title

Pareto Ecommerce - Ecommerce Marketing & Optimization

Brendan Tully

0
Followers
0
Plays
Pareto Ecommerce - Ecommerce Marketing & Optimization
Pareto Ecommerce - Ecommerce Marketing & Optimization

Pareto Ecommerce - Ecommerce Marketing & Optimization

Brendan Tully

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

We help 6 figure ecommerce businesses grow to 7 figures and 7 figure ecommerce businesses grow to 8 figures and beyond.http://www.paretoecommerce.com

Latest Episodes

E7 - From 5 & 6 Figures to 7 Figures and Beyond - Ecommerce Marketing Blueprint

I spoke at the 2016 Nomad Summit in Thailand on Ecommerce Marketing & Optimization. The title of the presentation was From 5 and 6 Figures a Month to 7 Figures and Beyond. The guys at the summit recorded full audio and video of all presentations so I figured this would make a great podcast episode. There's a whole bunch of stuff in this episode and it gets quite technical so we also have a copy of the presentation audio linked with the slides over on Youtube if you want to follow along. Links from this episode: Audio & Slidedeck: https://www.youtube.com/watch?v=KqEBJBlvRsQ Slideshare Slides: http://www.slideshare.net/secret/1mCPKmA2yxFsja PDF of Sides: http://www.paretoecommerce.com/wp-content/uploads/2016/02/nomad-summit-slides.pdf Nomad Summit: http://www.nomadsummit.com/ Pareto Ecommerce Website: http://www.paretoecommerce.com Subscribe on iTunes: https://*itunes*.apple.com/us/podcast/*pareto*-*ecommerce*-*ecommerce*/id1085068975

36 MIN2016 MAY 30
Comments
E7 - From 5 & 6 Figures to 7 Figures and Beyond - Ecommerce Marketing Blueprint

E6 - Talking Business with Business Consultant Lisa Reed

In this episode Ed and I chat with our good friend Lisa Reed who is a business consultant with a management accounting background which is quite different to business consultant who has a sales and marketing background. She has many many years of commercial experience both in the corporate arena where she worked with budgets in the billions, through to small corporate and SMBs. This is an absolutely packed episode, full of knowledge bombs, wisdom and light-bulb moments. No matter what level of business you’re operating at, whether you’re at startup phase or working in the $100-200+ million range, this is an episode to listen to. What you'll learn in this episode Why asking your accountant for business advice could be a bad move The 3 types of accountant and why the difference between them is important to be aware of We chat about financial tools and why keeping your books up to date is a critical part of growing your business What "key person reliance" is and why it's bad for busi...

82 MIN2016 FEB 6
Comments
E6 - Talking Business with Business Consultant Lisa Reed

E5 - How to Leverage Photography in your Business

In this episode I talk with my good friend, Matt Reed who runs two different photography studios: http://PhotographyProject.com.au, which specialises in big photography projects (you'd never guess by the name!) http://PerthProductPhotography.com.au which obviously specialises in product photography! Matt developed a passion photography after spending years honing his skills taking photos of products for his own online store! Photography is one of those online marketing tools that can truly set you apart from the competition. There's something a high quality, professional photo conveys that words simply cannot. There's a whole bunch of stuff we cover in this episode from why photography is so powerful, some of the basics of good website photography and why you shouldn't be DIYing your own photos. If I had to recommend one resource for you to take a look at on our site, it would be this one...simply because I've never heard anyone explain the power of photography as succinctly as Matt...

29 MIN2016 JAN 1
Comments
E5 - How to Leverage Photography in your Business

E4 - Live Ecommerce Consult with Terry Lin from the Build My Online Store Podcast

In this episode I'm chatting with Terry Lin from the BuildMyOnlineStore.com Podcast. This is a bit of a different episode. In this episode we jump on the phone and do a one-on-one ecommerce consult with for his new site at the time, BallerLeather.com. This is a fantastic audio to listen to if you have a brand new site as we cover a lot of areas that are often missed in new site builds and settings that may not be configured correctly. Within two weeks of implementing some of my recommendations Terry made an extra $500 in sales which is a great result. Some of the things you'll learn in this episode: Common mistakes and errors in Google Analytics The #1 quick win to start testing today Bird’s eye view of your on-site SEO How to optimize your click-through rate in organic search The right mindset to optimizing meta descriptions The difference between PayPal vs PayPal Express checkout Single-page checkout vs. Multiple-page checkout Shipping information, payments, and thin content pena...

