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The CX Pod

Jeff Marcoux

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The CX Pod
The CX Pod

The CX Pod

Jeff Marcoux

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Plays
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About Us

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by TTEC's Jeff Marcoux and Elizabeth Glagowski, editor of the Customer Strategist Journal.

Latest Episodes

Get the Details Right Before Diving into Values-based Marketing

New research from Forrester points to an emerging trend: consumers increasingly expect brands to take a stance on moral, social, and political issues. However, values-based marketing isn’t something that brands should just switch on. Join us as we sit down with Harley Manning, VP and research director of customer experience at Forrester, to learn how brands can take a thoughtful and strategic approach to making values part of the customer experience.

16 MIN2 days ago
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Get the Details Right Before Diving into Values-based Marketing

How to Rethink the Donor Experience

Nonprofit organizations are increasingly struggling to meet financial objectives in a more competitive marketplace. Donor retention and longevity are falling, forcing nonprofits to rethink their donor development strategies. Don Ryan, a longtime analytic consultant and strategist who works with organizations in the private, nonprofit, and government sectors, explains why an emphasis on experiences could be a way for charities to build trust, commitment, and long-term loyalty.

29 MIN3 weeks ago
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How to Rethink the Donor Experience

The Buying Journey DNA

In the age of the customer, consumers have more information and choices than ever before. What they don’t have is more time. That’s why it’s imperative for organizations to have a deep understanding of the customer journey. Martyn R. Lewis, author of “How Customers Buy…& Why They Don’t,” sat down with TTEC’s Judith Aquino to discuss strategies for doing exactly that by mapping and managing the buying journey DNA.

16 MINJUN 4
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The Buying Journey DNA

Latest Episodes

Get the Details Right Before Diving into Values-based Marketing

New research from Forrester points to an emerging trend: consumers increasingly expect brands to take a stance on moral, social, and political issues. However, values-based marketing isn’t something that brands should just switch on. Join us as we sit down with Harley Manning, VP and research director of customer experience at Forrester, to learn how brands can take a thoughtful and strategic approach to making values part of the customer experience.

16 MIN2 days ago
Comments
Get the Details Right Before Diving into Values-based Marketing

How to Rethink the Donor Experience

Nonprofit organizations are increasingly struggling to meet financial objectives in a more competitive marketplace. Donor retention and longevity are falling, forcing nonprofits to rethink their donor development strategies. Don Ryan, a longtime analytic consultant and strategist who works with organizations in the private, nonprofit, and government sectors, explains why an emphasis on experiences could be a way for charities to build trust, commitment, and long-term loyalty.

29 MIN3 weeks ago
Comments
How to Rethink the Donor Experience

The Buying Journey DNA

In the age of the customer, consumers have more information and choices than ever before. What they don’t have is more time. That’s why it’s imperative for organizations to have a deep understanding of the customer journey. Martyn R. Lewis, author of “How Customers Buy…& Why They Don’t,” sat down with TTEC’s Judith Aquino to discuss strategies for doing exactly that by mapping and managing the buying journey DNA.

16 MINJUN 4
Comments
The Buying Journey DNA

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