls with people to determine if you’re a good fit. If you’re getting on calls with anyone who asks this could be a problem. I now have a questionnaire that I use to determine if people are ready to work with me and if I’m the best person to serve them. If you already have a questionnaire, maybe you need to revise your questions or include additional questions. Your questionnaire will be a work in progress; you will update it regularly as you do more and more discovery calls. I hope these four things will start to shift the kinds of clients that you bring in. I look forward to hearing from you; you can always email me at michelle@vroomcommunications.com. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

23 MINSEP 17
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How to Get Better Clients

Don't Let Perfectionism Ruin Your Marketing

Today I’m talking about a topic that everyone deals with: perfectionism. Whether you are starting your business or scaling your business, perfectionism can hurt your marketing if you let it get the best of you. I want you to feel empowered and encouraged to not worry about being perfect, and just worry about being real. “Marketing is not about being perfect. It’s about being real and authentic.” – Michelle Vroom Here is what happens when perfectionism takes over: 1. Perfectionism keeps you from getting visible In order to get clients, you need to get visible and put yourself out there. But many women think they have to have things perfect and so they don’t get visible at all. 2.Perfectionism keeps your best content hidden How much time are you wasting updating and rewriting things? The time you waste could have been spent serving your audience. What information are you keeping hidden? Someone out there needs that information. 3. Perfectionism causes you to censor yourself What parts of your life are you keeping hidden? Maybe you have an opinion or perspective on something and you’re just not saying it. You’re afraid to say who you really are because you’re afraid someone isn’t going to like it or someone is going to judge you. But when will things be perfect? I guarantee you’ll always find something to change or update. It’s fear that’s keeping you stuck. When you let perfectionism ruin your marketing you miss out on clients, opportunities to promote yourself, and connecting with your audience. Now ask yourself…what would happen if you take action today? What is the worst-case scenario? And what is the best-case scenario? Are you willing to sacrifice the possibility of the best-case scenario for the worst-case scenario? And is the worst-case scenario truly the worst case? What fear is below the surface? Perfectionism is not the cause. It’s the effect of the fear. Here’s what I want to leave you with…people don’t want perfect! They want someone who is human. “You are enough as you are.” – Michelle Vroom The more your market yourself, the more you put yourself out there the better. With action comes clarity. Much of the success I’ve had in my business has come from me putting myself out there, marketing myself, seeing how my audience responses, engaging with them, learning more about what they want, and then tweaking and refining. The insights that I’ve gained in my marketing and taking action, even when things weren’t perfect, those have lead to some of the biggest breakthroughs that I’ve had in my business. You already have enough knowledge. The thing that you don’t have, and the reason why you’re not getting results, is because you’re not taking enough action. Trust that you have what you need and give yourself permission to move forward. Here is my final question for you today: What are you going to give yourself permission to move forward with today? Do something differently; don’t stay stuck in the cycle of perfectionism! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

