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UX Cake

UX Cake

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UX Cake
UX Cake

UX Cake

UX Cake

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Helping you become more effective in your UX work and career. We talk with experienced pros and industry leaders to share practical advice on building skills that get the best outcomes for our users, our teams, and our UX life. UX life is hard... eat more cake.

Latest Episodes

Uplevel Your Career With UX Strategy

Ep. 38: This week I got to talk with Jaime Levy, a UX pioneer, and Author of the book ‘UX Strategy’, about 'moving beyond’ being a designer or researcher in UX, and ‘leveling up’ in your career by moving into UX strategy or digital transformation. We talk about the difference between UX Strategy as a process or workflow vs. UX strategy as a role, and what that takes. Then we talk about Digital Transformation as the next step up in leveling up, from UX Strategy.There are many different definitions of ux strategy out there, if you google ‘ux strategy’ you’ll get many vague and even conflicting definitions. To set some contextin case you haven’t read Jaime book, she defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It’s a high-level plan of how your product or feature is going to achieve the business goals.About JaimeJaime Levy is an author, university professor and a user experience strategist. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. For 30 years, Jaime has been an internationally recognized pioneer in the creation of innovative digital products and services.Websitehttps://jaimelevy.com/LinkedInhttps://www.linkedin.com/in/jaimerlevy/Mediumhttps://medium.com/@JaimeRLevyTwitterhttps://twitter.com/JaimeRLevyUX Strategy: How to Devise Innovative Digital Products that People WantBy Jaime Levy********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!uxcake.co|Facebook|Twitter|Instagram|Linked In

36 MIN3 w ago
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Uplevel Your Career With UX Strategy

Collaborative Research

This episode was a live recording for the podcast at the 5th annual Radical Research Summit in Vancouver BC.Our panel topic was collaborative research - Working with people in other disciplines, in other teams, or even in other organizations to produce really impactful research that will get integrated into the experiences we’re creating. The panelists were Ariba Jahan, Innovation Director at Ad Council, Judd Antin, Director of Research at Airbnb, and Komal Faiz, a UX researcher at Zensurince. You’ll get a fuller introduction of them at the beginning of the panel.This episode is special not only because it was recorded live in front of an audience, it was also different because halfway through the panel the fire alarm went off! And yes, we had to evacuate the building. Although we are laughing about it now, it was not, in the moment, terribly funny. I was just thinking, how are we going to make this into an episode? I wasn’t worried about a fire. We edited it out for the podcast ...

38 MINOCT 9
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Collaborative Research

Research Beyond Words

Ep 36: Sometimes words just can't get you the research insights you need. This week we’re talking about alternative ways of gathering insights in user research, beyond just verbal and written communication. There are many circumstances when words just aren’t the best way for people to tell us what they’re thinking, feeling, or doing, so being able to use physical or tactile methods can really affect the insights you’re able to gather. My guest today is Anna Macaranas who is aSenior Design Strategist at Digitalist Group & Network, in Vancouver BC.Anna has some great insights and examples for how to get participants to express themselves if words aren’t working.Anna is an award-winning researcher and strategist at Digitalist, a customer experience innovation company. Forever curious, she loves diving into a complex problem and understanding the context and factors that bring the team closer to the ideal solution. She’s passionate about helping companies build stronger relationsh...

