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Eyetrepreneur

Perry Brill

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Eyetrepreneur
Eyetrepreneur

Eyetrepreneur

Perry Brill

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About Us

Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.

Latest Episodes

Stump The Eye Coach | Robert Bell

Listen to Robert Bell take a deep dive into the side of optometry many optometrists are unprepared for: sales. In This Episode: [2:04] Break it down. Why did they walk through your door? [2:52] Should you charge for adjustments even if the frame wasn't purchased at your store? [7:22] What challenges are employees presenting, and how to overcome them? [11:54] Handling the retail side of optometry. [20:18] How much should you chat during a sale? [24:30] How to make your presence more widely known. Check out Robert on Facebook

28 MIN2 d ago
Comments
Stump The Eye Coach | Robert Bell

Random Eyecare Tips + Thoughts

6 practice tips and topics to ponder about. The public is confused about eyecare Is optometry your hobby or profession? Music matters in your office. It sets the vibe Should family work in your practice? Optometry's dirty little secret. ODs don't refer to ODs Phone etiquette is super important for first impressions Make sure to text us your thoughts on our new texting platform. Hit us up at 913-660-2855 to communicate with Perry and Dr. Brill. Ask us questions, just say hello, or get advice. Watch our educational videos athttps://eyetrepreneur.com/our-videos/

17 MIN4 d ago
Comments
Random Eyecare Tips + Thoughts

Eyewear Disruption | What's Next? | Dennis Zelazowski

In This Episode: Eyewaer retailers must adapt and change, sell out, or slowly die. Dennis Zelazowski and Perry Brill sat down on January 16, 2019 in London to discuss the future of the retail eyewear market. The times are changing as vision plan companies are buying large chain operations and going vertical. Watch as Dennis and Perry discuss how to thrive and the future of customized eyewear. Perry also did a podcast with Dennis earlier in the year! About The Guest: Dennis is a third generation optician, Inventor of the Chemistrie magnetic lenses, founder of Eyenavision, and Co-Founder of 3DNA Eyewear, recipient of Japan's "Good Design Award" and recently named to the "Top 50 Retail Innovators of Hong Kong. Growing up inside the optical business has positioned Dennis to be a leading innovator in the industry. Dennis has been involved with Marketing and Development of optical solutions for over 20 years. Dennis has worked in nearly every facet of the optical industry, including: private practice; retail locations; and the wholesale supply chain. He has worked for a variety of companies, ranging from independent, single-location practices, to multi-location hybrids, and optical conglomerates. Dennis, a native to the greater Pittsburgh area, has apprenticed in optical trade locally, as well as in Colorado and Washington. Dennis’ educational background includes course work at Northern Arizona University, University of Pittsburgh and the Robert E. Cook Honor College at Indiana University of Pennsylvania. Dennis has also earned his certification as a Microsoft Systems Engineer. Dennis holds Seven US patents for optical frame and lens design and several additional patents-pending. Dennis has successfully designed and implemented software for Retail, Wholesale, Laboratory, B2B, and B2C applications in the optical field. Resources: 3DNA.org Learn more about 3DNA Eyewear Link to Patents https://www.instagram.com/3dna_eyewear/ https://www.linkedin.com/in/dzyne Contact Dennis: dz@eye-dna.com WhatsApp: +852 5527 0678 Connect With Us On Social Media! Instagram Facebook

