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The Talent Cast

Evergreen Podcasts

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The Talent Cast

The Talent Cast

Evergreen Podcasts

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Followers
0
Plays
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About Us

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.For more details: http://thetalentcast.com

Latest Episodes

Useless Facts

ETo quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

26 MIN5 d ago
Comments
Useless Facts

The Expectations Game

EIf you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

31 MIN1 w ago
Comments
The Expectations Game

No New Tale To Tell

ERomeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

25 MIN2 w ago
Comments
No New Tale To Tell

Why Employer Brands Fail - Part Three

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

24 MIN3 w ago
Comments
Why Employer Brands Fail - Part Three

Why Employer Brands Fail - Part Two

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

26 MIN2019 DEC 16
Comments
Why Employer Brands Fail - Part Two

Why Employer Brands Fail - Part One

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

28 MIN2019 DEC 9
Comments
Why Employer Brands Fail - Part One

The Integrated Employer Brand

EThe Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand.

27 MIN2019 DEC 2
Comments
The Integrated Employer Brand

Employer Brand 101

EThere are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

44 MIN2019 NOV 25
Comments
Employer Brand 101

Content Creation for Employer Branding

EGet your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money. Sign up for my weekly employer brand headlines newsletter.

47 MIN2019 NOV 18
Comments
Content Creation for Employer Branding

Making an Impact?

EWe've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand. Find me: Recruitcon - NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks

26 MIN2019 NOV 11
Comments
Making an Impact?

Latest Episodes

Useless Facts

ETo quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

26 MIN5 d ago
Comments
Useless Facts

The Expectations Game

EIf you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

31 MIN1 w ago
Comments
The Expectations Game

No New Tale To Tell

ERomeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

25 MIN2 w ago
Comments
No New Tale To Tell

Why Employer Brands Fail - Part Three

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

24 MIN3 w ago
Comments
Why Employer Brands Fail - Part Three

Why Employer Brands Fail - Part Two

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

26 MIN2019 DEC 16
Comments
Why Employer Brands Fail - Part Two

Why Employer Brands Fail - Part One

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

28 MIN2019 DEC 9
Comments
Why Employer Brands Fail - Part One

The Integrated Employer Brand

EThe Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand.

27 MIN2019 DEC 2
Comments
The Integrated Employer Brand

Employer Brand 101

EThere are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

44 MIN2019 NOV 25
Comments
Employer Brand 101

Content Creation for Employer Branding

EGet your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money. Sign up for my weekly employer brand headlines newsletter.

47 MIN2019 NOV 18
Comments
Content Creation for Employer Branding

Making an Impact?

EWe've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand. Find me: Recruitcon - NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks

26 MIN2019 NOV 11
Comments
Making an Impact?
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