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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

iHeartRadio

38
Followers
103
Plays
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

iHeartRadio

38
Followers
103
Plays
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About Us

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Latest Episodes

Paul Tudor Jones: “All I had was a checkbook and a big heart.”

EAfter 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder ofthe Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York. Tune in to hear why playing bridge as a child informed his finance career, why he turned down a chance to attend Harvard Business School, and how his Bed-Stuy charter schools are continuing to beat the odds. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN2 d ago
Comments
Paul Tudor Jones: “All I had was a checkbook and a big heart.”

Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.”

ECharlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin. This week, Bob sits down with Charlamagne to talk about how a simple piece of advice from his mom helped him transcend the circumstances of his childhood, why presenting his authentic self to the world is so important to him, and why hip hop culture is pop culture. Plus, Charlamagne shares his thoughts on the power of podcasting and why he prefers the intimacy of audio over TV. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN1 w ago
Comments
Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.”

Marc Pritchard: “We serve all humanity. We need to reflect that.”

ELive from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, learn why Marc considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

45 MIN2 w ago
Comments
Marc Pritchard: “We serve all humanity. We need to reflect that.”

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

EKnown as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN3 w ago
Comments
Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"

EThis episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

41 MIN2019 DEC 19
Comments
Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"

Bill Koenigsberg: "I built a culture where business is personal"

ETo kick off Season 2, Bob sits down with CEO and Founder of Horizon MediaBillKoenigsbergand discovers howBillpulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn whyBillonly hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and whynot getting a company car was the best thing to happen to his career. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

44 MIN2019 DEC 12
Comments
Bill Koenigsberg: "I built a culture where business is personal"

Bonus: Our favorite Audio Stories

ELeading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MIN2019 DEC 10
Comments
Bonus: Our favorite Audio Stories

Bonus: Our favorite Marketing Stories!

EBob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve abag of cash.)Plus, Wendy Clark and Tim Castree discuss how to break through the clutter.And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MIN2019 NOV 26
Comments
Bonus: Our favorite Marketing Stories!

Season 2 of Math & Magic Coming Soon!

EJoin Bob Pittman for more stories from the frontiers of marketing starting December 5th. And in the meantime, we'll be keeping the feed warm with a few bonus episodes. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

1 MIN2019 OCT 25
Comments
Season 2 of Math & Magic Coming Soon!

Bertha González Nieves: "I've always been an entrepreneur."

EFrom starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start.But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helpedguide so many of Casa Dragones' branding decisions. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

38 MIN2019 OCT 17
Comments
Bertha González Nieves: "I've always been an entrepreneur."

Latest Episodes

Paul Tudor Jones: “All I had was a checkbook and a big heart.”

EAfter 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder ofthe Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York. Tune in to hear why playing bridge as a child informed his finance career, why he turned down a chance to attend Harvard Business School, and how his Bed-Stuy charter schools are continuing to beat the odds. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN2 d ago
Comments
Paul Tudor Jones: “All I had was a checkbook and a big heart.”

Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.”

ECharlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin. This week, Bob sits down with Charlamagne to talk about how a simple piece of advice from his mom helped him transcend the circumstances of his childhood, why presenting his authentic self to the world is so important to him, and why hip hop culture is pop culture. Plus, Charlamagne shares his thoughts on the power of podcasting and why he prefers the intimacy of audio over TV. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN1 w ago
Comments
Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.”

Marc Pritchard: “We serve all humanity. We need to reflect that.”

ELive from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, learn why Marc considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

45 MIN2 w ago
Comments
Marc Pritchard: “We serve all humanity. We need to reflect that.”

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

EKnown as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MIN3 w ago
Comments
Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"

EThis episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

41 MIN2019 DEC 19
Comments
Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"

Bill Koenigsberg: "I built a culture where business is personal"

ETo kick off Season 2, Bob sits down with CEO and Founder of Horizon MediaBillKoenigsbergand discovers howBillpulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn whyBillonly hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and whynot getting a company car was the best thing to happen to his career. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

44 MIN2019 DEC 12
Comments
Bill Koenigsberg: "I built a culture where business is personal"

Bonus: Our favorite Audio Stories

ELeading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MIN2019 DEC 10
Comments
Bonus: Our favorite Audio Stories

Bonus: Our favorite Marketing Stories!

EBob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve abag of cash.)Plus, Wendy Clark and Tim Castree discuss how to break through the clutter.And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MIN2019 NOV 26
Comments
Bonus: Our favorite Marketing Stories!

Season 2 of Math & Magic Coming Soon!

EJoin Bob Pittman for more stories from the frontiers of marketing starting December 5th. And in the meantime, we'll be keeping the feed warm with a few bonus episodes. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

1 MIN2019 OCT 25
Comments
Season 2 of Math & Magic Coming Soon!

Bertha González Nieves: "I've always been an entrepreneur."

EFrom starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start.But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helpedguide so many of Casa Dragones' branding decisions. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

38 MIN2019 OCT 17
Comments
Bertha González Nieves: "I've always been an entrepreneur."
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