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Let's Get Practical

Darrel Girardier

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Let's Get Practical
Let's Get Practical

Let's Get Practical

Darrel Girardier

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About Us

Hello... I'm Darrel Girardier and I'm the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of th

Latest Episodes

#111: The Four Skills You Need to Succeed as a Church Communicator

What does it take to be a church communicator? Do you need to know to code or design websites? Or should you be a master at giving presentations? What are the essential skills that you need? That's what I'll cover in today's episode.Here’s peak inside this episode:Why technical skills don't matterThe four skills you needHow these skill compliment each other

8 MIN3 w ago
Comments
#111: The Four Skills You Need to Succeed as a Church Communicator

#110: Why You should Create a Brand Guide

One of the my favorite things about church communications is that you get see everything that's going on inside your church. You're like an air traffic controller. You see when everything is taking off and landing. However, with that view you often see when things aren't the way they're supposed to be. Whether it's the wrong font or color or a misuse of your church's logo, you'll see it all.So who do you keep up with it all? How do you make sure that everything flows smoothly?That's what I'll cover in today's episode.Here’s peak inside this episode:The problem of seeing everything happening in your churchWhy you need a brand guidWhat to put inside your brand guide

7 MINSEP 23
Comments
#110: Why You should Create a Brand Guide

#109: How to Deal with Sub-brands

Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode.Here’s peak inside this episode:What a sub-brand isTwo schools of thought on brandingWhat path I suggest for you

10 MINSEP 17
Comments
#109: How to Deal with Sub-brands

#108: How to Convince Your Boss to Give You Money

One of the ugly truths of church communications is that money is required to do the job. However, most of us don't have massive budgets and we're barely scraping by with what we've got. So how do you get more money and freedom to do what you need to do? That's what I'll cover in today's episode.Here’s peak inside this episode:Why you need to learn how to do thisThe two types of leaders you're working withHow to communicate to those leaders

9 MINSEP 9
Comments
#108: How to Convince Your Boss to Give You Money

#107: Three Easy Steps to Assess Your Church's Communication Strategy

Every once in a while you need to take step from all the craziness that is church communications. You need to time to think through what you're doing and if it's actually working. So how do you do this? That's what I'll cover in today's episode.Here’s peak inside this episode:The key three hints you need to assess a communications strategyWhen to pivotHow your strategy can create burnout

7 MINSEP 2
Comments
#107: Three Easy Steps to Assess Your Church's Communication Strategy

#106: Three Rules before Spending Your Church's Money

We all we want to be good stewards of our church's money. Want to make sure that we spend it in such away that we invest in things that will last, but we don't want to be left behind by not investing in the latest gear and software.Here's a peak inside this episode:Where an increasing amount of your budget is goingThe three rules of spending your budgetWhat you can do protect yourself and the church

9 MINAUG 26
Comments
#106: Three Rules before Spending Your Church's Money

#105: The Next Big Area of Growth for Your Church's Digital Strategy

I've been thinking about what's next for our church's digital strategy. What's comes after social media and a website? Where's the next big area of growth for a church's digital strategy? That's what I'll cover in today's episode.Here’s peak inside this episode:The issues with our current digital platformsThe two areas we're focusing onTools you can use to grow in those two areas

9 MINAUG 19
Comments
#105: The Next Big Area of Growth for Your Church's Digital Strategy

#104: Four Things You Need to Know about Text Message Marketing

Recently, I've started to focus on text messaging as a way to communicate with our church's congregation. Why? Well for starters, text messages have a 98% open rate. When you compare it to email, which has a 16% open rate, then text messaging seems like a no-brainer.So how do you get started with text message marketing? In today's episode, I'll walk you through four things you need to know about text message marketing.Here’s peek inside this episode:Short-codes vs long-codesWhat texting actually costsHow to see if your texts are effective.Why you should be clear about opt-in and opt-out

10 MINAUG 12
Comments
#104: Four Things You Need to Know about Text Message Marketing

#103: Choosing a Church Website Host

Looking to create a website for your church? Or maybe move your church's website to a new host? Well, as you probably know, there are a ton of options out there. So in this episode, I'll walk you through how to navigate all of the options and find one that's right for you and your church.Here's a peek inside this episode:A look at Squarespace, Wix, and WordPressThe pro's and con's of each platformWhat it looks like to have a marketing agency build your website for you.

12 MINAUG 5
Comments
#103: Choosing a Church Website Host

#102: Dealing with High-Pressure Salespeople

Here’s peak inside this episode:What communication channels to use when communicating with salespeople.Best practices when communicating with salespeopleWhat to look for in contracts before you sign them.When to ask for a discount.

