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Perfect Law Firm Podcast

Christopher Small

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Perfect Law Firm Podcast
Perfect Law Firm Podcast

Perfect Law Firm Podcast

Christopher Small

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Everything you need to know about creating the perfect law firm. Topics include: how to start a law firm; law firm marketing; law firm SEO; facebook ads for law firms; law firm lead generation; law firm networking; google ads for law firm; youtube for law firms; content marketing; law firm advertising; and more!

Latest Episodes

How to overcome the fear of making a video… | Perfect Law Firm 034

Hey, everybody, what's up? It's Christopher Small with Building a Law Firm. As always, back here today to talk to you about some strategies, tips, tricks, whatever. Whatever comes up, whatever I can think of to help you get more clients, right? Live a better life generally. And today, we're talking about how to overcome the fear of creating videos. But before we do that, I wanted to tell you about a President's Day sale that I'm doing. I didn't even plan on doing this. I saw somebody else do it and I thought, "What the hell? I'm going to do it too." So today, if you want to join the back room, not only do you get the free week, as one usually does, but you also get, you can join for half price. It's actually technically 52% off, so buildingalawfirm.com/go. Go check it out and learn all about it. If you don't, that's fine. We'll talk about how to overcome the fear of making videos. And believe it or not, although I make a ton of videos and I made a ton of videos over the span of my law firm owner career, I used to get really nervous making videos. I used to sort of plan them all out and script them and edit them heavily and think about them a lot and now I don't, if you could tell I kind of just wing it. But I know what that fear feels like. I felt it, I've been there and I have overcome it. So I wanted to talk about a couple of strategies that I have sort of implemented with myself to overcome this. Some strategies that I've implemented with others, other law firm owners just like you to help them overcome it and sort of do whatever I can push you to overcome this fear that you might have. The reason this is important, by the way, is because this is such a great way to get new clients. It's a way that you can build trust, build rapport, build a bond, show people who you are. It is the way of the future as they say, but it really it is and what's cool about doing it if you are a law firm owner is there are so few people doing it and so few people doing it this way where they literally just turn the camera and talk to it. That you have the opportunity to really gain a large market share really quickly and do some good and make some money, help some people do all that kind of stuff, and have some fun along the way. Okay, so let's talk about a couple of different strategies to overcome that fear of making these videos. Okay. Step one is to not overthink it and just hit the record button. Okay. You don't necessarily have to go on live right away. I didn't go on live right away mostly because doing these live didn't really even exist. When I started my first video, I went all the way back, was 2013, was the first video that I could find like up on YouTube. I may have made some before that. I'm sure I did, but that was the earliest I can find. I don't think you could even go on live at that time, but if you can't then that's fine. Just set your camera up just like this, hit the record button and just talk. And when you do that practice as if you only get one take, there's no stopping and starting over. There's no practicing to get it just right. If you mess up, practice transitioning out of that, because sometimes that will happen. I can tell you, for example, I've been here doing these videos like this. I'm going along, chatting away and do my thing and boom, somebody comes up to the door and I'm like, "Oh, shoot, what do I do?" And I look over the door and I look at you and I look over at the door and I look at you. And I try to shoo them away, and they leave, and then I got to get back in here and I got to act like I'm normal. I've got to pick up the pace where I left it off. That can be hard to do, but if you practice, you can get decent at it, you can work through those transitions where you lose your train of thought. You'll get over trying to be perfect all the time and then the magic w...

9 MINMAY 11
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How to overcome the fear of making a video… | Perfect Law Firm 034

How I get the most out of my week… | Perfect Law Firm 033

Everybody what's going on, happy Sunday night, it's Christopher Small from building a law firm. Today I wanted to talk to you about one of the ways, or maybe the way that I get so much stuff done. I think that was the title of this video. As you can tell, I'm at my office, it is 7:00 at night and I don't always come here on Sundays, but I do a lot, I like it. Maybe I'll get like an hour or two in. But part of what I do on Sundays is get prepped for the week. And that really is the point of this video and it's the way that I get so much done. So I wanted to break that down a little bit and talk to you about that. But before I get there, I wanted to let you know, or remind you again about a live workshop that I'm doing to teach you how to do this Facebook stuff. Organic content, paid content, basically how to utilize Facebook and get clients on it. So if you're interested, go to buildingalawfirm.com/q2workshop or click the link below and just follow the directions, pretty simple. But, there I'll tell you how to work some of this stuff into your weekly to do list so that you can create this content, reach your people, get new clients, enjoy life and have a great time. So part of what I do is, start big. I have yearly goals, I have, then, quarterly goals, and then I have monthly goals. And we're in February right now, so I know I have monthly goals written down, there are four of them, really, and basically what they are is my quarterly goals, my four quarterly goals, broken down into four monthly goals. And basically, the way that it breaks down for me on a monthly basis, is what do I need to get done in February, for example, to reach my quarterly goals. And then, what I do is I make a list in the month of those things that I need to get done. So I have one sheet of paper that basically says February 2019 on it, and then it has to dos. And it has all the things that I need to get done to get myself to my goals. And for example, one of the things that I'm working on right now is continuing to implement this Facebook strategy. Which you'll be able to learn live, if you go to buildingalawfirm.com/q2workshop. You can come and hang out with me for the day and learn it all. But I'm continuing to implement that. Oh yeah, so Jacob has a question by the way, popping in. Oh that question disappeared. He says "Something says $27 a month and it says $97 a month." Actually, we used to be $27 a month, so if it says 27 and now it says 97, that's my bad, it's 97. It was 27 through the end of 2018, so since January one it's been bumped up. The reason it's bumped up is because there's a bunch of stuff in there, there's a year of weekly trainings in there, there's four or five months of newsletters in there, there's a bunch of stuff in there, so 97 bucks is a steal. You get one new client, you join the backroom, you pay for the whole year. Because that's only 1000 bucks, for the whole year, it's crazy. I should raise the price, again. But in any event, so what I do is, I break those goals down, into the month and then every Sunday, I basically look at what I have to do, and then I set something's goals, basically for the week. Some tasks for the week that I need to get done, and then during the day on Sunday, I try to work those things into the week to ensure that they get done. So for example, this week I'm building out a new sort of training for potential clients for the law firm. So I do estate planning, they're for a service that I provide, that's the basics that I tell everybody. It's kind of like my spiel. So I'm basically turning that into a training and then as people are indoctrinated to me and my firm via all this Facebook stuff that I'm doing, I'm going to present them with the opportunity to just go and learn about the basics of estate planning without me having to talk to them, without there being any pressure and so that they can understand w...