32 MINSEP 25
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Research Beyond Words

Design For The Future

For any experience you’re designing, you want to know what the current trends are, but if you’re looking for innovative solutions, you want to predict what future trends will affect your audiences' needs & motivations & obstacles so you can design for the future. Our topic this episode has a fairly unsexy name but is thoroughly intriguing — innovation-based trend forecasting. This isn’t currently a common methodology in UX today, but it’s something that could definitely be a game-changer for your organization.My guests are experts in trend forecasting: Lillian Pontius-Goldblatt is a senior strategist and brand storyteller at Carbone Smolan Agency, and Jennifer Passas is a brand strategist at Gensler. In this episode we’re talking about applying trend forecasting to your design practice. And this is not just focused on the design of a digital product though it can include that - but design as it applies to the larger human experience -- built environments, or workplace design, physical or organizational design, systems, services. And it includes all the roles that contribute to the creation of an experience, designers, researchers, PMs, developers and business leaders of all kinds.Lillian and Jennifer conducted a workshop at this year’s South by southwest about how individual’s and teams can incorporate the practice of innovation-based trend forecasting into their own process. They talk through the process in practice, as well as how they condensed the process into a workshop time-frame. Lillian will be presenting this process at this year's Radical Research Summit in Vancouver, BC, on Sept. 27th. This one-day conference focuses on UX research with a great line-up of speakers and diverse topics, and you can get a 20% discount if you use the promo code UXCAKE!FREE DOWNLOAD - Download Jennifer & Lillians 2-page guide & resources for creating a practice like this in your own team. Plus they have a list of resources to go to when you're looking foremerging trends!Lillian Pontius-Goldblatt is an adaptive, creative, and curious storyteller with proven skills in brand strategy, organizational culture, and research-based insights. She works as a senior strategist and brand storyteller at Carbone Smolan Agency where she leads brand projects for corporate and cultural clients, as well as the agency’s trend reporting practice.LinkedInWebsite - lillianpontiusgoldblatt.com/Twitter - @Carbone_SmolanMedium - @lillianpontiusgoldblattAgency website - carbonesmolan.comJennifer Passas is a brand and experience strategist from Vancouver, BC who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.LinkedInAbout the Radical Research SummitThe Radical Research Summit is an annual one-day event that brings together over 250 researchers, UX practitioners, ethnographers, product managers and businesses. Attendees will connect and learn from thought leaders in user experience research, emerging technology practitioners and world-class academic researchers. The day will provoke and inspire your team with new ideas while gaining practical and actionable insights to be more effective influencers and deliver research that has impact.Twitter - @radresearchvanFacebook - radresearchvan*****If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify

42 MINSEP 11
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Design For The Future

The Cognitive Diversity Issue in UX

Ep #34: Today’s episode is a conversation with Melanie Polkosky who is a UX Psychologist with a PhD in cognitive psychology and a long history in tech. After Melanie left a 13-year career at IBM, she wrote a book called Uncovering Truffles, a book about the scarcity and value of Women in Stem. And something she wrote about in her book stood out to me as really relevant to many people UX, across genders. In researching her book, Melanie found that certain cognitive styles can make it more difficult to get ahead in tech and leadership, and that contributes to holding many women back in STEM fields.And here’s the interesting connection to UX. Thinking styles that are more thoughtful, observational, perhaps more empathetic... the people with these cognitive styles can have a hard time fitting into tech teams, and in leadership roles especially. And, ironically, these cognitive styles — largely intuitive, an interest in people and behavior, and highly empathetic, are a common denominator in the discipline of UX, as I mentioned, across genders. So that’s what we’re digging into today - what can someone do if they find themselves in this place - a place where they feel like to they don’t fit in, or they feel undervalued or misunderstood? Fortunately for us, Melanie has great experience and some great advice.Melanie is a social-cognitive psychologist, a UX executive, and an author. She has deep expertise in speech technology, artificial intelligence and mixed method user research. She also holds the Associate Certified Coach (ACC) credential from the International Coach Federation. Her coaching practice focuses on career and life coaching. Currently, Melanie leads design and UX as the SVP Customer Experience at Sweepr.Follow Melanie on Quora: Early Career UXBuy Melanie's bookUncovering Truffles: The Scarcity and Value of Women in STEM*****If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify | Google | WebsiteConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast going

