Inside Trader Joe's
From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 475 (and counting) neighborhood grocery stores, employing more than 41,000 Crew Members. How? By being comfortable with being different. For the first time, our Captains (store managers) and Crew Members (employees) are taking you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Go inside:* A private Tasting Panel, where decisions are made about new Trader Joe’s products.* A wine tasting tour to Napa Valley, California, looking for great wines and great values.* An overseas adventure, where new Trader Joe’s flavors are discovered.* The mind of Joe himself to find out why the Crew Members wear Hawaiian shirts.* The values that make Trader Joe’s so different.Are you a Trader Joe’s fan? Want to know what keeps people coming back? Go Inside Trader Joe’s. Thanks for listening.
Inside Trader Joe's Trailer
Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's.
It's About The Products
People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products?
It's About Values
At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts.
See More Episodes on Himalaya