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WTM Insights Podcast

WTM Insights Podcast

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WTM Insights Podcast
WTM Insights Podcast

WTM Insights Podcast

WTM Insights Podcast

0
Followers
43
Plays
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About Us

WTM Insights Podcast is THE podcast to listen to for global travel trends, analysis and updates throughout the year and also to hear key recordings from WTM's ground-breaking events themselves. WTM's six annual events help the travel industry generate over $7bn of deals - with expert content, brand promotion and unique networking opportunities bringing together a travel community from across the globe. Join our host, travel journalist Lisa Francesca Nand, for expert guest interviews, conversation, key event recordings and insights and much more.

Latest Episodes

2019: A Turbulent Year in Travel

Travel has seen its fair share of ups and downs this year, from the collapse of big travel businesses such as Super Break and, more recently Thomas Cook, to the success felt by Sri Lanka after their national airline reopened their global routes. We are joined by Antonia Stratford, Head of Public Affairs at UKinbound, and Kelly Cookes, Leisure Director for Advantage Travel, to discuss their insights on travel trends from 2019 and how they are impacting the industry. With a report from Visit Britain revealing that 30% of inbound tourists will travel to the UK for a famous filming location, and a higher demand for ‘classic British cuisine’, new travel trends are starting to emerge. With the uncertain political climate and a need for innovation in terms of sustainability, it is more important than ever for businesses to adapt and evolve and this is something we have seen throughout the year. You can find a recent industry report from UKinbound on the impact of Brexit and new immigration policy on tourism here (https://www.ukinbound.org/resources/the-impact-of-brexit-and-proposed-government-immigration-policy-on-uk-tourism-businesses-an-infographic/) . This is our last episode of 2019- it has been a pleasure and we look forward to releasing our new episodes in 2020. Have a wonderful Christmas!

25 MIN2 d ago
Comments
2019: A Turbulent Year in Travel

WTM Insights LIVE: Courting Hollywood

This episode was recorded LIVE at the World Travel Market, London- the biggest travel trade show in the world. We had a fantastic time and would love to share with you some of what we got up to! With the likes of Game of Thrones and Star Wars garnering millions of die-hard fans, what better way to attract new visitors than through TV and film? Lisa Nand interviews a brilliant panel of Judith Webb, Tourism Northern Ireland, Donovan White, Jamaica Tourism Board, Colin Piper, Discover Dominica Authority and Dr Abed Al Razzaq Arabiyat, Jordan Tourism Board. Between them, they have hosted filming for Aladdin, Game of Thrones, Pirates of the Caribbean and James Bond. A lot of money is poured into marketing campaigns, but as a filming destination, it is possible to secure massive reach across a number of demographics that wouldn’t normally be accessible. We discuss how these destinations originally secured the filming contract and the process of harnessing their traction and using it to b...

48 MINNOV 7
Comments
WTM Insights LIVE: Courting Hollywood

How Is Pop Culture Driving Tourism?

With travel being the second biggest spend for 16-35’s over items like bills and food, it’s no wonder that pop culture royalty such as MTV are branching out. The popularity of music festivals is growing year on year and this success has been felt by Maltese festival, Isle of MTV who ran their 13th event to 30,000 music fans in July. This level of tourist influx is a challenge for any destination, so we talk to Russell Samuel, VP of Created & Integrated Marketing for Viacom Velocity International, about how they worked with the Malta Tourism Board and local businesses to accommodate the festival goers and source all the necessary equipment and materials. Viacom are the umbrella company for a multitude of brilliant platforms, including MTV, Comedy Central and Nickelodean to name a few. Russ discusses how they use their variety of branding to appeal to a range of demographics and to ensure that their impact on Malta is not just specific to the week of the festival, but that the effec...

35 MINOCT 10
Comments
How Is Pop Culture Driving Tourism?

Accessibility in Travel: What More Can We Do?

As we strive for a more inclusive and diverse society, is that being reflected in how we meet the needs of travellers? Improved accessibility is something that the majority of us will require at some point in our lives, and for people living with disabilities, this need is far more urgent. With the introduction of new technology such as touch screens, our guest speaker Amar Latif has seen travel accessibility move backwards instead of forwards. Amar is blind and is CEO and Founder of Traveleyes; a company that pairs sighted with non-sighted travellers for incredible trips around the world. He is joined by the wonderful Clare Jenkinson, Senior Destinations and Sustainability Manager at ABTA to discuss their perspectives on how the travel industry needs to improve its customer care and adapt to facilitate everyone. Not only is it a human right but, with the purple pound worth £250 million, it also makes great business sense. We talk about practical ways to improve how your business d...

27 MINSEP 9
Comments
Accessibility in Travel: What More Can We Do?

How to Harness the Power of Influencer Marketing

With around 3.5 billion people actively engaged in social media, it has become integral to the success of a business, particularly within the travel and tourism sector- but how can brands harness that power? Our host, Lisa Nand, speaks to CEO & Co-Founder of Traverse, Michael Ball, and blogger Julie Falconer, from A Lady in London (www.aladyinlondon.com (https://www.aladyinlondon.com/) ), about how working with an influencer and content creator can grow your reach exponentially whilst providing customers with an authentic product review. As Michael says, “are you more likely to book a holiday based on an advertising campaign or a recommendation from a friend?” and that is precisely the trusted dynamic you tap into when you utilise influencer marketing. Found this helpful? Then you'll love our blog post about the necessity of #ad and #spon and the impact they've had on content creators. Check it out here: https://news.wtm.com/instagram-embraces-the-age-of-spon-and-ad-with-branded-c...