17 MINSEP 10
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Don't Let Perfectionism Ruin Your Marketing

Latest Episodes

How to Get Clients to Come to You

Getting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have. So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you. The steps you need to take to get potential clients to start coming to you are: 1. Create your own audience. If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you. Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you. 2. Have confidence in your offer. Many of you don’t have confidence in your offer, even though you think you do. Maybe you’re struggling to communicate what your offer is. You need to explain what the value is, not just the logistical details. If you don’t truly believe in, or understand your offer, your potential clients won’t either. You need to have an offer that is a no-brainer to you, that you are completely confident about. And you need to be completely confident in your ability to deliver. “The transformation is the piece that your audience cares about. And if you can truly start focusing on that transformation, people are going to be coming to you right and left.” – Michelle Vroom 3. Be consistent. You can’t drop in once in a while and expect that people are going to know enough about you, and what you provide, to start coming to you. You need to show up and put out content consistently, even on the hard days, even on the days when you don’t feel like it. If you want clients to come to you consistently, then you need to be consistent yourself. 4. Speak their language. A lot of you are putting out messages and talking about things in a way that your audience would never talk about them. If that’s the case, then there’s going to be a disconnect there. You need to show up in a way that feels genuine for you. But you also need to make sure that you are using your audience’s language, and you’re explaining things in a way that they will understand. Market research, and actually talking to your ideal audience, helps to discover words and phrases you can use. When that happens, people know that you really understand them. 5. Handle objections before getting on discovery calls. Many of you are getting on discovery calls and hearing the same objections over and over again. One thing you can do to make these calls easier, and get people to start coming to you, is to handle these objections early on in your messaging. If you are doing your marketing well, you are talking about these objections there and helping people overcome them before they even get on a call with you. Once you help them overcome their objections, they don’t even need to get on a call because they already know that you are the person for them. What are the top 2 to 3 objections you hear, and how can you start to shift your audience’s perspective on those? 6. Be serving people. By serving people I mean guiding them, answering their questions, and helping them think through things without expecting anything in return. What does service truly mean for you? Are you actually taking time to answer questions and educate people, or are you just pushing your agenda? Think about how you can be better at serving your audience. “I’m going to challenge you to think about how you can serve people without any expectations, without any conditions.” – Michelle Vroom This may not result in a client immediately, but that is how people start to view you as an expert and talk about you to other people in their

26 MIN5 d ago
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How to Get Clients to Come to You

Creating Copy That Converts

Today we welcome special guest Tara Bosler to the show! Tara is an amazing creative copywriter. She has the power to craft messages that connect with people at the emotional level. And when it comes to marketing, that is one of the most important things you can do. In this episode, Tara shares the top 2 common mistakes she sees other female entrepreneurs make in their copy and messaging: Skipping foundational copy Not being authentic Foundational copy is all the essential pieces of your branding. Things like who you are, who you help, what you offer, your mission, your purpose, your vision. The process of establishing your foundational copy isn’t fun and sexy, it’s a little bit of work, but it’s so important and it makes everything else flow easily. “It really helps to build that foundation. Then the content just starts coming to you.” – Tara Bosler Authenticity is huge, especially in online business. The reason that someone is going to choose you is that they’re attracted to you, your energy, and your values. “Nobody wants generic. They want specific, authentic, I’m getting the real deal here.” – Tara Bosler Once you have your foundational copy, Tara also recommends starting with your call to action. If you don’t know what you want people to do and how you want them to engage then they’re not going to. With whatever you’re writing, consider: What is your motivation for writing this? What is your purpose for writing this? “When you have a call to action, and you have a clear navigation for where you want someone to go, then it becomes much easier to start.” – Tara Bosler Another big tip Tara shares is to give things time. Even if a certain call to action doesn’t work at first, you’ve got to keep with it for a little bit to see results. The closer you can get with your language to how your clients are talking to themselves, the better. You have to be really in tune with your audience. That comes from having personal conversations with them. You can get on a call with people or copy and paste what your audience is saying. Sometimes you need to listen to people to hear what they need by what they’re not saying. Hearing what is at the root of something, and naming those emotions, is what really gets to the impactful, emotional copy. If you can write that and have your audience say, “I was just thinking that!” then you’ve done it. People also have short attention spans and Tara says you need to recapture their attention every 8 seconds by creating a moment to trigger emotion for them. Examples of these moments can be Headlines Calls to action Testimonials Funny hashtags You need to create the emotional connection to increase your likability, which increases your opportunity to be persuasive and convert. Tara says copy doesn’t have to be overwhelming. You really just need to know your next 2 steps, do those, and then figure out your next 2 steps. Knowing your next step in your business will help you figure out what piece of copy you need next. Don’t get caught up in trying to do too much, keep it simple. To connect with Tara and learn more, visit her website, www.tboslerwriting.com. Tara is offering a chance for you to book your 2020 project at 2019 rates if you book by the end of this year. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

