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New Media Currents

John Houghton

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New Media Currents

New Media Currents

John Houghton

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Plays
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About Us

New Media Currents is a podcast designed to help the business professional understand new media trends to gain competitive advantage. On this program we consider theoretical and practial issues of how businesses can take advantage of the latest developments in Media.

Latest Episodes

Lead Nurturing and Demand Generation Best Practices

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect's online buying process. (http://newmediacurrents.com/wp-content/uploads/2009/12/aaeloqiStock_000001758602Small1-300x199.jpg) - Tracking a customer's digital body language - Determine which leads get priority and referred to sales - Web statistics versus behavior profiling - Lead scoring to understand purchasing intention - Buying phases: Awareness, vendor discovery, solution validation - Paid versus natural search - Benefits of developing a publisher mindset, joining the conversation - Lead nurturing to maintain contact with your prospects - Profiling your prospects based on level of engagement - Creating emotional connections by being fun and entertaining This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

19 MIN2009 DEC 29
Comments
Lead Nurturing and Demand Generation Best Practices

Silicon Valley Company Discusses Marketing Best Practices

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - Email saturation causing a return to direct mail using targeted groups - Marketing 2.0: customer wants information immediately - Engaging web traffic via instant web chat - Knowing industry keywords for paid search - Understanding the value of organic search engine optimization - Keyword discovery practices - Webinars reach mid-level managers - Lead nurturing via targeted opt-in email - Online video for customer testimonials - Banner ads being used for lead generation - Twitter for demand generation This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

12 MIN2009 DEC 29
Comments
Silicon Valley Company Discusses Marketing Best Practices

Organic Search Engine Optimization More Effective Than Paid Search

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). - Organic search takes time versus money -Because of time lag, more difficult to track ROI on organic search -Competitive industries require more resources for organic SEO -Best practices for building backlinks (inbound links) -The value of creating great content -Blogging and podcasting strategies This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center.

7 MIN2009 DEC 29
Comments
Organic Search Engine Optimization More Effective Than Paid Search

Oracle Best Practices for Twitter and Facebook

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.

14 MIN2009 OCT 15
Comments
Oracle Best Practices for Twitter and Facebook

Using Social Media Within Organizations

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.

7 MIN2009 OCT 14
Comments
Using Social Media Within Organizations

Exploring Oracle Social CRM

Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.

7 MIN2009 OCT 14
Comments
Exploring Oracle Social CRM

Salesforce.com Discusses Online Video Best Practices

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New Media Currents and owns a new media production company. Salesforce.com is not a customer of MobileCast Media.

4 MIN2009 OCT 14
Comments
Salesforce.com Discusses Online Video Best Practices

Salesforce.com Taps Social Media for Customer Service Offering

Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World. As of publish date, MobileCast Media uses Salesforce.com's CRM software as a normal paying customer, but Salesforce.com does not use services of MobileCast Media.

4 MIN2009 OCT 14
Comments
Salesforce.com Taps Social Media for Customer Service Offering

Salesgenie President Discusses Social Media

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions and what's working to increase sales.

9 MIN2009 OCT 14
Comments
Salesgenie President Discusses Social Media

Interactivity Increases Brand Perceptions

Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components.

1 MIN2008 MAY 29
Comments
Interactivity Increases Brand Perceptions

Latest Episodes

Lead Nurturing and Demand Generation Best Practices

Steve Wood, CTO of Eloqua, a leading demand generation solution, discusses how to understand and guide your prospect's online buying process. (http://newmediacurrents.com/wp-content/uploads/2009/12/aaeloqiStock_000001758602Small1-300x199.jpg) - Tracking a customer's digital body language - Determine which leads get priority and referred to sales - Web statistics versus behavior profiling - Lead scoring to understand purchasing intention - Buying phases: Awareness, vendor discovery, solution validation - Paid versus natural search - Benefits of developing a publisher mindset, joining the conversation - Lead nurturing to maintain contact with your prospects - Profiling your prospects based on level of engagement - Creating emotional connections by being fun and entertaining This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

