title

The Mind Muscle Project

Lachy Rowston & Raph Freedman

15
Followers
52
Plays
The Mind Muscle Project
The Mind Muscle Project

The Mind Muscle Project

Lachy Rowston & Raph Freedman

15
Followers
52
Plays
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About Us

Weekly discussions and interviews on self-improvement, fitness and well being niche topics and exciting and influential minds. Join us on a journey of exercising the muscle inside your head.

Latest Episodes

No-Pressure Techniques to Overcome The 3 Most Common Sales Objections - In The Black

This week the boys explore handling sales objections. The 3 most common are 'financial', 'I don't have the time' and 'need to think about it'. Much of the sales world is taught unethical high pressure sales techniques to make potential customers feel uncomfortable to force them into a decision. The boys explore their low pressure techniques to avoid the hard close and make sales easier for you and the customer. All Sponsors - https://themindmuscleproject.com/partners Instagram - https://www.instagram.com/themindmuscleproject/

27 MIN2 d ago
Comments
No-Pressure Techniques to Overcome The 3 Most Common Sales Objections - In The Black

TBT Neghar Foononi - Why being Leaner Leads to More Unhappiness

This week we go back to that moment we sat down with coach, speaker and writer Neghar Fonooni. Member of DEUCE gym and coach to hundreds of women to help empower their lives, Neg gives us some valuable insights into how our childhood trauma shapes our future.

-1 s3 d ago
Comments
TBT Neghar Foononi - Why being Leaner Leads to More Unhappiness

How to Measure Daily Calorie Burn, The 2 hour Marathon & How We Define Fitness - After Show 162

This week on the show the boys talk about the 2 hour marathon record and the controversies surrounding it. They also dive in depth into a listener question related to defining fitness... is it about being super lean, is it about being crazy strong? What is truly important? Also don't miss their review of the Explained Series on Billionaires. Sponsorship mentions - https://themindmuscleproject.com/partners Send your listener questions each week here - https://themindmuscleproject.com/submit Ask Questions on Instagram - https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates - https://themindmuscleproject.com/newsletter

51 MIN4 d ago
Comments
How to Measure Daily Calorie Burn, The 2 hour Marathon & How We Define Fitness - After Show 162

264 - Brad Schoenfeld The "Muscle Doctor" on Hypertrophy Facts & Myths

This week the boys welcome on Brad Schoenfeld, Ph.D., an internationally renowned muscle building expert and widely regarded as one of the leading authorities on body composition training. They boys discuss all the myths that circulate around growing muscle and dive into which have any proof. Volume, genetics, negative reps and frequency are all topics of muscle building they get into. Brad's instagram - https://www.lookgreatnaked.com/ Show Notes - There are percentages of genetics, habits, training an different factors, but everybody has the ability to gain muscle (7:45) - Losing body fat & losing weight comes down to energy balance (16:33) - Multi-joint exercises aren't better than single-joint, there might work for different purposes (33:30) - There is no point following the routines of the big body builders, you don't have their genetics. (44:44) - I'm constantly changing my beliefs in training and nutrition (51:26) Ask Questions on Instagram https://www.instagram.com/themindmus...

-1 s6 d ago
Comments
264 - Brad Schoenfeld The "Muscle Doctor" on Hypertrophy Facts & Myths

Tackling The Shoe Industry Giants with Michael Schaeffer Co-Founder of NO BULL

This week on In The Black we welcome on co-founder of NO BULL apparel company Michael Schaeffer. Michael shares the incredible story of this boot strapped start up and how they rode the highs and lows to emerge on top. NO BULL - https://www.nobullproject.com/ Michael's Instagram - https://www.instagram.com/michael.is.nobull/?hl=en Our free business Guides - https://themindmuscleproject.com/free

41 MIN1 w ago
Comments
Tackling The Shoe Industry Giants with Michael Schaeffer Co-Founder of NO BULL

TBT - Dr Mike Israetel on Debunking Diets

We go back to great episode with Dr. Mike Israetel, one of the most experienced and knowledgeable coaches to join us on he Project. Mike works with some of the best powerlifters, weightlifters and bodybuilders on the planet using RP Method, Mike is a man of science and we use his deep knowledge to debunk some seriously popular diets floating around. Don't miss this one.

