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The Travel Insider

Cooperatize

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The Travel Insider
The Travel Insider

The Travel Insider

Cooperatize

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About Us

The Travel Insider by Cooperatize is a show about trends and insights about the travel industry. We interview travel professionals and executives about their experience working in this industry and dive into how they became successful in their field. E-mail us at info@cooperatize.com with questions, comments, and suggestions. Now, onto the show.

Latest Episodes

The Travel Insider Episode 15: Conversation With Blaire Massaroni of Cooperatize

Happy 2018! It’s been a while since our last Travel Insider podcast, but we’re glad to start off the year with this awesome episode. In this episode, we speak with former personal trainer & coach Blaire Massaroni who is an account manager here at Cooperatize. Blaire basically keeps the platform running for all our bloggers and influencers and has a passion for storytelling and traveling, making her the best resource for our community. Blaire recently spoke at The Female Voyager: Navigating the Travel Startup Space, an event focusing on female founders and entrepreneurs in the travel space. Apologies in advance for this audio on this podcast, we’ll have it fixed for the next one! From Staten Island to Bikini Competitor As a former personal trainer and yes, bikini competitor, Blaire knows how to go after the goals she sets for herself and for her clients. We discuss how her background as a trainer helped her get into the travel industry and into a startup. Blaire recently moved to ...

40 MIN2018 FEB 3
Comments
The Travel Insider Episode 15: Conversation With Blaire Massaroni of Cooperatize

The Travel Insider Episode 14: Conversation With Justin Vallejo of Finn Partners

Justin Vallejo was raised in the suburbs in Australia. He remembers having a great childhood and being fairly immune to the idea that, being a child of immigrants, he was a bit of an anomaly in what he calls “White Australia”. He began a career in journalism in 2000 and covered areas of conflict and crisis. After 9 years, he decided to tell different types of stories and found his way into media. Currently, he is the Vice President of Finn Partners, a global marketing communications firm, and represents various clients in the travel sector. Journalist, Media Guru…. and Coffee Extraordinaire! Little do people know, Justin is quite the coffee aficionado and says that the thing that makes him happiest is finding a great new bag of quality coffee beans to use for his (essential) morning ritual. A few of the brands he mentions include La Colombe and Counter Culture(as well as Little Collins and Two Hands for the best places to get a cup of top notch joe to go right here in NYC- (It wa...

41 MIN2017 AUG 30
Comments
The Travel Insider Episode 14: Conversation With Justin Vallejo of Finn Partners

The Travel Insider Episode 13: Stretching Your Destination Marketing Dollars With Influencers

The Travel Insider Episode 13 is the full audio of “Stretching Your Destination Marketing Dollars” where a few destination marketing experts explained to us case studies on using digital influencers. We posted the highlights from the event on this blog post. Listen to the full event audio on this episode of The Travel Insider as our panelists from Visit Czech Republic,Explore Canada,New York Wheel, andDestination Sud de Franceanswer questions regarding digitlal influencers, positive (and negative) outcomes from working with influencers, and how influencer marketing fits into your broader marketing strategy! Developing Relationships With Digital Influencers A common theme that came up during the event is this: Developing a relationship with influencers is important so that both sides feel like they are benefitting from the partnership. Panelists said the worst type of way to work with influencers is assume they are all the same and you send them a blanket pitch (think back to tradi...

60 MIN2017 JUL 25
Comments
The Travel Insider Episode 13: Stretching Your Destination Marketing Dollars With Influencers

The Travel Insider Episode 12: Conversation With Terry Dale CEO of USTOA

Terry Dale was born in Brooklyn, Iowa, and currently lives in Brooklyn, New York. Surprisingly, there aren’t many differences between the two cities and you’ll learn why not in this podcast. Terry’s first job in travel was with the Rhode Island Convention and Visitors Bureau. After a series of other jobs, he eventually landed a role at NYC & Companywhere his team was instrumental in responding to 9/11. At the USTOA, Terry is constantly in touch with Washington about how regulations passed by the Department of Transportation affect USTOA members. Building A House In Crotia Little do people know, Terry is currently building a house in Buje, Croatia. While everyone thinks he’s crazy, Terry fell in love with Croatia after traveling there and found a place to call “home” in the Istria region. During this interview, we dig into Terry’s morning routine, his preference for documentaries on the tobacco industry, and his love for Zipcar. We also discuss some of the pertinent issues aff...

