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The Power in Purpose

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The Power in Purpose

The Power in Purpose

Candice Coppola

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Imagine waking up every morning driven by your purpose, serving the type of clients and customers who value your work. Purpose is powerful, y'all. It's what drives us everyday to do the work that we do and serve our clients and team well. If you're struggling in your creative business right now-- I want you to ask yourself this question: why do you do what you do?It's not an easy question to answer by most entrepreneurs and we believe it's where most problems in business stem from. If you're struggling on business strategy, marketing, team building, sales -- aka ALL.THE.THINGS -- than it's likely you haven't connected with your purpose. But there's no need to fret-- you've come to the right place.Entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. The Power in Purpose Podcast explores the unique stories behind some of the most successful creative entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? What business lessons do they have to teach us?Purpose is the behind why we do what we do. As we uncover these unique stories, let’s uncover YOUR purpose too.

Latest Episodes

019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her proven program, Services That Sell. Her proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online. At the heart of Jereshia’s mission is her belief that entrepreneurship is the bridge to economic equalization for underrepresented populations. She believes that ALL women and people of color should have the ability to take their skill sets and turn them into services they can sell, regaining control over their earning potential outside of a traditional paycheck. On today’s episode of the podcast. Jereshia candidly shares her journey to entrepreneurship. The failures. The successes. The NUMBERS. And she gives us valuable take-a-ways to start making things happen in our own businesses and lives. She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. On Today’s episode of The Power in Purpose Podcast: Jereshia shares her rise in corporate America, and what she saw in her workplace that made her want to lead the charge for change She believes that the experience and tools you’ve acquired in your own career journey are the pathway to entrepreneurship and encourages us all to draw on our experiences to build the businesses we want We have a discussion on diversity in the workplace and in our businesses. She shares advice on how we can ensure that we are proactively filling seats at the table with people of color and women of color She reminds us that when you allow yourself to be uncomfortable, your potential can grow tremendously If you feel uncomfortable, that’s probably the room you should be in Jereshia wants you to cut through the confusion and start selling your services consistently without the bells and whistles. She shares what fundamentals she wants us to focus on so we can nail the basics and build a sustainable business. She wants you to stop mimicking what the millionaires are doing in their business and chart your own path Jereshia shares her business model of flipping the funnel AKA her POT method Jereshia is here to remind you a valuable lesson…. Don’t get disappointed by the results you didn’t get from the work you didn’t do The “ick” factor in sales is something we all struggle with. Jereshia shares her actionable tips to getting over your fear of sales and it starts with your ego A transaction must take place before a transformation can occur Learn who inspires Jereshia by living their purpose and how purpose has changed her life and her business Resources Mentioned in Today’s Episode: Jereshia Said: Episode 12 – How to Break Through the Income Plateau: What Got You Here Won’t Get You There https://www.jereshiahawk.com/ep12-how-to-break-through-the-income-plateau-what-got-you-here-wont-get-you-there/ The Road Less Stupid by Keith J. Cunningham: https://amzn.to/2FXhaJL The Prayer of Jabez Devotional by Bruce Wilkinson: https://amzn.to/2D4cv7Y The 4 Step Framework To Create & Sell Your Signature Service Masterclass: http://jereshiajereshiahawk.com/masterclass Roadmap to Converting Clients: https://goalgettergroup.lpages.co/free-roadmap-to-converting-clients/ Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://