19 MIN2009 DEC 29
Comments
Lead Nurturing and Demand Generation Best Practices

Silicon Valley Company Discusses Marketing Best Practices

Lisa Gorrebeck-Hatheway, Director of Marketing for LiveOps, discusses what is working to drive sales at her company. - Email saturation causing a return to direct mail using targeted groups - Marketing 2.0: customer wants information immediately - Engaging web traffic via instant web chat - Knowing industry keywords for paid search - Understanding the value of organic search engine optimization - Keyword discovery practices - Webinars reach mid-level managers - Lead nurturing via targeted opt-in email - Online video for customer testimonials - Banner ads being used for lead generation - Twitter for demand generation This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center in San Francisco.

12 MIN2009 DEC 29
Comments
Silicon Valley Company Discusses Marketing Best Practices

Organic Search Engine Optimization More Effective Than Paid Search

In this episode Lauren Vaccarello of Salesforce.com, discusses best practices for organic search engine optimization (SEO). - Organic search takes time versus money -Because of time lag, more difficult to track ROI on organic search -Competitive industries require more resources for organic SEO -Best practices for building backlinks (inbound links) -The value of creating great content -Blogging and podcasting strategies This podcast was recorded at Dreamforce (Salesforce.com's user meeting) on November 20, 2009 at the Moscone Center.

7 MIN2009 DEC 29
Comments
Organic Search Engine Optimization More Effective Than Paid Search

Oracle Best Practices for Twitter and Facebook

Marius Ciortea, social media strategist for Oracle, discusses marketing return on investment for Twitter versus Facebook. Process, policy and specific case studies are discussed.

14 MIN2009 OCT 15
Comments
Oracle Best Practices for Twitter and Facebook

Using Social Media Within Organizations

Dr. Arthur Jue and Jackie Alcalde Marr, authors of the book Social Media at Work, discuss using wikis to foster innovation, podcasting for sales force productivity, message boards for cultural integration and using online video to integrate remote offices.

7 MIN2009 OCT 14
Comments
Using Social Media Within Organizations

Exploring Oracle Social CRM

Oracle debuts its new Social CRM offering which allows internal collaboration on sales resources to help win new business. Features interview with Tara Roberts, Vice President of Product Management and Arnold Espos, Product Manager of Oracle Social CRM.

7 MIN2009 OCT 14
Comments
Exploring Oracle Social CRM

Salesforce.com Discusses Online Video Best Practices

Bryan Ebzery, head of video initiatives for Salesforce.com, discusses best practices for corporate online video. Capturing customer excitement is key and video is the chosen medium. Discussion of what makes a video successful, the importance of high production values, and learning to make the program scale. Note: The CEO of MobileCast Media hosts New Media Currents and owns a new media production company. Salesforce.com is not a customer of MobileCast Media.

4 MIN2009 OCT 14
Comments
Salesforce.com Discusses Online Video Best Practices

Salesforce.com Taps Social Media for Customer Service Offering

Kraig Swensrud of Salesforce.com showcases Customer Service offerings that tap the power of Twitter and Facebook. Continuing coverage of Oracle Open World. As of publish date, MobileCast Media uses Salesforce.com's CRM software as a normal paying customer, but Salesforce.com does not use services of MobileCast Media.

4 MIN2009 OCT 14
Comments
Salesforce.com Taps Social Media for Customer Service Offering

Salesgenie President Discusses Social Media

In this coverage of Oracle Open World we seek to discover what is working and what is not in social media for the enterprise. The ability of social media to establish roots in modern organizations is dependent in part on perceptions. In this podcast we interview Thomas McSweeney, President of Salesgenie and discuss perceptions and what's working to increase sales.

9 MIN2009 OCT 14
Comments
Salesgenie President Discusses Social Media

Interactivity Increases Brand Perceptions

Brand perceptions can be increased just with the mere presence of interactive components on a web site, according to the Science Daily. Adding a blog or online videos are viable options for creating social and interactive components.

1 MIN2008 MAY 29
Comments
Interactivity Increases Brand Perceptions
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