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The Business of Lifting Weights

The Business of Lifting Weights

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The Business of Lifting Weights
The Business of Lifting Weights

The Business of Lifting Weights

The Business of Lifting Weights

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0
Plays
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About Us

Gym owners and former athletes Dave Thomas & Bryan Pritz talk about their first hand experiences from 5 years in the trenches running a successful gym in San Diego.

Latest Episodes

#38: How to Select a Good Gym Location

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: […]

38 MIN2017 SEP 20
Comments
#38: How to Select a Good Gym Location

#37: Training and Coaching vs. Business Development: Which is More Important?

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business. Topics: 1. Why you […]

40 MIN2017 AUG 25
Comments
#37: Training and Coaching vs. Business Development: Which is More Important?

#36: How to Deal with Competition

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren't dealing with close competitors now, you will as you become more successful. Topics: What you should never do to your competitors. Your mindset in looking at competition. How to differentiate yourself from your competitors when the average person doesn't know what to look for. When competition get's tough in your market, double down on this strategy. Finding your story and building the intangibles. Setting realistic expectations for members. Should you position yourself against competitors? Why focusing on your competitors reduces your vision and progress. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

34 MIN2017 AUG 1
Comments
#36: How to Deal with Competition

#35: Are Referrals Still King?

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. Topics: 1. Referrals - Are they the most efficient source of members to your gym? 2. Attracting the right people who are going to convert. 3. Why bringing in more trials is actually detrimental to your business. 4. What the data tells us about referrals. 5. Why scarcity and marketing psychology should influence how you set-up your processes. 6. Tips for improving each of the member generating sources. 7. Does Yelp Advertising work? Is it worth spending the money? 8. Why SEO is so important and the basics behind the best member generator our business has. 9. Mistakes commonly made on social media platforms.

34 MIN2017 JUL 28
Comments
#35: Are Referrals Still King?

#34: Common Programming Mistakes Limiting Your Gym’s Growth

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth. Topics: Mistake #1: Being too strength focused. Mistake #2: Programming is too random and not set-up for proper tracking. Mistake #3: Not scaling workouts properly for both regressions and progressions. Mistake #4: Focusing on Hard workouts instead of Effective workouts. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

47 MIN2017 JUL 13
Comments
#34: Common Programming Mistakes Limiting Your Gym’s Growth

#33: Building A Rockstar Staff in Your Gym

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to draw Topics: 1. Culture Connection vs. Resume - Which is better to hire from? 2. Creating a unified education baseline with different backgrounds. 3. Share in the success of the gym. 4. How much autonomy should you give your staff? 5. Play your gut. 6. Providing continual training.

39 MIN2017 JUN 21
Comments
#33: Building A Rockstar Staff in Your Gym

#32: How to Grow Your Gym to 300 Members

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. Topics: 1. Throw Your Hourly Out the Door 2. Core Competencies 3. Frequent Community Events 4. Recognition 5. Consistency 6. Pricing Flexibility 7. Find Ways to Say Yes 8. Make it Easy to Join Your Gym 9. Matching Expectations with Service 10. Customer Service & the 24 Hour Rule Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

49 MIN2017 JUN 15
Comments
#32: How to Grow Your Gym to 300 Members

#31: Why Customer Service is the Easiest Way to Grow Your Gym

This week on The Business of Lifting Weights, we go into customer service and how it's a lost art among gym owners and small business owners. It's one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong. Topics: 1. How most gyms screw up the customer service experience 2. Examples of poor customer service and how to fix it. 3. What areas are most important when dealing with customers and potential customers 4. Non-traditional methods of customer service 5. How customer service is actually the best marketing tool available and costs no money 6. How to handle difficult members 7. How to turn a negative situation into a positive one To read in depth about these methods in addition to the podcast, check out the blog post on Growing Your Gym Through Positive Customer Service Interactions.

49 MIN2017 MAY 9
Comments
#31: Why Customer Service is the Easiest Way to Grow Your Gym

#30: 6 Characteristics of Running a Successful Gym for 6 Years

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We've been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year after year. Characteristics: 1. Culture 2. People 3. Keeping Things Net Positive 4. Ability to Pivot 5. Strong Internal Compass 6. Multiple Lenses

49 MIN2017 APR 21
Comments
#30: 6 Characteristics of Running a Successful Gym for 6 Years

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry. Topics: 1. The background to how Pete and Eric started CSP. 2. How CSP didn’t start out to capture the baseball niche, but let it develop naturally based on their skill set and location. 3. How to ensure your employees love your business, so your clients love your business. 4. How utilizing high level athletes is important in promoting and leveraging your brand. 5. What Pete has seen to be effective at keeping long term clients at CSP. 6. Pete’s formal education as an MBA graduate in business and how it both helped him. 7. The importance of different skill sets among business partners. 8. Obstacles Pete & Eric faced as they started their training business. 9. A major pricing structure hurdle that caused a major headache through their development. 10. Common mistakes ne...

