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The Paul Gough Audio Experience: Business Lessons for Physical Therapists

Paul Gough: Business Owner, Author, Former Pro Soccer Physical Therapist

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The Paul Gough Audio Experience: Business Lessons for Physical Therapists
The Paul Gough Audio Experience: Business Lessons for Physical Therapists

The Paul Gough Audio Experience: Business Lessons for Physical Therapists

Paul Gough: Business Owner, Author, Former Pro Soccer Physical Therapist

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About Us

If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leadership, finance and the mindset needed to become a world class clinic owner. Subscribe right NOW!

Latest Episodes

“And You're Worried About Another Clinic Opening Up Next To You?”: Paul On Fire | Episode 216

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go off on one this episode, enjoy! If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

13 MIN2 d ago
Comments
“And You're Worried About Another Clinic Opening Up Next To You?”: Paul On Fire | Episode 216

Five Things To Watch Out For As Your Business Grows : Live From Stage | Episode 215

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and the NUMBERS that drive it. As a successful leader it is critical to master the understanding of these two factors, or else it will hinder your business. Listen in to find out what those 5 things you need to look out for are, and what you can do to become a leader of a profitable clinic. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

19 MIN3 d ago
Comments
Five Things To Watch Out For As Your Business Grows : Live From Stage | Episode 215

CEO Series: Interview with Top Clinic Owner Luke Gordon | Episode 214

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the majority of it’s own patients through their own marketing efforts. Luke shares with you lots of lessons learned about escaping the doctors referrals trap, how he leverages something called “omnipresence” in his town, the challenges he’s faced since stepping back from patient care COMPLETELY and how he made the decision to a little bit more on marketing that allowed him to bring in an extra $20,000 per month. We talk about employees and how employee problems are really your problems, lessons learned on not tracking numbers and how to recognize when it’s time to grow past where you are now. Enjoy the show. You can reach Luke at: Website: www.GordonPhysicalTherapy.com Facebook: facebook.com/GordonPhysicalTherapySpokane/ IG: @GordonPhysicalTherapy If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

82 MIN1 w ago
Comments
CEO Series: Interview with Top Clinic Owner Luke Gordon | Episode 214

CEO Series: Interview with Top PT Kim Gladfelter | Episode 213

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she made the brave decision to move out of network and completely change her way of doing business. These days she is out of network with most insurances and charges $250 per session - a far cry from the $83 average she was getting a few years ago. In this episode Kim talks about her journey, how she recruits staff with the right mindset, skills and values to survive in an out of network clinic as well as how she continues to motivate her team to perform. Kim shares her top marketing strategies that bring in patients without having to rely upon doctors - and interestingly, how Kim has experienced that most of the patients she has the most difficulty with actually come from Doctors. Kim has a lot of wisdom and a lot of experience with running a physio business and above all, she is living proof that it IS possible to walk away from Insurance companies any time you like. You don’t have to wait until they’ve siphoned all of the profit out of your business. Enjoy the show and check Kim out at: Website: physiofitpt.com/ Facebook: facebook.com/physiofitpt/ Twitter: twitter.com/Physiofitpt YouTube: youtube.com/channel/UCcYn_IxkpaCicrPvqMjWVmQ Instagram: instagram.com/physiofitpt/ If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

71 MIN1 w ago
Comments
CEO Series: Interview with Top PT Kim Gladfelter | Episode 213

CEO Series: Interview with Top PTs Brooke Olsen and Annie Brodsky | Episode 212

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along with 3-4 visits per week. Fast forward two years and they’ve TEN - X’d their business and they’re now seeing over 40 visits per week, charging over $250 per session and have already employed a full time PT that has allowed them to step back from patient care. This is a very interesting Podcast and should serve as inspiration to the fledgling podcast listeners who are currently struggling or flat-lined - zero to $500k is possible in less than two years is possible if you follow the right steps. One of my favorite parts of this podcast is the discussion about fees - and how Brooke and Annie recognized EARLY that you must set your fees high to be able to AFFORD to recruit and continue to fund your clinics growth. You can reach Brooke and Annie at: www.thephysiorevolution.com FB: www.facebook.com/thephysiorevolution IG: @thephysiorev Email: TheTeam@thephysiorevolution.com Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

