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Build Your Own Business

Andrew Ford

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Build Your Own Business
Build Your Own Business

Build Your Own Business

Andrew Ford

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About Us

Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star. Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they hate to run a business they love. What worked, what didn't and the nitty gritty details of how to start a business based on your knowledge and passion.

Latest Episodes

BYOB39 - The journey from athlete and architect to business owner helping to transform lives

Nicholas de Castella joins us in this episode to talk about his journey from being an employee to owning and managing several businesses including being a Master Life Coach. Nicholas has spent the last 28 years working with the healing power of the breath, mindfulness and body awareness, travelling the globe. His goal is to teach mature people practical, emotional intelligence to find their passion and live it. What is covered in this episode: Background on the work Nicholas does today. His first paying job. How running has helped him improve his life and performance at school. What led him to his work on personal growth. The 4 levels we exist on. Why Nicholas decided to study and understand emotions better. How to find out if someone is accredited in Breathwork. The benefits of verbalizing and crystallizing your intent. Being in touch with yourself to access the flow stage. 3 sources of intelligence. The future for his business. Biggest challenges in the way of growth. Nicholas shares his knowledge on money, business and marketing. One piece of advice Nicholas can give to people planning to leave their job. Where happiness comes from. Links: 1-Day Workshop Nicholas de Castella Website Breathwork Website EQ Website Nicholas de Castella Facebook Page Nicholas de Castella YouTube

54 MINJUN 6
Comments
BYOB39 - The journey from athlete and architect to business owner helping to transform lives

BYOB38 - Social Star four step simple sales process for information professionals

For corporate escapees or small businesses, increasing sales and revenue and getting money into your business is something that we want to achieve. In this episode, I share with you the learnings I’ve had from training over 100 people on how to do sales and marketing as a solopreneur. I developed this and call it the E-ttraction Sales Model. I start off with defining sales and e-ttraction. I then give you a breakdown of the 4 steps of the E-ttraction Sales Process, explain what you need to do in these steps and give you examples you can learn from. You will also learn about the volume you need to be successful and some sales techniques that you can use throughout the process. You can download the template and diagram here:https://www.socialstar.com.au/ettraction-templates

23 MINMAY 23
Comments
BYOB38 - Social Star four step simple sales process for information professionals

BYOB 37 - Lessons on recruiting, exiting and managing staff from the master

Colin Barr of Barr McIntosh Advisory joins us in this episode to talk about interviews, recruitment and how to find the right people for businesses. He takes the guesswork out of recruitment. He has over 30 years of experience and offers completely impartial, insider, expert advice to help you reach your greatest career goals. Barr McIntosh is an Australian Search and Advisory Firm who has provided recruitment solutions to complex assignments to various business industries in Australia What is covered in this episode: Colin’s background and business. The story on his first job, his stint in the Navy and the other jobs he took. Are the skills of people innate or honed? Standing out to get hired. How to handle job interviews. Picking the right people for the job. Andrew and Colin share their stories on their experiences interviewing potential team members. The inaccuracy of standardized tests. Andrew shares his process of finding candidates. Colin shares one interesting question he a...

45 MINMAY 9
Comments
BYOB 37 - Lessons on recruiting, exiting and managing staff from the master

BYOB 36 - BYOB Social Club, giving Solopreneurs a home

In this episode, Andrew talks about the BYOB Social Club and how it can help you build your own business after leaving your corporate job. This club was formed just this year around the BYOB Podcast to help corporate escapees have a resource and allow them to interact with like-minded people. What is covered in this episode: Activities for members Benefits of joining the club Service providers you can find within the group 3 Rs of the culture of the group: Respect, Resourceful, Reciprocality The group’s plans for membership, location and expansion Links: BYOB Social Club Website Andrew Ford Website Andrew Ford Facebook Andrew Ford LinkedIn Andrew Ford Email

9 MINAPR 25
Comments
BYOB 36 - BYOB Social Club, giving Solopreneurs a home

BYOB 35 - From high level corporate digital strategy to forming his own business

Carl Rigoni, CEO & Founder of SixSix, joins us in Episode 35 of the Build Your Own Business Podcast to share the story behind how and why he set up his business and quit corporate. He shares his journey from university, his learnings, and his future plans. SixSix is a consulting practice that Carl has recently founded. Carl has had extensive practical experience in driving innovation frameworks with large corporations. The company focuses on assisting companies and Government organisations with digital transformation agendas. It also includes how to leverage and develop a “start-up” mentality to achieve better business outcomes at a lower cost and significantly greater speed. What is covered in this episode: Carl’s business, SixSix, and the services they offer. The story of Carl’s first job, his university experience and how this has inspired him to have a personal project of teaching uni students the way of the corporations. His corporate history and how it has helped him with running his own business now. Carl’s secret success and the things he has learned from it. The importance of having business mentors. Future plans for Carl and SixSix. Ben’s shares an idea for education about training kids about business and finding their passion. The reason behind the rise in fintechs. The massive changes in how people are working and getting jobs. How to cultivate and foster innovation for businesses. Links: Carl Rigoni LinkedIn SixSix Website coming soon!