21 MIN1 w ago
Comments
Eyewear Disruption | What's Next? | Dennis Zelazowski

Augmented Reality Digital Eyewear | Michael Freeman

Michael Freeman takes a deep dive into some exciting new tech coming to eyecare: virtual reality and augmented reality. Enjoy! In This Episode: [5:13] The invention of the mobile video, and how it was applied at first. [6:44] How Michael made it into eyecare. [8:10] Virtual reality and augmented reality, and how it relates to eyewear. [15:32] The device itself: what does it look like, and how does it work? [26:55] Will eyecare providers be necessary for these devices? [40:21] Is it comfortable? About The Guest: Freeman is an award-winning innovator with over 150 patents filed, with over 60 patents issued in the Sectors of: Multi-Channel Streaming Mobile Video, Augmented Reality Eyewear, RFID Location Base Tracking, Nano-Chemicals, and Ultra-Hight Efficiency Muxcapacitor Transformerless Power Supplies. Freeman also won the 2015 and 2016 Frost & Sullivan Best Practices Awards for Best Product to Power the IoT while CEO of Semitrex a company Freeman founded based on his Switch Cap transformerless power supplies invention which provides over 95% efficiency. While President of PC Designs, Freeman invented the first streaming mobile video technology in 1994 which garnered him a two TV Emmy Awards. This revolutionary mobile video technology was licensed by virtually all cell companies throughout the 1990's and acquired by Samsung who asserted the patents in the Apple vs. Samsung II litigation, where Mr. Freeman testified. In that Appsung litigation Freeman was identified as developing the "forerunner" of Smart Phones because his team was the first to combine the connectivity of cell phones with the intelligence of computers. His streaming mobile video was the basis for the 802.11(n) MIMO protocol. Freeman also served a stint in the Major Motion Picture Industry as a Sr. Executive Vice President for a leading Hollywood Company, 1492 Studios, Inc. Resources: oculenz.com

47 MIN1 w ago
Comments
Augmented Reality Digital Eyewear | Michael Freeman

Hoya Q&A Facebook Live | Mike Hanbridge + Bob Alexander

Q&A session with the marketing and educational director of Hoya. It's important ECPs learn more about a lens company than what they find in marketing brochures and advertisements in magazines. Hoya has been making lenses since 1941 and has contributed many innovations to the lens market. In This Episode: What differentiates Hoya from other big optical vendors How to increase lens sales Current thoughts about lens market being saturated Is Hoya a partner or competitor to ECPs? New innovations Technical talk about progressive and anti-reflective Questions from audience answered About The Guests: Bob Alexander, LDO, ABOM / NCLE-AC : Bob is a graduate of Hocking College with an AAS in Opticianry. He is a Dual Licensed Dispensing Optician in OH, an Advanced Certified Contact Lens Technician through the National Contact Lens Examiners and a certified Master in Ophthalmic Optics through the American Board of Opticianry. Bob is a certified technical level III speaker for both ABO and NCLE. ...

71 MIN2 w ago
Comments
Hoya Q&A Facebook Live | Mike Hanbridge + Bob Alexander

Black Female Eyewear Creators + DJs | Coco & Breezy

Coco and Breezy share their incredible story of hand-making eyewear pieces in their NYC apartment with studs and stones on safety glasses selling them to celebrities like Lady Gaga, Rihanna, and more. They eventually went ALL-IN by creating an electric eyewear brand from scratch not knowing a single thing about eyewear design, production, or manufacturing. In This Episode: [4:52] Their evolution growing up and what they are doing today. [12:16] How they got by moving to NYC. [15:52] The next steps after people started wearing their glasses. [20:28] The impact of expanding their team. [21:56] A typical day for Coco and Breezy. [25:40] How could they sell their eyewear when most eyewear sales happen offline? [31:40] What did they know about producing eyewear when they started? [36:24] When did things start to smooth out for Coco and Breezy? [38:10] Big brands or small brands? [39:50] What should you be doing to have really good presence in store? [43:54] How to get the electric feeling back into the eyewear industry. [48:16] How did Coco and Breezy begin to DJ, and what are they doing now? [51:18] What is the game plan in the future for Coco and Breezy? About The Guest: Twin Cities natives and twins, Coco & Breezy are founders of Coco and Breezy Eyewear, DJs, and music producers on everyone's radar. Coming from humble beginnings, the duo launched Coco & Breezy Eyewear at age nineteen in 2009 and moved to New York City to pursue their passions. Designs from their eponymous eyewear line are worn by icons such as Beyoncé, Lady Gaga, Rihanna, Nicki Minaj, and the late, great superlative style legend Prince, who championed their now iconic 'third eye' design. The pair's successes have been noticed by major publications across the globe. They have been featured by Forbes, Refinery29, Teen Vogue and NBC News, all of whom have remarked upon their incredible ingenuity and charming personalities. In addition to presiding at the helm of their booming brand, Coco & Breezy have turned their attention to the music world. They are regularly featured DJs at a string of high profile events and have most recently released their debut single, Differences. You can find their eyewear in over 400 fine optical retailers around the world. www.cocoandbreezy.com https://eyetrepreneur.com/2019/10/black-female-eyewear-creators-djs-coco-breezy/