31 MIN2015 AUG 28
Comments
E4 - Live Ecommerce Consult with Terry Lin from the Build My Online Store Podcast

E3 - SEO for Ecommerce Websites with Sean from VisibleHQ.com

In this episode we're talking ecommerce SEO with Sean Markey from VisibleHQ and is an episode originally recorded for his podcast. Here we talk about a whole bunch of SEO (search engine optimisation) improvements that you can likely easily DIY that are white hat, will help you rank higher in Google AND increase your organic CTR (click through rate) PLUS at the same time will help increase your conversion rate too. Most of these improvements are common sense but we rarely see these talked about online for whatever reason. We also discuss website speed and why spending hours and hours or even days and days trying to get a 100 score on the Google pagespeed insights test is probably not the best use of your time. Some of the other things we discuss in this episode: • The biggest difference between doing SEO for an ecommerce site vs sites that aren’t in the online retail space • Why ecommerce sites are notorious for having thin content and often attract SEO penalties • Some sneaky vi...

17 MIN2015 AUG 28
Comments
E3 - SEO for Ecommerce Websites with Sean from VisibleHQ.com

E2 - Ecommerce Email Marketing Tactics - 4 Common Mistakes You're Probably Making

In episode two we dig into email marketing tactics and is an episode we first recorded for John's podcast. Listen and Learn: --why email marketing is so important and so powerful --some types of email marketing emails you may not have thought of --a simple trick to remove friction from your sales process --why most of the advice around abandoned cart emails on the internet is wrong and why it might actually be scaring people off because you come off as pushy or needy --why offering discounts may actually hurt your conversion rate and how to use them strategically --a simple trick I call “the best friend rule" that will make writing emails like your abandoned cart email and order followup email easy! --some simple ways to improve the copy on your product pages to boost your conversion rate Typically, email marketing should be generating a substantial chunk of your revenue and if it’s not then you’ll probably get some really easy big $ wins from this audio. For show notes and more ...

29 MIN2015 AUG 24
Comments
E2 - Ecommerce Email Marketing Tactics - 4 Common Mistakes You're Probably Making

E1 - Ecommerce Email Marketing Strategy with John Mcintyre

In the first two episodes of the Ecommerce Marketing and Optimization podcast, I talk with John McIntyre (aka The Autoresponder Guy) from ReEngager.com. In episode one we dive into ecommerce email marketing strategy. When working with new clients that have established ecommerce businesses, I almost always look at email marketing first for a couple of reasons: 1. Because it’s almost a completely free marketing channel AND at the same time when done right can be one of the most effective marketing channels 2. Most ecommerce businesses are doing it poorly or simply not…so in other words, its high impact low hanging fruit Show notes and full details on this episode are at http://www.paretoecommerce.com/free-resources/ecommerce-email-marketing/

23 MIN2015 AUG 1
Comments
E1 - Ecommerce Email Marketing Strategy with John Mcintyre
the END

Latest Episodes

E7 - From 5 & 6 Figures to 7 Figures and Beyond - Ecommerce Marketing Blueprint

I spoke at the 2016 Nomad Summit in Thailand on Ecommerce Marketing & Optimization. The title of the presentation was From 5 and 6 Figures a Month to 7 Figures and Beyond. The guys at the summit recorded full audio and video of all presentations so I figured this would make a great podcast episode. There's a whole bunch of stuff in this episode and it gets quite technical so we also have a copy of the presentation audio linked with the slides over on Youtube if you want to follow along. Links from this episode: Audio & Slidedeck: https://www.youtube.com/watch?v=KqEBJBlvRsQ Slideshare Slides: http://www.slideshare.net/secret/1mCPKmA2yxFsja PDF of Sides: http://www.paretoecommerce.com/wp-content/uploads/2016/02/nomad-summit-slides.pdf Nomad Summit: http://www.nomadsummit.com/ Pareto Ecommerce Website: http://www.paretoecommerce.com Subscribe on iTunes: https://*itunes*.apple.com/us/podcast/*pareto*-*ecommerce*-*ecommerce*/id1085068975

36 MIN2016 MAY 30
Comments
E7 - From 5 & 6 Figures to 7 Figures and Beyond - Ecommerce Marketing Blueprint

E6 - Talking Business with Business Consultant Lisa Reed

In this episode Ed and I chat with our good friend Lisa Reed who is a business consultant with a management accounting background which is quite different to business consultant who has a sales and marketing background. She has many many years of commercial experience both in the corporate arena where she worked with budgets in the billions, through to small corporate and SMBs. This is an absolutely packed episode, full of knowledge bombs, wisdom and light-bulb moments. No matter what level of business you’re operating at, whether you’re at startup phase or working in the $100-200+ million range, this is an episode to listen to. What you'll learn in this episode Why asking your accountant for business advice could be a bad move The 3 types of accountant and why the difference between them is important to be aware of We chat about financial tools and why keeping your books up to date is a critical part of growing your business What "key person reliance" is and why it's bad for busi...