39 MINAPR 11
Comments
BYOB 35 - From high level corporate digital strategy to forming his own business

BYOB34 - How to build a strong training company from scratch with leadership and super sales skills

CEO of the Synergy Group, Julian Carle, joins us in Episode 34 of the Build Your Own Business Podcast to talk to us about timelines for starting a business from scratch, time allocation for sales, business development and more. He also shares his journey from university to quitting corporate and starting his own business. Be inspired and listen now. What is covered in this episode: The services of the Synergy Group and how they help people. Julian’s educational background and his love for the arts. His interesting corporate journey. The turning point in his career and how he realized that he wasn’t for the corporate world. How long he’s been running his business now. Tips on how to run your business without you. Timelines for starting a business. Time allocation for sales. How Julian does business development. More about Julian’s book “Give Back Lead Forward: Why Every Leader Should Be a Mentor and Have a Mentor” and podcast “Synergen Leadership Podcast” Would he do this all over again? His top tips for individuals in this precipice. Links: Synergen Group Julian Carle LinkedIn

37 MINMAR 29
Comments
BYOB34 - How to build a strong training company from scratch with leadership and super sales skills

BYOB33 - How to protect your family from risk when starting a new business as a corporate escapee

Risk Management Expert, Lyndon Holland, joins us today in Episode 33 of the Build Your Own Business Podcast. Lyndol will share his knowledge and expertise on insurance and how to handle risks in your business and personal life. His 35-year experience and training in the insurance industry has allowed him to protect his clients’ business success with risk management programs and insurance advice over the years. What is covered in this episode: A background of what Lyndon does. Lyndon’s job experiences and his transition to what he is doing today. How he offered his products to his clients when he was starting in the industry. Stories about how he helped his clients with their insurance coverages. Things that we need to know about insurance. Findings and implications for business owners. Getting a free consultation from Lyndon. His transition from working for someone in insurance to starting his own business. Highs and lows Lyndon has experienced in his career. How to know when you ...

36 MINMAR 14
Comments
BYOB33 - How to protect your family from risk when starting a new business as a corporate escapee

BYOB32 - CEO to Consultant - how to make the transition from corporate high flier to lifestyle consultant

In this solo episode, Andrew talks about the 3 main ways to scale a consultancy business over time. Tips and advice to use your knowledge to make more income than time per hour. We discuss the 3 stages of growing a consultancy business which are personal branding, business branding, and product innovation. Andrew shares his personal experiences with his business and gives us tips on how to improve your consultancy business. What is covered in this episode: BYOB Social Club Website

16 MINFEB 28
Comments
BYOB32 - CEO to Consultant - how to make the transition from corporate high flier to lifestyle consultant

BYOB31 - From good girl Accountant to lifestyle entrepreneur and Personal Brand Consultant, how to create a side hustle and make it a full time business

Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee to building his own consulting business. What is covered in this episode: Elliott's business services and who he works with. The project outcome differences of construction and IT projects. Reasons why IT projects fail. Elliots work background and how he transitioned into what he is doing today. The best way to get jobs or clients and how this relates to the importance of building your network and brand. What’s next for Elliot. Tips for people who want to start a consulting business Elliott's advice for people who are still working full time and want to jump into business. Links: Elliott O’Dea-Joyce Website Elliott O’Dea-Joyce LinkedIn

30 MINFEB 14
Comments
BYOB31 - From good girl Accountant to lifestyle entrepreneur and Personal Brand Consultant, how to create a side hustle and make it a full time business

BYOB30 - BYOB Social Club, more social, less media. How to build natural referrals in 2019

In this solo episode of the Build Your Own Business Podcast, Andrew talks about his plans for the launch of theBYOB Social Clubwhere aspiring business owners can get involved, catch up with peers and like-minded people to form a community to help each other build their own business. One of the goals of the club is to address issues and the challenges that new corporate escapees face when starting out and provide overall support from social events, advice, to serious business talks. He gives us an overview of how the group will be formed, how it will work and how you can be involved. Links: BYOB Social Club Facebook

