title

Boost Your Boutique with Emily Benson

Boutique Advice, Life Coaching, Business Tips

2
Followers
4
Plays
Boost Your Boutique with Emily Benson
Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

Boutique Advice, Life Coaching, Business Tips

2
Followers
4
Plays
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About Us

Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.

Latest Episodes

330: Opening a Boutique in a Developing Area with Elissa Paquette

On this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar and e-commerce boutique! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Six Figure Boutique Blueprint is open for enrollment through 9/13! www.sixfigureboutiqueblueprint.com

45 MIN4 days ago
Comments
330: Opening a Boutique in a Developing Area with Elissa Paquette

329: How To Use Social Media For Your Boutique

On this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer. Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd, 2019. Grab your ticket here: www.richretatilerretreat.com

30 MIN2 weeks ago
Comments
329: How To Use Social Media For Your Boutique

328: Business Growth with Facebook Live with Carla Brockway

328: Business Growth with Facebook Live with Carla Brockway by Boutique Advice, Life Coaching, Business Tips

42 MINAUG 14
Comments
328: Business Growth with Facebook Live with Carla Brockway

327: Why Mindset Matters with Tracy Litt

Emily interviews Tracy Litt, #1 Amazon Best Selling Author, certified mindset coach, rapid transformational therapist, and awe-inspiring speaker (who also happens to be a speaker at the Rich Retailer Retreat!). Her book Worthy Human was released a few weeks ago and it’s already topping the charts on Amazon. It explains how the sub-conscious mind likes to take control and what you can do to flip the table on that. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Get Tracy’s book here: http://bit.ly/worthyhumanbook Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

62 MINJUL 31
Comments
327: Why Mindset Matters with Tracy Litt

326: How I Started The Fashion Truck

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

39 MINJUL 18
Comments
326: How I Started The Fashion Truck

325: Influencer Marketing and Why It's Important with Jibran Malek

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

25 MINJUL 3
Comments
325: Influencer Marketing and Why It's Important with Jibran Malek

324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarland

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck where you are even after three decades in a career. Join Emily as she has a candid and honest conversation with Stacey about her transition from behind the chair to a boutique CEO! Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretailerretreat.com

51 MINJUN 19
Comments
324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarland

323: Disney, Money And Shifting Your Mindset NOW!

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about the words you are saying, the reactions you have to things and how they are affecting what shows up for you. In this episode, I’m riffing on how you can start to become more open to money, fun, joy, all the things you want in your life… and how they start with YOU!

23 MINMAY 8
Comments
323: Disney, Money And Shifting Your Mindset NOW!

322: Stop Doing ALL THE THINGS In Your Boutique

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on FB Live with a topic you needed to hear. After, I downloaded it and uploaded to YouTube. Guess what? My FB page has doubled in following, my group has grown by 2000 members organically and I have hours of video I can give people reference to when they ask about a particular topic. This year, I’m trying my hand at Instagram. I bought 2 courses about it so I can go deeper, and I’m getting consistently consistent. Get good at one or two and then add in a few months. 2. Delegate. Again, you can’t be good or do everything yourself. At a certain point you have to suck it up and hire people to help you! Make a running list of all the things you hate to do- that’s your first hire. 3. Have a plan for your business. Having no plan is planning to fail. Too many women jump into owning a boutique having no clue what their long or short term plan is. Write down what days you’ll accomplish what. What are your goals? Where do you want to be in 6 months, a year? You’ve got to have a plan Feel like you need a little more help with figuring out how not to do all the things in your boutique business? Six Figure Boutique Blueprint is open for the final time this year! Head to www.SixFigureBoutiqueBlueprint.com

30 MINMAY 2
Comments
322: Stop Doing ALL THE THINGS In Your Boutique

321: Do Direct Sales Companies Have a Shelf Life

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people confidence to be an entrepreneur when traditionally they might not want to dive in. But the problem remains… too much inventory, not enough retail training and women coming to me with what I’ve coined “Direct Sales PTSD”. In this episode I want to have a candid conversation about what Direct Selling Companies are selling to consultants, why it’s not working and if there is a future for the industry. I’m equally excited and terrified to hit publish on this particular topic, but it’s a long time coming and I would be remiss not to put my opinion and ideas into the mix after the conversations and coaching I’ve done with many DS consultants over the years. I hope this will help you weigh your options if you are thinking of signing up with a DS company, and give you confidence if you have a thought that you want to leave. If you love your company and plan to stay with it, awesome. As I always say, trust your gut. Listen now: on iTunes (bit.ly/boostyourboutique) and Stitcher (bit.ly/boostyourboutiquestitcher)