39 MINAUG 27
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The Cognitive Diversity Issue in UX

Getting The Work You Want

Ep. #14(re-run)Much of the work in UX and in our careers requires convincing others, about our ideas, our work, or our ability to do the work we want to do. My guest is Fiz Yazdi, a managing director at cxpartners in London and Bristol, UK. Fiz developed an approach to selling based on what’s called a ‘consultative’ model which Fiz adapted into a simple framework she uses in her own UX practice and has begun sharing it with others.​​More about Fiz YazdiFiz is an enthusiastic design leader. She’s been consulting since the year 2000, tooling-up people, teams and organisations for success.She’s been on a journey from UX consultant to MD at cxpartners, helping it grow to one of the world’s leading independent innovation design consultancies. She's just started mentoring high growth, high tech start-ups too.Fiz always starts with people, and combines that with a deep respect for culture, business and technology to drive damn good work.Download Fiz Yazdi's Guide to Getting The Work You Want to Dowww.cxpartners.co.ukTwitter: @cxpartnersConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingPodcast musicby hip-hop band Eaters (songCruziero, albumSimian Samba)Visit their page on Facebook to find more music

37 MINAUG 20
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Getting The Work You Want

Words Make Experiences Work

Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what the right thing to say where is, getting the rest of the team to see the value can be harder than it should be. So of course, we talk about that. Her book has so many great tips and techniques and tools to help you determine the right words for your experience. We talked about how to incorporate that into your or your team’s process, how to measure the effectiveness of that, and how to prove out the value of effective UX writing to your stakeholders.This topic is so important for anyone who is involved with creating user experiences, because so many people in a team contribute to the words that a user sees.About Torrey Podmajersky:Torrey Podmajersky uses UX content to help teams meet business and customer goals. She speaks and teaches about UX writing, and she wrote Strategic Writing for UX (O’Reilly Media, 2019).Torrey has written UX content for Google, OfferUp, Xbox, and Microsoft. She teaches at Seattle’s School of Visual Concepts (SVC). She teaches teams and conference attendees how to write UX that solves problems for their organization and for the people who will use those organizations’ products and experiences.Connect and follow TorreyLinkedIn - https://www.linkedin.com/in/torreybird/Website - torreypodmajersky.comSocial mediaTwitter - @torreybirdMedium - @torreypTHE BOOK YOU NEED TO BUYStrategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Wordby Torrey PodmajerskyTHE EVENTS YOU NEED TO GO TOContent Strategy Meetup: Strategic Writing for UXAugust 8, 2019 - SeattleSeattle Interactive ConferenceOct 17 & 18 - SeattleUX New ZealandOctober 30, 2019 - Wellington, NZTHE BAKERY YOU NEED TO VISITBorracchini's BakerySeattle's historic Italian bakery, tracing our roots back to our founding in 1922.Open 7 days a week2307 Rainier Ave SSeattle, WA 98144If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify | Google | WebsiteConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast going

36 MINAUG 5
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Words Make Experiences Work

Negotiate the Salary & Title You Deserve

Ep #32: Welcome back to UX Cake! We took a short break and now we're back on our regular publishing schedule. In this episode Italked with Tamara Adlin, a UX strategy expert, speaker, and author, who was a guest in season 1, episode 10, talking about creating alignment personas. This time we're talking about a really important topic that plagues many of us and that she is really passionate about, she’s been sharing her wisdom in meetups and conferences in Seattle, and I wanted to make this available to the larger UX community. Negotiating a salary or title in UX in in general is not easy, a lot of people struggle with translating their value in UX into business metrics. So it can be challenging for anyone, but many women especially have other internal hurdles to jump. Research has shown that women are much more likely to discount their own experience and value when it comes to salaries and titles. Tamara has some really great, specific and actionable advice for you, and although we’re talking about women in UX primarily, a lot of this is applicable to anyone who feels they aren’t great at negotiating.In this episode we talk about how to find your superpower and assign a value to it, how to prepare for a successful negotiation, and a few key steps to remember when you’re going through the negotiation process. Also some really great advice if you're asking for a raise or promotion.​​About Tamara AdlinTamara Adlin is the President of Adlin, Inc, a one-woman Customer Experience Strategy consulting company in Seattle, WA. She works with early-stage startups, and big companies trying to act like startups, to bring customer focus to the business teams and business savvy to the design teams.She haswritten several books on Personas, including her latest website on Alignment Personas. She has alsodeveloped a reputation as an un-boring speaker and teacher on everything from personas to the art of negotiating as a UX professional (especially if you are a woman.)Linked InTwitter @tamaraadlinRead Tamara’s article:Elation/Deflation: The Responsibility of Being an Experienced Woman in Tech (or any business)Check out Tamara’s Office HoursCheck out the Ladies Get Paid WebsiteYou’ll find articles, webinars, events, lots of great resources for you there.If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Connect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingPodcast musicby hip-hop band Eaters (song Cruziero, album Simian Samba)