7 MINMAY 10
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How I get the most out of my week… | Perfect Law Firm 033

Three qualities of good Facebook content… | Perfect Law Firm 032

Hey everybody. Christopher Small from Building a Law Firm, here again to talk to you about how to use Facebook and create content to get new clients for your law firm. Today we're going to talk about some stuff, but before I get there, I wanted to let you know that if you want to get into this further, if you really want to deep dive, to sort of see the behind-the-scenes of what I've been doing with my own firm to do this stuff to get clients and to sort of get a step-by-step framework. I am hosting a live workshop in Kansas City on April 5th. If you think you might be interested, you can click the link right below and I don't even have a page to sign up or to apply or anything to come. It's just for interest only. The people that give me their information so that I can reach out to them are going to get a screen video. If you're interested go to buildingalawfirm.com/queue2workshop or just click the link below. That's not why we're here. We are here to talk about the three key elements of good content. One of them you have already seen, that is the offer. Okay. When you are putting your content out, you want to make sure that you are putting offers out there, which means letting people know how they can work with you, letting people know what the next step is and you're going to want to do that at a couple of different times. The research shows, the data shows that a lot of people, particularly when they're watching the replay, they only watch the first three to 10 seconds of your video, so for that reason, you always want to make sure that you're trying to work in a call-to-action or an offer right up front. The easiest way to do that is like I just did. Where you sort of say, hey, we're about to talk about this stuff, if you want to go deeper, then go here. For my law firm, what I would say is something like, you know we're about to talk about revocable living trusts, if this is something that you're considering with your family, don't be afraid to schedule a free strategy session with me by going to blankity-blank, blank, blank. Then they go, hopefully. Right. That's actually not step one, but that's sort of element number one, kind of, in sort of the framework of the way that these videos work, because they do have a specific framework, there is a specific way to go through these to sort of get the maximum effect and if you watch these videos and are paying attention, you'll see that they often have, sort of the same stages that they go through right. By the way, if you want to get this full framework, if you want to get the full inside scoop step-by-step, buildingalawfirm.com/q2workshop. Okay. Go over, just click the link, come say hello. That's sort of like the third element is the offer. The first element is that you want to be giving something that's helpful, you want to be giving some good content. You want to be giving something that people can take away from the video and use, even if they don't go and take that next step with you, even if they don't go and do that next thing with you. When I'm creating my law firm videos, I always want to make sure that people are leaving there with some questions answered. Always trying to tackle a frequently asked question, something that pops up with my own clients and I just want to make sure that when I'm done, these people can walk away going okay, now I have one of my questions answered I can sort of move on to the next thing or we can pick this person or we can do this thing. Tonight I filmed an episode on trust distribution considerations. All right. To give you an idea of the things that I talk about. You want to have good content. It needs to be helpful right. Why we're doing this is to help people, don't be afraid to give away your best stuff. Don't be afraid to give away some good information okay.

7 MINMAY 10
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Three qualities of good Facebook content… | Perfect Law Firm 032

The REAL way to use Facebook to get new law firm clients… | Perfect Law Firm 031

Hey, everybody. It's Christopher Small with Building A Law Firm. It's a late Friday afternoon here, almost 5:00 in Seattle. I thought, "You know what? Hop on here and talk a little bit about Facebook marketing and using Facebook to get your clients." Before I get too far into it, I just want to let you know that ... Excuse me. If you want to go a little bit deeper, if you want to get even more behind the scenes on this, I'm doing a workshop in Kansas City on April 5. If you're interested in learning more about that in the future, you can either just clink the link and put your email address in there. I don't even have a sign-up sheet yet. And I'll let you know, okay? In any event, I've seen a lot of people try to use Facebook to get clients, and most of them crash and burn. In the past, even I have tried to do something where you put an add out there. You try to get somebody to sign up for a webinar, and then you try to sell them something, and you go from there. But the problem is ... And like I said, I've even tried that before. Yeah, I've had a little bit of success, but the numbers tend to not work out unless you're making big money on the back. I have been experimenting with all kinds of different stuff, all kinds of different ways, and really thinking about the way that Facebook works, and the way that the platform works, and the reason people come to Facebook. I've also been watching, by the way, what other people have been doing and learning and letting other people's experiments drive what I'm trying to do, as well. I've kind of stumbled upon a new way of using Facebook to get new clients. Hey, Bonnie. What's up? Bonnie knows about this. She's going to know about it more, because she's coming, by the way, to the workshop. But the new way to use Facebook is to utilize it in a way to just help, to give information, to create a bond, to talk to people, to really give them the goods. Knowing that once you create that bond with them, and once they see that they can trust you, they'll be more willing to sort of take that next step, and do that next thing with you, and hire you as their attorney, right? For example, one of the things that I've been doing is a lot of these Facebook Lives. You've seen me, obviously, doing them for Building A Law Firm. But I also do them with my own law firm, as well. I do estate planning, so I typically will just talk about some sort of estate planning questions, some frequently asked questions. I'll share some stories from things that are going on with my own clients. And at the beginning, or at the middle, and at the end, I will typically just put in there like I'm doing right now, like, "Hey, if you want to learn how to do this better, if you want the step-by-step framework, you can click the link below ..." What is it? Oh, "BuildingALawfirm.com/Q2Workshop and put your name in there and maybe come to a workshop and learn how to do this for real. Get the goods, because I'm going to show the whole system." But when it's my law firm, I'd say something like, "Hey, if you want to learn more, I have some openings for free strategy sessions. Just click the link and sign up," and people do. It's crazy. Then you can also put some paid money behind this. You can put some advertising behind it and sort of even get more results, so I wanted to share that with you. If you are thinking about using Facebook, but you're not sure exactly what to do, then even approaching it from that standpoint and just having this sort of a framework as you approach what you're doing is going to really change the way that you interact with people. It's going to change the way that people interact with you. I think you're going to be surprised by the feedback that you get and the business that you could get from sort of taking this approach. All right, so that's it.

5 MINMAY 8
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The REAL way to use Facebook to get new law firm clients… | Perfect Law Firm 031

The ONE thing you can do today to realize your wildest dreams… | Perfect Law Firm 030

Hey everybody, it's Christopher Small. Welcome to another live video where I just talk, spout randomness. Hopefully things that help you, and help your firm, and help your life. Happy Valentine's Day. If you haven't gotten those flowers yet for that loved one or said, "I love you," do it. And do it tomorrow, too, when they're not expecting it. That's when the magic happens. But we're not here to talk about how to make magical moments with gifts, although that's probably a good topic for another video. I want to talk about today sort of the one thing that you can do today to help you realize all of your dreams. It's really quite simple when you think about it. This all actually reverts back to a book that I love and is sort of the foundation of a lot of the things that I do. It's called The Slight Edge. And the idea ... to sort of let the cat out of the bag, the one thing that you can do today to help you realize your dreams is to start making choices and making decisions based on the person you want to be, and the places that you want to go. That may sound a little woo-woo or a little high level. But I'm going to break it down for you here real quick and show you. A perfect example of this is what we're doing right now. What I'm doing right now. You know, everyday I am committed to making a new video. And there are a couple reasons for that. Reason number one is: I know it's going to help you and get you where you want to go. Reason number two is: I know it's going to help me create some good will with you, and help build some trust with you, and help show and demonstrate to you that A, I know what I'm talking about. And B, you can trust me. And the things I'm saying will work because hopefully you'll try them. And C, hopefully we're going to do business together at some point in time. I know that for me to get to the place where I want to be where I have helped thousands and thousands of law firm owners, and received some value in return for that, I need to turn this video camera on and start talking. And start sharing the things that I know, and start sharing the information that I have. So that I can help you and so that we can take the next step. Right? Another thing, for example, that I know is going to get me where I want to go is to wake up early every morning. To read. To not eat cheeseburgers all day. These are the things that we can do to help get us where we want to go, and the number one thing that you can do today is to consciously and make these micro-decisions in a way that get you where you want to go. To lay it out ... as an appropriate example, everyday you're going to be faced with decisions. Should I eat that candy bar? Should I have that soda? The food ones are easy. Should I write this blog post? Should I call back this client even though I know it's going to be a difficult conversation? Should I turn on this camera and create a Facebook Live even though I'm scared and it's freaking me out? Should I do these things? And the way that I try to answer that question is: what would the person that I want to be ... what would they do today? What are the things that they are doing that I should be doing to get me where I need to go? And that is really the one thing that you can do today is to start making these micro-decisions. Because to become that person, to get to that place, to do that thing doesn't take a tremendous amount of ... it's not an epiphany. It doesn't happen quickly. It happens over time. And the way that that happens is by making good decisions every day over a long period of time. So to ask yourself today, "What am I doing today? What am I doing right now that's going to get me where I want to be? And what am I doing right now ... What would the person that I want to be, what would they do?"