57 MIN2 w ago
Comments
Black Female Eyewear Creators + DJs | Coco & Breezy

Vision Expo West | Innovation Speech

In This Episode: Innovation is not just for tech start-ups and e-commerce giants. Plenty of innovation exists within the eye care space too, specifically optometry practices. At Brill Eye Center, our 37 year eyecare practice, we have maintained our innovation through staying modern by treating our business like a start-up. We wakeup every morning and think "what can we do better to improve our profitability, flow, efficiency, staff, eyewear, and processes?" It's a never ending process and that's what gives us the leading edge. Innovation comes when you do what's right for the patient. When the patient benefits, the practice benefits. It's really that simple. Also, adopting technology 5 years ahead of your competition is a key pillar in staying relevant within the eyecare space. You don't have to your blow your competition out of the water to be better, just focus on being 10% more awesome. If you expect your optometry office to be innovative, you must proactively work with your staff to change. Always altering your procedures in office is annoying, but it's what drives innovation. Innovation goes beyond perfecting your in-office experience, it must exist online too. At www.brilleye.com, we spent over a year building a state-of-the art eyecare website to give our patients all the knowledge and resources they need before they visit us in person. If you are not generating content weekly and updating your website, you are losing the online war. Buying a cookie cutter website then never updating it is like committing business suicide. Innovation is online, in-person and in your hand.

11 MIN3 w ago
Comments
Vision Expo West | Innovation Speech

Outside Patient Perspective of Eyecare | Joey Horn

In this episode of Eyetrepreneur, Joey Horn provides a unique and interesting outside perspective to the world of optical: but not only optical, medical and business as well. Enjoy! In This Episode: [2:40] How did Joey get started in the eyecare space? [9:30] What changes Joey's vision? [12:18] Joey's professional role and the launch of a product. [17:40] The dry eye experiences Joey has had. [25:10] What was Joey's research like when it came to finding the best doctor for her. [31:10] Joey's top three surprises at joining the eyecare industry.

58 MIN3 w ago
Comments
Outside Patient Perspective of Eyecare | Joey Horn

Life of A Positive Optician | Carissa Dunphy

Carissa Dunphy is an ABO Certified Opticianwho has been working in the optical industry since 2008. This episode dives into the trenches of being an optician, how to treat it as your own business, and work a fulfilling progressive career.

41 MINSEP 19
Comments
Life of A Positive Optician | Carissa Dunphy

The Specialties and Psychologies of Optometry with Dr. Richard Maharaj

In this episode of Eyetrepreneur, Dr. Richard Maharaj discusses the different specialties surrounding optometry, the psychology surrounding optometry from both the doctor and patient perspective, and so much more. Enjoy! In This Episode: [3:09] Dr. Maharaj's journey into eyecare and where he is today. [9:40] Why are specialties in optometry emerging right now? [16:48] The experience of seeing an eye doctor. [19:50] Should you get rid of retail? [22:20] How hard should you look into the wallets of your patients? [37:48] How Canada helps those patients who can't work and afford care. [39:58] Collaborative eyecare in Canada. [49:15] Handling patients that are having trouble understanding their condition. [59:09] How to maintain pricing even when competitors lower their pricing. About The Guest: Dr. RichardMaharaj is the current medical director for eyeLABS Center for Ocular Surface Disease a leading specialty eye Care and research facility outside of Toronto. He obtained his Doctor of Optometry from the University of Waterloo School of Optometry and is an active Fellow of the American Academy of Optometry. He is a clinical adjunct faculty for the University of Waterloo School of Optometry, the Canadian Association of Optometrists Section Chair for Ocular Surface Disease, Editorial Board Member for The Journal of Dry Eye and Ocular Surface Disease, and Chief Education Officer at MyDryEye.ca and co-founder for the Canadian Dry Eye Summit - a national conference dedicated to educating eye doctors in the area of dry eye disease management. He is a published respected national speaker and clinical scientist on diseases of the ocular surface. He was honored as one of the Top 40 Canadian Optometrists under 40 by Johnson and Johnson Vision Care in 2018 Important Links: EyeLabs.ca