82 MIN2016 FEB 6
Comments
E6 - Talking Business with Business Consultant Lisa Reed

E5 - How to Leverage Photography in your Business

In this episode I talk with my good friend, Matt Reed who runs two different photography studios: http://PhotographyProject.com.au, which specialises in big photography projects (you'd never guess by the name!) http://PerthProductPhotography.com.au which obviously specialises in product photography! Matt developed a passion photography after spending years honing his skills taking photos of products for his own online store! Photography is one of those online marketing tools that can truly set you apart from the competition. There's something a high quality, professional photo conveys that words simply cannot. There's a whole bunch of stuff we cover in this episode from why photography is so powerful, some of the basics of good website photography and why you shouldn't be DIYing your own photos. If I had to recommend one resource for you to take a look at on our site, it would be this one...simply because I've never heard anyone explain the power of photography as succinctly as Matt...

29 MIN2016 JAN 1
Comments
E5 - How to Leverage Photography in your Business

E4 - Live Ecommerce Consult with Terry Lin from the Build My Online Store Podcast

In this episode I'm chatting with Terry Lin from the BuildMyOnlineStore.com Podcast. This is a bit of a different episode. In this episode we jump on the phone and do a one-on-one ecommerce consult with for his new site at the time, BallerLeather.com. This is a fantastic audio to listen to if you have a brand new site as we cover a lot of areas that are often missed in new site builds and settings that may not be configured correctly. Within two weeks of implementing some of my recommendations Terry made an extra $500 in sales which is a great result. Some of the things you'll learn in this episode: Common mistakes and errors in Google Analytics The #1 quick win to start testing today Bird’s eye view of your on-site SEO How to optimize your click-through rate in organic search The right mindset to optimizing meta descriptions The difference between PayPal vs PayPal Express checkout Single-page checkout vs. Multiple-page checkout Shipping information, payments, and thin content pena...

31 MIN2015 AUG 28
Comments
E4 - Live Ecommerce Consult with Terry Lin from the Build My Online Store Podcast

E3 - SEO for Ecommerce Websites with Sean from VisibleHQ.com

In this episode we're talking ecommerce SEO with Sean Markey from VisibleHQ and is an episode originally recorded for his podcast. Here we talk about a whole bunch of SEO (search engine optimisation) improvements that you can likely easily DIY that are white hat, will help you rank higher in Google AND increase your organic CTR (click through rate) PLUS at the same time will help increase your conversion rate too. Most of these improvements are common sense but we rarely see these talked about online for whatever reason. We also discuss website speed and why spending hours and hours or even days and days trying to get a 100 score on the Google pagespeed insights test is probably not the best use of your time. Some of the other things we discuss in this episode: • The biggest difference between doing SEO for an ecommerce site vs sites that aren’t in the online retail space • Why ecommerce sites are notorious for having thin content and often attract SEO penalties • Some sneaky vi...

17 MIN2015 AUG 28
Comments
E3 - SEO for Ecommerce Websites with Sean from VisibleHQ.com

E2 - Ecommerce Email Marketing Tactics - 4 Common Mistakes You're Probably Making

In episode two we dig into email marketing tactics and is an episode we first recorded for John's podcast. Listen and Learn: --why email marketing is so important and so powerful --some types of email marketing emails you may not have thought of --a simple trick to remove friction from your sales process --why most of the advice around abandoned cart emails on the internet is wrong and why it might actually be scaring people off because you come off as pushy or needy --why offering discounts may actually hurt your conversion rate and how to use them strategically --a simple trick I call “the best friend rule" that will make writing emails like your abandoned cart email and order followup email easy! --some simple ways to improve the copy on your product pages to boost your conversion rate Typically, email marketing should be generating a substantial chunk of your revenue and if it’s not then you’ll probably get some really easy big $ wins from this audio. For show notes and more ...

29 MIN2015 AUG 24
Comments
E2 - Ecommerce Email Marketing Tactics - 4 Common Mistakes You're Probably Making

E1 - Ecommerce Email Marketing Strategy with John Mcintyre

In the first two episodes of the Ecommerce Marketing and Optimization podcast, I talk with John McIntyre (aka The Autoresponder Guy) from ReEngager.com. In episode one we dive into ecommerce email marketing strategy. When working with new clients that have established ecommerce businesses, I almost always look at email marketing first for a couple of reasons: 1. Because it’s almost a completely free marketing channel AND at the same time when done right can be one of the most effective marketing channels 2. Most ecommerce businesses are doing it poorly or simply not…so in other words, its high impact low hanging fruit Show notes and full details on this episode are at http://www.paretoecommerce.com/free-resources/ecommerce-email-marketing/

23 MIN2015 AUG 1
Comments
E1 - Ecommerce Email Marketing Strategy with John Mcintyre
the END