title

The Truth About Marketing

Kevin Rogers

2
Followers
3
Plays
The Truth About Marketing
The Truth About Marketing

The Truth About Marketing

Kevin Rogers

2
Followers
3
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Latest Episodes

Ep 164: Farewell (Last Truth About Marketing Episode)

Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)

10 MIN2018 DEC 28
Comments
Ep 164: Farewell (Last Truth About Marketing Episode)

The incredible 6-word writing reframe with Roy Peter Clark

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.

53 MIN2018 NOV 29
Comments
The incredible 6-word writing reframe with Roy Peter Clark

Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space

Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.

40 MIN2018 OCT 18
Comments
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space

Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).

45 MIN2018 OCT 11
Comments
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook

Ep 160: Abbey Woodcock - A Smarter Way To Work From Home

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.

29 MIN2018 OCT 4
Comments
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home

Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.

44 MIN2018 SEP 20
Comments
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives

Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.

41 MIN2018 AUG 23
Comments
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business

Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.

57 MIN2018 AUG 9
Comments
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business

Ep 156: Ryan Levesque - Writing High Converting Copy By Finding and Using Your Customer’s Own Words

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.

37 MIN2018 JUL 16
Comments
Ep 156: Ryan Levesque - Writing High Converting Copy By Finding and Using Your Customer’s Own Words

Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy

Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.

38 MIN2018 JUL 5
Comments
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy

Latest Episodes

Ep 164: Farewell (Last Truth About Marketing Episode)

Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)

10 MIN2018 DEC 28
Comments
Ep 164: Farewell (Last Truth About Marketing Episode)

The incredible 6-word writing reframe with Roy Peter Clark

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.

53 MIN2018 NOV 29
Comments
The incredible 6-word writing reframe with Roy Peter Clark

Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space

Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.

40 MIN2018 OCT 18
Comments
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space

Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).

45 MIN2018 OCT 11
Comments
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook

Ep 160: Abbey Woodcock - A Smarter Way To Work From Home

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.

29 MIN2018 OCT 4
Comments
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home

Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.

44 MIN2018 SEP 20
Comments
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives

Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.

41 MIN2018 AUG 23
Comments
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business

Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.

57 MIN2018 AUG 9
Comments
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business

Ep 156: Ryan Levesque - Writing High Converting Copy By Finding and Using Your Customer’s Own Words

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.

37 MIN2018 JUL 16
Comments
Ep 156: Ryan Levesque - Writing High Converting Copy By Finding and Using Your Customer’s Own Words

Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy

Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.

38 MIN2018 JUL 5
Comments
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy