title

Greater Than 11%

Greater Than 11%

1
Followers
2
Plays
Greater Than 11%
Greater Than 11%

Greater Than 11%

Greater Than 11%

1
Followers
2
Plays
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About Us

>11% explores roles and opportunities within the creative industries. The weekly podcast interviews women about their careers and discusses their creative lives and experiences.

Latest Episodes

Bonus Episode! Ep 53 - Renee Vaughan Sutherland

In this very special bonus episode, Founder and Host of Greater Than 11% is interviewed by Ursie Downes. Renee discusses her career journey, from working as a conveyancing and law clerk, moving to France to work as an au pair, to London to studying for her degree and working as an artist and Creative Director. In Renee's own words, she doesn't 'know balance' and she talks us through her busy creative life, managing a team at London video agency, Hub, working as an artist... oh and starting a podcast! We discuss who Renee is inspired by creatively, her favourite moments from series 1 and what's coming up for series 2! You can learn more about Renee and her work here: http://www.r-v-s.co.uk/

60 MINSEP 18
Comments
Bonus Episode! Ep 53 - Renee Vaughan Sutherland

Ep 52 - Hannah Kendall - Composer

For our final episode in Series 1, we are joined by the incredible Composer, Hannah Kendall. Hannah discusses her early start in music: learning to play the violin at four years old. She shares how her love of all things music grew throughout her childhood and in her teens, she would go to the library each Saturday to loan Bach CDs. She confesses that she had never considered composition as a career, as she had never known or been taught about any women - or women of colour composers at school. She muses her career path was a result of an admin error when she was at university, which meant that she had to take an 'extra' class to make up her points to ensure she could graduate and it was in this class - 'composition' - that she found her calling. Hannah talks about her process; starting off with graphical representations of how she she sees the music taking shape (this fascinated me) and the anxiety involved with starting a new project. Hannah 'keeps it real' whilst I consistently try and romanticise her creativity and talents in the interview - I have to be honest, I'm still in awe at what she does and creates, I mean just listen to her music (link below)! You can learn more about Hannah and her work here: hannahkendall.co.uk (https://hannahkendall.co.uk/) You can listen to her incredible work here: https://www.youtube.com/watch?v=ylxPYatC3w0 (& youtube for more). This concludes Series 1, thank you for listening and we will be back on air within a few short months.

56 MINSEP 11
Comments
Ep 52 - Hannah Kendall - Composer

Ep 51 - Sophie Thomas - Costume & Set Designer

This week's guest is the gracious Costume & Set Designer, Sophie Thomas. Sophie shares, after careful consideration, choosing a creative path over following in her family's vocational footsteps and becoming a 4th generation Doctor Thomas. After completing an art foundation Sophie chose the costume and set design course at the Royal Welsh College of Music and Drama, realising it would give her more practical creative skills than an art degree. She discusses her love of collaboration within set & costume design and stresses the importance of the script to unlocking the creative imagination needed to to take audiences on a journey within theatre. With set & costume design roles mostly being freelance, Sophie shares her experience and some of the challenges she has faced as a result. Juggling jobs, late payments and trying to pay the rent meant that she had to reassess how she viewed both her role and her values. She discusses that putting in place some boundaries ensures she is able to...

51 MINSEP 4
Comments
Ep 51 - Sophie Thomas - Costume & Set Designer

Ep 50 - Emily Philp - Events, Marketing & Comms Consultant & Founder

This week’s wonderful guest is Event, Marketing & Comms Consultant and founder of Flex Events, Emily Philp. Emily shares her creative journey to discovering event management and her own surprise that she founded her own business. She discusses the importance of resilience and having a sense of humour; both when running an event but also in managing her company, 'because things will go wrong.' She also stresses the importance of having networks, meeting people and connecting and gives her top tip for getting around the awkwardness that networking events sometimes exude, 'see it as going out to meet friends'. She talks about the value of taking risks outside your comfort zone in your career and that by breaking down a focused leap into smaller parts boosts your confidence (and is also a thrill) when you achieve it. It is evident in how Emily describes her career that she loves running events. Having witnessed her calm, creative expertise up close at Creative Equals' Rise event in May...