61 MINSEP 18
Comments
The Specialties and Psychologies of Optometry with Dr. Richard Maharaj

Latest Episodes

Stump The Eye Coach | Robert Bell

Listen to Robert Bell take a deep dive into the side of optometry many optometrists are unprepared for: sales. In This Episode: [2:04] Break it down. Why did they walk through your door? [2:52] Should you charge for adjustments even if the frame wasn't purchased at your store? [7:22] What challenges are employees presenting, and how to overcome them? [11:54] Handling the retail side of optometry. [20:18] How much should you chat during a sale? [24:30] How to make your presence more widely known. Check out Robert on Facebook

28 MIN2 d ago
Comments
Stump The Eye Coach | Robert Bell

Random Eyecare Tips + Thoughts

6 practice tips and topics to ponder about. The public is confused about eyecare Is optometry your hobby or profession? Music matters in your office. It sets the vibe Should family work in your practice? Optometry's dirty little secret. ODs don't refer to ODs Phone etiquette is super important for first impressions Make sure to text us your thoughts on our new texting platform. Hit us up at 913-660-2855 to communicate with Perry and Dr. Brill. Ask us questions, just say hello, or get advice. Watch our educational videos athttps://eyetrepreneur.com/our-videos/

17 MIN4 d ago
Comments
Random Eyecare Tips + Thoughts

Eyewear Disruption | What's Next? | Dennis Zelazowski

In This Episode: Eyewaer retailers must adapt and change, sell out, or slowly die. Dennis Zelazowski and Perry Brill sat down on January 16, 2019 in London to discuss the future of the retail eyewear market. The times are changing as vision plan companies are buying large chain operations and going vertical. Watch as Dennis and Perry discuss how to thrive and the future of customized eyewear. Perry also did a podcast with Dennis earlier in the year! About The Guest: Dennis is a third generation optician, Inventor of the Chemistrie magnetic lenses, founder of Eyenavision, and Co-Founder of 3DNA Eyewear, recipient of Japan's "Good Design Award" and recently named to the "Top 50 Retail Innovators of Hong Kong. Growing up inside the optical business has positioned Dennis to be a leading innovator in the industry. Dennis has been involved with Marketing and Development of optical solutions for over 20 years. Dennis has worked in nearly every facet of the optical industry, including: private practice; retail locations; and the wholesale supply chain. He has worked for a variety of companies, ranging from independent, single-location practices, to multi-location hybrids, and optical conglomerates. Dennis, a native to the greater Pittsburgh area, has apprenticed in optical trade locally, as well as in Colorado and Washington. Dennis’ educational background includes course work at Northern Arizona University, University of Pittsburgh and the Robert E. Cook Honor College at Indiana University of Pennsylvania. Dennis has also earned his certification as a Microsoft Systems Engineer. Dennis holds Seven US patents for optical frame and lens design and several additional patents-pending. Dennis has successfully designed and implemented software for Retail, Wholesale, Laboratory, B2B, and B2C applications in the optical field. Resources: 3DNA.org Learn more about 3DNA Eyewear Link to Patents https://www.instagram.com/3dna_eyewear/ https://www.linkedin.com/in/dzyne Contact Dennis: dz@eye-dna.com WhatsApp: +852 5527 0678 Connect With Us On Social Media! Instagram Facebook