59 MINAPR 9
Comments
019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur

018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn’t feel icky

Does the thought of writing sales copy make you feel… icky? If so, you’re not alone. The truth is, we all feel a bit “icky” about writing sales copy! Christine Blubaugh is a conversion copywriter and messaging strategist who helps online coaches & service providers sell out launches and sign more clients. Her Soulful Copy approach combines equal parts personality & persuasion to engage audiences, inspire sales, and turn readers into raving fans. Christine writes copy for 6 & 7-figure program launches, and also teaches up-and-coming online service-providers how to write their own copy that wins hearts & opens wallets. When she’s not busy wrangling words, Christine can be found sipping green drinks, obsessing over Instagram feeds, and introverting like there’s no tomorrow. Christine’s journey as a copywriter began after she decided to end a decade long career in the health and wellness industry. At the time, she was suffering from a variety of health issues that were not just affecting her business, but also her mental health. She shares her journey with candor and gives us all advice on how to break through if you’re trapped in a similar cycle. Even if you’re not in the online coaching or marketing space, Christine offers tangible and actionable advice on writing copy that sells. Today’s episode is a favorite of mine and I know you’re going to walk away with a new perspective and a confidence boost. On Today’s episode of The Power in Purpose Podcast: Christine spent over a decade in the health and wellness industry, but decided to make a shift after struggling with her own health issues What was the “tipping point” that led Christine to make a shift in her career? She explains and gives you advice if you’re in a similar situation She offers advice on how to make a transition in your career if you’re feeling called away from what you’re doing today If you’re suffering from depression or anxiety, Christine offers some advice on how to move out of where you’re struggling How do you prepare a powerful purpose statement? Christine offers her expert advice on getting clear with your message so it impacts your audience Christine helps you create genuine connects with your audience so you can sell without feeling icky. If sales copy makes your skin crawl, Christine offers tangible advice on how to develop a strategy to be authentic and how to write sales copy that feels good for everyone Learn more about the ‘one reader’ and how to craft copy that appeals to them Do you tell stories? Christine wants you to work them into your copy and your marketing and gives you actionable ways to include stories in your marketing Christine explains why we need to ditch the “last chance” messaging and instead, start offering your potential customers and audience invitations Are you afraid to write? Christine shares some simple writing tips that will help you gain confidence in your writing Advice on what to look for in a copywriter, and that not all copywriters are right for your individual project The real value a copywriter provides goes beyond just the words and Christine explains why She shares the NUMBER ONE PROBLEM she sees in all of our sales copy -- something I found myself guilty of! Resources Mentioned in Today’s Episode: Download: Christine’s Free Testimonial Template https://christineblubaugh.com/testimonial Download: 5 Steps to Copy That Stands Out https://christineblubaugh.com/5steps Are you struggling? If you need someone to listen, email me: candice@eventjubilee.com Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://blog.candicecoppola.com/ep18 SHOW SPONSOR: Learn more about Honeybook http://candicecoppola.com/honeybook JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/ FREEBIES: Free Business Plan Outline + Guide: https://candice

53 MINAPR 2
Comments
018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn’t feel icky

017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose

Shaunae Teske is a destination wedding photographer, small business consultant, educator, and blogger. She is passionate about helping women build their business and lead intentional lives. Her photography work has been featured in Martha Stewart, The Knot, and the Today Show and she was named one of the 10 Women to Know in her home city. She also co-hosts a podcast called The Creative Legacy Podcast where she encourages creative entrepreneurs to build their business so they can leave behind their legacy. During her journey toward entrepreneurship, after admitting how unhappy she was, Shaunae asked a simple question of herself: what are you doing? Shaunae Teske wants you to start appreciating and LIVING your life. Today’s episode of the Power in Purpose podcast is a gentle reminder that life is meant for the living. On Today’s episode of The Power in Purpose Podcast: Shaunae and I spill some tea on how we met, through a retreat we were asked to speak at that went off the rails (you won’t believe it!) How the loss of her beloved Aunt, who died of cancer, revealed to her that she needed to make a change in her life. It put into perspective the work that she does and why she wanted to help other creative entrepreneurs do the same Why you need to take time to enjoy exactly where you’re at in life and in business Stop saying, “Once I reach this milestone, I’ll be happy/accomplished/successful/fulfilled.” How to bypass the “shoulds” in your life and focus more on building a life and career of intention If you took away the material things from your life, what would be left that you love? How to make intention the backbone of everything that you do Recognizing that you are the vessel that can go out there in the world and either spread positivity or negativity to those around you-- including yourself Shaune’s tips on how you can create better intentions, starting with “an attitude of gratitude” By simply writing out your fears next to affirmations you have for yourself, you’re confronted with a choice to pick between one or the two Imposter Syndrome can be a debilitating side-effect to entrepreneurship. Shaunae shares with us how she moves through Imposter Syndrome with one simple practice that has lasting results How self-sabotage is actually a byproduct of imposter syndrome There are several different types of imposter syndrome and knowing which kind of imposter syndrome is affecting your ability to go out there in create can help you navigate through the fears you have We talk about marketing with intention and authenticity, and how these buzzwords ARE valid marketing strategies In talking about marketing with intention, Shaunae wants you to not only intention with your message, but also be intentional about where you share your message In marketing, learn why Shaunae wants you to ask yourself, “where does my client receive information and how do they like to receive information?” Candice shares the best piece of business advice she ever received Resources Mentioned in Today’s Episode: Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com Creative Legacy Podcast | Episode 036 Dealing with Imposter Syndrome: http://thecreativelegacypodcast.com/036-dealing-with-imposter-syndrome/ This is Marketing by Seth Godin: https://amzn.to/2Uuv4Ja Quitter by Jon Acuff: https://amzn.to/2u8txNH Finish by Jon Acuff: https://amzn.to/2VSIxen Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://blog.candicecoppola.com/ep17 SHOW SPONSOR: Learn more about Honeybook http://candicecoppola.com/honeybook JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/ FREEBIES: Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan Tools I Use to Run My Business: https://candicecoppola.