63 MIN1 w ago
Comments
CEO Series: Interview with Top PTs Brooke Olsen and Annie Brodsky | Episode 212

CEO Series: Interview with Top PT Jonathan Ruzicka | Episode 211

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cash pay patients. What I love about Jonathan's story is that he hasn’t just had success financially and in business, he’s taken much of what he’s learned these last 3 years and become a better person at home to his wife and two kids… …you’ll hear him talk about that, about becoming a leader, and his transition to a true CEO of his company as he steps back from 40 hours per week of client care to less than 15 right now. Enjoy the show and you can reach Jonathan at www.rpmwoodlandspt.com Facebook: Jonathan Ruzicka DPT Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Boot-camp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

52 MIN1 w ago
Comments
CEO Series: Interview with Top PT Jonathan Ruzicka | Episode 211

CEO Series: Interview with Top PT Christine Astarita | Episode 210

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your model, stepping back from patient care, telling clients the rates are rising, the difficulties with hiring Its and how to over come all of those things. We get to talking about the personal transformation that comes with growing a business, how it’s now difficult to talk to friends and family and lessons learned from the first year of hiring people and becoming a leader of a practice. I think what you’ll take from this podcast is that it is not possible to think that you can serve EVERYONE without considering that not everyone can be served; that it’s one thing to think that you can serve everyone but how can that possibly last if you’re not serving your self? Is it really about them that you don’t want to raise your rates or change the model - or are you worried about what they think of you for doing so? It’s a common internal struggle that many in our profession live with and I’m sure you’ll enjoy listening to this and learning how Christine over came that same issue. Enjoy the show; you can reach out to Christine at : Email: christine@breakthroughptli.com Website: www.breakthroughptli.com/ Social Media: FB: Breakthrough Intensive Physical Therapy IG: Breakthroughintensivept YouTube: Breakthrough Intensive Physical Therapy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

79 MIN1 w ago
Comments
CEO Series: Interview with Top PT Christine Astarita | Episode 210

"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other guys" than you think. To watch this show on screen, click HERE Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

13 MIN1 w ago
Comments
"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209

How to handle the dreaded “Insurance” question : Live From Stage | Episode 208

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to handle those tough, driver like patients that swear they ONLY want to use their insurance. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

30 MIN2 w ago
Comments
How to handle the dreaded “Insurance” question : Live From Stage | Episode 208

Pranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that have a few questions, I can't even imagine how much money they are losing from patients that aren't booking with them. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. Head to paulgough.com/sales to book your seat, or you can reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

15 MIN2 w ago
Comments
Pranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207

Latest Episodes

“And You're Worried About Another Clinic Opening Up Next To You?”: Paul On Fire | Episode 216

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go off on one this episode, enjoy! If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

13 MIN2 d ago
Comments
“And You're Worried About Another Clinic Opening Up Next To You?”: Paul On Fire | Episode 216

Five Things To Watch Out For As Your Business Grows : Live From Stage | Episode 215

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and the NUMBERS that drive it. As a successful leader it is critical to master the understanding of these two factors, or else it will hinder your business. Listen in to find out what those 5 things you need to look out for are, and what you can do to become a leader of a profitable clinic. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

19 MIN3 d ago
Comments
Five Things To Watch Out For As Your Business Grows : Live From Stage | Episode 215

CEO Series: Interview with Top Clinic Owner Luke Gordon | Episode 214

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the majority of it’s own patients through their own marketing efforts. Luke shares with you lots of lessons learned about escaping the doctors referrals trap, how he leverages something called “omnipresence” in his town, the challenges he’s faced since stepping back from patient care COMPLETELY and how he made the decision to a little bit more on marketing that allowed him to bring in an extra $20,000 per month. We talk about employees and how employee problems are really your problems, lessons learned on not tracking numbers and how to recognize when it’s time to grow past where you are now. Enjoy the show. You can reach Luke at: Website: www.GordonPhysicalTherapy.com Facebook: facebook.com/GordonPhysicalTherapySpokane/ IG: @GordonPhysicalTherapy If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

