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How I Built This with Guy Raz

NPR

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How I Built This with Guy Raz
How I Built This with Guy Raz

How I Built This with Guy Raz

NPR

2.6K
Followers
3.9K
Plays
0
Raised
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About Us

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Latest Episodes

Allbirds: Tim Brown & Joey Zwillinger

Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitment to sustainability. In 2015, Tim and Joey teamed up to create Allbirds, a company with two ambitious goals: create the world's most comfortable shoes, and do it in a way that was completely carbon-neutral. Today, just three years after launch, Allbirds is worth $1.4 billion. PLUS, for our postscript "How You Built That," how Kirby Erdely saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist.

71 MIN5 days ago
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Allbirds: Tim Brown & Joey Zwillinger

Live Episode! Tofurky: Seth Tibbott

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. Recorded live in Portland, Oregon.

48 MIN1 weeks ago
Comments
Live Episode! Tofurky: Seth Tibbott

Stacy's Pita Chips: Stacy Madison

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. PLUS in our postscript "How You Built That," how Prerak Juthani and some friends from college took organic chemistry to the next level with REACT!, a board game that aims to demystify the stigma of molecular science.

66 MIN2 weeks ago
Comments
Stacy's Pita Chips: Stacy Madison

Latest Episodes

Allbirds: Tim Brown & Joey Zwillinger

Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitment to sustainability. In 2015, Tim and Joey teamed up to create Allbirds, a company with two ambitious goals: create the world's most comfortable shoes, and do it in a way that was completely carbon-neutral. Today, just three years after launch, Allbirds is worth $1.4 billion. PLUS, for our postscript "How You Built That," how Kirby Erdely saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist.

71 MIN5 days ago
Comments
Allbirds: Tim Brown & Joey Zwillinger

Live Episode! Tofurky: Seth Tibbott

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. Recorded live in Portland, Oregon.

48 MIN1 weeks ago
Comments
Live Episode! Tofurky: Seth Tibbott

Stacy's Pita Chips: Stacy Madison

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. PLUS in our postscript "How You Built That," how Prerak Juthani and some friends from college took organic chemistry to the next level with REACT!, a board game that aims to demystify the stigma of molecular science.

66 MIN2 weeks ago
Comments
Stacy's Pita Chips: Stacy Madison

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