65 MINMAR 12
Comments
017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose

Latest Episodes

019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her proven program, Services That Sell. Her proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online. At the heart of Jereshia’s mission is her belief that entrepreneurship is the bridge to economic equalization for underrepresented populations. She believes that ALL women and people of color should have the ability to take their skill sets and turn them into services they can sell, regaining control over their earning potential outside of a traditional paycheck. On today’s episode of the podcast. Jereshia candidly shares her journey to entrepreneurship. The failures. The successes. The NUMBERS. And she gives us valuable take-a-ways to start making things happen in our own businesses and lives. She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. On Today’s episode of The Power in Purpose Podcast: Jereshia shares her rise in corporate America, and what she saw in her workplace that made her want to lead the charge for change She believes that the experience and tools you’ve acquired in your own career journey are the pathway to entrepreneurship and encourages us all to draw on our experiences to build the businesses we want We have a discussion on diversity in the workplace and in our businesses. She shares advice on how we can ensure that we are proactively filling seats at the table with people of color and women of color She reminds us that when you allow yourself to be uncomfortable, your potential can grow tremendously If you feel uncomfortable, that’s probably the room you should be in Jereshia wants you to cut through the confusion and start selling your services consistently without the bells and whistles. She shares what fundamentals she wants us to focus on so we can nail the basics and build a sustainable business. She wants you to stop mimicking what the millionaires are doing in their business and chart your own path Jereshia shares her business model of flipping the funnel AKA her POT method Jereshia is here to remind you a valuable lesson…. Don’t get disappointed by the results you didn’t get from the work you didn’t do The “ick” factor in sales is something we all struggle with. Jereshia shares her actionable tips to getting over your fear of sales and it starts with your ego A transaction must take place before a transformation can occur Learn who inspires Jereshia by living their purpose and how purpose has changed her life and her business Resources Mentioned in Today’s Episode: Jereshia Said: Episode 12 – How to Break Through the Income Plateau: What Got You Here Won’t Get You There https://www.jereshiahawk.com/ep12-how-to-break-through-the-income-plateau-what-got-you-here-wont-get-you-there/ The Road Less Stupid by Keith J. Cunningham: https://amzn.to/2FXhaJL The Prayer of Jabez Devotional by Bruce Wilkinson: https://amzn.to/2D4cv7Y The 4 Step Framework To Create & Sell Your Signature Service Masterclass: http://jereshiajereshiahawk.com/masterclass Roadmap to Converting Clients: https://goalgettergroup.lpages.co/free-roadmap-to-converting-clients/ Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://

59 MINAPR 9
Comments
019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur

018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn’t feel icky

Does the thought of writing sales copy make you feel… icky? If so, you’re not alone. The truth is, we all feel a bit “icky” about writing sales copy! Christine Blubaugh is a conversion copywriter and messaging strategist who helps online coaches & service providers sell out launches and sign more clients. Her Soulful Copy approach combines equal parts personality & persuasion to engage audiences, inspire sales, and turn readers into raving fans. Christine writes copy for 6 & 7-figure program launches, and also teaches up-and-coming online service-providers how to write their own copy that wins hearts & opens wallets. When she’s not busy wrangling words, Christine can be found sipping green drinks, obsessing over Instagram feeds, and introverting like there’s no tomorrow. Christine’s journey as a copywriter began after she decided to end a decade long career in the health and wellness industry. At the time, she was suffering from a variety of health issues that were not just affecting her business, but also her mental health. She shares her journey with candor and gives us all advice on how to break through if you’re trapped in a similar cycle. Even if you’re not in the online coaching or marketing space, Christine offers tangible and actionable advice on writing copy that sells. Today’s episode is a favorite of mine and I know you’re going to walk away with a new perspective and a confidence boost. On Today’s episode of The Power in Purpose Podcast: Christine spent over a decade in the health and wellness industry, but decided to make a shift after struggling with her own health issues What was the “tipping point” that led Christine to make a shift in her career? She explains and gives you advice if you’re in a similar situation She offers advice on how to make a transition in your career if you’re feeling called away from what you’re doing today If you’re suffering from depression or anxiety, Christine offers some advice on how to move out of where you’re struggling How do you prepare a powerful purpose statement? Christine offers her expert advice on getting clear with your message so it impacts your audience Christine helps you create genuine connects with your audience so you can sell without feeling icky. If sales copy makes your skin crawl, Christine offers tangible advice on how to develop a strategy to be authentic and how to write sales copy that feels good for everyone Learn more about the ‘one reader’ and how to craft copy that appeals to them Do you tell stories? Christine wants you to work them into your copy and your marketing and gives you actionable ways to include stories in your marketing Christine explains why we need to ditch the “last chance” messaging and instead, start offering your potential customers and audience invitations Are you afraid to write? Christine shares some simple writing tips that will help you gain confidence in your writing Advice on what to look for in a copywriter, and that not all copywriters are right for your individual project The real value a copywriter provides goes beyond just the words and Christine explains why She shares the NUMBER ONE PROBLEM she sees in all of our sales copy -- something I found myself guilty of! Resources Mentioned in Today’s Episode: Download: Christine’s Free Testimonial Template https://christineblubaugh.com/testimonial Download: 5 Steps to Copy That Stands Out https://christineblubaugh.com/5steps Are you struggling? If you need someone to listen, email me: candice@eventjubilee.com Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://blog.candicecoppola.com/ep18 SHOW SPONSOR: Learn more about Honeybook http://candicecoppola.com/honeybook JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/ FREEBIES: Free Business Plan Outline + Guide: https://candice