21 MIN1 w ago
Comments
Eyewear Disruption | What's Next? | Dennis Zelazowski

Augmented Reality Digital Eyewear | Michael Freeman

Michael Freeman takes a deep dive into some exciting new tech coming to eyecare: virtual reality and augmented reality. Enjoy! In This Episode: [5:13] The invention of the mobile video, and how it was applied at first. [6:44] How Michael made it into eyecare. [8:10] Virtual reality and augmented reality, and how it relates to eyewear. [15:32] The device itself: what does it look like, and how does it work? [26:55] Will eyecare providers be necessary for these devices? [40:21] Is it comfortable? About The Guest: Freeman is an award-winning innovator with over 150 patents filed, with over 60 patents issued in the Sectors of: Multi-Channel Streaming Mobile Video, Augmented Reality Eyewear, RFID Location Base Tracking, Nano-Chemicals, and Ultra-Hight Efficiency Muxcapacitor Transformerless Power Supplies. Freeman also won the 2015 and 2016 Frost & Sullivan Best Practices Awards for Best Product to Power the IoT while CEO of Semitrex a company Freeman founded based on his Switch Cap transformerless power supplies invention which provides over 95% efficiency. While President of PC Designs, Freeman invented the first streaming mobile video technology in 1994 which garnered him a two TV Emmy Awards. This revolutionary mobile video technology was licensed by virtually all cell companies throughout the 1990's and acquired by Samsung who asserted the patents in the Apple vs. Samsung II litigation, where Mr. Freeman testified. In that Appsung litigation Freeman was identified as developing the "forerunner" of Smart Phones because his team was the first to combine the connectivity of cell phones with the intelligence of computers. His streaming mobile video was the basis for the 802.11(n) MIMO protocol. Freeman also served a stint in the Major Motion Picture Industry as a Sr. Executive Vice President for a leading Hollywood Company, 1492 Studios, Inc. Resources: oculenz.com

47 MIN1 w ago
Comments
Augmented Reality Digital Eyewear | Michael Freeman

Hoya Q&A Facebook Live | Mike Hanbridge + Bob Alexander

Q&A session with the marketing and educational director of Hoya. It's important ECPs learn more about a lens company than what they find in marketing brochures and advertisements in magazines. Hoya has been making lenses since 1941 and has contributed many innovations to the lens market. In This Episode: What differentiates Hoya from other big optical vendors How to increase lens sales Current thoughts about lens market being saturated Is Hoya a partner or competitor to ECPs? New innovations Technical talk about progressive and anti-reflective Questions from audience answered About The Guests: Bob Alexander, LDO, ABOM / NCLE-AC : Bob is a graduate of Hocking College with an AAS in Opticianry. He is a Dual Licensed Dispensing Optician in OH, an Advanced Certified Contact Lens Technician through the National Contact Lens Examiners and a certified Master in Ophthalmic Optics through the American Board of Opticianry. Bob is a certified technical level III speaker for both ABO and NCLE. ...

71 MIN2 w ago
Comments
Hoya Q&A Facebook Live | Mike Hanbridge + Bob Alexander

Black Female Eyewear Creators + DJs | Coco & Breezy

Coco and Breezy share their incredible story of hand-making eyewear pieces in their NYC apartment with studs and stones on safety glasses selling them to celebrities like Lady Gaga, Rihanna, and more. They eventually went ALL-IN by creating an electric eyewear brand from scratch not knowing a single thing about eyewear design, production, or manufacturing. In This Episode: [4:52] Their evolution growing up and what they are doing today. [12:16] How they got by moving to NYC. [15:52] The next steps after people started wearing their glasses. [20:28] The impact of expanding their team. [21:56] A typical day for Coco and Breezy. [25:40] How could they sell their eyewear when most eyewear sales happen offline? [31:40] What did they know about producing eyewear when they started? [36:24] When did things start to smooth out for Coco and Breezy? [38:10] Big brands or small brands? [39:50] What should you be doing to have really good presence in store? [43:54] How to get the electric feeling back into the eyewear industry. [48:16] How did Coco and Breezy begin to DJ, and what are they doing now? [51:18] What is the game plan in the future for Coco and Breezy? About The Guest: Twin Cities natives and twins, Coco & Breezy are founders of Coco and Breezy Eyewear, DJs, and music producers on everyone's radar. Coming from humble beginnings, the duo launched Coco & Breezy Eyewear at age nineteen in 2009 and moved to New York City to pursue their passions. Designs from their eponymous eyewear line are worn by icons such as Beyoncé, Lady Gaga, Rihanna, Nicki Minaj, and the late, great superlative style legend Prince, who championed their now iconic 'third eye' design. The pair's successes have been noticed by major publications across the globe. They have been featured by Forbes, Refinery29, Teen Vogue and NBC News, all of whom have remarked upon their incredible ingenuity and charming personalities. In addition to presiding at the helm of their booming brand, Coco & Breezy have turned their attention to the music world. They are regularly featured DJs at a string of high profile events and have most recently released their debut single, Differences. You can find their eyewear in over 400 fine optical retailers around the world. www.cocoandbreezy.com https://eyetrepreneur.com/2019/10/black-female-eyewear-creators-djs-coco-breezy/