39 MINJUL 22
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Negotiate the Salary & Title You Deserve

Influencing Without Authority

This week's episode was a live recording at the ConveyUX conference in early March with a panel of UX pros talking about Influencing without authority, which is such an important topic and clearly very relevant based on the turn-out - it was standing room only. Thisepisode is almost twice as long as our normal episodes— but you won’t want to miss the secondhalf, where we turned it over to audience members to ask advice abouttheir own situations,kind of mini-mentoringsessions, on a variety of things, from getting stakeholders to respect your quantitative research, to dealing with others’biases that undermine your authority.We had a real diversity of experience in the panel which made for such an amazing conversation, and the audience was great—really engaged.This is really what UX Cake is about, that synergy that can happen when we come together as a community so I love doing live recordings.If you enjoy this podcast, join the UX Cake community by following us on social media - twitter, FB, Instagram… and if you like this episode, share it with a colleague or two, send them a link to this episode. Those are the ways we’re growing UX Cake,where our mission is to strengthen the UX community by helping ux pros become more effective in their work and careers. It only takes a moment, and it helps us so much!Connect with UX Cake!Website:uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingSubscribe to UX Cake:iTunes|Stitcher|EmailUX Cake Patreon page:https://www.patreon.com/uxcakeiTunes|Google Podcast|Stitcher|TuneInSubscribe in iTunes:https://itunes.apple.com/us/podcast/ux-cake/id1350595015?mt=2

54 MINAPR 1
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Influencing Without Authority

When UX and Agile Meet...

This week we’re talking about incorporating UX into an Agile product development process. It’s been a common complaint for the past couple of decades most agile processes don’t allow time for ux research and design. Teams that want the best human-centered design outcomes have to be intentional about that and it means adjusting their agile processes in some way, so they can use ux resources more effectively. But many teams don’t even know they need to do this, or if they do know they have issues with their UX, they don’t know how or what to change. Today we’re talking with Shayna Atkins who is an agile expert and a big proponent of incorporating UX into Agile.Shayna is an agile coach and founder of Atkco Inc in Chicago. she's worked with organizations large and small, from corporations and startups to universities and non-profits, and she has success stories that prove that the most successful agile framework is one that incorporates UX research and design in the process from the start, where it brings high value. She’s got great examples of what this approach looks like and techniques to accomplish it. and She also has some great ideas about how anyone in an organization can advocate for these kind of changes, to see more effective outcomes.Oh, and if you enjoy this content, please, take just a moment to rate and review us in iTunes or apple podcast, it would mean so much to us. And thank you SVC, the school of visual concepts here in Seattle, for leaving a nice review and also for recommending us to your students! The feeling is mutual - and That’s how our community grows. OK let’s talk about getting more effective and agile.Shayna is a founder, product manager, and Agile coach. A product development expert,Shayna Atkinshas managed and coached multi-million dollar IT transformations for 8 years. The brains of Agile operations, she most recently stood up an Agile Release Train for a fortune 500 Financial Services company.@shaynaatkinsatkcoinc.com/joinSpotify FrameworkScaled Agile FrameworkConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingSubscribe to UX Cake: iTunes|Google Podcast|Stitcher|TuneIn