10 MINJAN 31
Comments
BYOB30 - BYOB Social Club, more social, less media. How to build natural referrals in 2019

Latest Episodes

BYOB39 - The journey from athlete and architect to business owner helping to transform lives

Nicholas de Castella joins us in this episode to talk about his journey from being an employee to owning and managing several businesses including being a Master Life Coach. Nicholas has spent the last 28 years working with the healing power of the breath, mindfulness and body awareness, travelling the globe. His goal is to teach mature people practical, emotional intelligence to find their passion and live it. What is covered in this episode: Background on the work Nicholas does today. His first paying job. How running has helped him improve his life and performance at school. What led him to his work on personal growth. The 4 levels we exist on. Why Nicholas decided to study and understand emotions better. How to find out if someone is accredited in Breathwork. The benefits of verbalizing and crystallizing your intent. Being in touch with yourself to access the flow stage. 3 sources of intelligence. The future for his business. Biggest challenges in the way of growth. Nicholas shares his knowledge on money, business and marketing. One piece of advice Nicholas can give to people planning to leave their job. Where happiness comes from. Links: 1-Day Workshop Nicholas de Castella Website Breathwork Website EQ Website Nicholas de Castella Facebook Page Nicholas de Castella YouTube

54 MINJUN 6
Comments
BYOB39 - The journey from athlete and architect to business owner helping to transform lives

BYOB38 - Social Star four step simple sales process for information professionals

For corporate escapees or small businesses, increasing sales and revenue and getting money into your business is something that we want to achieve. In this episode, I share with you the learnings I’ve had from training over 100 people on how to do sales and marketing as a solopreneur. I developed this and call it the E-ttraction Sales Model. I start off with defining sales and e-ttraction. I then give you a breakdown of the 4 steps of the E-ttraction Sales Process, explain what you need to do in these steps and give you examples you can learn from. You will also learn about the volume you need to be successful and some sales techniques that you can use throughout the process. You can download the template and diagram here:https://www.socialstar.com.au/ettraction-templates

23 MINMAY 23
Comments
BYOB38 - Social Star four step simple sales process for information professionals

BYOB 37 - Lessons on recruiting, exiting and managing staff from the master

Colin Barr of Barr McIntosh Advisory joins us in this episode to talk about interviews, recruitment and how to find the right people for businesses. He takes the guesswork out of recruitment. He has over 30 years of experience and offers completely impartial, insider, expert advice to help you reach your greatest career goals. Barr McIntosh is an Australian Search and Advisory Firm who has provided recruitment solutions to complex assignments to various business industries in Australia What is covered in this episode: Colin’s background and business. The story on his first job, his stint in the Navy and the other jobs he took. Are the skills of people innate or honed? Standing out to get hired. How to handle job interviews. Picking the right people for the job. Andrew and Colin share their stories on their experiences interviewing potential team members. The inaccuracy of standardized tests. Andrew shares his process of finding candidates. Colin shares one interesting question he a...

45 MINMAY 9
Comments
BYOB 37 - Lessons on recruiting, exiting and managing staff from the master

BYOB 36 - BYOB Social Club, giving Solopreneurs a home

In this episode, Andrew talks about the BYOB Social Club and how it can help you build your own business after leaving your corporate job. This club was formed just this year around the BYOB Podcast to help corporate escapees have a resource and allow them to interact with like-minded people. What is covered in this episode: Activities for members Benefits of joining the club Service providers you can find within the group 3 Rs of the culture of the group: Respect, Resourceful, Reciprocality The group’s plans for membership, location and expansion Links: BYOB Social Club Website Andrew Ford Website Andrew Ford Facebook Andrew Ford LinkedIn Andrew Ford Email

9 MINAPR 25
Comments
BYOB 36 - BYOB Social Club, giving Solopreneurs a home

BYOB 35 - From high level corporate digital strategy to forming his own business

Carl Rigoni, CEO & Founder of SixSix, joins us in Episode 35 of the Build Your Own Business Podcast to share the story behind how and why he set up his business and quit corporate. He shares his journey from university, his learnings, and his future plans. SixSix is a consulting practice that Carl has recently founded. Carl has had extensive practical experience in driving innovation frameworks with large corporations. The company focuses on assisting companies and Government organisations with digital transformation agendas. It also includes how to leverage and develop a “start-up” mentality to achieve better business outcomes at a lower cost and significantly greater speed. What is covered in this episode: Carl’s business, SixSix, and the services they offer. The story of Carl’s first job, his university experience and how this has inspired him to have a personal project of teaching uni students the way of the corporations. His corporate history and how it has helped him with running his own business now. Carl’s secret success and the things he has learned from it. The importance of having business mentors. Future plans for Carl and SixSix. Ben’s shares an idea for education about training kids about business and finding their passion. The reason behind the rise in fintechs. The massive changes in how people are working and getting jobs. How to cultivate and foster innovation for businesses. Links: Carl Rigoni LinkedIn SixSix Website coming soon!