82 MIN1 w ago
Comments
CEO Series: Interview with Top Clinic Owner Luke Gordon | Episode 214

CEO Series: Interview with Top PT Kim Gladfelter | Episode 213

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she made the brave decision to move out of network and completely change her way of doing business. These days she is out of network with most insurances and charges $250 per session - a far cry from the $83 average she was getting a few years ago. In this episode Kim talks about her journey, how she recruits staff with the right mindset, skills and values to survive in an out of network clinic as well as how she continues to motivate her team to perform. Kim shares her top marketing strategies that bring in patients without having to rely upon doctors - and interestingly, how Kim has experienced that most of the patients she has the most difficulty with actually come from Doctors. Kim has a lot of wisdom and a lot of experience with running a physio business and above all, she is living proof that it IS possible to walk away from Insurance companies any time you like. You don’t have to wait until they’ve siphoned all of the profit out of your business. Enjoy the show and check Kim out at: Website: physiofitpt.com/ Facebook: facebook.com/physiofitpt/ Twitter: twitter.com/Physiofitpt YouTube: youtube.com/channel/UCcYn_IxkpaCicrPvqMjWVmQ Instagram: instagram.com/physiofitpt/ If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

71 MIN1 w ago
Comments
CEO Series: Interview with Top PT Kim Gladfelter | Episode 213

CEO Series: Interview with Top PTs Brooke Olsen and Annie Brodsky | Episode 212

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along with 3-4 visits per week. Fast forward two years and they’ve TEN - X’d their business and they’re now seeing over 40 visits per week, charging over $250 per session and have already employed a full time PT that has allowed them to step back from patient care. This is a very interesting Podcast and should serve as inspiration to the fledgling podcast listeners who are currently struggling or flat-lined - zero to $500k is possible in less than two years is possible if you follow the right steps. One of my favorite parts of this podcast is the discussion about fees - and how Brooke and Annie recognized EARLY that you must set your fees high to be able to AFFORD to recruit and continue to fund your clinics growth. You can reach Brooke and Annie at: www.thephysiorevolution.com FB: www.facebook.com/thephysiorevolution IG: @thephysiorev Email: TheTeam@thephysiorevolution.com Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

63 MIN1 w ago
Comments
CEO Series: Interview with Top PTs Brooke Olsen and Annie Brodsky | Episode 212

CEO Series: Interview with Top PT Jonathan Ruzicka | Episode 211

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cash pay patients. What I love about Jonathan's story is that he hasn’t just had success financially and in business, he’s taken much of what he’s learned these last 3 years and become a better person at home to his wife and two kids… …you’ll hear him talk about that, about becoming a leader, and his transition to a true CEO of his company as he steps back from 40 hours per week of client care to less than 15 right now. Enjoy the show and you can reach Jonathan at www.rpmwoodlandspt.com Facebook: Jonathan Ruzicka DPT Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Boot-camp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

52 MIN1 w ago
Comments
CEO Series: Interview with Top PT Jonathan Ruzicka | Episode 211

CEO Series: Interview with Top PT Christine Astarita | Episode 210

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your model, stepping back from patient care, telling clients the rates are rising, the difficulties with hiring Its and how to over come all of those things. We get to talking about the personal transformation that comes with growing a business, how it’s now difficult to talk to friends and family and lessons learned from the first year of hiring people and becoming a leader of a practice. I think what you’ll take from this podcast is that it is not possible to think that you can serve EVERYONE without considering that not everyone can be served; that it’s one thing to think that you can serve everyone but how can that possibly last if you’re not serving your self? Is it really about them that you don’t want to raise your rates or change the model - or are you worried about what they think of you for doing so? It’s a common internal struggle that many in our profession live with and I’m sure you’ll enjoy listening to this and learning how Christine over came that same issue. Enjoy the show; you can reach out to Christine at : Email: christine@breakthroughptli.com Website: www.breakthroughptli.com/ Social Media: FB: Breakthrough Intensive Physical Therapy IG: Breakthroughintensivept YouTube: Breakthrough Intensive Physical Therapy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

79 MIN1 w ago
Comments
CEO Series: Interview with Top PT Christine Astarita | Episode 210

"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other guys" than you think. To watch this show on screen, click HERE Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

13 MIN1 w ago
Comments
"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209

How to handle the dreaded “Insurance” question : Live From Stage | Episode 208

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to handle those tough, driver like patients that swear they ONLY want to use their insurance. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

30 MIN2 w ago
Comments
How to handle the dreaded “Insurance” question : Live From Stage | Episode 208

Pranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that have a few questions, I can't even imagine how much money they are losing from patients that aren't booking with them. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. Head to paulgough.com/sales to book your seat, or you can reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

15 MIN2 w ago
Comments
Pranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。