6 MINMAY 7
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The ONE thing you can do today to realize your wildest dreams… | Perfect Law Firm 030

Biggest mistake people make with content marketing… | Perfect Law Firm 029

Hey everybody, Christopher Small from Building a Law Firm. I am back doing another live video. It's been a couple days. There's been this little thing we like to refer to as snowmaggedon in Seattle. Kind of knocked me out for a couple days. I was chasing around kids. Felt like I was Daddy Daycare. So we're back, and today I want to talk about something that is near and dear to my heart, content marketing. It's essentially the way that I've built my entire law firm. I don't do a lot of paid advertising, although I'm starting to do more now. But it's on the back of content marketing and this is something that I've seen people use for success over and over and over again. And by the way, if you want to learn some more about how I've created this system, how I've done this with my own law firm, I am hosting an event on April 6th or 5th and there's only going to be 20 spots. There are 25 spots, five are already filled up. I'm reserving most of them for back room members, but if you think you might be interested in coming and learning how to use content to create a steady stream of leads, make more money, work less, do other fun stuff, then just comment workshop below and I'll shoot you a message. So if you hear this in the near future and you think you might be interested, let me know. I'm going to have sort of like a website set up for people to apply. This is application only. You have to have a sales process. You have to have a firm and you have to want to build brand. You want to have to build authority. You want to be a player in your market. Then this is the way to do it. So anyway again, just to comment workshop below, and I'll reach out to you and say hello. But in any event, what I want to talk about today is one the biggest problems or biggest ... I think it's problems that I say in the title, with content marketing for people's businesses and it's something that I see over and over and over again. And the problem I think stems from not seeing an immediate result from the things that you're doing. So a lot of times, we'll make a video like this, we'll put it out there to the world. Hey Greg, thanks for the like. I love the bubbles, make me feel so good. But I think what happens is people make a video like this, they put it out to the world and they wait and they're like, okay great. When are people going to start beating my door down to come and talk to me, come and see me and pay me? When is this going to happen? And it doesn't happen and then they may make another video and again nothing. They may make even another video and nothing. And so what happens is they just quit and the key to sort of good content marketing for your law firm is consistency. You have to be dedicated to doing it for a long time. Think of it as a marathon and not a sprint. Think of every video that you create or every blog post that you write as one little tiny outreach to the world and to get the success, to get the results that you want from your content marketing, you got to put a bunch of tiny little feelers out there. A bunch of tiny little hooks in the water and what happens is, when you have enough hooks out, you'll start to finally catch some fish. Some people start sort of grabbing on. For me when I started my estate planning firm in March of 2016, I did a video everyday for 75 days in a row and I'm not saying that you should do that, but what that allowed me to do was to get a bunch of hooks out in the water and then pretty soon, probably by the time the 75th day was up, although I didn't keep a super close track of it, people started calling and now people just call all the time. So I open my email up and I have new appointments set all the time and I don't know where they come from, I just know that they find my content and they sign up. But if I were to just quit after the first video or the tenth v...

8 MINMAY 4
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Biggest mistake people make with content marketing… | Perfect Law Firm 029

The biggest mistake I see people making in their law firm… | Perfect Law Firm 028

Hey everybody, it's Christopher Small from Building a Law Firm and today, I wanted to talk to you a little bit about something that ... well, that is the biggest mistake that I see law firm owners make with their businesses and some of them are super easy to correct. But before we get in there, I want to let you know about something I'm doing ... little bit of a deep dive on what I'm going to be talking about. If you want to check it out, you can go to buildingalawfirm.com/contentclass. I don't even think that link actually works right now, but it will eventually. In any event, what I want to talk about today was sort of the biggest thing that's going to kill your law firm, the biggest marketing mistake that I see with people's law firms and it's something that I've done myself many, many, many times and it's one of those things where if you're off course and you course correct and if you're off course and you course correct. Part of the reason for this ... and I'll get into what it...

8 MINMAY 2
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The biggest mistake I see people making in their law firm… | Perfect Law Firm 028

The ONE consideration if your law firm clients have no urgency… | Perfect Law Firm 027

Hey, everybody. It's Christopher Small with Building a Law Firm. Hope you're having a great night, a great everything. We are in the middle up here in Seattle of snowmageddon three. It's the third snow storm to hit us in the last week or so. We are not equipped for snow. We do not like snow. People go crazy for snow. You could literally just drive anywhere that you want, the roads are fine but school's canceled. It's canceled tomorrow. It's probably going to be canceled on Tuesday. It's probably going to be canceled on Wednesday. It's insane, insanity. But it is also the reason or the the sort of backdrop for today's episode and sort of a double, sort of a triple, I don't know how many lessons are going to be in here, but there are a couple of things that have been happening with my law firm that I wanted to share with you that I've been thinking about because I hadn't really experienced this before. So if you recall, if you didn't know, back in the day, so I don't know, from 2009 to 2015, I owned a criminal defense and a personal injury law firm. This is the type of firm that I would describe as important and urgent, okay? People get a DUI, they need an attorney right now. They get in a car accident, they need an attorney right now. They're not waiting. It doesn't matter. So there will be a potential client meetings tomorrow for those people no matter what, okay? There's the other side of the coin, which is estate planning, business. Those are the two super easy ones that I can think of that I would describe in many ways as important but not urgent, right? So everyone knows that they should take care of these things, but life can get in the way, snowmageddon can get in the way. So I wanted to talk a little bit about that because in the past I've been like, "Oh, there's no excuse. There's no nothing." But the fact is, if you are in an important but not urgent area of the law, you really should be doing this. This is a universal lesson actually no matter what, but if you are in one of those areas of the law, you have to know that there is ever a time when urgent matters are popping up for everyone, you are going to have a little bit of a slowdown in business. So that doesn't mean it's super slow because it's actually not super slow. It just means it's a little slower than normal. I have seven meetings tomorrow and four potential client meetings tomorrow. So it's not super slow necessarily, but it's definitely slower the last two weeks and it has been over time, and people just aren't really pulling the trigger as fast as they would either because they got to worry about all their stuff. They got to worry about getting their kid, taking care of their kids. There's been no school for like a week, even longer than that, maybe like 10 days, brutal. But that's what I wanted to talk to you about today was the importance of understanding that, and for everyone, the importance of planning for the down turn, okay? If you are less than 10 years in business or if you are spending less than 10 grand a month in advertising, you have to be prepared for some ups and downs in your business. You are going to have really great months. You're going to have really good months and if you're following what we're doing and if you're in the backroom, hopefully you're having just a bunch of good months with some up months and not very many down months, okay? By the way, if you want to get in the backroom, just go check it out. I share it all there. I pull the curtain back. It's all there. It is buildingalawfirm.com/go. The link is here already in the thing and you also get other cool discounts, like basically the way I'm working it out right now, it's like a 50% discount to our next event. So if you're thinking about it, go check it out, okay. The value is off the charts. It's crazy, crazy big because my number one goal is to really create as many success...

