Brandi Sea: Independent Passionate Creative Direct
A podcast discussing graphic design, design thinking and creative inspiration
THE PROCESS: Part 4 (Sketching, Narrowing Options, & Executing Your Design) – Episode 090
It’s week 5 of our series on Brandi’s *patented* process. This week we continue our series on Brandi’s design process. This is the fifth installment and Brandi goes over the sketching phase of the process, or narrowing your options and executing the design. Process Series Part 4: Sketching, Narrowing Options, & Executing Design Brandi’s Definition/The order of this step: * Sketch * Narrow your options * Execute the design or get on the computer Sketching: * Is an actual tool * Helps you to get all your ideas out, even if it seems dumb. Your first idea is not always your best idea * Allows you to not be confined by software * Saves you time in the long run * Keeps you from deleting “bad” ideas. You can see how you got to your final design. * Make these as thumbnail sketches (one inch by two-inch rectangle or square). And either fill a set number of pages, or draw as many as you can in a set amount of time, or draw until you can’t think of any more ideas. * Helps you zero in on a direction * Do only as much detail as is necessary at this point Narrow your options: Find the themes from those sketches and mark the one that makes the most sense * Circle what’s working, refer back to your concept Execute Design: * Go to the computer with no more than 3 or 4 rough but focused ideas * Have all of the elements that you need to include * Now you find photos or whatever it may be that you found in your word map and your research to start building. You have boundaries to search for what you need * Before getting on the computer decide what thing is more important than another thing (hierarchy) Quotes from this week’s episode: “Blank things are very overwhelming” -Brandi Sea “Sketching ignites your creativity in a way that you just can’t get digitally” -Brandi Sea “The closer you stick to this process, the more fluid things fall into place.” -Michelle “You have more freedom and flexibility when you sketch.” -Brandi Sea “Doing the research on your typefaces and your colors is another thing that’s gonna set you apart.” -Brandi Sea This Month’s book: We are doing book reviews on the podcast every month! If you would like to read along, THIS MONTH, we’ve been reading, Called to Create, by Jordan Raynor. Want to support us? Go to Patreon and help support our podcast! Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at firstname.lastname@example.org. THANK YOU to the ultra-talented Vesperteen(Colin Rigsby) for letting us use his (“Shatter in The Night”) track in every episode of Design Speaks. TRANSCRIPTION: Intro dude: 00:03 Welcome to Design Speaks. This lovely podcast is brought to you by a graphic design geek and ...
THE PROCESS: Part 3 (Research, Style References, & Brainstorming) – Episode 089
It’s week 3 of our series on Brandi’s *patented* process. This week we continue our series on Brandi’s design process. This is the fourth installment of this series where we cover research and collecting style references. We are going in order step by step so if you haven’t listened to the other episodes in this series you will want to go listen to those first. Process Series Part 3: Research, Style References, & Brainstorming The Importance of Research: * It helps you find inspiration in your work. * Rather than taking an idea and using it, you can find a plethora of things that help you create something new. * You can show how your designs are different. * To find your style reference. What Brandi uses to Research: * Books (no more than 6, not including color books) * Actual art and photography * Look through personal inspiration folder (Brandi has one on her phone) * TV Shows and Movies * Have a reference to the 3 basic shapes (circles, triangles, and squares). * Those all have meaning and they can bring that meaning into your design. * You will know which shape or shapes to use based on what you find in your word map. * The Internet “I make a point to almost use the internet as a last step.” -Brandi Sea Book suggestion: Symbols and Allegories in Art from the Getty Museum Featured Music: Falling Water by Maggie Rogers “A process gives you a reason for all your choices.” -Brandi Sea “Your research ultimately does take a bit of upkeep because you need to build it as time goes on.” -Michelle “I realize that book collecting is something that takes money and time and which is why it’s developed over time into this library, this mini library that I have now. However, anyone can get a free library card.” -Brandi Sea “The research phase is two-fold. It is one, to get ideas but two, to eliminate things you can’t do that already exist.” -Brandi Sea “You can be influenced by, but do it without ripping off.” -Brandi Sea “After you create your word map, it then becomes your reference point; your double check. Keep it nearby as you work so you don’t go off course.” – Brandi Sea “This is deeper research because you are using the word map to help you get to a deeper level.” “Sleep is not wasted time.” -Michelle “Research is to find your style references.” -Brandi Sea This Month’s book: We are doing book reviews on the podcast every month! If you would like to read along, THIS MONTH, we’ve been reading, Called to Create, by Jordan Raynor. Want to support us? Go to Patreon and help support our podcast! Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at email@example.com.
A Quick Tip from BrandiSea: Look Everywhere [Sabbatical Week] – Episode 88
We are on a sabbatical week so here’s a quick tip from Brandi Sea. Hope you enjoy the new format for our off recording weeks! Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at firstname.lastname@example.org. TRANSCRIPT
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