53 MINAPR 2
Comments
018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn’t feel icky

017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose

Shaunae Teske is a destination wedding photographer, small business consultant, educator, and blogger. She is passionate about helping women build their business and lead intentional lives. Her photography work has been featured in Martha Stewart, The Knot, and the Today Show and she was named one of the 10 Women to Know in her home city. She also co-hosts a podcast called The Creative Legacy Podcast where she encourages creative entrepreneurs to build their business so they can leave behind their legacy. During her journey toward entrepreneurship, after admitting how unhappy she was, Shaunae asked a simple question of herself: what are you doing? Shaunae Teske wants you to start appreciating and LIVING your life. Today’s episode of the Power in Purpose podcast is a gentle reminder that life is meant for the living. On Today’s episode of The Power in Purpose Podcast: Shaunae and I spill some tea on how we met, through a retreat we were asked to speak at that went off the rails (you won’t believe it!) How the loss of her beloved Aunt, who died of cancer, revealed to her that she needed to make a change in her life. It put into perspective the work that she does and why she wanted to help other creative entrepreneurs do the same Why you need to take time to enjoy exactly where you’re at in life and in business Stop saying, “Once I reach this milestone, I’ll be happy/accomplished/successful/fulfilled.” How to bypass the “shoulds” in your life and focus more on building a life and career of intention If you took away the material things from your life, what would be left that you love? How to make intention the backbone of everything that you do Recognizing that you are the vessel that can go out there in the world and either spread positivity or negativity to those around you-- including yourself Shaune’s tips on how you can create better intentions, starting with “an attitude of gratitude” By simply writing out your fears next to affirmations you have for yourself, you’re confronted with a choice to pick between one or the two Imposter Syndrome can be a debilitating side-effect to entrepreneurship. Shaunae shares with us how she moves through Imposter Syndrome with one simple practice that has lasting results How self-sabotage is actually a byproduct of imposter syndrome There are several different types of imposter syndrome and knowing which kind of imposter syndrome is affecting your ability to go out there in create can help you navigate through the fears you have We talk about marketing with intention and authenticity, and how these buzzwords ARE valid marketing strategies In talking about marketing with intention, Shaunae wants you to not only intention with your message, but also be intentional about where you share your message In marketing, learn why Shaunae wants you to ask yourself, “where does my client receive information and how do they like to receive information?” Candice shares the best piece of business advice she ever received Resources Mentioned in Today’s Episode: Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com Creative Legacy Podcast | Episode 036 Dealing with Imposter Syndrome: http://thecreativelegacypodcast.com/036-dealing-with-imposter-syndrome/ This is Marketing by Seth Godin: https://amzn.to/2Uuv4Ja Quitter by Jon Acuff: https://amzn.to/2u8txNH Finish by Jon Acuff: https://amzn.to/2VSIxen Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation! SHOW NOTES: http://www.powerinpurposepodcast.com https://blog.candicecoppola.com/ep17 SHOW SPONSOR: Learn more about Honeybook http://candicecoppola.com/honeybook JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/ FREEBIES: Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan Tools I Use to Run My Business: https://candicecoppola.

65 MINMAR 12
Comments
017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose
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