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ZorCast

ZorCast

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ZorCast
66 MIN2014 MAY 2
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This week on Franchise Today, host Paul Segreto is joined by Jack Monson, Vice President at Engage121. Paul and Jack will discuss how social media continues to evolve and what new concepts exist for franchisors to capatilize on. Some concepts to be discussed include Facebook reach: organic versus paid, Updates on Facebook Business Page features, What's new on Twitter for businesses and Updates on LinkedIn company pages / Showcase pages. About Our Guest Jack joined joined Engage121 in 2007 to consult with franchisors in marketing and technology. Jack is an active member of the International Franchise Association serving on the Marketing and Technology Committee and co-founding the annual IFA FranTech event. Prior to his 15 years of experience in digital media, he was a radio host and program director. Jack earned his BA in Communications from Northern Illinois University. He blogs at Social Media Workbench and is the co-host of the weekly Social Geek Radio program and podcast. Twitter: https://twitter.com/jackmonson LinkedIn: http://www.linkedin.com/in/jackmonson