27 MINAUG 28
Comments
Ep 50 - Emily Philp - Events, Marketing & Comms Consultant & Founder

Ep 49 - Crystal Eisinger - Strategy & Operations Lead

This week’s amazing guest is Strategy & Operations Lead at Google, Crystal Eisinger. Crystal describes her approach and flavour to strategy and operations, stressing the most important element is ‘empathy,’ especially when it involves change. She discusses her life changing ‘gap year’ in the industry with multinational professional services network, Deloitte, before she went to university. Sharing, that the knowledge and confidence she learnt, set her up to take more risks in her career - not fearing being fired as she has a solid set of skills to fall back on. She also discusses her hybrid approach to communication: storytelling through a combination of Marie Kondo’s ‘Spark Joy?’, Sam Conniff’s ‘Be More Pirate’ and Brené Brown’s ‘The Power of Vulnerability.’ A voracious reader herself, she talks about the book she is currently writing titled; ’How to Lean in When You’re Not the COO of Facebook’ - aimed at those starting out on their career path, giving practical advice and insight on intention setting. She also let’s us in on her secrets for how she remains focused and zen: lots of Bikram yoga, tuning into to Radio 4, going fishing with her father, reading, plus a good dash of Love Island whilst enjoying chicken wings. Crystal’s courageous and thoughtful energy is infectious, she will without a doubt sweep you up in her creative fervour.

57 MINAUG 21
Comments
Ep 49 - Crystal Eisinger - Strategy & Operations Lead

Ep 48 - Sahdaish Pall - Author, Board Game Creator & Domestic Violence Service Manager

This week's guest, Sahdaish Pall is a creative polymath! She is an Author, a Board Game Creator (two to date!) and a Domestic Violence Service Manager but it doesn't stop there. She also is co-founder in S.W.A.N, a Community Interest Group whose aim is to develop positive change in the community and to inspire, develop and empower women to live confident and fulfilled lives. She has also published a cook book, written articles for the likes of the Guardian and won numerous awards for her talents and community work! Sahdaish discusses writing her two fiction books: The Perfect Match & The Perfect Dress, her process and how she self published. She shares using the 'chick lit' genre to broach and promote an awareness of domestic violence and how to find and access support and help. If you would like to find out more or buy the Perfect Match you can do so here: https://www.amazon.co.uk/Perfect-Match-Sahdaish-Pall/dp/1326479423 or The Perfect Dress here: https://www.amazon.co.uk/Perfect-Dress-Sahdaish-Pall/dp/1326479032 She also talks about her current project - creating and launching her second board game titled 'Fair Play.' The game helps educate primary and secondary school students on systems of abuse, identifying unhealthy behaviours and how to respond and get support if need be. The game launched a week after we recorded the interview and has already been well received. If you would like to find out more about 'Fair Play' you can do so here: http://www.genderequalitymatters.co.uk/fairplay Sahdaish's creativity, kindness and energy is epic, she works on all her creative projects in addition to her full time job as Domestic Violence Service Manager. It is a tough role, which often encounters some of the dark moments but she shares how she has learnt to focus on the positive changes that can be made in recovery for those that she works with. She also discusses not getting the opportunity to go to university when she was younger and how this sometimes creates a dip in self belief (despite all the bloody amazing things she does) and that she has to remind herself not to be too critical but rather focus her attention on reflecting on all that she has achieved. She is a huge advocate for giving things a go, being determined and making it happen. Sahdaish is INCREDIBLE! Her constant focus, on how to use her creativity to help other peoples' lives better, is so inspiring! Be ready to be blown away!