30 MINMAR 12
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When UX and Agile Meet...

Latest Episodes

Uplevel Your Career With UX Strategy

Ep. 38: This week I got to talk with Jaime Levy, a UX pioneer, and Author of the book ‘UX Strategy’, about 'moving beyond’ being a designer or researcher in UX, and ‘leveling up’ in your career by moving into UX strategy or digital transformation. We talk about the difference between UX Strategy as a process or workflow vs. UX strategy as a role, and what that takes. Then we talk about Digital Transformation as the next step up in leveling up, from UX Strategy.There are many different definitions of ux strategy out there, if you google ‘ux strategy’ you’ll get many vague and even conflicting definitions. To set some contextin case you haven’t read Jaime book, she defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It’s a high-level plan of how your product or feature is going to achieve the business goals.About JaimeJaime Levy is an author, university professor and a user experience strategist. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. For 30 years, Jaime has been an internationally recognized pioneer in the creation of innovative digital products and services.Websitehttps://jaimelevy.com/LinkedInhttps://www.linkedin.com/in/jaimerlevy/Mediumhttps://medium.com/@JaimeRLevyTwitterhttps://twitter.com/JaimeRLevyUX Strategy: How to Devise Innovative Digital Products that People WantBy Jaime Levy********If you enjoy this podcast, there are some really simple ways you can help us:follow us on twitter-like and reshare our postssubscribe to the newsletterfor updates and bonus contentshare this episode, or any of our episodes, with a friend.rate & review us on Apple Podcast or iTunes on desktop!ListenApple|Spotify|Google|WebsiteConnect with UX Cake!uxcake.co|Facebook|Twitter|Instagram|Linked In

36 MIN3 w ago
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Uplevel Your Career With UX Strategy

Collaborative Research

This episode was a live recording for the podcast at the 5th annual Radical Research Summit in Vancouver BC.Our panel topic was collaborative research - Working with people in other disciplines, in other teams, or even in other organizations to produce really impactful research that will get integrated into the experiences we’re creating. The panelists were Ariba Jahan, Innovation Director at Ad Council, Judd Antin, Director of Research at Airbnb, and Komal Faiz, a UX researcher at Zensurince. You’ll get a fuller introduction of them at the beginning of the panel.This episode is special not only because it was recorded live in front of an audience, it was also different because halfway through the panel the fire alarm went off! And yes, we had to evacuate the building. Although we are laughing about it now, it was not, in the moment, terribly funny. I was just thinking, how are we going to make this into an episode? I wasn’t worried about a fire. We edited it out for the podcast ...

38 MINOCT 9
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Collaborative Research

Research Beyond Words

Ep 36: Sometimes words just can't get you the research insights you need. This week we’re talking about alternative ways of gathering insights in user research, beyond just verbal and written communication. There are many circumstances when words just aren’t the best way for people to tell us what they’re thinking, feeling, or doing, so being able to use physical or tactile methods can really affect the insights you’re able to gather. My guest today is Anna Macaranas who is aSenior Design Strategist at Digitalist Group & Network, in Vancouver BC.Anna has some great insights and examples for how to get participants to express themselves if words aren’t working.Anna is an award-winning researcher and strategist at Digitalist, a customer experience innovation company. Forever curious, she loves diving into a complex problem and understanding the context and factors that bring the team closer to the ideal solution. She’s passionate about helping companies build stronger relationsh...