10 MINMAY 1
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The ONE consideration if your law firm clients have no urgency… | Perfect Law Firm 027

Biggest content marketing error I’m seeing right now… | Perfect Law Firm 026

Hey everybody, it's Christopher Small from Building a Law Firm and today, I wanted to hop on here real quick as we are in the middle of snowmageddon. I'm not sure you're going to be able to see what's going on right now but let's look and see if you could see outside. It is snowing like crazy. Let's see if we can get this. There we go. People are going nuts. I'm going crazy. I'm here in the office. I'm working, because that's what we do. I want to talk to you real quickly about one of the biggest content marketing mistakes that I'm seeing around sort of the, oh, I got a sneeze due, I got to sneeze. Fight it off. One of the biggest content marketing mistakes I'm seeing out there is sort of on the interwebs. You know, if you've been following me, you know I talk a lot about creating content, creating content consistently, making videos like this where you're helping people out, you're telling them what's going on. I see a lot of you actually doing that and trying that, and trying to implement that and that's great. I guarantee you that over time, it's going to really pay off for your firm and it's going to create clients that like you and that trust you, and that come to you ready to sign up. I mean how can you ask for more than that? If you're not doing this right, if you're not doing this process right, then you can be leaving a lot of potential clients out there in the ether not able to find you, or you could be leaving potentially all of them out there not able to find you. What do they say? Even a broken clock is right twice a day or even a blind squirrel finds a nut. If you do this stuff, you still will get clients but what I'm about to tell you will help you get them faster and more consistently over time. Sorry, got a call. That will help this effort that you're using to give you the time that you're using to do this a lot more of a return sort of on that time investment. What I'm talking about is what you're doing with your videos. A lot of you I know are taking the time to record a video like this, you're not always doing it live like I am because I'm crazy and I don't mind showing you that I'm about to sneeze. Those of you that are creating the videos, that's great and then what you're doing is you're uploading them to YouTube and then you're using those YouTube links to sort of spread it out around the way, so whether that's on Instagram, or Facebook, or LinkedIn, or Twitter, any of these other platforms that you might be using, then that's how you're doing it. You're using that YouTube link. You don't want to do that, okay? What you want to do is, sorry, keep getting messages, they need to fix this feature. Sort of like put your phone in airplane mode when you're doing this, but what you want to do is you want to upload the video directly to those platforms, okay? When you are creating your video, when you're creating your content and you upload it then to YouTube, you want to do that same process and put it on Facebook and put it on LinkedIn. The reason for that is that inside of all of those platforms, they have created software and they have a way to track the user while they're on their platform. If you just use the YouTube link in Facebook for example, then people are clicking away from Facebook so you can't get that data. Facebook keeps track of all kinds of crazy things. They track video views, which is most important for what we're talking. They track three-second video views, 10-second, 20-second, 25%, 50%, 75%, 95%, and 100% video views. This is important because you can then take that information and put people into different buckets and then show them different content depending on what bucket they fall in. The way that my law firm stuff works right now is when somebody watches a video, they get put into a bucket and if they watch another one of my v...

6 MINAPR 27
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Biggest content marketing error I’m seeing right now… | Perfect Law Firm 026

Practical Facebook marketing tip… | Perfect Law Firm 025

Hey everyone. It's Christopher Small from Building A Law Firm, and I wanted to hop on here with you real quick and talk to you about a practical Facebook marketing tip. And, this is something that I actually talked about with two syndicate members today. I saw this problem with each of of their methods for utilizing Facebook for their law firms, and I wanted to come on here and share it with you. Even though you're not syndicate members, I'm still going to be nice and give you the goods. All right? So, if you know or don't know, if you live under a rock, then you don't know that one of the ways, one of the easiest ways to get new clients, to build brand, to build expertise, to build trust, is to create content and do it consistently, and get it out there to the world. So backroom members, syndicate members, everybody that listens to me knows that this is really where I'm coming from, and this is one of the big things that I preach. But, there are some nuances to it that if you're not careful, you can miss out on a really big important piece of the pie, and this is what was happening with a couple of the people that I was talking to today. There are a couple of different ways that you can create these videos. One of them is like I'm doing right now Facebook Live, but if you're not ready to go live yet, if you're not ready for the big stage, bet there's one person watching me right now, then you can always prerecord your videos and then upload them to Facebook, or upload them to YouTube, and send them around to the world. What the syndicate members that I was talking to today were doing was, Once the video was recorded and then chopped off the front and the back, which is what you should do, and then they upload it to YouTube, which is what they should do, they were going to Facebook and they were just putting in the link to the YouTube video in their Facebook feed. And, it can be a little deceptive because when you do that, the image from YouTube pops up, so a little thing pops up, so if you're just looking at it, it looks kind of like there is a video on your Facebook page that's showing you everything that you want. But, if you do it that way, you're going to miss out on a critical component of any good Facebook marketing strategy. What's that critical component? Data collection. Okay? For anybody to watch the video that has that YouTube link on it on Facebook, they have to click that link and it will send them over to YouTube to watch the video. All right? You may be thinking to yourself, that's great. YouTube both notch it as a view. I'll feel good about myself. Somebody will have watched the video and everything is going to be all good, but you're wrong. Okay? YouTube actually probably can do this, but not as good, not as fun. What Facebook does, that YouTube can't do or doesn't do as well, I don't think, is when people watch videos inside of Facebook's platform, the amount of data that is collected on that person is just ridic. It's crazy town. And, so, when you import your video into Facebook, when you upload it directly into Facebook, so you're watching it just like I am, then Facebook is able to tell if they clicked on any links. They're able to tell if they shared it, if they liked it. They're able to tell how much of the video they watched and they track it in three second views, ten second views, 25%, 50%, 75%, 95%, and 100%, so all of those little points along the way of viewing your video is collected and counted by Facebook. And, this is the crazy part. If you know what you're doing, and it's not actually that difficult, then you can create an audience inside of Facebook of people that have watched three seconds of your video, of 10 seconds of your video, 25% of your video. You can have people dropped into these different buckets that you create. And, then, the beauty of it is, you can,

