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The Pitchwerks Podcast

Pitchwerks

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The Pitchwerks Podcast
The Pitchwerks Podcast

The Pitchwerks Podcast

Pitchwerks

1
Followers
0
Plays
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About Us

Want to know how the best sales & marketing people think? Dreaming of a new career or a startup? Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising.Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of others.Each week, Scot and his network of contacts provide insights and examples that let the audience see the world through fresh eyes.

Latest Episodes

Pitchwerks#157 - Anessa Fike | Fike and Co

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately. This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.

32 MIN3 d ago
Comments
Pitchwerks#157 - Anessa Fike | Fike and Co
the END

Latest Episodes

Pitchwerks#157 - Anessa Fike | Fike and Co

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately. This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.

32 MIN3 d ago
Comments
Pitchwerks#157 - Anessa Fike | Fike and Co
the END