38 MIN2017 MAR 10
Comments
The Travel Insider Episode 12: Conversation With Terry Dale CEO of USTOA

The Travel Insider Episode 11: How Travel Brands Work With Travel Influencers (Event)

Travel influencers have the unique ability to post engaging content on their blogs and social media channels that don’t just promote a product. Travel influencers are able to convey anexperience to their audience, which is why so many travel brands–from destinations to hotels–want to work with them to promote their brands. How do brands work with travel influencers? What are the best strategies to engage these popular influencers to help your brand get some amazing content published about your brand? In this episode, we discuss: * How brands can measure ROI from travel influencers (hint: there’s no right way!) * What type of content did your influencers create for your brand? * What new platforms are travel influencers using that brands should know about? * Campaigns where it makes sense to utilize influencers * How do you figure out how much to pay an influencer? When do you do a barter with an influencer? The Brands & Agencies Who Work With Travel Influencers Our panel consist...

56 MIN2016 NOV 23
Comments
The Travel Insider Episode 11: How Travel Brands Work With Travel Influencers (Event)

The Travel Insider Episode 10: Conversation With Sasha Chou Director of Marketing at UAP Media

Sasha Chou is the Director of Marketing and Sales at UAP Media, a digital/PR agency focused on outbound Chinese tourism. Sasha was the former Marketing Manager at the Taiwan Tourism Bureau where she managed the Bureau’s presence in the media and elsewhere. In her spare time, Sasha loves photography so she founded PicVoyage, a premier vacation photography service for travelers around the world. Promoting Taiwan Through Hospitality and Food At the Taiwan Tourism Bureau, Sasha mentioned during the podcast that two main factors draw visitors to Taiwan and were the focus of her campaigns during her time at the Bureau: hospitality and food. From hosting events at Grand Central Station to Smithsonian’s Museum Day, Sasha was able to build Taiwan’s brand into the consciousness of American travelers. We learned a few new things we didn’t already know given our work with the Taiwan Tourism Bureau, such as Sasha’s favorite place in Taiwan (Orchid Island) and a delectable dish called 火雞肉...

32 MIN2016 OCT 28
Comments
The Travel Insider Episode 10: Conversation With Sasha Chou Director of Marketing at UAP Media

The Travel Insider Episode 9: Conversation With Dan Sullivan CEO of Collette

Dan Sullivan has been in the travel industry for more than 35 years. He is the CEO of Collette (most of you probably know of them as Collette Vacations). Read more about Dan’s background on the Collette website here. We had a chance to interview Dan in our first phone interview since Collette is based in Rhode Island. During the interview, we learned about Collette’s nonprofitarm Collette Foundationwhich is dedicated to giving back to children in communities around the world. We learned about Dan’s favorite travel memories such as bungee jumping in New Zealand. From Larry Bird to the Northern Lights We asked Dan our usual rapid-fire questions, and let’s just say his answers were super interesting and insightful. We find out that Larry Bird is one of his role models in terms of having a competitive spirit, and the Northern Lights in Iceland are one of his fondest travel memories. Listen to the episode to learn more! Some of the books, movies, and tools mentioned in this episode: ...

30 MIN2016 AUG 10
Comments
The Travel Insider Episode 9: Conversation With Dan Sullivan CEO of Collette

The Travel Insider Episode 8: Conversation With Tai Klan from VisitDenmark

Our travel podcast The Travel Insider is all about exploring the ways successful professionals have succeeded in the travel and tourism industry. In this episode, we interview Tai Klan, head of Digital Marketing for VisitDenmark in the United States. Tai is tasked with educating, inspiring, and driving awareness about Denmark’s tourism opportunities to U.S. travelers and beyond. With a background in video production, Tai brings a creative eye to digital marketing we haven’t seen from other travel and tourism marketing organizations. Exploring Denmark Through Comics Beyond the regular forms of digital media, one thing that stood out for us was Tai’s use of comics and cartoons to convey the daily life and mentality of citizens in Denmark. For example, here’s a cartoon depicting the prevalent biking culture in Copenhagen (60% of citizens in Copenhagen commute to work via bike): In this episode, we discuss all things Nordic including cuisine, architecture, and Tai’s definition of t...