6 MINAPR 26
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Practical Facebook marketing tip… | Perfect Law Firm 025

Latest Episodes

How to overcome the fear of making a video… | Perfect Law Firm 034

Hey, everybody, what's up? It's Christopher Small with Building a Law Firm. As always, back here today to talk to you about some strategies, tips, tricks, whatever. Whatever comes up, whatever I can think of to help you get more clients, right? Live a better life generally. And today, we're talking about how to overcome the fear of creating videos. But before we do that, I wanted to tell you about a President's Day sale that I'm doing. I didn't even plan on doing this. I saw somebody else do it and I thought, "What the hell? I'm going to do it too." So today, if you want to join the back room, not only do you get the free week, as one usually does, but you also get, you can join for half price. It's actually technically 52% off, so buildingalawfirm.com/go. Go check it out and learn all about it. If you don't, that's fine. We'll talk about how to overcome the fear of making videos. And believe it or not, although I make a ton of videos and I made a ton of videos over the span of my law firm owner career, I used to get really nervous making videos. I used to sort of plan them all out and script them and edit them heavily and think about them a lot and now I don't, if you could tell I kind of just wing it. But I know what that fear feels like. I felt it, I've been there and I have overcome it. So I wanted to talk about a couple of strategies that I have sort of implemented with myself to overcome this. Some strategies that I've implemented with others, other law firm owners just like you to help them overcome it and sort of do whatever I can push you to overcome this fear that you might have. The reason this is important, by the way, is because this is such a great way to get new clients. It's a way that you can build trust, build rapport, build a bond, show people who you are. It is the way of the future as they say, but it really it is and what's cool about doing it if you are a law firm owner is there are so few people doing it and so few people doing it this way where they literally just turn the camera and talk to it. That you have the opportunity to really gain a large market share really quickly and do some good and make some money, help some people do all that kind of stuff, and have some fun along the way. Okay, so let's talk about a couple of different strategies to overcome that fear of making these videos. Okay. Step one is to not overthink it and just hit the record button. Okay. You don't necessarily have to go on live right away. I didn't go on live right away mostly because doing these live didn't really even exist. When I started my first video, I went all the way back, was 2013, was the first video that I could find like up on YouTube. I may have made some before that. I'm sure I did, but that was the earliest I can find. I don't think you could even go on live at that time, but if you can't then that's fine. Just set your camera up just like this, hit the record button and just talk. And when you do that practice as if you only get one take, there's no stopping and starting over. There's no practicing to get it just right. If you mess up, practice transitioning out of that, because sometimes that will happen. I can tell you, for example, I've been here doing these videos like this. I'm going along, chatting away and do my thing and boom, somebody comes up to the door and I'm like, "Oh, shoot, what do I do?" And I look over the door and I look at you and I look over at the door and I look at you. And I try to shoo them away, and they leave, and then I got to get back in here and I got to act like I'm normal. I've got to pick up the pace where I left it off. That can be hard to do, but if you practice, you can get decent at it, you can work through those transitions where you lose your train of thought. You'll get over trying to be perfect all the time and then the magic w...

9 MINMAY 11
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How to overcome the fear of making a video… | Perfect Law Firm 034

How I get the most out of my week… | Perfect Law Firm 033

Everybody what's going on, happy Sunday night, it's Christopher Small from building a law firm. Today I wanted to talk to you about one of the ways, or maybe the way that I get so much stuff done. I think that was the title of this video. As you can tell, I'm at my office, it is 7:00 at night and I don't always come here on Sundays, but I do a lot, I like it. Maybe I'll get like an hour or two in. But part of what I do on Sundays is get prepped for the week. And that really is the point of this video and it's the way that I get so much done. So I wanted to break that down a little bit and talk to you about that. But before I get there, I wanted to let you know, or remind you again about a live workshop that I'm doing to teach you how to do this Facebook stuff. Organic content, paid content, basically how to utilize Facebook and get clients on it. So if you're interested, go to buildingalawfirm.com/q2workshop or click the link below and just follow the directions, pretty simple. But, there I'll tell you how to work some of this stuff into your weekly to do list so that you can create this content, reach your people, get new clients, enjoy life and have a great time. So part of what I do is, start big. I have yearly goals, I have, then, quarterly goals, and then I have monthly goals. And we're in February right now, so I know I have monthly goals written down, there are four of them, really, and basically what they are is my quarterly goals, my four quarterly goals, broken down into four monthly goals. And basically, the way that it breaks down for me on a monthly basis, is what do I need to get done in February, for example, to reach my quarterly goals. And then, what I do is I make a list in the month of those things that I need to get done. So I have one sheet of paper that basically says February 2019 on it, and then it has to dos. And it has all the things that I need to get done to get myself to my goals. And for example, one of the things that I'm working on right now is continuing to implement this Facebook strategy. Which you'll be able to learn live, if you go to buildingalawfirm.com/q2workshop. You can come and hang out with me for the day and learn it all. But I'm continuing to implement that. Oh yeah, so Jacob has a question by the way, popping in. Oh that question disappeared. He says "Something says $27 a month and it says $97 a month." Actually, we used to be $27 a month, so if it says 27 and now it says 97, that's my bad, it's 97. It was 27 through the end of 2018, so since January one it's been bumped up. The reason it's bumped up is because there's a bunch of stuff in there, there's a year of weekly trainings in there, there's four or five months of newsletters in there, there's a bunch of stuff in there, so 97 bucks is a steal. You get one new client, you join the backroom, you pay for the whole year. Because that's only 1000 bucks, for the whole year, it's crazy. I should raise the price, again. But in any event, so what I do is, I break those goals down, into the month and then every Sunday, I basically look at what I have to do, and then I set something's goals, basically for the week. Some tasks for the week that I need to get done, and then during the day on Sunday, I try to work those things into the week to ensure that they get done. So for example, this week I'm building out a new sort of training for potential clients for the law firm. So I do estate planning, they're for a service that I provide, that's the basics that I tell everybody. It's kind of like my spiel. So I'm basically turning that into a training and then as people are indoctrinated to me and my firm via all this Facebook stuff that I'm doing, I'm going to present them with the opportunity to just go and learn about the basics of estate planning without me having to talk to them, without there being any pressure and so that they can understand w...