30 MINAPR 24
Comments
321: Do Direct Sales Companies Have a Shelf Life

Latest Episodes

330: Opening a Boutique in a Developing Area with Elissa Paquette

On this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar and e-commerce boutique! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Six Figure Boutique Blueprint is open for enrollment through 9/13! www.sixfigureboutiqueblueprint.com

45 MIN4 days ago
Comments
330: Opening a Boutique in a Developing Area with Elissa Paquette

329: How To Use Social Media For Your Boutique

On this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer. Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd, 2019. Grab your ticket here: www.richretatilerretreat.com

30 MIN2 weeks ago
Comments
329: How To Use Social Media For Your Boutique

328: Business Growth with Facebook Live with Carla Brockway

328: Business Growth with Facebook Live with Carla Brockway by Boutique Advice, Life Coaching, Business Tips

42 MINAUG 14
Comments
328: Business Growth with Facebook Live with Carla Brockway

327: Why Mindset Matters with Tracy Litt

Emily interviews Tracy Litt, #1 Amazon Best Selling Author, certified mindset coach, rapid transformational therapist, and awe-inspiring speaker (who also happens to be a speaker at the Rich Retailer Retreat!). Her book Worthy Human was released a few weeks ago and it’s already topping the charts on Amazon. It explains how the sub-conscious mind likes to take control and what you can do to flip the table on that. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Get Tracy’s book here: http://bit.ly/worthyhumanbook Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

62 MINJUL 31
Comments
327: Why Mindset Matters with Tracy Litt

326: How I Started The Fashion Truck

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

39 MINJUL 18
Comments
326: How I Started The Fashion Truck

325: Influencer Marketing and Why It's Important with Jibran Malek

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

25 MINJUL 3
Comments
325: Influencer Marketing and Why It's Important with Jibran Malek

324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarland

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck where you are even after three decades in a career. Join Emily as she has a candid and honest conversation with Stacey about her transition from behind the chair to a boutique CEO! Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretailerretreat.com

51 MINJUN 19
Comments
324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarland

323: Disney, Money And Shifting Your Mindset NOW!

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about the words you are saying, the reactions you have to things and how they are affecting what shows up for you. In this episode, I’m riffing on how you can start to become more open to money, fun, joy, all the things you want in your life… and how they start with YOU!

23 MINMAY 8
Comments
323: Disney, Money And Shifting Your Mindset NOW!

322: Stop Doing ALL THE THINGS In Your Boutique

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on FB Live with a topic you needed to hear. After, I downloaded it and uploaded to YouTube. Guess what? My FB page has doubled in following, my group has grown by 2000 members organically and I have hours of video I can give people reference to when they ask about a particular topic. This year, I’m trying my hand at Instagram. I bought 2 courses about it so I can go deeper, and I’m getting consistently consistent. Get good at one or two and then add in a few months. 2. Delegate. Again, you can’t be good or do everything yourself. At a certain point you have to suck it up and hire people to help you! Make a running list of all the things you hate to do- that’s your first hire. 3. Have a plan for your business. Having no plan is planning to fail. Too many women jump into owning a boutique having no clue what their long or short term plan is. Write down what days you’ll accomplish what. What are your goals? Where do you want to be in 6 months, a year? You’ve got to have a plan Feel like you need a little more help with figuring out how not to do all the things in your boutique business? Six Figure Boutique Blueprint is open for the final time this year! Head to www.SixFigureBoutiqueBlueprint.com

30 MINMAY 2
Comments
322: Stop Doing ALL THE THINGS In Your Boutique

321: Do Direct Sales Companies Have a Shelf Life

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people confidence to be an entrepreneur when traditionally they might not want to dive in. But the problem remains… too much inventory, not enough retail training and women coming to me with what I’ve coined “Direct Sales PTSD”. In this episode I want to have a candid conversation about what Direct Selling Companies are selling to consultants, why it’s not working and if there is a future for the industry. I’m equally excited and terrified to hit publish on this particular topic, but it’s a long time coming and I would be remiss not to put my opinion and ideas into the mix after the conversations and coaching I’ve done with many DS consultants over the years. I hope this will help you weigh your options if you are thinking of signing up with a DS company, and give you confidence if you have a thought that you want to leave. If you love your company and plan to stay with it, awesome. As I always say, trust your gut. Listen now: on iTunes (bit.ly/boostyourboutique) and Stitcher (bit.ly/boostyourboutiquestitcher)

30 MINAPR 24
Comments
321: Do Direct Sales Companies Have a Shelf Life

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