-1 s1 w ago
Comments
TBT - Dr Mike Israetel on Debunking Diets

How To Grow Muscle In Stubborn Areas, Carb Loading & When to Leave Your Gym - After Show 161

This Week on the show Lach recounts his incredible weekend at the UFC in Melbourne and his god awful recovery score on his WHOOP. Raph catches us up on his calf development and shares some insider training tips. The boys also dive into listener questions on carb loading, how to train without weights and when to know it is time to leave your gym. Whoop - https://www.whoop.com/ CODE: mindmuscle Pilot - https://pilot.com.au/ CODE - mindmuscle Ask Questions on Instagram - https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates - https://themindmuscleproject.com/newsletter

55 MIN1 w ago
Comments
How To Grow Muscle In Stubborn Areas, Carb Loading & When to Leave Your Gym - After Show 161

263 - Bret Contreras on The Science of Glute Strength Rd 2

This week the boys welcome back Bret Contreras to shoot the shit over some very important industry topics. Outside of the glute strengthening and science chat the boys speak to more of the future of the fitness industry. Topics get heated over Physical Therapists vs personal trainers. Show notes - It' very important to work with people. Every exercise some people love it, some people don't and it helps give you perspective (06:08) - Glutes are not only for aesthetics but there's health benefits, there is injury prevention aspects to it, and then there is the performance benefit (12:05) - Before anyone ever knew who I was I read body building mags, and I always read body builders columns (18:58) - I consider myself a sports scientist, I'm not just a personal trainer, I'm not just a train coach - What's the optimal amount of volume you should do per week per muscle group? (29:41) - People need labels, they need excuses (45:51) Web: https://bretcontreras.com/ Ask Questions on Instagram...

80 MIN1 w ago
Comments
263 - Bret Contreras on The Science of Glute Strength Rd 2

The Most Important Tool In Any Sales Process - Make More Money, Every Time

On this episode the boys reveal their 'Ace' card in their sales system and tell you how you can build one yourself. Today's episode is about the Sales Deck and how you can build one for your gym or fitness business. Sales Deck Guide Download - https://themindmuscleproject.com/free

22 MIN2 w ago
Comments
The Most Important Tool In Any Sales Process - Make More Money, Every Time

TBT 191: Ross Edgley on Mental Techniques To Overcome Pain, Fear And Exhaustion

Ross Edgley may just be the most savage man on the planet. Some of Ross's many accolades include an island to island 48 hour unbroken swim attempt, an olympic distance triathlon carry a 45 kg tree and a marathon towing car. We dive inside Ross-s mind to understand how he is able to achieve the simply impossible. This episode cannot be missed and will make you question everything you thought was possible.

102 MIN2 w ago
Comments
TBT 191: Ross Edgley on Mental Techniques To Overcome Pain, Fear And Exhaustion

Latest Episodes

No-Pressure Techniques to Overcome The 3 Most Common Sales Objections - In The Black

This week the boys explore handling sales objections. The 3 most common are 'financial', 'I don't have the time' and 'need to think about it'. Much of the sales world is taught unethical high pressure sales techniques to make potential customers feel uncomfortable to force them into a decision. The boys explore their low pressure techniques to avoid the hard close and make sales easier for you and the customer. All Sponsors - https://themindmuscleproject.com/partners Instagram - https://www.instagram.com/themindmuscleproject/

27 MIN2 d ago
Comments
No-Pressure Techniques to Overcome The 3 Most Common Sales Objections - In The Black

TBT Neghar Foononi - Why being Leaner Leads to More Unhappiness

This week we go back to that moment we sat down with coach, speaker and writer Neghar Fonooni. Member of DEUCE gym and coach to hundreds of women to help empower their lives, Neg gives us some valuable insights into how our childhood trauma shapes our future.

-1 s3 d ago
Comments
TBT Neghar Foononi - Why being Leaner Leads to More Unhappiness

How to Measure Daily Calorie Burn, The 2 hour Marathon & How We Define Fitness - After Show 162

This week on the show the boys talk about the 2 hour marathon record and the controversies surrounding it. They also dive in depth into a listener question related to defining fitness... is it about being super lean, is it about being crazy strong? What is truly important? Also don't miss their review of the Explained Series on Billionaires. Sponsorship mentions - https://themindmuscleproject.com/partners Send your listener questions each week here - https://themindmuscleproject.com/submit Ask Questions on Instagram - https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates - https://themindmuscleproject.com/newsletter

51 MIN4 d ago
Comments
How to Measure Daily Calorie Burn, The 2 hour Marathon & How We Define Fitness - After Show 162

264 - Brad Schoenfeld The "Muscle Doctor" on Hypertrophy Facts & Myths

This week the boys welcome on Brad Schoenfeld, Ph.D., an internationally renowned muscle building expert and widely regarded as one of the leading authorities on body composition training. They boys discuss all the myths that circulate around growing muscle and dive into which have any proof. Volume, genetics, negative reps and frequency are all topics of muscle building they get into. Brad's instagram - https://www.lookgreatnaked.com/ Show Notes - There are percentages of genetics, habits, training an different factors, but everybody has the ability to gain muscle (7:45) - Losing body fat & losing weight comes down to energy balance (16:33) - Multi-joint exercises aren't better than single-joint, there might work for different purposes (33:30) - There is no point following the routines of the big body builders, you don't have their genetics. (44:44) - I'm constantly changing my beliefs in training and nutrition (51:26) Ask Questions on Instagram https://www.instagram.com/themindmus...