37 MIN1 w ago
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Creating Copy That Converts

How to Think Like a 6-Figure Business Owner Before You Are One

On this episode I talk about how to show up and act like a 6-figure business owner before you actually are one. We often talk about reaching the goal first and THEN taking the steps to get there. But how are you going to reach that goal if you don’t know the steps to take? You reach your goals by truly stepping into that role before you’ve even made it. That requires the belief that success is on its way to you. If you don’t have that belief, you’re not going to reach your goal because you aren’t going to make decisions from that perspective. Here are the four main areas where I had to make decisions like a 6-figure business owner before I was one: Time I don’t subscribe to the whole “hustle” mentality. But when you first start your business you are going to spend more time getting ramped up. So once you hit your first goals, you’re probable tired and you wonder if you have to work even harder and spend even more time to be able to hit 6-figures. But time and the amount of money you make are not directly correlated! You don’t have to work harder, you don’t have to work longer hours to make more money and get to the next level. You need to evaluate how you are spending your time. Are you actually doing the activities that are going to get you clients? Are you doing too many activities? Should you delegate or let go of some things? Boundaries There will always be someone out there who threatens your boundaries. If you don’t set boundaries for yourself, no one else will do it for you. Boundaries go hand in hand with time. Because if you don’t have clear boundaries set up you’re going to waste a lot of time. Your time is not a renewable resource! It is the most valuable asset you have to get you to 6-figures. What boundaries do you need to put in place? The amount of time you spend on things What type of clients you serve What you are doing to reach your goals Investments I hear women say, “I’m going to invest when I get more clients and money to be able to invest.” The problem with that is that you are putting off the thing that is going to get you to your goal, until you hit your goal. That doesn’t make any sense! If you knew how to hit your goal, you’d be out there doing it. You need the help to get there. You need to honestly evaluate your strengths and weaknesses to fill the gaps to get to 6-figures. What expertise do you not have? What steps do you need to take to save time and get there faster? “The difference between someone who is a successful 6-figure business owner and someone who just has a business that’s a hobby, is the successful 6-figure business owner invests in the places where she needs to invest.” -Michelle Vroom Mindset I had to overcome many limiting beliefs to become a 6-figure business owner. I asked myself, “What would the 6-figure version of Michelle do? How would she think? How would she feel? What decisions would she make?” As you level up, the mindset issues do not go away. In some ways they get worse! What lies are you telling yourself? How are they impacting your ability to get to the next level? It is hard to make these shifts on your own. You need the help of someone who is objective. Mindset is a tricky thing and sometimes you don’t even realize when something is coming up and holding you back. We unintentionally sabotage our success, especially as we get more success because we get scared. So choose your thoughts daily like a 6-figure business owner. You have more control over your thoughts, your feelings, and your actions, than you realize. The free live masterclass that is mentioned in this episode, Fast Track to Six Figures, is currently closed. Be sure to join our Facebook Group to continue this conversation and learn when offers like this become available again. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscrib

32 MIN2 w ago
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How to Think Like a 6-Figure Business Owner Before You Are One

How I Close 80% of My Discovery Calls

When I first started getting on the phone with potential clients I was closing 15% to 20% of the calls. Now I close nearly 80% and there are several specific reasons why. The things I’m talking about today are all related to marketing, not sales. For more information on sales, you can check out the conversation I had with Ryann Dowdy on Podcast Episode 31. If you want to start closing discovery calls and landing clients with ease, you’ve got to make sure your marketing is doing some of the work for you up front. “If your marketing is not working hard enough, you are going to continue to struggle on these calls EVEN IF you have great sales tactics.” - Michelle Vroom Here are the 5 specific things I’ve done that have helped increase my close rate on discovery calls. 1.I’ve gotten super clear on who my audience is and my messaging You have to know who you are targeting. You cannot get by marketing to everyone and trying to please everybody. The more you try to be everything to everyone, the less you are able to serve the people who need you most. Your messaging goes along with this. Once you are clear on who you are targeting, you can craft messages that are really specific to your target market and their challenges. 2.I built an audience of my own If you don’t have your own audience you are going to struggle. I built my own audience, my Facebook group, Market Like a Boss: Female Entrepreneurs Finding Dream Clients, where people can get to know me, my style, and what I’m all about. So now I have a queue of dream clients constantly ready to work with me. People get on discovery calls because of relationships and they make decisions because of emotion. So you need to build an audience of your own to form and nurture relationships. 3.I deliver a ton of value to my community It is important to me to be able to serve my audience. It is fun for me! And if you aren’t excited about this your audience will pick up on that. In the online space, a lot of people wait to make decisions until they can validate if the person can help them. Prove to your audience that you can help them by providing plenty of value and serving them up front for free. 4.I address objections in my marketing content You need to start addressing objections before you even get on a discovery call with a potential client. Think about the top objections you receive. Create some content to address these objections so your audience can start to overcome them. Challenge your audience to think differently and show them your previous results in your marketing before you get on the discovery call. 5.I stopped being attached to the outcome You have to let go of control and trust that you’ve done what it takes to attract the right people. Not everyone is going to love your message and see the value in what you provide. But the right people will! Remove the pressure by realizing that you are simply helping guide someone to whatever decision is best for them. You’ll be surprised and how easily you land clients once you remove that pressure. These 5 things have significantly increased my close rate and I know they will work for you, too! I’d love to hear which of these things resonated the most with you. You can always email me at michelle@vroomcommunications.com to continue this conversation. Click here to join the waitlist for the Fast Track to Clients 1:1 package mentioned in this episode. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