57 MIN2 w ago
Comments
Black Female Eyewear Creators + DJs | Coco & Breezy

Vision Expo West | Innovation Speech

In This Episode: Innovation is not just for tech start-ups and e-commerce giants. Plenty of innovation exists within the eye care space too, specifically optometry practices. At Brill Eye Center, our 37 year eyecare practice, we have maintained our innovation through staying modern by treating our business like a start-up. We wakeup every morning and think "what can we do better to improve our profitability, flow, efficiency, staff, eyewear, and processes?" It's a never ending process and that's what gives us the leading edge. Innovation comes when you do what's right for the patient. When the patient benefits, the practice benefits. It's really that simple. Also, adopting technology 5 years ahead of your competition is a key pillar in staying relevant within the eyecare space. You don't have to your blow your competition out of the water to be better, just focus on being 10% more awesome. If you expect your optometry office to be innovative, you must proactively work with your staff to change. Always altering your procedures in office is annoying, but it's what drives innovation. Innovation goes beyond perfecting your in-office experience, it must exist online too. At www.brilleye.com, we spent over a year building a state-of-the art eyecare website to give our patients all the knowledge and resources they need before they visit us in person. If you are not generating content weekly and updating your website, you are losing the online war. Buying a cookie cutter website then never updating it is like committing business suicide. Innovation is online, in-person and in your hand.

11 MIN3 w ago
Comments
Vision Expo West | Innovation Speech

Outside Patient Perspective of Eyecare | Joey Horn

In this episode of Eyetrepreneur, Joey Horn provides a unique and interesting outside perspective to the world of optical: but not only optical, medical and business as well. Enjoy! In This Episode: [2:40] How did Joey get started in the eyecare space? [9:30] What changes Joey's vision? [12:18] Joey's professional role and the launch of a product. [17:40] The dry eye experiences Joey has had. [25:10] What was Joey's research like when it came to finding the best doctor for her. [31:10] Joey's top three surprises at joining the eyecare industry.

58 MIN3 w ago
Comments
Outside Patient Perspective of Eyecare | Joey Horn

Life of A Positive Optician | Carissa Dunphy

Carissa Dunphy is an ABO Certified Opticianwho has been working in the optical industry since 2008. This episode dives into the trenches of being an optician, how to treat it as your own business, and work a fulfilling progressive career.

41 MINSEP 19
Comments
Life of A Positive Optician | Carissa Dunphy

The Specialties and Psychologies of Optometry with Dr. Richard Maharaj

In this episode of Eyetrepreneur, Dr. Richard Maharaj discusses the different specialties surrounding optometry, the psychology surrounding optometry from both the doctor and patient perspective, and so much more. Enjoy! In This Episode: [3:09] Dr. Maharaj's journey into eyecare and where he is today. [9:40] Why are specialties in optometry emerging right now? [16:48] The experience of seeing an eye doctor. [19:50] Should you get rid of retail? [22:20] How hard should you look into the wallets of your patients? [37:48] How Canada helps those patients who can't work and afford care. [39:58] Collaborative eyecare in Canada. [49:15] Handling patients that are having trouble understanding their condition. [59:09] How to maintain pricing even when competitors lower their pricing. About The Guest: Dr. RichardMaharaj is the current medical director for eyeLABS Center for Ocular Surface Disease a leading specialty eye Care and research facility outside of Toronto. He obtained his Doctor of Optometry from the University of Waterloo School of Optometry and is an active Fellow of the American Academy of Optometry. He is a clinical adjunct faculty for the University of Waterloo School of Optometry, the Canadian Association of Optometrists Section Chair for Ocular Surface Disease, Editorial Board Member for The Journal of Dry Eye and Ocular Surface Disease, and Chief Education Officer at MyDryEye.ca and co-founder for the Canadian Dry Eye Summit - a national conference dedicated to educating eye doctors in the area of dry eye disease management. He is a published respected national speaker and clinical scientist on diseases of the ocular surface. He was honored as one of the Top 40 Canadian Optometrists under 40 by Johnson and Johnson Vision Care in 2018 Important Links: EyeLabs.ca

61 MINSEP 18
Comments
The Specialties and Psychologies of Optometry with Dr. Richard Maharaj