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Tricks of the Trade(mark)

Tricks of the Trade(mark)

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Tricks of the Trade(mark)
Tricks of the Trade(mark)

Tricks of the Trade(mark)

Tricks of the Trade(mark)

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Followers
0
Plays
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About Us

Experience is our trademark. Trademark is our Experience®

Latest Episodes

Top trademark trends of 2019

Some big changes occurred in the world of trademark in 2019. Listen to this podcast where Erik reveals some of the important changes and shares his prediction for 2020.

8 MIN3 d ago
Comments
Top trademark trends of 2019

A special Thanksgiving trademark episode

Did you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some fascinating stories and insights about trademarks around this special holiday and time of year.

5 MIN1 w ago
Comments
A special Thanksgiving trademark episode

Never stop learning

As Erik was reflecting on his 20 years of being in business he realized the importance of learning over the years. What are your resources for learning new skills and gaining new insights? Listen to this podcast and gain some … Continue reading →

5 MIN2 w ago
Comments
Never stop learning

Great trademarks are everywhere

It goes without saying that memorable trademarks keep your company name in front of your clients and future clients. In this podcast, Erik shares his insights and examples of creative trademark names, which will hopefully simulate your mind to create … Continue reading →

6 MIN3 w ago
Comments
Great trademarks are everywhere

The trademark application process is like a cross country flight

Where do you think does Erik come up with all his amazing ideas for his podcasts and content creation? Listen to this podcast and discover Erik’s places of inspiration and him articulating the process of the trademark application.

4 MINNOV 6
Comments
The trademark application process is like a cross country flight

What makes a good slogan?

How do slogans strengthen your brand and what are some examples? Do you have slogans associated with your company and your brands? This podcast will help stimulate the best ideas for slogan creation.

7 MINOCT 30
Comments
What makes a good slogan?

World Series Trademarks

Since it is world series time, Erik reflects on the use of trademarks during these games. Trademarks are all around us, we just need to pay better attention, recognize them and lean how to better leverage them in our business.

6 MINOCT 27
Comments
World Series Trademarks

What Makes a Great Logo?

Why do you think the Fedex logo is a great one? And what does the Amazon logo resemble? In this podcast Erik outlines the attributes of great logos. Does your logo meet these criteria?

7 MINOCT 23
Comments
What Makes a Great Logo?

What Are the USPTO’s Different Filing Fees?

The various fees charged by the USPTO for filing can be quite confusing. Listen to this podcast to understand the various options available and the applicable fees of each.

5 MINOCT 16
Comments
What Are the USPTO’s Different Filing Fees?

The Trademark Iceberg

Like an iceberg, a trademark provides much stronger protection that what just seems on the surface. Listen to this podcast and follow the visual to discover what is hidden below the surface.

4 MINOCT 9
Comments
The Trademark Iceberg

Latest Episodes

Top trademark trends of 2019

Some big changes occurred in the world of trademark in 2019. Listen to this podcast where Erik reveals some of the important changes and shares his prediction for 2020.

8 MIN3 d ago
Comments
Top trademark trends of 2019

A special Thanksgiving trademark episode

Did you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some fascinating stories and insights about trademarks around this special holiday and time of year.

5 MIN1 w ago
Comments
A special Thanksgiving trademark episode

Never stop learning

As Erik was reflecting on his 20 years of being in business he realized the importance of learning over the years. What are your resources for learning new skills and gaining new insights? Listen to this podcast and gain some … Continue reading →

5 MIN2 w ago
Comments
Never stop learning

Great trademarks are everywhere

It goes without saying that memorable trademarks keep your company name in front of your clients and future clients. In this podcast, Erik shares his insights and examples of creative trademark names, which will hopefully simulate your mind to create … Continue reading →

6 MIN3 w ago
Comments
Great trademarks are everywhere

The trademark application process is like a cross country flight

Where do you think does Erik come up with all his amazing ideas for his podcasts and content creation? Listen to this podcast and discover Erik’s places of inspiration and him articulating the process of the trademark application.

4 MINNOV 6
Comments
The trademark application process is like a cross country flight

What makes a good slogan?

How do slogans strengthen your brand and what are some examples? Do you have slogans associated with your company and your brands? This podcast will help stimulate the best ideas for slogan creation.

7 MINOCT 30
Comments
What makes a good slogan?

World Series Trademarks

Since it is world series time, Erik reflects on the use of trademarks during these games. Trademarks are all around us, we just need to pay better attention, recognize them and lean how to better leverage them in our business.

6 MINOCT 27
Comments
World Series Trademarks

What Makes a Great Logo?

Why do you think the Fedex logo is a great one? And what does the Amazon logo resemble? In this podcast Erik outlines the attributes of great logos. Does your logo meet these criteria?

7 MINOCT 23
Comments
What Makes a Great Logo?

What Are the USPTO’s Different Filing Fees?

The various fees charged by the USPTO for filing can be quite confusing. Listen to this podcast to understand the various options available and the applicable fees of each.

5 MINOCT 16
Comments
What Are the USPTO’s Different Filing Fees?

The Trademark Iceberg

Like an iceberg, a trademark provides much stronger protection that what just seems on the surface. Listen to this podcast and follow the visual to discover what is hidden below the surface.

4 MINOCT 9
Comments
The Trademark Iceberg
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