24 MIN3 w ago
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How I Close 80% of My Discovery Calls

10 Questions to Ask When Your Marketing Isn't Working

Today I want to talk about what to do when your marketing isn’t working. Because your success rests on how you handle yourself and the situation when things are not working the way that you want them to. “Marketing is not always rainbows and sunshine. There are going to be times where you feel like things aren’t working.” - Michelle Vroom When we feel like something’s not working, our instincts tell us to move into action/problem-solving mode. We start changing things, we shift gears, and we chase shiny objects. And then we never really know what was working and what wasn’t because we changed too many things at once. Too many times people don’t look at WHY something isn’t working, they just move on to the next thing. Instead of making a rash decision based on emotion or how you’re feeling, you need to make a decision based on facts. Our feelings lie to us and have us take action that we otherwise wouldn’t have taken. Work through the following questions to get a holistic view of your marketing and figure out why something isn’t working. 1.Do you believe in what you’re marketing? This sounds like such a simple question and your gut instinct might be to answer ‘yes.’ But, I want to challenge you to really think about this. Do you actually believe in the offer you’re putting out there? If you are trying to market something that you would never invest in, then you’re going to find it difficult to get someone else to invest in it too. 2.Are you behind this 100%? Not only do you believe in what you’re offering, is this something you want to be marketing? Is this how you want to get clients? Don’t promote something just because you think it is what you SHOULD do. If you’re not behind something 100%, you’re not going to get clients consistently and you’re not going to get the results that you want. 3.Do you know who your audience is? You cannot market to an unidentified group of people. Everybody can’t be your target audience. There is a group of people out there who ARE the perfect fit for you. But you can’t find those people if you don’t know who you’re targeting. You’ll end up putting out general messages that no one will connect with. So if you want people to stop and take notice, then you need to know who you want to stop and take notice in the first place. 4.Do you know your audience well enough? Do you have a good understanding of the challenges your audience is facing in their current situation and their goals, what they want most? Do you know what they are currently struggling with and what keeps them up at night? You may need to do a little market research to talk with your audience and get their feedback. 5.Are you getting in front of enough people, and the right people consistently? You can’t just sit back and wait for clients to come to you. You need to get out there and talk to people to get in front of them. However, it’s not enough to just get in front of people. It has to be the right people, people you actually want to work with. This involves knowing where your audience is spending their time and going to them consistently. 6.Are you trying to be everywhere? I see a lot of people trying to be on every social media platform and do everything and anything. This burns you out and makes you look desperate! When you try to do everything you can’t do any one thing really well. You need to let go of the things that are not serving you or you’re only doing them because you think you should. 7.Do you have a clear call to action? You might be putting out great content, but you’re not telling your audience what to do next. Often times this ties back to a lack of goals. So if you don’t have a clear call to action and you fee like you’re bouncing around, you may need to establish some clear goals. Your marketing should support your business. So if you don’t have clear goals and clear calls to action then people will take no action. 8.Are you expecting overnight results? People often ask me how long you should give some