40 MIN2016 JUL 26
Comments
The Travel Insider Episode 8: Conversation With Tai Klan from VisitDenmark

The Travel Insider Episode 7: Conversation With David W. Chien Creator of Ride of Fame

David W. Chien is the creator and producer of the Ride of Fame, a series of mobile monuments in NYC honoring public figures and celebrities who have put NYC on the map. Double-decker buses from Gray Line NY/CitySightseeing NY are decked out decals from the celebrities giving visitors and locals in NYC a chance to get close and personal with celebrities, even though it’s simply decals on a bus! We first learned about Ride of Fame through social media, and wanted to learn from the Ride of Fame creator how this program came into place. This interview was by far one of our favorite episodes on the show, and the 1-hour 52-minute episode length is testament to the amazing insights Mr. Chien provided aboutRide of Fame and the impact the program has had on NYC. Film & Entertainment Meets Buses, Celebrities, and Tourism in NYC This episode is a whirlwind, as we dive into Mr. Chien’s background on the west coast as an aspiring screenwriter to his migration to the east coast working in adver...

112 MIN2016 JUL 6
Comments
The Travel Insider Episode 7: Conversation With David W. Chien Creator of Ride of Fame

The Travel Insider Episode 6: Conversation With Manuel Heredia, Minister of Tourism for Belize

Mr. Manuel Heredia is the Minister of Tourism of Belize, and we had the pleasure of speaking with him a few months ago at a conference. Tourism is 25% of Belize’s GDP and generates $500M for the country. We learn about Mr. Heredia’s background, his thoughts about climate change, and what’s next for tourism in Belize. The Fisherman Speaks Long before Mr. Heredia became a politician, he was a commercial fisherman. He discusses his life long passion of fishing and how is work with a fishing co-op led to a successful career in politics. Mr. Heredia was on the board of this co-op for 30 years and was the president for 12 years. Sustainability was a key issue for the fishing industry and why that industry has gone down over the years. Fast forward to today, sustainability continues to be a focus for Mr. Heredia and his tourism initiatives. Following politics around the world is also important for Mr. Heredia in order to observe the strategies other politicians use to push forward their...

31 MIN2016 JUN 28
Comments
The Travel Insider Episode 6: Conversation With Manuel Heredia, Minister of Tourism for Belize
the END

Latest Episodes

The Travel Insider Episode 15: Conversation With Blaire Massaroni of Cooperatize

Happy 2018! It’s been a while since our last Travel Insider podcast, but we’re glad to start off the year with this awesome episode. In this episode, we speak with former personal trainer & coach Blaire Massaroni who is an account manager here at Cooperatize. Blaire basically keeps the platform running for all our bloggers and influencers and has a passion for storytelling and traveling, making her the best resource for our community. Blaire recently spoke at The Female Voyager: Navigating the Travel Startup Space, an event focusing on female founders and entrepreneurs in the travel space. Apologies in advance for this audio on this podcast, we’ll have it fixed for the next one! From Staten Island to Bikini Competitor As a former personal trainer and yes, bikini competitor, Blaire knows how to go after the goals she sets for herself and for her clients. We discuss how her background as a trainer helped her get into the travel industry and into a startup. Blaire recently moved to ...

40 MIN2018 FEB 3
Comments
The Travel Insider Episode 15: Conversation With Blaire Massaroni of Cooperatize

The Travel Insider Episode 14: Conversation With Justin Vallejo of Finn Partners

Justin Vallejo was raised in the suburbs in Australia. He remembers having a great childhood and being fairly immune to the idea that, being a child of immigrants, he was a bit of an anomaly in what he calls “White Australia”. He began a career in journalism in 2000 and covered areas of conflict and crisis. After 9 years, he decided to tell different types of stories and found his way into media. Currently, he is the Vice President of Finn Partners, a global marketing communications firm, and represents various clients in the travel sector. Journalist, Media Guru…. and Coffee Extraordinaire! Little do people know, Justin is quite the coffee aficionado and says that the thing that makes him happiest is finding a great new bag of quality coffee beans to use for his (essential) morning ritual. A few of the brands he mentions include La Colombe and Counter Culture(as well as Little Collins and Two Hands for the best places to get a cup of top notch joe to go right here in NYC- (It wa...