7 MINMAY 10
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How I get the most out of my week… | Perfect Law Firm 033

Three qualities of good Facebook content… | Perfect Law Firm 032

Hey everybody. Christopher Small from Building a Law Firm, here again to talk to you about how to use Facebook and create content to get new clients for your law firm. Today we're going to talk about some stuff, but before I get there, I wanted to let you know that if you want to get into this further, if you really want to deep dive, to sort of see the behind-the-scenes of what I've been doing with my own firm to do this stuff to get clients and to sort of get a step-by-step framework. I am hosting a live workshop in Kansas City on April 5th. If you think you might be interested, you can click the link right below and I don't even have a page to sign up or to apply or anything to come. It's just for interest only. The people that give me their information so that I can reach out to them are going to get a screen video. If you're interested go to buildingalawfirm.com/queue2workshop or just click the link below. That's not why we're here. We are here to talk about the three key elements of good content. One of them you have already seen, that is the offer. Okay. When you are putting your content out, you want to make sure that you are putting offers out there, which means letting people know how they can work with you, letting people know what the next step is and you're going to want to do that at a couple of different times. The research shows, the data shows that a lot of people, particularly when they're watching the replay, they only watch the first three to 10 seconds of your video, so for that reason, you always want to make sure that you're trying to work in a call-to-action or an offer right up front. The easiest way to do that is like I just did. Where you sort of say, hey, we're about to talk about this stuff, if you want to go deeper, then go here. For my law firm, what I would say is something like, you know we're about to talk about revocable living trusts, if this is something that you're considering with your family, don't be afraid to schedule a free strategy session with me by going to blankity-blank, blank, blank. Then they go, hopefully. Right. That's actually not step one, but that's sort of element number one, kind of, in sort of the framework of the way that these videos work, because they do have a specific framework, there is a specific way to go through these to sort of get the maximum effect and if you watch these videos and are paying attention, you'll see that they often have, sort of the same stages that they go through right. By the way, if you want to get this full framework, if you want to get the full inside scoop step-by-step, buildingalawfirm.com/q2workshop. Okay. Go over, just click the link, come say hello. That's sort of like the third element is the offer. The first element is that you want to be giving something that's helpful, you want to be giving some good content. You want to be giving something that people can take away from the video and use, even if they don't go and take that next step with you, even if they don't go and do that next thing with you. When I'm creating my law firm videos, I always want to make sure that people are leaving there with some questions answered. Always trying to tackle a frequently asked question, something that pops up with my own clients and I just want to make sure that when I'm done, these people can walk away going okay, now I have one of my questions answered I can sort of move on to the next thing or we can pick this person or we can do this thing. Tonight I filmed an episode on trust distribution considerations. All right. To give you an idea of the things that I talk about. You want to have good content. It needs to be helpful right. Why we're doing this is to help people, don't be afraid to give away your best stuff. Don't be afraid to give away some good information okay.

7 MINMAY 10
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Three qualities of good Facebook content… | Perfect Law Firm 032

The REAL way to use Facebook to get new law firm clients… | Perfect Law Firm 031

Hey, everybody. It's Christopher Small with Building A Law Firm. It's a late Friday afternoon here, almost 5:00 in Seattle. I thought, "You know what? Hop on here and talk a little bit about Facebook marketing and using Facebook to get your clients." Before I get too far into it, I just want to let you know that ... Excuse me. If you want to go a little bit deeper, if you want to get even more behind the scenes on this, I'm doing a workshop in Kansas City on April 5. If you're interested in learning more about that in the future, you can either just clink the link and put your email address in there. I don't even have a sign-up sheet yet. And I'll let you know, okay? In any event, I've seen a lot of people try to use Facebook to get clients, and most of them crash and burn. In the past, even I have tried to do something where you put an add out there. You try to get somebody to sign up for a webinar, and then you try to sell them something, and you go from there. But the problem is ... And like I said, I've even tried that before. Yeah, I've had a little bit of success, but the numbers tend to not work out unless you're making big money on the back. I have been experimenting with all kinds of different stuff, all kinds of different ways, and really thinking about the way that Facebook works, and the way that the platform works, and the reason people come to Facebook. I've also been watching, by the way, what other people have been doing and learning and letting other people's experiments drive what I'm trying to do, as well. I've kind of stumbled upon a new way of using Facebook to get new clients. Hey, Bonnie. What's up? Bonnie knows about this. She's going to know about it more, because she's coming, by the way, to the workshop. But the new way to use Facebook is to utilize it in a way to just help, to give information, to create a bond, to talk to people, to really give them the goods. Knowing that once you create that bond with them, and once they see that they can trust you, they'll be more willing to sort of take that next step, and do that next thing with you, and hire you as their attorney, right? For example, one of the things that I've been doing is a lot of these Facebook Lives. You've seen me, obviously, doing them for Building A Law Firm. But I also do them with my own law firm, as well. I do estate planning, so I typically will just talk about some sort of estate planning questions, some frequently asked questions. I'll share some stories from things that are going on with my own clients. And at the beginning, or at the middle, and at the end, I will typically just put in there like I'm doing right now, like, "Hey, if you want to learn how to do this better, if you want the step-by-step framework, you can click the link below ..." What is it? Oh, "BuildingALawfirm.com/Q2Workshop and put your name in there and maybe come to a workshop and learn how to do this for real. Get the goods, because I'm going to show the whole system." But when it's my law firm, I'd say something like, "Hey, if you want to learn more, I have some openings for free strategy sessions. Just click the link and sign up," and people do. It's crazy. Then you can also put some paid money behind this. You can put some advertising behind it and sort of even get more results, so I wanted to share that with you. If you are thinking about using Facebook, but you're not sure exactly what to do, then even approaching it from that standpoint and just having this sort of a framework as you approach what you're doing is going to really change the way that you interact with people. It's going to change the way that people interact with you. I think you're going to be surprised by the feedback that you get and the business that you could get from sort of taking this approach. All right, so that's it.

5 MINMAY 8
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The REAL way to use Facebook to get new law firm clients… | Perfect Law Firm 031

The ONE thing you can do today to realize your wildest dreams… | Perfect Law Firm 030

Hey everybody, it's Christopher Small. Welcome to another live video where I just talk, spout randomness. Hopefully things that help you, and help your firm, and help your life. Happy Valentine's Day. If you haven't gotten those flowers yet for that loved one or said, "I love you," do it. And do it tomorrow, too, when they're not expecting it. That's when the magic happens. But we're not here to talk about how to make magical moments with gifts, although that's probably a good topic for another video. I want to talk about today sort of the one thing that you can do today to help you realize all of your dreams. It's really quite simple when you think about it. This all actually reverts back to a book that I love and is sort of the foundation of a lot of the things that I do. It's called The Slight Edge. And the idea ... to sort of let the cat out of the bag, the one thing that you can do today to help you realize your dreams is to start making choices and making decisions based on the person you want to be, and the places that you want to go. That may sound a little woo-woo or a little high level. But I'm going to break it down for you here real quick and show you. A perfect example of this is what we're doing right now. What I'm doing right now. You know, everyday I am committed to making a new video. And there are a couple reasons for that. Reason number one is: I know it's going to help you and get you where you want to go. Reason number two is: I know it's going to help me create some good will with you, and help build some trust with you, and help show and demonstrate to you that A, I know what I'm talking about. And B, you can trust me. And the things I'm saying will work because hopefully you'll try them. And C, hopefully we're going to do business together at some point in time. I know that for me to get to the place where I want to be where I have helped thousands and thousands of law firm owners, and received some value in return for that, I need to turn this video camera on and start talking. And start sharing the things that I know, and start sharing the information that I have. So that I can help you and so that we can take the next step. Right? Another thing, for example, that I know is going to get me where I want to go is to wake up early every morning. To read. To not eat cheeseburgers all day. These are the things that we can do to help get us where we want to go, and the number one thing that you can do today is to consciously and make these micro-decisions in a way that get you where you want to go. To lay it out ... as an appropriate example, everyday you're going to be faced with decisions. Should I eat that candy bar? Should I have that soda? The food ones are easy. Should I write this blog post? Should I call back this client even though I know it's going to be a difficult conversation? Should I turn on this camera and create a Facebook Live even though I'm scared and it's freaking me out? Should I do these things? And the way that I try to answer that question is: what would the person that I want to be ... what would they do today? What are the things that they are doing that I should be doing to get me where I need to go? And that is really the one thing that you can do today is to start making these micro-decisions. Because to become that person, to get to that place, to do that thing doesn't take a tremendous amount of ... it's not an epiphany. It doesn't happen quickly. It happens over time. And the way that that happens is by making good decisions every day over a long period of time. So to ask yourself today, "What am I doing today? What am I doing right now that's going to get me where I want to be? And what am I doing right now ... What would the person that I want to be, what would they do?"