10 MINJUL 29
Comments
#102: Dealing with High-Pressure Salespeople

Latest Episodes

#111: The Four Skills You Need to Succeed as a Church Communicator

What does it take to be a church communicator? Do you need to know to code or design websites? Or should you be a master at giving presentations? What are the essential skills that you need? That's what I'll cover in today's episode.Here’s peak inside this episode:Why technical skills don't matterThe four skills you needHow these skill compliment each other

8 MIN3 w ago
Comments
#111: The Four Skills You Need to Succeed as a Church Communicator

#110: Why You should Create a Brand Guide

One of the my favorite things about church communications is that you get see everything that's going on inside your church. You're like an air traffic controller. You see when everything is taking off and landing. However, with that view you often see when things aren't the way they're supposed to be. Whether it's the wrong font or color or a misuse of your church's logo, you'll see it all.So who do you keep up with it all? How do you make sure that everything flows smoothly?That's what I'll cover in today's episode.Here’s peak inside this episode:The problem of seeing everything happening in your churchWhy you need a brand guidWhat to put inside your brand guide

7 MINSEP 23
Comments
#110: Why You should Create a Brand Guide

#109: How to Deal with Sub-brands

Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode.Here’s peak inside this episode:What a sub-brand isTwo schools of thought on brandingWhat path I suggest for you

10 MINSEP 17
Comments
#109: How to Deal with Sub-brands

#108: How to Convince Your Boss to Give You Money

One of the ugly truths of church communications is that money is required to do the job. However, most of us don't have massive budgets and we're barely scraping by with what we've got. So how do you get more money and freedom to do what you need to do? That's what I'll cover in today's episode.Here’s peak inside this episode:Why you need to learn how to do thisThe two types of leaders you're working withHow to communicate to those leaders

9 MINSEP 9
Comments
#108: How to Convince Your Boss to Give You Money

#107: Three Easy Steps to Assess Your Church's Communication Strategy

Every once in a while you need to take step from all the craziness that is church communications. You need to time to think through what you're doing and if it's actually working. So how do you do this? That's what I'll cover in today's episode.Here’s peak inside this episode:The key three hints you need to assess a communications strategyWhen to pivotHow your strategy can create burnout

7 MINSEP 2
Comments
#107: Three Easy Steps to Assess Your Church's Communication Strategy

#106: Three Rules before Spending Your Church's Money

We all we want to be good stewards of our church's money. Want to make sure that we spend it in such away that we invest in things that will last, but we don't want to be left behind by not investing in the latest gear and software.Here's a peak inside this episode:Where an increasing amount of your budget is goingThe three rules of spending your budgetWhat you can do protect yourself and the church

9 MINAUG 26
Comments
#106: Three Rules before Spending Your Church's Money

#105: The Next Big Area of Growth for Your Church's Digital Strategy

I've been thinking about what's next for our church's digital strategy. What's comes after social media and a website? Where's the next big area of growth for a church's digital strategy? That's what I'll cover in today's episode.Here’s peak inside this episode:The issues with our current digital platformsThe two areas we're focusing onTools you can use to grow in those two areas

9 MINAUG 19
Comments
#105: The Next Big Area of Growth for Your Church's Digital Strategy

#104: Four Things You Need to Know about Text Message Marketing

Recently, I've started to focus on text messaging as a way to communicate with our church's congregation. Why? Well for starters, text messages have a 98% open rate. When you compare it to email, which has a 16% open rate, then text messaging seems like a no-brainer.So how do you get started with text message marketing? In today's episode, I'll walk you through four things you need to know about text message marketing.Here’s peek inside this episode:Short-codes vs long-codesWhat texting actually costsHow to see if your texts are effective.Why you should be clear about opt-in and opt-out

10 MINAUG 12
Comments
#104: Four Things You Need to Know about Text Message Marketing

#103: Choosing a Church Website Host

Looking to create a website for your church? Or maybe move your church's website to a new host? Well, as you probably know, there are a ton of options out there. So in this episode, I'll walk you through how to navigate all of the options and find one that's right for you and your church.Here's a peek inside this episode:A look at Squarespace, Wix, and WordPressThe pro's and con's of each platformWhat it looks like to have a marketing agency build your website for you.

12 MINAUG 5
Comments
#103: Choosing a Church Website Host

#102: Dealing with High-Pressure Salespeople

Here’s peak inside this episode:What communication channels to use when communicating with salespeople.Best practices when communicating with salespeopleWhat to look for in contracts before you sign them.When to ask for a discount.

10 MINJUL 29
Comments
#102: Dealing with High-Pressure Salespeople