41 MIN2017 AUG 30
Comments
The Travel Insider Episode 14: Conversation With Justin Vallejo of Finn Partners

The Travel Insider Episode 13: Stretching Your Destination Marketing Dollars With Influencers

The Travel Insider Episode 13 is the full audio of “Stretching Your Destination Marketing Dollars” where a few destination marketing experts explained to us case studies on using digital influencers. We posted the highlights from the event on this blog post. Listen to the full event audio on this episode of The Travel Insider as our panelists from Visit Czech Republic,Explore Canada,New York Wheel, andDestination Sud de Franceanswer questions regarding digitlal influencers, positive (and negative) outcomes from working with influencers, and how influencer marketing fits into your broader marketing strategy! Developing Relationships With Digital Influencers A common theme that came up during the event is this: Developing a relationship with influencers is important so that both sides feel like they are benefitting from the partnership. Panelists said the worst type of way to work with influencers is assume they are all the same and you send them a blanket pitch (think back to tradi...

60 MIN2017 JUL 25
Comments
The Travel Insider Episode 13: Stretching Your Destination Marketing Dollars With Influencers

The Travel Insider Episode 12: Conversation With Terry Dale CEO of USTOA

Terry Dale was born in Brooklyn, Iowa, and currently lives in Brooklyn, New York. Surprisingly, there aren’t many differences between the two cities and you’ll learn why not in this podcast. Terry’s first job in travel was with the Rhode Island Convention and Visitors Bureau. After a series of other jobs, he eventually landed a role at NYC & Companywhere his team was instrumental in responding to 9/11. At the USTOA, Terry is constantly in touch with Washington about how regulations passed by the Department of Transportation affect USTOA members. Building A House In Crotia Little do people know, Terry is currently building a house in Buje, Croatia. While everyone thinks he’s crazy, Terry fell in love with Croatia after traveling there and found a place to call “home” in the Istria region. During this interview, we dig into Terry’s morning routine, his preference for documentaries on the tobacco industry, and his love for Zipcar. We also discuss some of the pertinent issues aff...

38 MIN2017 MAR 10
Comments
The Travel Insider Episode 12: Conversation With Terry Dale CEO of USTOA

The Travel Insider Episode 11: How Travel Brands Work With Travel Influencers (Event)

Travel influencers have the unique ability to post engaging content on their blogs and social media channels that don’t just promote a product. Travel influencers are able to convey anexperience to their audience, which is why so many travel brands–from destinations to hotels–want to work with them to promote their brands. How do brands work with travel influencers? What are the best strategies to engage these popular influencers to help your brand get some amazing content published about your brand? In this episode, we discuss: * How brands can measure ROI from travel influencers (hint: there’s no right way!) * What type of content did your influencers create for your brand? * What new platforms are travel influencers using that brands should know about? * Campaigns where it makes sense to utilize influencers * How do you figure out how much to pay an influencer? When do you do a barter with an influencer? The Brands & Agencies Who Work With Travel Influencers Our panel consist...

56 MIN2016 NOV 23
Comments
The Travel Insider Episode 11: How Travel Brands Work With Travel Influencers (Event)

The Travel Insider Episode 10: Conversation With Sasha Chou Director of Marketing at UAP Media

Sasha Chou is the Director of Marketing and Sales at UAP Media, a digital/PR agency focused on outbound Chinese tourism. Sasha was the former Marketing Manager at the Taiwan Tourism Bureau where she managed the Bureau’s presence in the media and elsewhere. In her spare time, Sasha loves photography so she founded PicVoyage, a premier vacation photography service for travelers around the world. Promoting Taiwan Through Hospitality and Food At the Taiwan Tourism Bureau, Sasha mentioned during the podcast that two main factors draw visitors to Taiwan and were the focus of her campaigns during her time at the Bureau: hospitality and food. From hosting events at Grand Central Station to Smithsonian’s Museum Day, Sasha was able to build Taiwan’s brand into the consciousness of American travelers. We learned a few new things we didn’t already know given our work with the Taiwan Tourism Bureau, such as Sasha’s favorite place in Taiwan (Orchid Island) and a delectable dish called 火雞肉...