6 MINMAY 7
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The ONE thing you can do today to realize your wildest dreams… | Perfect Law Firm 030

Biggest mistake people make with content marketing… | Perfect Law Firm 029

Hey everybody, Christopher Small from Building a Law Firm. I am back doing another live video. It's been a couple days. There's been this little thing we like to refer to as snowmaggedon in Seattle. Kind of knocked me out for a couple days. I was chasing around kids. Felt like I was Daddy Daycare. So we're back, and today I want to talk about something that is near and dear to my heart, content marketing. It's essentially the way that I've built my entire law firm. I don't do a lot of paid advertising, although I'm starting to do more now. But it's on the back of content marketing and this is something that I've seen people use for success over and over and over again. And by the way, if you want to learn some more about how I've created this system, how I've done this with my own law firm, I am hosting an event on April 6th or 5th and there's only going to be 20 spots. There are 25 spots, five are already filled up. I'm reserving most of them for back room members, but if you think you might be interested in coming and learning how to use content to create a steady stream of leads, make more money, work less, do other fun stuff, then just comment workshop below and I'll shoot you a message. So if you hear this in the near future and you think you might be interested, let me know. I'm going to have sort of like a website set up for people to apply. This is application only. You have to have a sales process. You have to have a firm and you have to want to build brand. You want to have to build authority. You want to be a player in your market. Then this is the way to do it. So anyway again, just to comment workshop below, and I'll reach out to you and say hello. But in any event, what I want to talk about today is one the biggest problems or biggest ... I think it's problems that I say in the title, with content marketing for people's businesses and it's something that I see over and over and over again. And the problem I think stems from not seeing an immediate result from the things that you're doing. So a lot of times, we'll make a video like this, we'll put it out there to the world. Hey Greg, thanks for the like. I love the bubbles, make me feel so good. But I think what happens is people make a video like this, they put it out to the world and they wait and they're like, okay great. When are people going to start beating my door down to come and talk to me, come and see me and pay me? When is this going to happen? And it doesn't happen and then they may make another video and again nothing. They may make even another video and nothing. And so what happens is they just quit and the key to sort of good content marketing for your law firm is consistency. You have to be dedicated to doing it for a long time. Think of it as a marathon and not a sprint. Think of every video that you create or every blog post that you write as one little tiny outreach to the world and to get the success, to get the results that you want from your content marketing, you got to put a bunch of tiny little feelers out there. A bunch of tiny little hooks in the water and what happens is, when you have enough hooks out, you'll start to finally catch some fish. Some people start sort of grabbing on. For me when I started my estate planning firm in March of 2016, I did a video everyday for 75 days in a row and I'm not saying that you should do that, but what that allowed me to do was to get a bunch of hooks out in the water and then pretty soon, probably by the time the 75th day was up, although I didn't keep a super close track of it, people started calling and now people just call all the time. So I open my email up and I have new appointments set all the time and I don't know where they come from, I just know that they find my content and they sign up. But if I were to just quit after the first video or the tenth v...

8 MINMAY 4
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Biggest mistake people make with content marketing… | Perfect Law Firm 029

The biggest mistake I see people making in their law firm… | Perfect Law Firm 028

Hey everybody, it's Christopher Small from Building a Law Firm and today, I wanted to talk to you a little bit about something that ... well, that is the biggest mistake that I see law firm owners make with their businesses and some of them are super easy to correct. But before we get in there, I want to let you know about something I'm doing ... little bit of a deep dive on what I'm going to be talking about. If you want to check it out, you can go to buildingalawfirm.com/contentclass. I don't even think that link actually works right now, but it will eventually. In any event, what I want to talk about today was sort of the biggest thing that's going to kill your law firm, the biggest marketing mistake that I see with people's law firms and it's something that I've done myself many, many, many times and it's one of those things where if you're off course and you course correct and if you're off course and you course correct. Part of the reason for this ... and I'll get into what it...

8 MINMAY 2
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The biggest mistake I see people making in their law firm… | Perfect Law Firm 028

The ONE consideration if your law firm clients have no urgency… | Perfect Law Firm 027

Hey, everybody. It's Christopher Small with Building a Law Firm. Hope you're having a great night, a great everything. We are in the middle up here in Seattle of snowmageddon three. It's the third snow storm to hit us in the last week or so. We are not equipped for snow. We do not like snow. People go crazy for snow. You could literally just drive anywhere that you want, the roads are fine but school's canceled. It's canceled tomorrow. It's probably going to be canceled on Tuesday. It's probably going to be canceled on Wednesday. It's insane, insanity. But it is also the reason or the the sort of backdrop for today's episode and sort of a double, sort of a triple, I don't know how many lessons are going to be in here, but there are a couple of things that have been happening with my law firm that I wanted to share with you that I've been thinking about because I hadn't really experienced this before. So if you recall, if you didn't know, back in the day, so I don't know, from 2009 to 2015, I owned a criminal defense and a personal injury law firm. This is the type of firm that I would describe as important and urgent, okay? People get a DUI, they need an attorney right now. They get in a car accident, they need an attorney right now. They're not waiting. It doesn't matter. So there will be a potential client meetings tomorrow for those people no matter what, okay? There's the other side of the coin, which is estate planning, business. Those are the two super easy ones that I can think of that I would describe in many ways as important but not urgent, right? So everyone knows that they should take care of these things, but life can get in the way, snowmageddon can get in the way. So I wanted to talk a little bit about that because in the past I've been like, "Oh, there's no excuse. There's no nothing." But the fact is, if you are in an important but not urgent area of the law, you really should be doing this. This is a universal lesson actually no matter what, but if you are in one of those areas of the law, you have to know that there is ever a time when urgent matters are popping up for everyone, you are going to have a little bit of a slowdown in business. So that doesn't mean it's super slow because it's actually not super slow. It just means it's a little slower than normal. I have seven meetings tomorrow and four potential client meetings tomorrow. So it's not super slow necessarily, but it's definitely slower the last two weeks and it has been over time, and people just aren't really pulling the trigger as fast as they would either because they got to worry about all their stuff. They got to worry about getting their kid, taking care of their kids. There's been no school for like a week, even longer than that, maybe like 10 days, brutal. But that's what I wanted to talk to you about today was the importance of understanding that, and for everyone, the importance of planning for the down turn, okay? If you are less than 10 years in business or if you are spending less than 10 grand a month in advertising, you have to be prepared for some ups and downs in your business. You are going to have really great months. You're going to have really good months and if you're following what we're doing and if you're in the backroom, hopefully you're having just a bunch of good months with some up months and not very many down months, okay? By the way, if you want to get in the backroom, just go check it out. I share it all there. I pull the curtain back. It's all there. It is buildingalawfirm.com/go. The link is here already in the thing and you also get other cool discounts, like basically the way I'm working it out right now, it's like a 50% discount to our next event. So if you're thinking about it, go check it out, okay. The value is off the charts. It's crazy, crazy big because my number one goal is to really create as many success...