32 MINSEP 25
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Research Beyond Words

Design For The Future

For any experience you’re designing, you want to know what the current trends are, but if you’re looking for innovative solutions, you want to predict what future trends will affect your audiences' needs & motivations & obstacles so you can design for the future. Our topic this episode has a fairly unsexy name but is thoroughly intriguing — innovation-based trend forecasting. This isn’t currently a common methodology in UX today, but it’s something that could definitely be a game-changer for your organization.My guests are experts in trend forecasting: Lillian Pontius-Goldblatt is a senior strategist and brand storyteller at Carbone Smolan Agency, and Jennifer Passas is a brand strategist at Gensler. In this episode we’re talking about applying trend forecasting to your design practice. And this is not just focused on the design of a digital product though it can include that - but design as it applies to the larger human experience -- built environments, or workplace design, physical or organizational design, systems, services. And it includes all the roles that contribute to the creation of an experience, designers, researchers, PMs, developers and business leaders of all kinds.Lillian and Jennifer conducted a workshop at this year’s South by southwest about how individual’s and teams can incorporate the practice of innovation-based trend forecasting into their own process. They talk through the process in practice, as well as how they condensed the process into a workshop time-frame. Lillian will be presenting this process at this year's Radical Research Summit in Vancouver, BC, on Sept. 27th. This one-day conference focuses on UX research with a great line-up of speakers and diverse topics, and you can get a 20% discount if you use the promo code UXCAKE!FREE DOWNLOAD - Download Jennifer & Lillians 2-page guide & resources for creating a practice like this in your own team. Plus they have a list of resources to go to when you're looking foremerging trends!Lillian Pontius-Goldblatt is an adaptive, creative, and curious storyteller with proven skills in brand strategy, organizational culture, and research-based insights. She works as a senior strategist and brand storyteller at Carbone Smolan Agency where she leads brand projects for corporate and cultural clients, as well as the agency’s trend reporting practice.LinkedInWebsite - lillianpontiusgoldblatt.com/Twitter - @Carbone_SmolanMedium - @lillianpontiusgoldblattAgency website - carbonesmolan.comJennifer Passas is a brand and experience strategist from Vancouver, BC who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.LinkedInAbout the Radical Research SummitThe Radical Research Summit is an annual one-day event that brings together over 250 researchers, UX practitioners, ethnographers, product managers and businesses. Attendees will connect and learn from thought leaders in user experience research, emerging technology practitioners and world-class academic researchers. The day will provoke and inspire your team with new ideas while gaining practical and actionable insights to be more effective influencers and deliver research that has impact.Twitter - @radresearchvanFacebook - radresearchvan*****If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify

42 MINSEP 11
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Design For The Future

The Cognitive Diversity Issue in UX

Ep #34: Today’s episode is a conversation with Melanie Polkosky who is a UX Psychologist with a PhD in cognitive psychology and a long history in tech. After Melanie left a 13-year career at IBM, she wrote a book called Uncovering Truffles, a book about the scarcity and value of Women in Stem. And something she wrote about in her book stood out to me as really relevant to many people UX, across genders. In researching her book, Melanie found that certain cognitive styles can make it more difficult to get ahead in tech and leadership, and that contributes to holding many women back in STEM fields.And here’s the interesting connection to UX. Thinking styles that are more thoughtful, observational, perhaps more empathetic... the people with these cognitive styles can have a hard time fitting into tech teams, and in leadership roles especially. And, ironically, these cognitive styles — largely intuitive, an interest in people and behavior, and highly empathetic, are a common denominator in the discipline of UX, as I mentioned, across genders. So that’s what we’re digging into today - what can someone do if they find themselves in this place - a place where they feel like to they don’t fit in, or they feel undervalued or misunderstood? Fortunately for us, Melanie has great experience and some great advice.Melanie is a social-cognitive psychologist, a UX executive, and an author. She has deep expertise in speech technology, artificial intelligence and mixed method user research. She also holds the Associate Certified Coach (ACC) credential from the International Coach Federation. Her coaching practice focuses on career and life coaching. Currently, Melanie leads design and UX as the SVP Customer Experience at Sweepr.Follow Melanie on Quora: Early Career UXBuy Melanie's bookUncovering Truffles: The Scarcity and Value of Women in STEM*****If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify | Google | WebsiteConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast going