39 MINAPR 11
Comments
BYOB 35 - From high level corporate digital strategy to forming his own business

BYOB34 - How to build a strong training company from scratch with leadership and super sales skills

CEO of the Synergy Group, Julian Carle, joins us in Episode 34 of the Build Your Own Business Podcast to talk to us about timelines for starting a business from scratch, time allocation for sales, business development and more. He also shares his journey from university to quitting corporate and starting his own business. Be inspired and listen now. What is covered in this episode: The services of the Synergy Group and how they help people. Julian’s educational background and his love for the arts. His interesting corporate journey. The turning point in his career and how he realized that he wasn’t for the corporate world. How long he’s been running his business now. Tips on how to run your business without you. Timelines for starting a business. Time allocation for sales. How Julian does business development. More about Julian’s book “Give Back Lead Forward: Why Every Leader Should Be a Mentor and Have a Mentor” and podcast “Synergen Leadership Podcast” Would he do this all over again? His top tips for individuals in this precipice. Links: Synergen Group Julian Carle LinkedIn

37 MINMAR 29
Comments
BYOB34 - How to build a strong training company from scratch with leadership and super sales skills

BYOB33 - How to protect your family from risk when starting a new business as a corporate escapee

Risk Management Expert, Lyndon Holland, joins us today in Episode 33 of the Build Your Own Business Podcast. Lyndol will share his knowledge and expertise on insurance and how to handle risks in your business and personal life. His 35-year experience and training in the insurance industry has allowed him to protect his clients’ business success with risk management programs and insurance advice over the years. What is covered in this episode: A background of what Lyndon does. Lyndon’s job experiences and his transition to what he is doing today. How he offered his products to his clients when he was starting in the industry. Stories about how he helped his clients with their insurance coverages. Things that we need to know about insurance. Findings and implications for business owners. Getting a free consultation from Lyndon. His transition from working for someone in insurance to starting his own business. Highs and lows Lyndon has experienced in his career. How to know when you ...

36 MINMAR 14
Comments
BYOB33 - How to protect your family from risk when starting a new business as a corporate escapee

BYOB32 - CEO to Consultant - how to make the transition from corporate high flier to lifestyle consultant

In this solo episode, Andrew talks about the 3 main ways to scale a consultancy business over time. Tips and advice to use your knowledge to make more income than time per hour. We discuss the 3 stages of growing a consultancy business which are personal branding, business branding, and product innovation. Andrew shares his personal experiences with his business and gives us tips on how to improve your consultancy business. What is covered in this episode: BYOB Social Club Website

16 MINFEB 28
Comments
BYOB32 - CEO to Consultant - how to make the transition from corporate high flier to lifestyle consultant

BYOB31 - From good girl Accountant to lifestyle entrepreneur and Personal Brand Consultant, how to create a side hustle and make it a full time business

Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee to building his own consulting business. What is covered in this episode: Elliott's business services and who he works with. The project outcome differences of construction and IT projects. Reasons why IT projects fail. Elliots work background and how he transitioned into what he is doing today. The best way to get jobs or clients and how this relates to the importance of building your network and brand. What’s next for Elliot. Tips for people who want to start a consulting business Elliott's advice for people who are still working full time and want to jump into business. Links: Elliott O’Dea-Joyce Website Elliott O’Dea-Joyce LinkedIn

30 MINFEB 14
Comments
BYOB31 - From good girl Accountant to lifestyle entrepreneur and Personal Brand Consultant, how to create a side hustle and make it a full time business

BYOB30 - BYOB Social Club, more social, less media. How to build natural referrals in 2019

In this solo episode of the Build Your Own Business Podcast, Andrew talks about his plans for the launch of theBYOB Social Clubwhere aspiring business owners can get involved, catch up with peers and like-minded people to form a community to help each other build their own business. One of the goals of the club is to address issues and the challenges that new corporate escapees face when starting out and provide overall support from social events, advice, to serious business talks. He gives us an overview of how the group will be formed, how it will work and how you can be involved. Links: BYOB Social Club Facebook

10 MINJAN 31
Comments
BYOB30 - BYOB Social Club, more social, less media. How to build natural referrals in 2019