63 MIN2017 MAR 17
Comments
#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

Latest Episodes

#38: How to Select a Good Gym Location

**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: […]

38 MIN2017 SEP 20
Comments
#38: How to Select a Good Gym Location

#37: Training and Coaching vs. Business Development: Which is More Important?

This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business. Topics: 1. Why you […]

40 MIN2017 AUG 25
Comments
#37: Training and Coaching vs. Business Development: Which is More Important?

#36: How to Deal with Competition

This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren't dealing with close competitors now, you will as you become more successful. Topics: What you should never do to your competitors. Your mindset in looking at competition. How to differentiate yourself from your competitors when the average person doesn't know what to look for. When competition get's tough in your market, double down on this strategy. Finding your story and building the intangibles. Setting realistic expectations for members. Should you position yourself against competitors? Why focusing on your competitors reduces your vision and progress. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

34 MIN2017 AUG 1
Comments
#36: How to Deal with Competition

#35: Are Referrals Still King?

This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. Topics: 1. Referrals - Are they the most efficient source of members to your gym? 2. Attracting the right people who are going to convert. 3. Why bringing in more trials is actually detrimental to your business. 4. What the data tells us about referrals. 5. Why scarcity and marketing psychology should influence how you set-up your processes. 6. Tips for improving each of the member generating sources. 7. Does Yelp Advertising work? Is it worth spending the money? 8. Why SEO is so important and the basics behind the best member generator our business has. 9. Mistakes commonly made on social media platforms.

34 MIN2017 JUL 28
Comments
#35: Are Referrals Still King?

#34: Common Programming Mistakes Limiting Your Gym’s Growth

This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth. Topics: Mistake #1: Being too strength focused. Mistake #2: Programming is too random and not set-up for proper tracking. Mistake #3: Not scaling workouts properly for both regressions and progressions. Mistake #4: Focusing on Hard workouts instead of Effective workouts. **Performance360 will be launching our FCC coaching certification to the public in November 2017 in San Diego, CA. Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

47 MIN2017 JUL 13
Comments
#34: Common Programming Mistakes Limiting Your Gym’s Growth

#33: Building A Rockstar Staff in Your Gym

This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to draw Topics: 1. Culture Connection vs. Resume - Which is better to hire from? 2. Creating a unified education baseline with different backgrounds. 3. Share in the success of the gym. 4. How much autonomy should you give your staff? 5. Play your gut. 6. Providing continual training.

39 MIN2017 JUN 21
Comments
#33: Building A Rockstar Staff in Your Gym

#32: How to Grow Your Gym to 300 Members

This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. Topics: 1. Throw Your Hourly Out the Door 2. Core Competencies 3. Frequent Community Events 4. Recognition 5. Consistency 6. Pricing Flexibility 7. Find Ways to Say Yes 8. Make it Easy to Join Your Gym 9. Matching Expectations with Service 10. Customer Service & the 24 Hour Rule Please make sure to emailBryan@TheBusinessOfLiftingWeights.com with any future topics, questions or feedback.

49 MIN2017 JUN 15
Comments
#32: How to Grow Your Gym to 300 Members

#31: Why Customer Service is the Easiest Way to Grow Your Gym

This week on The Business of Lifting Weights, we go into customer service and how it's a lost art among gym owners and small business owners. It's one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong. Topics: 1. How most gyms screw up the customer service experience 2. Examples of poor customer service and how to fix it. 3. What areas are most important when dealing with customers and potential customers 4. Non-traditional methods of customer service 5. How customer service is actually the best marketing tool available and costs no money 6. How to handle difficult members 7. How to turn a negative situation into a positive one To read in depth about these methods in addition to the podcast, check out the blog post on Growing Your Gym Through Positive Customer Service Interactions.

49 MIN2017 MAY 9
Comments
#31: Why Customer Service is the Easiest Way to Grow Your Gym

#30: 6 Characteristics of Running a Successful Gym for 6 Years

This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We've been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year after year. Characteristics: 1. Culture 2. People 3. Keeping Things Net Positive 4. Ability to Pivot 5. Strong Internal Compass 6. Multiple Lenses

49 MIN2017 APR 21
Comments
#30: 6 Characteristics of Running a Successful Gym for 6 Years

#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry

This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry. Topics: 1. The background to how Pete and Eric started CSP. 2. How CSP didn’t start out to capture the baseball niche, but let it develop naturally based on their skill set and location. 3. How to ensure your employees love your business, so your clients love your business. 4. How utilizing high level athletes is important in promoting and leveraging your brand. 5. What Pete has seen to be effective at keeping long term clients at CSP. 6. Pete’s formal education as an MBA graduate in business and how it both helped him. 7. The importance of different skill sets among business partners. 8. Obstacles Pete & Eric faced as they started their training business. 9. A major pricing structure hurdle that caused a major headache through their development. 10. Common mistakes ne...

63 MIN2017 MAR 17
Comments
#29: Pete Dupuis – Creating a Successful Niche Within the Fitness Industry