50 MINAUG 14
Comments
Ep 48 - Sahdaish Pall - Author, Board Game Creator & Domestic Violence Service Manager

Ep 47 - Cristina Loaiza - Global Head of Brand

For episode 47 I am joined by the wonderful Global Head of Brand at Graze, Cristina Loaiza. A healthy snack company founded just ten years ago, Cristina discusses the fast pace at which Graze operates and how this helps keep the internal brand team nimble - being able to make decisions quickly. She talks about her challenge: not being quite sure what she wanted to do when leaving school and then university before she found (and fell in love with) marketing. She shares that for a period of time, she felt this early career uncertainty slowed her progression but with hindsight has discovered it has actually been a bonus - giving her more experience and a broader perspective. Cristina, one of the co-founders of Futures (along with the fabulous Visha Naul: Episode 43), provides an overview of how the Network is structured, her role within the leadership team and how important it was to her, to be able to create something that supported other women in the media and communication industry. Super energetic and to the point, Cristina lays out the demands and intensity of the Global Head of Brand role with effortless ease. Enjoy.

23 MINAUG 7
Comments
Ep 47 - Cristina Loaiza - Global Head of Brand

Ep 46 - Lucy Werner - PR Expert & Founder

For episode 46 we are joined by PR guru and strategy ninja, Lucy Werner. She is also the founder ofThe Wern: a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Initially focused on being a journalist - she discovered and fell in love with PR after doing a week's work experience in her teens and becoming pretty shit hot once she got her foot in the door. She discusses the challenges of working in an agency versus in-house and how always being given the difficult clients was fantastic training but ultimately lead her to create her own path. Lucy is passionate about supporting other small startups and is super selective about who she works with. She shares the value of keeping your focus on your ambition and not being sidetracked by others notion of the ‘ideal’ direction or route. We nabbed Lucy just before she went on maternity leave and are pleased to be able to congratulate her on her new addition to the family that arrived between recording and release of this episode! You can find out more about Lucy and The Wern here: thewern.com (https://www.thewern.com/)

34 MINJUL 31
Comments
Ep 46 - Lucy Werner - PR Expert & Founder

Ep 45 - Zara Bryson - Director of Strategy & Innovation and Podcaster

This week we are joined by Director of Strategy & Innovation and podcast founder & host of 'Who's Next,' the fabulous Zara Bryson. Zara's energy is infectious! Not only does she discuss her role, she also shares, with gusto, her love of maths, which is more about overcoming confidence blockers as much as it is about maths. Never been a fan of the subject? There is a chance you'll be a convert after listening to Zara's zeal on all things maths & problem solving. With ambitions of being a human rights lawyer she studied a Bachelor of Laws at Birmingham University. On graduating she side stepped into market research. She quickly become frustrated with insight often being an exercise rather than a catalyst and became eager to move into strategy. A role shrouded in mystery, she wasn't sure of the route to reach her ambition. Having persisted & securing the position she was focused on, she talks with passion and energy about how much she enjoys her current job. Zara also shares the importance of asking for help or career guidance and through doing so, the potential to getting to where you need to be quicker. Zara also talks about her incredible podcast 'Who's Next' which focuses on shining a light on brilliant women and providing inspiration for all. She shares the reasons behind her initial procrastination getting it started, how much she has enjoyed the process and the connections she has made. You can find it on Soundcloud (https://soundcloud.com/whosnextpoduk) , Spotify (https://open.spotify.com/show/3SbXGwU6mjN1JV6C7qBuCi) and most podcast platforms. You can also follow 'Who's Next' on instagram: @whosnextpoduk for updates and emoji-tastic posts. Enjoy.

44 MINJUL 24
Comments
Ep 45 - Zara Bryson - Director of Strategy & Innovation and Podcaster

Ep 44 - Evelyn Marfo-Sackey - Manager of Brand & Campaign Planning

For episode 44, I am joined by Manger of Brand & Campaign Planning, Evelyn Marfo-Sakey. In between making me laugh a lot, Evelyn shares her career journey starting out as a secretary and realising quite quickly that she wanted to be doing something a little more exciting. Through her own tenacity, she moved into an account planning role within a creative agency. A job she loved and set her in good stead for her current role as Manager of Brand & Campaign Planning. She discusses the differences between working for agencies compared to an in-house creative team for a brand and the evolution of her role, for her current employer TJX Europe, who is responsible for brands such as TX Maxx and Homesense. She talks about progression challenges, biases and micro aggressions that were previously part of her work life and the revelatory hindsights she experienced when she recently read, ‘Slay in Your Lane: The Black Girl Bible' by Yomi Adegoke & Elizabeth Uviebinené. Evelyn is heaps of fun w...