30 MINOCT 15
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10 Questions to Ask When Your Marketing Isn't Working

How to Become a Sales Expert

Today we welcome special guest Ryann Dowdy to the show! Ryann is a sales coach, revenue mentor, and founder of Uncensored Consulting. She helps business owners overcome their negative mindset around sales and increase their revenue. During this episode, Ryann shares the top 3 sales myths she hears all the time: Sales is something we do to someone. Sales is about being convincing or persuasive. Sales has to be spammy. “We take someone through a journey and at the end of it we help them make a decision.” - Ryann Dowdy Ryann brought up a great point during our interview: no one should be surprised to find themselves in a sales conversation. When connecting with potential clients, you need to earn the right to ask for permission. Don’t sell to someone who doesn’t know that they are in a sales conversation. Other sales misconceptions we discussed: If someone wants to work with you, they’ll reach out. People are busy and distracted and follow up is so important! If you’re not following up with potential clients, you’re literally leaving money on the table. Thinking the person you’re selling to is of higher stature. They may have the money, but you have the answers! The only two things you need to be successful in sales are empathy and listening. People want to feel heard and understood. The key to building relationships is to give without asking. You want to provide value for people without expecting anything in return. But be aware that building relationships does take time and there are no quick fixes. Ryann also shares the 3 most common sales objections (that I’m sure you’ve heard more than once!): I can’t afford it. I have to think about it. I need to talk to someone else about it (boss/husband/business partner/etc.). Lucky for us, Ryann walked through her simple 4-step framework to overcome sales objections & land clients faster: Empathize Clarify Revisit Ask again Ryann goes deeper into this framework in her Facebook group, Sales Skills for Women in Business. This is an AMAZING group with tons of sales insight to help you land clients with ease. To connect with Ryann and learn more, visit her website, https://uncensoredconsulting.com/. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

45 MINOCT 8
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How to Become a Sales Expert

Things I've Overcome to Get Clients

There are many things that I’ve had to overcome in order to be successful in marketing and in order to bring in clients. A lot of people don’t give a behind the scenes look at the challenges they’ve faced and the things they’ve had to deal with to get where they are. But I always aim to be open and honest about my journey so here are the things that I have had to push past in order to get to where I am today. Today I am hitting new goals and bringing in more clients and more money than I ever have in my business. And I am on track to have a record year. But I want you to know that didn’t happen overnight. So, here are the things I’ve had to overcome to get clients: Fear of Success On a call with my coach two years ago, I realized that I was afraid of success because I didn’t truly believe that I could deliver the solution that my clients needed. As we talked about my fear, I realized all the ways I was self-sabotaging. Once I worked through this, it was much easier to put myself out there and get visible. Desire for Control We often try to control everything in marketing. But we have to realize that people respond and interpret things the way they do. If you are so tied to an outcome you set yourself up for disappointment. Things don’t always work out the way you expect. And in many cases they work out in a better way! Fear of Hearing Crickets Even if you feel like no one is watching, they are watching. The true test of someone who is successful in marketing is showing up no matter what. You need to talk to your audience even if they’re not talking back initially. Be willing to show up for your audience even before they show up for you. You’re the expert, you’re the person who needs to guide your audience and show up for them even before they’re ready. Opinions of Others When you’re marketing yourself, someone is going to have an opinion of what you should do. But you can’t let the opinions of others dictate how you market. The only person’s opinion that you should be worried about when it comes to marketing is the opinion of the person that you are trying to reach. If you’re listening to other people, how do you know that you are actually doing the things that are going to get you closer to that potential client? Imposter Syndrome Do you sometimes think you’re not good enough for something? Think you need more information to move forward? Worry that you’re not enough of an expert? It wasn’t until I started believing 100% in the value that I provide that I started landing consistent clients. And this is something that still comes up for me! We may never fully overcome this, but we can work through it and take action even when we experience these negative feelings. Scarcity Mindset You many not realize it, but there may be a part of you that doubts there are enough clients to go around. When this shows up we start acting desperate, put pressure on ourselves, and get in competition with others. There are actually more than enough clients, more than you can ever hope to serve! Once you start operating from that perspective, you show up from a place of confidence and you’ve removed the pressure so you bring in more clients. Belief that I Can’t be Successful Where I Am There was a part of me that did not fully believe I could be a successful business owner and a young mom of two. I thought I had to choose and I could not be both. But once I realized I could design my business the way I wanted it, that’s when I really started going after what I wanted. Do you have a limiting belief because of a situation or stage of life that you’re in? What beliefs are you choosing to believe? What do you want most? What does success look like for you and why are you telling yourself you can’t have it? The Comparison Trap How many times have you compared yourself to others? We keep comparing ourselves to other people when what you see is not their real life. People don’t talk about their hard times in business on social media. Stop compar