39 MINAUG 27
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The Cognitive Diversity Issue in UX

Getting The Work You Want

Ep. #14(re-run)Much of the work in UX and in our careers requires convincing others, about our ideas, our work, or our ability to do the work we want to do. My guest is Fiz Yazdi, a managing director at cxpartners in London and Bristol, UK. Fiz developed an approach to selling based on what’s called a ‘consultative’ model which Fiz adapted into a simple framework she uses in her own UX practice and has begun sharing it with others.​​More about Fiz YazdiFiz is an enthusiastic design leader. She’s been consulting since the year 2000, tooling-up people, teams and organisations for success.She’s been on a journey from UX consultant to MD at cxpartners, helping it grow to one of the world’s leading independent innovation design consultancies. She's just started mentoring high growth, high tech start-ups too.Fiz always starts with people, and combines that with a deep respect for culture, business and technology to drive damn good work.Download Fiz Yazdi's Guide to Getting The Work You Want to Dowww.cxpartners.co.ukTwitter: @cxpartnersConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingPodcast musicby hip-hop band Eaters (songCruziero, albumSimian Samba)Visit their page on Facebook to find more music

37 MINAUG 20
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Getting The Work You Want

Words Make Experiences Work

Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what the right thing to say where is, getting the rest of the team to see the value can be harder than it should be. So of course, we talk about that. Her book has so many great tips and techniques and tools to help you determine the right words for your experience. We talked about how to incorporate that into your or your team’s process, how to measure the effectiveness of that, and how to prove out the value of effective UX writing to your stakeholders.This topic is so important for anyone who is involved with creating user experiences, because so many people in a team contribute to the words that a user sees.About Torrey Podmajersky:Torrey Podmajersky uses UX content to help teams meet business and customer goals. She speaks and teaches about UX writing, and she wrote Strategic Writing for UX (O’Reilly Media, 2019).Torrey has written UX content for Google, OfferUp, Xbox, and Microsoft. She teaches at Seattle’s School of Visual Concepts (SVC). She teaches teams and conference attendees how to write UX that solves problems for their organization and for the people who will use those organizations’ products and experiences.Connect and follow TorreyLinkedIn - https://www.linkedin.com/in/torreybird/Website - torreypodmajersky.comSocial mediaTwitter - @torreybirdMedium - @torreypTHE BOOK YOU NEED TO BUYStrategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Wordby Torrey PodmajerskyTHE EVENTS YOU NEED TO GO TOContent Strategy Meetup: Strategic Writing for UXAugust 8, 2019 - SeattleSeattle Interactive ConferenceOct 17 & 18 - SeattleUX New ZealandOctober 30, 2019 - Wellington, NZTHE BAKERY YOU NEED TO VISITBorracchini's BakerySeattle's historic Italian bakery, tracing our roots back to our founding in 1922.Open 7 days a week2307 Rainier Ave SSeattle, WA 98144If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Listen on Apple | Spotify | Google | WebsiteConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast going

36 MINAUG 5
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Words Make Experiences Work

Negotiate the Salary & Title You Deserve

Ep #32: Welcome back to UX Cake! We took a short break and now we're back on our regular publishing schedule. In this episode Italked with Tamara Adlin, a UX strategy expert, speaker, and author, who was a guest in season 1, episode 10, talking about creating alignment personas. This time we're talking about a really important topic that plagues many of us and that she is really passionate about, she’s been sharing her wisdom in meetups and conferences in Seattle, and I wanted to make this available to the larger UX community. Negotiating a salary or title in UX in in general is not easy, a lot of people struggle with translating their value in UX into business metrics. So it can be challenging for anyone, but many women especially have other internal hurdles to jump. Research has shown that women are much more likely to discount their own experience and value when it comes to salaries and titles. Tamara has some really great, specific and actionable advice for you, and although we’re talking about women in UX primarily, a lot of this is applicable to anyone who feels they aren’t great at negotiating.In this episode we talk about how to find your superpower and assign a value to it, how to prepare for a successful negotiation, and a few key steps to remember when you’re going through the negotiation process. Also some really great advice if you're asking for a raise or promotion.​​About Tamara AdlinTamara Adlin is the President of Adlin, Inc, a one-woman Customer Experience Strategy consulting company in Seattle, WA. She works with early-stage startups, and big companies trying to act like startups, to bring customer focus to the business teams and business savvy to the design teams.She haswritten several books on Personas, including her latest website on Alignment Personas. She has alsodeveloped a reputation as an un-boring speaker and teacher on everything from personas to the art of negotiating as a UX professional (especially if you are a woman.)Linked InTwitter @tamaraadlinRead Tamara’s article:Elation/Deflation: The Responsibility of Being an Experienced Woman in Tech (or any business)Check out Tamara’s Office HoursCheck out the Ladies Get Paid WebsiteYou’ll find articles, webinars, events, lots of great resources for you there.If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend.And we would love it if you would rate & review us on Apple Podcast!Connect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingPodcast musicby hip-hop band Eaters (song Cruziero, album Simian Samba)