-1 s6 d ago
Comments
264 - Brad Schoenfeld The "Muscle Doctor" on Hypertrophy Facts & Myths

Tackling The Shoe Industry Giants with Michael Schaeffer Co-Founder of NO BULL

This week on In The Black we welcome on co-founder of NO BULL apparel company Michael Schaeffer. Michael shares the incredible story of this boot strapped start up and how they rode the highs and lows to emerge on top. NO BULL - https://www.nobullproject.com/ Michael's Instagram - https://www.instagram.com/michael.is.nobull/?hl=en Our free business Guides - https://themindmuscleproject.com/free

41 MIN1 w ago
Comments
Tackling The Shoe Industry Giants with Michael Schaeffer Co-Founder of NO BULL

TBT - Dr Mike Israetel on Debunking Diets

We go back to great episode with Dr. Mike Israetel, one of the most experienced and knowledgeable coaches to join us on he Project. Mike works with some of the best powerlifters, weightlifters and bodybuilders on the planet using RP Method, Mike is a man of science and we use his deep knowledge to debunk some seriously popular diets floating around. Don't miss this one.

-1 s1 w ago
Comments
TBT - Dr Mike Israetel on Debunking Diets

How To Grow Muscle In Stubborn Areas, Carb Loading & When to Leave Your Gym - After Show 161

This Week on the show Lach recounts his incredible weekend at the UFC in Melbourne and his god awful recovery score on his WHOOP. Raph catches us up on his calf development and shares some insider training tips. The boys also dive into listener questions on carb loading, how to train without weights and when to know it is time to leave your gym. Whoop - https://www.whoop.com/ CODE: mindmuscle Pilot - https://pilot.com.au/ CODE - mindmuscle Ask Questions on Instagram - https://www.instagram.com/themindmuscleproject/?hl=en Subscribe for email Updates - https://themindmuscleproject.com/newsletter

55 MIN1 w ago
Comments
How To Grow Muscle In Stubborn Areas, Carb Loading & When to Leave Your Gym - After Show 161

263 - Bret Contreras on The Science of Glute Strength Rd 2

This week the boys welcome back Bret Contreras to shoot the shit over some very important industry topics. Outside of the glute strengthening and science chat the boys speak to more of the future of the fitness industry. Topics get heated over Physical Therapists vs personal trainers. Show notes - It' very important to work with people. Every exercise some people love it, some people don't and it helps give you perspective (06:08) - Glutes are not only for aesthetics but there's health benefits, there is injury prevention aspects to it, and then there is the performance benefit (12:05) - Before anyone ever knew who I was I read body building mags, and I always read body builders columns (18:58) - I consider myself a sports scientist, I'm not just a personal trainer, I'm not just a train coach - What's the optimal amount of volume you should do per week per muscle group? (29:41) - People need labels, they need excuses (45:51) Web: https://bretcontreras.com/ Ask Questions on Instagram...

80 MIN1 w ago
Comments
263 - Bret Contreras on The Science of Glute Strength Rd 2

The Most Important Tool In Any Sales Process - Make More Money, Every Time

On this episode the boys reveal their 'Ace' card in their sales system and tell you how you can build one yourself. Today's episode is about the Sales Deck and how you can build one for your gym or fitness business. Sales Deck Guide Download - https://themindmuscleproject.com/free

22 MIN2 w ago
Comments
The Most Important Tool In Any Sales Process - Make More Money, Every Time

TBT 191: Ross Edgley on Mental Techniques To Overcome Pain, Fear And Exhaustion

Ross Edgley may just be the most savage man on the planet. Some of Ross's many accolades include an island to island 48 hour unbroken swim attempt, an olympic distance triathlon carry a 45 kg tree and a marathon towing car. We dive inside Ross-s mind to understand how he is able to achieve the simply impossible. This episode cannot be missed and will make you question everything you thought was possible.

102 MIN2 w ago
Comments
TBT 191: Ross Edgley on Mental Techniques To Overcome Pain, Fear And Exhaustion