28 MINOCT 1
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Things I've Overcome to Get Clients

The Only Marketing Roadmap You Need

Flying blind doesn’t do anyone any favors when it comes to marketing. Many people are flying blind because they’re trying to do everything at once. But you need a system to get consistent clients. It’s not about doing everything. It’s about doing the right things at the right points. A good marketing roadmap should build upon itself. This roadmap will show you where you are in your journey, where you need to be, and maybe some steps that you skipped over that are super important. This is my proven method for helping my clients get clients. Mile Marker #1 Audience The roadmap starts with your audience. You need to know who your audience is and you need to commit to an audience. You can’t get visible and grow your audience if you don’t know who they are. Services/Offers Then you have to know what you’re offering. What are your services, what are your programs, what are your offers? You can’t figure out what you’re offering if you don’t know your audience and if you don’t know what they want. Market research is a big part of this. You need to ask your audience what they want. That will inform what you offer them. Messaging Now what do you say to your audience to communicate the value of what you offer? You need to get clear on what your messages are and use the words and phrases your audience uses to talk to them. Mile Marker #2 Marketing/Visibility When you have the foundation of your audience, services/offers, and messaging, the marketing and visibility comes easier. It is also easier to show up consistently. It is hard to show up consistently when you’re flying blind because you’re always second-guessing yourself. You also need to know that you don’t have to be everywhere. Stay focused on one or two primary places to make connections and nurture your audience there. Mile Marker #3 Mindset As soon as you start putting yourself out there and getting visible, fears come into play. You may wonder if people will like you or you may feel like an imposter. It is important to work through your mindset because you can’t be consistently visible with these fears. This is where many people stall out because they don’t have the support they need to push through this part. Measurement How do you know if something is working or not? First, you need to give things some time, at least a couple of months. But then you need to check in to see if something is working or not working. Don’t let emotions get in the way and cause you to stop and start unnecessarily. That keeps you from making progress. You need to stay focused and properly measure your efforts. However, there is no continuous cruise control on your marketing. You will have to go through this roadmap over and over again. The key is to make sure you follow these steps because this is a journey. Remember, there is no failure unless you get out of the car all together! If you want support with this and would like to talk to me about what this can mean for your business, send me an email at michelle@vroomcommunications.com. I’d love to talk with you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

