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Sherpas Talking Shop

Sherpa Marketing

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Sherpas Talking Shop
Sherpas Talking Shop

Sherpas Talking Shop

Sherpa Marketing

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Followers
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Plays
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About Us

Stew Moffatt, Dan Nicholson, and Mike Brown get together every few weeks to talk Marketing and Advertising.

Latest Episodes

Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing

Stew, Mike B & Producer Noah discuss how celebrities and brands are using platforms to communicate social beliefs, comparing and contrasting augmented vs. virtual reality and peer-to-peer platforms impact on tourism marketing.

32 MIN2017 NOV 17
Comments
Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing

Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters

Stew, Mike B & Jessica discuss Netflix's approach to social media, how to view and overcome negative customer experiences & the keys to building an engaging branded Snapchat filter.

34 MIN2017 JUL 13
Comments
Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters

Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign

Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.

28 MIN2017 JUL 7
Comments
Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign

Ep 11: Big Baller Brand, Remarketing & Brand Testimonials

Stew & Mike B discuss Big Baller Brand's use of "Trump" style marketing, the ads that follow you around online and the importance of testimonials.

26 MIN2017 MAY 27
Comments
Ep 11: Big Baller Brand, Remarketing & Brand Testimonials

Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality

Stew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.

30 MIN2017 MAY 12
Comments
Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality

Ep 9: Good is the New Cool. United Airlines & Product Packaging

On the ninth episode of Sherpas Talking Shop, Stew and Mike. B kick back and chat about purpose-driven businesses practicing corporate social responsibility, United Airlines public relations disaster and the impact of product packaging on the customer-experience.

34 MIN2017 APR 27
Comments
Ep 9: Good is the New Cool. United Airlines & Product Packaging

Ep 8: Brand Communities, Pearson Airport & the NHL

Mike Brown and Stew discuss the impact of brands having a community presence, Pearson Airport and the NHL's marketing effort.

28 MIN2017 APR 10
Comments
Ep 8: Brand Communities, Pearson Airport & the NHL

Ep 7: Direct Mail, Smart Speakers & Snoop Dogg

Mike Brown joins Stew to discuss the keys to successfully executing direct mail, smart speakers & Snoop Dogg's brand image redevelopment.

22 MIN2017 MAR 21
Comments
Ep 7: Direct Mail, Smart Speakers & Snoop Dogg

Ep 6: 2017 Web Design Trends, Dark Social, Live Video

Mike Brown joins Dan and Stew to discuss Dark Social Media, the growth of Live Video on social media, and the trends of web design going into 2017. Of course, no Sherpa's Talking Shop podcast would be complete without the Best and Worst ads of 2016.

28 MIN2017 JAN 7
Comments
Ep 6: 2017 Web Design Trends, Dark Social, Live Video

Ep 5: Search Engine Marketing, Thrasher, Reddit

Corey, Stew and Dan are back after Producer Dan returned from the beautiful Jamaica and discuss SEO as well as a wide range of Products and Advertising methods ranging from Apple, Amazon's new ad, Thrasher Skateboards, and Fantasy Football.

49 MIN2016 DEC 15
Comments
Ep 5: Search Engine Marketing, Thrasher, Reddit

Latest Episodes

Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing

Stew, Mike B & Producer Noah discuss how celebrities and brands are using platforms to communicate social beliefs, comparing and contrasting augmented vs. virtual reality and peer-to-peer platforms impact on tourism marketing.

32 MIN2017 NOV 17
Comments
Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing

Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters

Stew, Mike B & Jessica discuss Netflix's approach to social media, how to view and overcome negative customer experiences & the keys to building an engaging branded Snapchat filter.

34 MIN2017 JUL 13
Comments
Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters

Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign

Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.

28 MIN2017 JUL 7
Comments
Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign

Ep 11: Big Baller Brand, Remarketing & Brand Testimonials

Stew & Mike B discuss Big Baller Brand's use of "Trump" style marketing, the ads that follow you around online and the importance of testimonials.

26 MIN2017 MAY 27
Comments
Ep 11: Big Baller Brand, Remarketing & Brand Testimonials

Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality

Stew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.

30 MIN2017 MAY 12
Comments
Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality

Ep 9: Good is the New Cool. United Airlines & Product Packaging

On the ninth episode of Sherpas Talking Shop, Stew and Mike. B kick back and chat about purpose-driven businesses practicing corporate social responsibility, United Airlines public relations disaster and the impact of product packaging on the customer-experience.

34 MIN2017 APR 27
Comments
Ep 9: Good is the New Cool. United Airlines & Product Packaging

Ep 8: Brand Communities, Pearson Airport & the NHL

Mike Brown and Stew discuss the impact of brands having a community presence, Pearson Airport and the NHL's marketing effort.

28 MIN2017 APR 10
Comments
Ep 8: Brand Communities, Pearson Airport & the NHL

Ep 7: Direct Mail, Smart Speakers & Snoop Dogg

Mike Brown joins Stew to discuss the keys to successfully executing direct mail, smart speakers & Snoop Dogg's brand image redevelopment.

22 MIN2017 MAR 21
Comments
Ep 7: Direct Mail, Smart Speakers & Snoop Dogg

Ep 6: 2017 Web Design Trends, Dark Social, Live Video

Mike Brown joins Dan and Stew to discuss Dark Social Media, the growth of Live Video on social media, and the trends of web design going into 2017. Of course, no Sherpa's Talking Shop podcast would be complete without the Best and Worst ads of 2016.

28 MIN2017 JAN 7
Comments
Ep 6: 2017 Web Design Trends, Dark Social, Live Video

Ep 5: Search Engine Marketing, Thrasher, Reddit

Corey, Stew and Dan are back after Producer Dan returned from the beautiful Jamaica and discuss SEO as well as a wide range of Products and Advertising methods ranging from Apple, Amazon's new ad, Thrasher Skateboards, and Fantasy Football.

49 MIN2016 DEC 15
Comments
Ep 5: Search Engine Marketing, Thrasher, Reddit