38 MINJUL 17
Comments
Ep 44 - Evelyn Marfo-Sackey - Manager of Brand & Campaign Planning

Latest Episodes

Bonus Episode! Ep 53 - Renee Vaughan Sutherland

In this very special bonus episode, Founder and Host of Greater Than 11% is interviewed by Ursie Downes. Renee discusses her career journey, from working as a conveyancing and law clerk, moving to France to work as an au pair, to London to studying for her degree and working as an artist and Creative Director. In Renee's own words, she doesn't 'know balance' and she talks us through her busy creative life, managing a team at London video agency, Hub, working as an artist... oh and starting a podcast! We discuss who Renee is inspired by creatively, her favourite moments from series 1 and what's coming up for series 2! You can learn more about Renee and her work here: http://www.r-v-s.co.uk/

60 MINSEP 18
Comments
Bonus Episode! Ep 53 - Renee Vaughan Sutherland

Ep 52 - Hannah Kendall - Composer

For our final episode in Series 1, we are joined by the incredible Composer, Hannah Kendall. Hannah discusses her early start in music: learning to play the violin at four years old. She shares how her love of all things music grew throughout her childhood and in her teens, she would go to the library each Saturday to loan Bach CDs. She confesses that she had never considered composition as a career, as she had never known or been taught about any women - or women of colour composers at school. She muses her career path was a result of an admin error when she was at university, which meant that she had to take an 'extra' class to make up her points to ensure she could graduate and it was in this class - 'composition' - that she found her calling. Hannah talks about her process; starting off with graphical representations of how she she sees the music taking shape (this fascinated me) and the anxiety involved with starting a new project. Hannah 'keeps it real' whilst I consistently try and romanticise her creativity and talents in the interview - I have to be honest, I'm still in awe at what she does and creates, I mean just listen to her music (link below)! You can learn more about Hannah and her work here: hannahkendall.co.uk (https://hannahkendall.co.uk/) You can listen to her incredible work here: https://www.youtube.com/watch?v=ylxPYatC3w0 (& youtube for more). This concludes Series 1, thank you for listening and we will be back on air within a few short months.

56 MINSEP 11
Comments
Ep 52 - Hannah Kendall - Composer

Ep 51 - Sophie Thomas - Costume & Set Designer

This week's guest is the gracious Costume & Set Designer, Sophie Thomas. Sophie shares, after careful consideration, choosing a creative path over following in her family's vocational footsteps and becoming a 4th generation Doctor Thomas. After completing an art foundation Sophie chose the costume and set design course at the Royal Welsh College of Music and Drama, realising it would give her more practical creative skills than an art degree. She discusses her love of collaboration within set & costume design and stresses the importance of the script to unlocking the creative imagination needed to to take audiences on a journey within theatre. With set & costume design roles mostly being freelance, Sophie shares her experience and some of the challenges she has faced as a result. Juggling jobs, late payments and trying to pay the rent meant that she had to reassess how she viewed both her role and her values. She discusses that putting in place some boundaries ensures she is able to...

51 MINSEP 4
Comments
Ep 51 - Sophie Thomas - Costume & Set Designer

Ep 50 - Emily Philp - Events, Marketing & Comms Consultant & Founder

This week’s wonderful guest is Event, Marketing & Comms Consultant and founder of Flex Events, Emily Philp. Emily shares her creative journey to discovering event management and her own surprise that she founded her own business. She discusses the importance of resilience and having a sense of humour; both when running an event but also in managing her company, 'because things will go wrong.' She also stresses the importance of having networks, meeting people and connecting and gives her top tip for getting around the awkwardness that networking events sometimes exude, 'see it as going out to meet friends'. She talks about the value of taking risks outside your comfort zone in your career and that by breaking down a focused leap into smaller parts boosts your confidence (and is also a thrill) when you achieve it. It is evident in how Emily describes her career that she loves running events. Having witnessed her calm, creative expertise up close at Creative Equals' Rise event in May...