32 MIN2016 OCT 28
Comments
The Travel Insider Episode 10: Conversation With Sasha Chou Director of Marketing at UAP Media

The Travel Insider Episode 9: Conversation With Dan Sullivan CEO of Collette

Dan Sullivan has been in the travel industry for more than 35 years. He is the CEO of Collette (most of you probably know of them as Collette Vacations). Read more about Dan’s background on the Collette website here. We had a chance to interview Dan in our first phone interview since Collette is based in Rhode Island. During the interview, we learned about Collette’s nonprofitarm Collette Foundationwhich is dedicated to giving back to children in communities around the world. We learned about Dan’s favorite travel memories such as bungee jumping in New Zealand. From Larry Bird to the Northern Lights We asked Dan our usual rapid-fire questions, and let’s just say his answers were super interesting and insightful. We find out that Larry Bird is one of his role models in terms of having a competitive spirit, and the Northern Lights in Iceland are one of his fondest travel memories. Listen to the episode to learn more! Some of the books, movies, and tools mentioned in this episode: ...

30 MIN2016 AUG 10
Comments
The Travel Insider Episode 9: Conversation With Dan Sullivan CEO of Collette

The Travel Insider Episode 8: Conversation With Tai Klan from VisitDenmark

Our travel podcast The Travel Insider is all about exploring the ways successful professionals have succeeded in the travel and tourism industry. In this episode, we interview Tai Klan, head of Digital Marketing for VisitDenmark in the United States. Tai is tasked with educating, inspiring, and driving awareness about Denmark’s tourism opportunities to U.S. travelers and beyond. With a background in video production, Tai brings a creative eye to digital marketing we haven’t seen from other travel and tourism marketing organizations. Exploring Denmark Through Comics Beyond the regular forms of digital media, one thing that stood out for us was Tai’s use of comics and cartoons to convey the daily life and mentality of citizens in Denmark. For example, here’s a cartoon depicting the prevalent biking culture in Copenhagen (60% of citizens in Copenhagen commute to work via bike): In this episode, we discuss all things Nordic including cuisine, architecture, and Tai’s definition of t...

40 MIN2016 JUL 26
Comments
The Travel Insider Episode 8: Conversation With Tai Klan from VisitDenmark

The Travel Insider Episode 7: Conversation With David W. Chien Creator of Ride of Fame

David W. Chien is the creator and producer of the Ride of Fame, a series of mobile monuments in NYC honoring public figures and celebrities who have put NYC on the map. Double-decker buses from Gray Line NY/CitySightseeing NY are decked out decals from the celebrities giving visitors and locals in NYC a chance to get close and personal with celebrities, even though it’s simply decals on a bus! We first learned about Ride of Fame through social media, and wanted to learn from the Ride of Fame creator how this program came into place. This interview was by far one of our favorite episodes on the show, and the 1-hour 52-minute episode length is testament to the amazing insights Mr. Chien provided aboutRide of Fame and the impact the program has had on NYC. Film & Entertainment Meets Buses, Celebrities, and Tourism in NYC This episode is a whirlwind, as we dive into Mr. Chien’s background on the west coast as an aspiring screenwriter to his migration to the east coast working in adver...

112 MIN2016 JUL 6
Comments
The Travel Insider Episode 7: Conversation With David W. Chien Creator of Ride of Fame

The Travel Insider Episode 6: Conversation With Manuel Heredia, Minister of Tourism for Belize

Mr. Manuel Heredia is the Minister of Tourism of Belize, and we had the pleasure of speaking with him a few months ago at a conference. Tourism is 25% of Belize’s GDP and generates $500M for the country. We learn about Mr. Heredia’s background, his thoughts about climate change, and what’s next for tourism in Belize. The Fisherman Speaks Long before Mr. Heredia became a politician, he was a commercial fisherman. He discusses his life long passion of fishing and how is work with a fishing co-op led to a successful career in politics. Mr. Heredia was on the board of this co-op for 30 years and was the president for 12 years. Sustainability was a key issue for the fishing industry and why that industry has gone down over the years. Fast forward to today, sustainability continues to be a focus for Mr. Heredia and his tourism initiatives. Following politics around the world is also important for Mr. Heredia in order to observe the strategies other politicians use to push forward their...

31 MIN2016 JUN 28
Comments
The Travel Insider Episode 6: Conversation With Manuel Heredia, Minister of Tourism for Belize
the END
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