39 MINJUL 22
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Negotiate the Salary & Title You Deserve

Influencing Without Authority

This week's episode was a live recording at the ConveyUX conference in early March with a panel of UX pros talking about Influencing without authority, which is such an important topic and clearly very relevant based on the turn-out - it was standing room only. Thisepisode is almost twice as long as our normal episodes— but you won’t want to miss the secondhalf, where we turned it over to audience members to ask advice abouttheir own situations,kind of mini-mentoringsessions, on a variety of things, from getting stakeholders to respect your quantitative research, to dealing with others’biases that undermine your authority.We had a real diversity of experience in the panel which made for such an amazing conversation, and the audience was great—really engaged.This is really what UX Cake is about, that synergy that can happen when we come together as a community so I love doing live recordings.If you enjoy this podcast, join the UX Cake community by following us on social media - twitter, FB, Instagram… and if you like this episode, share it with a colleague or two, send them a link to this episode. Those are the ways we’re growing UX Cake,where our mission is to strengthen the UX community by helping ux pros become more effective in their work and careers. It only takes a moment, and it helps us so much!Connect with UX Cake!Website:uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingSubscribe to UX Cake:iTunes|Stitcher|EmailUX Cake Patreon page:https://www.patreon.com/uxcakeiTunes|Google Podcast|Stitcher|TuneInSubscribe in iTunes:https://itunes.apple.com/us/podcast/ux-cake/id1350595015?mt=2

54 MINAPR 1
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Influencing Without Authority

When UX and Agile Meet...

This week we’re talking about incorporating UX into an Agile product development process. It’s been a common complaint for the past couple of decades most agile processes don’t allow time for ux research and design. Teams that want the best human-centered design outcomes have to be intentional about that and it means adjusting their agile processes in some way, so they can use ux resources more effectively. But many teams don’t even know they need to do this, or if they do know they have issues with their UX, they don’t know how or what to change. Today we’re talking with Shayna Atkins who is an agile expert and a big proponent of incorporating UX into Agile.Shayna is an agile coach and founder of Atkco Inc in Chicago. she's worked with organizations large and small, from corporations and startups to universities and non-profits, and she has success stories that prove that the most successful agile framework is one that incorporates UX research and design in the process from the start, where it brings high value. She’s got great examples of what this approach looks like and techniques to accomplish it. and She also has some great ideas about how anyone in an organization can advocate for these kind of changes, to see more effective outcomes.Oh, and if you enjoy this content, please, take just a moment to rate and review us in iTunes or apple podcast, it would mean so much to us. And thank you SVC, the school of visual concepts here in Seattle, for leaving a nice review and also for recommending us to your students! The feeling is mutual - and That’s how our community grows. OK let’s talk about getting more effective and agile.Shayna is a founder, product manager, and Agile coach. A product development expert,Shayna Atkinshas managed and coached multi-million dollar IT transformations for 8 years. The brains of Agile operations, she most recently stood up an Agile Release Train for a fortune 500 Financial Services company.@shaynaatkinsatkcoinc.com/joinSpotify FrameworkScaled Agile FrameworkConnect with UX Cake!Website: uxcake.coFacebookTwitterInstagramSubscribe to our newsletterDonate to UX Cake to keep the podcast goingSubscribe to UX Cake: iTunes|Google Podcast|Stitcher|TuneIn

30 MINMAR 12
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When UX and Agile Meet...
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himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。