27 MINAUG 28
Comments
Ep 50 - Emily Philp - Events, Marketing & Comms Consultant & Founder

Ep 49 - Crystal Eisinger - Strategy & Operations Lead

This week’s amazing guest is Strategy & Operations Lead at Google, Crystal Eisinger. Crystal describes her approach and flavour to strategy and operations, stressing the most important element is ‘empathy,’ especially when it involves change. She discusses her life changing ‘gap year’ in the industry with multinational professional services network, Deloitte, before she went to university. Sharing, that the knowledge and confidence she learnt, set her up to take more risks in her career - not fearing being fired as she has a solid set of skills to fall back on. She also discusses her hybrid approach to communication: storytelling through a combination of Marie Kondo’s ‘Spark Joy?’, Sam Conniff’s ‘Be More Pirate’ and Brené Brown’s ‘The Power of Vulnerability.’ A voracious reader herself, she talks about the book she is currently writing titled; ’How to Lean in When You’re Not the COO of Facebook’ - aimed at those starting out on their career path, giving practical advice and insight on intention setting. She also let’s us in on her secrets for how she remains focused and zen: lots of Bikram yoga, tuning into to Radio 4, going fishing with her father, reading, plus a good dash of Love Island whilst enjoying chicken wings. Crystal’s courageous and thoughtful energy is infectious, she will without a doubt sweep you up in her creative fervour.

57 MINAUG 21
Comments
Ep 49 - Crystal Eisinger - Strategy & Operations Lead

Ep 48 - Sahdaish Pall - Author, Board Game Creator & Domestic Violence Service Manager

This week's guest, Sahdaish Pall is a creative polymath! She is an Author, a Board Game Creator (two to date!) and a Domestic Violence Service Manager but it doesn't stop there. She also is co-founder in S.W.A.N, a Community Interest Group whose aim is to develop positive change in the community and to inspire, develop and empower women to live confident and fulfilled lives. She has also published a cook book, written articles for the likes of the Guardian and won numerous awards for her talents and community work! Sahdaish discusses writing her two fiction books: The Perfect Match & The Perfect Dress, her process and how she self published. She shares using the 'chick lit' genre to broach and promote an awareness of domestic violence and how to find and access support and help. If you would like to find out more or buy the Perfect Match you can do so here: https://www.amazon.co.uk/Perfect-Match-Sahdaish-Pall/dp/1326479423 or The Perfect Dress here: https://www.amazon.co.uk/Perfect-Dress-Sahdaish-Pall/dp/1326479032 She also talks about her current project - creating and launching her second board game titled 'Fair Play.' The game helps educate primary and secondary school students on systems of abuse, identifying unhealthy behaviours and how to respond and get support if need be. The game launched a week after we recorded the interview and has already been well received. If you would like to find out more about 'Fair Play' you can do so here: http://www.genderequalitymatters.co.uk/fairplay Sahdaish's creativity, kindness and energy is epic, she works on all her creative projects in addition to her full time job as Domestic Violence Service Manager. It is a tough role, which often encounters some of the dark moments but she shares how she has learnt to focus on the positive changes that can be made in recovery for those that she works with. She also discusses not getting the opportunity to go to university when she was younger and how this sometimes creates a dip in self belief (despite all the bloody amazing things she does) and that she has to remind herself not to be too critical but rather focus her attention on reflecting on all that she has achieved. She is a huge advocate for giving things a go, being determined and making it happen. Sahdaish is INCREDIBLE! Her constant focus, on how to use her creativity to help other peoples' lives better, is so inspiring! Be ready to be blown away!

50 MINAUG 14
Comments
Ep 48 - Sahdaish Pall - Author, Board Game Creator & Domestic Violence Service Manager

Ep 47 - Cristina Loaiza - Global Head of Brand

For episode 47 I am joined by the wonderful Global Head of Brand at Graze, Cristina Loaiza. A healthy snack company founded just ten years ago, Cristina discusses the fast pace at which Graze operates and how this helps keep the internal brand team nimble - being able to make decisions quickly. She talks about her challenge: not being quite sure what she wanted to do when leaving school and then university before she found (and fell in love with) marketing. She shares that for a period of time, she felt this early career uncertainty slowed her progression but with hindsight has discovered it has actually been a bonus - giving her more experience and a broader perspective. Cristina, one of the co-founders of Futures (along with the fabulous Visha Naul: Episode 43), provides an overview of how the Network is structured, her role within the leadership team and how important it was to her, to be able to create something that supported other women in the media and communication industry. Super energetic and to the point, Cristina lays out the demands and intensity of the Global Head of Brand role with effortless ease. Enjoy.