34 MINAUG 9
Comments
How to Harness the Power of Influencer Marketing

Making Strides In LGBT+ Tourism with Ian Johnson

In a competitive industry like travel and tourism, how can companies ensure that they appeal to all demographics? This month’s Pride celebrations have been particularly poignant, marking the 50th anniversary of the transformative Stonewall riots in Manhattan. In a fascinating interview with Out Now’s founder and CEO Ian Johnson, we discuss how the LGBT+ tourism sector has grown exponentially over the past decade and what companies can do to ensure that their rainbow flag is flying 365 days a year. Reed exhibitions is vocal in its support of the LGBT+ community with our successful NYC exhibition PROUD Experiences.

28 MINJUL 9
Comments
Making Strides In LGBT+ Tourism with Ian Johnson

How Podcasting Can Strengthen Your Brand

The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel from WTM London and we discover how podcasting can help strengthen your brand.

36 MINMAY 15
Comments
How Podcasting Can Strengthen Your Brand

9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerful, memorable branded content.

33 MINMAR 4
Comments
9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

8. June Sarpong on the Importance of Diversity in the Travel Industry

TV presenter and campaigner June Sarpong came to the WTM to host a panel on the issue of gender equality in travel called '100 Years of Suffragettes: International Perspectives for the Travel Industry'. At the start of this conference she gave an inspirational speech about diversity including the research she unearthed for her best-selling book Diversify. We managed to catch up with June in the busy backstage area before her speech to ask her about her thoughts on diversity in the travel industry. On this episode we then hear June's speech in which she emphasises how, because travel is about bringing people together and about connecting people from different backgrounds and different ethnicities, the travel industry really needs to ask itself ‘is everyone in the room’?

18 MINFEB 4
Comments
8. June Sarpong on the Importance of Diversity in the Travel Industry

7. How to Capitalise on Chinese Outbound Tourism

Destinations and travel businesses around the world are making great efforts to attract a larger share of China's outbound travellers, but connecting to the Chinese market isn’t always easy – it can require time, effort and money and is particularly difficult for small those on a limited budget. In this unmissable session from digital marketing and solutions agency Dragon Trail Interactive from the WTM, we learn the basics of Chinese digital marketing for SMEs as well as how tourism boards can support SMEs to connect to Chinese travellers and the Chinese travel trade.

63 MINJAN 21
Comments
7. How to Capitalise on Chinese Outbound Tourism

Latest Episodes

2019: A Turbulent Year in Travel

Travel has seen its fair share of ups and downs this year, from the collapse of big travel businesses such as Super Break and, more recently Thomas Cook, to the success felt by Sri Lanka after their national airline reopened their global routes. We are joined by Antonia Stratford, Head of Public Affairs at UKinbound, and Kelly Cookes, Leisure Director for Advantage Travel, to discuss their insights on travel trends from 2019 and how they are impacting the industry. With a report from Visit Britain revealing that 30% of inbound tourists will travel to the UK for a famous filming location, and a higher demand for ‘classic British cuisine’, new travel trends are starting to emerge. With the uncertain political climate and a need for innovation in terms of sustainability, it is more important than ever for businesses to adapt and evolve and this is something we have seen throughout the year. You can find a recent industry report from UKinbound on the impact of Brexit and new immigration policy on tourism here (https://www.ukinbound.org/resources/the-impact-of-brexit-and-proposed-government-immigration-policy-on-uk-tourism-businesses-an-infographic/) . This is our last episode of 2019- it has been a pleasure and we look forward to releasing our new episodes in 2020. Have a wonderful Christmas!

25 MIN2 d ago
Comments
2019: A Turbulent Year in Travel

WTM Insights LIVE: Courting Hollywood

This episode was recorded LIVE at the World Travel Market, London- the biggest travel trade show in the world. We had a fantastic time and would love to share with you some of what we got up to! With the likes of Game of Thrones and Star Wars garnering millions of die-hard fans, what better way to attract new visitors than through TV and film? Lisa Nand interviews a brilliant panel of Judith Webb, Tourism Northern Ireland, Donovan White, Jamaica Tourism Board, Colin Piper, Discover Dominica Authority and Dr Abed Al Razzaq Arabiyat, Jordan Tourism Board. Between them, they have hosted filming for Aladdin, Game of Thrones, Pirates of the Caribbean and James Bond. A lot of money is poured into marketing campaigns, but as a filming destination, it is possible to secure massive reach across a number of demographics that wouldn’t normally be accessible. We discuss how these destinations originally secured the filming contract and the process of harnessing their traction and using it to b...

48 MINNOV 7
Comments
WTM Insights LIVE: Courting Hollywood

How Is Pop Culture Driving Tourism?

With travel being the second biggest spend for 16-35’s over items like bills and food, it’s no wonder that pop culture royalty such as MTV are branching out. The popularity of music festivals is growing year on year and this success has been felt by Maltese festival, Isle of MTV who ran their 13th event to 30,000 music fans in July. This level of tourist influx is a challenge for any destination, so we talk to Russell Samuel, VP of Created & Integrated Marketing for Viacom Velocity International, about how they worked with the Malta Tourism Board and local businesses to accommodate the festival goers and source all the necessary equipment and materials. Viacom are the umbrella company for a multitude of brilliant platforms, including MTV, Comedy Central and Nickelodean to name a few. Russ discusses how they use their variety of branding to appeal to a range of demographics and to ensure that their impact on Malta is not just specific to the week of the festival, but that the effec...

35 MINOCT 10
Comments
How Is Pop Culture Driving Tourism?

Accessibility in Travel: What More Can We Do?

As we strive for a more inclusive and diverse society, is that being reflected in how we meet the needs of travellers? Improved accessibility is something that the majority of us will require at some point in our lives, and for people living with disabilities, this need is far more urgent. With the introduction of new technology such as touch screens, our guest speaker Amar Latif has seen travel accessibility move backwards instead of forwards. Amar is blind and is CEO and Founder of Traveleyes; a company that pairs sighted with non-sighted travellers for incredible trips around the world. He is joined by the wonderful Clare Jenkinson, Senior Destinations and Sustainability Manager at ABTA to discuss their perspectives on how the travel industry needs to improve its customer care and adapt to facilitate everyone. Not only is it a human right but, with the purple pound worth £250 million, it also makes great business sense. We talk about practical ways to improve how your business d...

27 MINSEP 9
Comments
Accessibility in Travel: What More Can We Do?

How to Harness the Power of Influencer Marketing

With around 3.5 billion people actively engaged in social media, it has become integral to the success of a business, particularly within the travel and tourism sector- but how can brands harness that power? Our host, Lisa Nand, speaks to CEO & Co-Founder of Traverse, Michael Ball, and blogger Julie Falconer, from A Lady in London (www.aladyinlondon.com (https://www.aladyinlondon.com/) ), about how working with an influencer and content creator can grow your reach exponentially whilst providing customers with an authentic product review. As Michael says, “are you more likely to book a holiday based on an advertising campaign or a recommendation from a friend?” and that is precisely the trusted dynamic you tap into when you utilise influencer marketing. Found this helpful? Then you'll love our blog post about the necessity of #ad and #spon and the impact they've had on content creators. Check it out here: https://news.wtm.com/instagram-embraces-the-age-of-spon-and-ad-with-branded-c...

34 MINAUG 9
Comments
How to Harness the Power of Influencer Marketing

Making Strides In LGBT+ Tourism with Ian Johnson

In a competitive industry like travel and tourism, how can companies ensure that they appeal to all demographics? This month’s Pride celebrations have been particularly poignant, marking the 50th anniversary of the transformative Stonewall riots in Manhattan. In a fascinating interview with Out Now’s founder and CEO Ian Johnson, we discuss how the LGBT+ tourism sector has grown exponentially over the past decade and what companies can do to ensure that their rainbow flag is flying 365 days a year. Reed exhibitions is vocal in its support of the LGBT+ community with our successful NYC exhibition PROUD Experiences.

28 MINJUL 9
Comments
Making Strides In LGBT+ Tourism with Ian Johnson

How Podcasting Can Strengthen Your Brand

The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel from WTM London and we discover how podcasting can help strengthen your brand.

36 MINMAY 15
Comments
How Podcasting Can Strengthen Your Brand

9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerful, memorable branded content.

33 MINMAR 4
Comments
9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

8. June Sarpong on the Importance of Diversity in the Travel Industry

TV presenter and campaigner June Sarpong came to the WTM to host a panel on the issue of gender equality in travel called '100 Years of Suffragettes: International Perspectives for the Travel Industry'. At the start of this conference she gave an inspirational speech about diversity including the research she unearthed for her best-selling book Diversify. We managed to catch up with June in the busy backstage area before her speech to ask her about her thoughts on diversity in the travel industry. On this episode we then hear June's speech in which she emphasises how, because travel is about bringing people together and about connecting people from different backgrounds and different ethnicities, the travel industry really needs to ask itself ‘is everyone in the room’?

18 MINFEB 4
Comments
8. June Sarpong on the Importance of Diversity in the Travel Industry

7. How to Capitalise on Chinese Outbound Tourism

Destinations and travel businesses around the world are making great efforts to attract a larger share of China's outbound travellers, but connecting to the Chinese market isn’t always easy – it can require time, effort and money and is particularly difficult for small those on a limited budget. In this unmissable session from digital marketing and solutions agency Dragon Trail Interactive from the WTM, we learn the basics of Chinese digital marketing for SMEs as well as how tourism boards can support SMEs to connect to Chinese travellers and the Chinese travel trade.

63 MINJAN 21
Comments
7. How to Capitalise on Chinese Outbound Tourism
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