10 MINMAY 1
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The ONE consideration if your law firm clients have no urgency… | Perfect Law Firm 027

Biggest content marketing error I’m seeing right now… | Perfect Law Firm 026

Hey everybody, it's Christopher Small from Building a Law Firm and today, I wanted to hop on here real quick as we are in the middle of snowmageddon. I'm not sure you're going to be able to see what's going on right now but let's look and see if you could see outside. It is snowing like crazy. Let's see if we can get this. There we go. People are going nuts. I'm going crazy. I'm here in the office. I'm working, because that's what we do. I want to talk to you real quickly about one of the biggest content marketing mistakes that I'm seeing around sort of the, oh, I got a sneeze due, I got to sneeze. Fight it off. One of the biggest content marketing mistakes I'm seeing out there is sort of on the interwebs. You know, if you've been following me, you know I talk a lot about creating content, creating content consistently, making videos like this where you're helping people out, you're telling them what's going on. I see a lot of you actually doing that and trying that, and trying to implement that and that's great. I guarantee you that over time, it's going to really pay off for your firm and it's going to create clients that like you and that trust you, and that come to you ready to sign up. I mean how can you ask for more than that? If you're not doing this right, if you're not doing this process right, then you can be leaving a lot of potential clients out there in the ether not able to find you, or you could be leaving potentially all of them out there not able to find you. What do they say? Even a broken clock is right twice a day or even a blind squirrel finds a nut. If you do this stuff, you still will get clients but what I'm about to tell you will help you get them faster and more consistently over time. Sorry, got a call. That will help this effort that you're using to give you the time that you're using to do this a lot more of a return sort of on that time investment. What I'm talking about is what you're doing with your videos. A lot of you I know are taking the time to record a video like this, you're not always doing it live like I am because I'm crazy and I don't mind showing you that I'm about to sneeze. Those of you that are creating the videos, that's great and then what you're doing is you're uploading them to YouTube and then you're using those YouTube links to sort of spread it out around the way, so whether that's on Instagram, or Facebook, or LinkedIn, or Twitter, any of these other platforms that you might be using, then that's how you're doing it. You're using that YouTube link. You don't want to do that, okay? What you want to do is, sorry, keep getting messages, they need to fix this feature. Sort of like put your phone in airplane mode when you're doing this, but what you want to do is you want to upload the video directly to those platforms, okay? When you are creating your video, when you're creating your content and you upload it then to YouTube, you want to do that same process and put it on Facebook and put it on LinkedIn. The reason for that is that inside of all of those platforms, they have created software and they have a way to track the user while they're on their platform. If you just use the YouTube link in Facebook for example, then people are clicking away from Facebook so you can't get that data. Facebook keeps track of all kinds of crazy things. They track video views, which is most important for what we're talking. They track three-second video views, 10-second, 20-second, 25%, 50%, 75%, 95%, and 100% video views. This is important because you can then take that information and put people into different buckets and then show them different content depending on what bucket they fall in. The way that my law firm stuff works right now is when somebody watches a video, they get put into a bucket and if they watch another one of my v...

6 MINAPR 27
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Biggest content marketing error I’m seeing right now… | Perfect Law Firm 026

Practical Facebook marketing tip… | Perfect Law Firm 025

Hey everyone. It's Christopher Small from Building A Law Firm, and I wanted to hop on here with you real quick and talk to you about a practical Facebook marketing tip. And, this is something that I actually talked about with two syndicate members today. I saw this problem with each of of their methods for utilizing Facebook for their law firms, and I wanted to come on here and share it with you. Even though you're not syndicate members, I'm still going to be nice and give you the goods. All right? So, if you know or don't know, if you live under a rock, then you don't know that one of the ways, one of the easiest ways to get new clients, to build brand, to build expertise, to build trust, is to create content and do it consistently, and get it out there to the world. So backroom members, syndicate members, everybody that listens to me knows that this is really where I'm coming from, and this is one of the big things that I preach. But, there are some nuances to it that if you're not careful, you can miss out on a really big important piece of the pie, and this is what was happening with a couple of the people that I was talking to today. There are a couple of different ways that you can create these videos. One of them is like I'm doing right now Facebook Live, but if you're not ready to go live yet, if you're not ready for the big stage, bet there's one person watching me right now, then you can always prerecord your videos and then upload them to Facebook, or upload them to YouTube, and send them around to the world. What the syndicate members that I was talking to today were doing was, Once the video was recorded and then chopped off the front and the back, which is what you should do, and then they upload it to YouTube, which is what they should do, they were going to Facebook and they were just putting in the link to the YouTube video in their Facebook feed. And, it can be a little deceptive because when you do that, the image from YouTube pops up, so a little thing pops up, so if you're just looking at it, it looks kind of like there is a video on your Facebook page that's showing you everything that you want. But, if you do it that way, you're going to miss out on a critical component of any good Facebook marketing strategy. What's that critical component? Data collection. Okay? For anybody to watch the video that has that YouTube link on it on Facebook, they have to click that link and it will send them over to YouTube to watch the video. All right? You may be thinking to yourself, that's great. YouTube both notch it as a view. I'll feel good about myself. Somebody will have watched the video and everything is going to be all good, but you're wrong. Okay? YouTube actually probably can do this, but not as good, not as fun. What Facebook does, that YouTube can't do or doesn't do as well, I don't think, is when people watch videos inside of Facebook's platform, the amount of data that is collected on that person is just ridic. It's crazy town. And, so, when you import your video into Facebook, when you upload it directly into Facebook, so you're watching it just like I am, then Facebook is able to tell if they clicked on any links. They're able to tell if they shared it, if they liked it. They're able to tell how much of the video they watched and they track it in three second views, ten second views, 25%, 50%, 75%, 95%, and 100%, so all of those little points along the way of viewing your video is collected and counted by Facebook. And, this is the crazy part. If you know what you're doing, and it's not actually that difficult, then you can create an audience inside of Facebook of people that have watched three seconds of your video, of 10 seconds of your video, 25% of your video. You can have people dropped into these different buckets that you create. And, then, the beauty of it is, you can,

6 MINAPR 26
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Practical Facebook marketing tip… | Perfect Law Firm 025
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