23 MINAUG 7
Comments
Ep 47 - Cristina Loaiza - Global Head of Brand

Ep 46 - Lucy Werner - PR Expert & Founder

For episode 46 we are joined by PR guru and strategy ninja, Lucy Werner. She is also the founder ofThe Wern: a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Initially focused on being a journalist - she discovered and fell in love with PR after doing a week's work experience in her teens and becoming pretty shit hot once she got her foot in the door. She discusses the challenges of working in an agency versus in-house and how always being given the difficult clients was fantastic training but ultimately lead her to create her own path. Lucy is passionate about supporting other small startups and is super selective about who she works with. She shares the value of keeping your focus on your ambition and not being sidetracked by others notion of the ‘ideal’ direction or route. We nabbed Lucy just before she went on maternity leave and are pleased to be able to congratulate her on her new addition to the family that arrived between recording and release of this episode! You can find out more about Lucy and The Wern here: thewern.com (https://www.thewern.com/)

34 MINJUL 31
Comments
Ep 46 - Lucy Werner - PR Expert & Founder

Ep 45 - Zara Bryson - Director of Strategy & Innovation and Podcaster

This week we are joined by Director of Strategy & Innovation and podcast founder & host of 'Who's Next,' the fabulous Zara Bryson. Zara's energy is infectious! Not only does she discuss her role, she also shares, with gusto, her love of maths, which is more about overcoming confidence blockers as much as it is about maths. Never been a fan of the subject? There is a chance you'll be a convert after listening to Zara's zeal on all things maths & problem solving. With ambitions of being a human rights lawyer she studied a Bachelor of Laws at Birmingham University. On graduating she side stepped into market research. She quickly become frustrated with insight often being an exercise rather than a catalyst and became eager to move into strategy. A role shrouded in mystery, she wasn't sure of the route to reach her ambition. Having persisted & securing the position she was focused on, she talks with passion and energy about how much she enjoys her current job. Zara also shares the importance of asking for help or career guidance and through doing so, the potential to getting to where you need to be quicker. Zara also talks about her incredible podcast 'Who's Next' which focuses on shining a light on brilliant women and providing inspiration for all. She shares the reasons behind her initial procrastination getting it started, how much she has enjoyed the process and the connections she has made. You can find it on Soundcloud (https://soundcloud.com/whosnextpoduk) , Spotify (https://open.spotify.com/show/3SbXGwU6mjN1JV6C7qBuCi) and most podcast platforms. You can also follow 'Who's Next' on instagram: @whosnextpoduk for updates and emoji-tastic posts. Enjoy.

44 MINJUL 24
Comments
Ep 45 - Zara Bryson - Director of Strategy & Innovation and Podcaster

Ep 44 - Evelyn Marfo-Sackey - Manager of Brand & Campaign Planning

For episode 44, I am joined by Manger of Brand & Campaign Planning, Evelyn Marfo-Sakey. In between making me laugh a lot, Evelyn shares her career journey starting out as a secretary and realising quite quickly that she wanted to be doing something a little more exciting. Through her own tenacity, she moved into an account planning role within a creative agency. A job she loved and set her in good stead for her current role as Manager of Brand & Campaign Planning. She discusses the differences between working for agencies compared to an in-house creative team for a brand and the evolution of her role, for her current employer TJX Europe, who is responsible for brands such as TX Maxx and Homesense. She talks about progression challenges, biases and micro aggressions that were previously part of her work life and the revelatory hindsights she experienced when she recently read, ‘Slay in Your Lane: The Black Girl Bible' by Yomi Adegoke & Elizabeth Uviebinené. Evelyn is heaps of fun w...

38 MINJUL 17
Comments
Ep 44 - Evelyn Marfo-Sackey - Manager of Brand & Campaign Planning