34 MINSEP 24
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The Only Marketing Roadmap You Need

How to Get Better Clients

If you are not sure why you’re bringing in people who just want free advice, just want to pick your brain, or don’t want to invest, I have a few tips to make this process a lot easier for you. Don’t worry; I’m not going to suggest you throw out everything you’ve been doing in your marketing. These are subtle shifts you can make to start bringing a better quality client your way. What can you do to make sure you’re attracting the right people? 1. Be sure that you are reaching the people with the greatest need Not everyone who fits into your target audience has the greatest need for your services. You need to target people who have suffered enough that they are ready to make a change and they know that they need help doing it. Who has the greatest need for your service? It may not be the people that you think. You might be reaching pre-clients, people who will need what you have to offer but they’re not ready for it yet. “So stop trying to reach everybody who has a need, and focus on the people who have the greatest need.” - Michelle Vroom 2.Make sure your messages speak to people at the right stage and caliber of business If you’re using words like “affordable” and “cheap” and “just starting out” when you’re trying to reach someone who has been in business at least 3 years and has a 6-figure income, that’s not going to work! What happens is you draw in people who are just focused on the discounts, and then you wonder why people won’t invest with you. It’s because you’re attracting those people by talking about it and focusing your messaging on it. Go back through your messages on your website, social media posts, and emails, and identify any “no-no” words. 3.Make a list of “no-no” words and phrases This is a list of words and phrases that you should never use in your marketing because they attract the wrong people. This will save you so much time and sanity! If you go back and look at the things that you’re putting out there, you may find that you are focused on the things that you don’t really want to be focused on. “What does your audience need to hear? Who are the right people? Just speak to them directly.” – Michelle Vroom Even just replacing a couple of words could mean all the difference for you in terms of the quality of client that you bring in. 4.Pre-qualify your clients Are you pre-qualifying the people that you talk with? If you are a service-based business, chances are you have discovery calls with people to determine if you’re a good fit. If you’re getting on calls with anyone who asks this could be a problem. I now have a questionnaire that I use to determine if people are ready to work with me and if I’m the best person to serve them. If you already have a questionnaire, maybe you need to revise your questions or include additional questions. Your questionnaire will be a work in progress; you will update it regularly as you do more and more discovery calls. I hope these four things will start to shift the kinds of clients that you bring in. I look forward to hearing from you; you can always email me at michelle@vroomcommunications.com. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

23 MINSEP 17
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How to Get Better Clients

Don't Let Perfectionism Ruin Your Marketing

Today I’m talking about a topic that everyone deals with: perfectionism. Whether you are starting your business or scaling your business, perfectionism can hurt your marketing if you let it get the best of you. I want you to feel empowered and encouraged to not worry about being perfect, and just worry about being real. “Marketing is not about being perfect. It’s about being real and authentic.” – Michelle Vroom Here is what happens when perfectionism takes over: 1. Perfectionism keeps you from getting visible In order to get clients, you need to get visible and put yourself out there. But many women think they have to have things perfect and so they don’t get visible at all. 2.Perfectionism keeps your best content hidden How much time are you wasting updating and rewriting things? The time you waste could have been spent serving your audience. What information are you keeping hidden? Someone out there needs that information. 3. Perfectionism causes you to censor yourself What parts of your life are you keeping hidden? Maybe you have an opinion or perspective on something and you’re just not saying it. You’re afraid to say who you really are because you’re afraid someone isn’t going to like it or someone is going to judge you. But when will things be perfect? I guarantee you’ll always find something to change or update. It’s fear that’s keeping you stuck. When you let perfectionism ruin your marketing you miss out on clients, opportunities to promote yourself, and connecting with your audience. Now ask yourself…what would happen if you take action today? What is the worst-case scenario? And what is the best-case scenario? Are you willing to sacrifice the possibility of the best-case scenario for the worst-case scenario? And is the worst-case scenario truly the worst case? What fear is below the surface? Perfectionism is not the cause. It’s the effect of the fear. Here’s what I want to leave you with…people don’t want perfect! They want someone who is human. “You are enough as you are.” – Michelle Vroom The more your market yourself, the more you put yourself out there the better. With action comes clarity. Much of the success I’ve had in my business has come from me putting myself out there, marketing myself, seeing how my audience responses, engaging with them, learning more about what they want, and then tweaking and refining. The insights that I’ve gained in my marketing and taking action, even when things weren’t perfect, those have lead to some of the biggest breakthroughs that I’ve had in my business. You already have enough knowledge. The thing that you don’t have, and the reason why you’re not getting results, is because you’re not taking enough action. Trust that you have what you need and give yourself permission to move forward. Here is my final question for you today: What are you going to give yourself permission to move forward with today? Do something differently; don’t stay stuck in the cycle of perfectionism! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group. Grab your free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!

17 MINSEP 10
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Don't Let Perfectionism Ruin Your Marketing
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。