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Beyond the Book

BurstMarketing

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Beyond the Book
Beyond the Book

Beyond the Book

BurstMarketing

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0
Plays
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About Us

A Resource on the Business of Writing and Publishing

Latest Episodes

On OA Week 2019, Researchers Rule

As momentum builds in the movement for open scholarly communications, International Open Access Week 2019 is asking, “Open for whom?”

8 MIN16 h ago
Comments
On OA Week 2019, Researchers Rule

The Future of Transformative Agreements

Many types of transformative agreements exist, though all move scholarly journals from subscription-based to contractually based “Open Access” business models.

24 MIN3 d ago
Comments
The Future of Transformative Agreements

Sunny Days For Frankfurt Book Fair

At the Frankfurt Book Fair, the weather can be as variable as the mood among attendees. For 2019, that means mostly sunny days.

13 MIN5 d ago
Comments
Sunny Days For Frankfurt Book Fair

Frankfurt Preview: The Directive on Copyright

As EU member states now begin to support the directive through passage of national legislation, opportunities, challenges, and unintended consequences are emerging.

11 MIN1 w ago
Comments
Frankfurt Preview: The Directive on Copyright

Frankfurt More Than Books in 2019

Frankfurt Book Fair is not only about publishing rights and the book distribution business. Frankfurt Book Fair is a cultural event and a political nexus.

13 MIN1 w ago
Comments
Frankfurt More Than Books in 2019

Reading Into the Tufts’ “Bookworks” Exhibition

“Not only does a book gather ideas together, but also it develops a community of shared readers.”

19 MIN2 w ago
Comments
Reading Into the Tufts’ “Bookworks” Exhibition

Summer Book Sales Point Up Overall

The story the latest trade book sales numbers tell is an assortment of tales. Children’s and YA titles saw a big climb, while adult books moved upward though more slowly.

13 MIN2 w ago
Comments
Summer Book Sales Point Up Overall

Better Data Is Better Publishing

Publishing has a data problem – a deficit of accurate, relevant data necessary to manage in a world of change.

12 MIN3 w ago
Comments
Better Data Is Better Publishing

Audible & Publishers in Courthouse Clash

Should Audible’s plan to scroll snippets of AI-generated text alongside audiobooks be called what it is – reading?

17 MIN3 w ago
Comments
Audible & Publishers in Courthouse Clash

Designed for (Digital) Customers

New and powerful digital technologies are good for business in many ways. Going digital can certainly help organizations to market better their products and services. Yet digital is at its most transformative when organizations use it not to sell but to solve customer problems.

12 MINSEP 23
Comments
Designed for (Digital) Customers

Latest Episodes

On OA Week 2019, Researchers Rule

As momentum builds in the movement for open scholarly communications, International Open Access Week 2019 is asking, “Open for whom?”

8 MIN16 h ago
Comments
On OA Week 2019, Researchers Rule

The Future of Transformative Agreements

Many types of transformative agreements exist, though all move scholarly journals from subscription-based to contractually based “Open Access” business models.

24 MIN3 d ago
Comments
The Future of Transformative Agreements

Sunny Days For Frankfurt Book Fair

At the Frankfurt Book Fair, the weather can be as variable as the mood among attendees. For 2019, that means mostly sunny days.

13 MIN5 d ago
Comments
Sunny Days For Frankfurt Book Fair

Frankfurt Preview: The Directive on Copyright

As EU member states now begin to support the directive through passage of national legislation, opportunities, challenges, and unintended consequences are emerging.

11 MIN1 w ago
Comments
Frankfurt Preview: The Directive on Copyright

Frankfurt More Than Books in 2019

Frankfurt Book Fair is not only about publishing rights and the book distribution business. Frankfurt Book Fair is a cultural event and a political nexus.

13 MIN1 w ago
Comments
Frankfurt More Than Books in 2019

Reading Into the Tufts’ “Bookworks” Exhibition

“Not only does a book gather ideas together, but also it develops a community of shared readers.”

19 MIN2 w ago
Comments
Reading Into the Tufts’ “Bookworks” Exhibition

Summer Book Sales Point Up Overall

The story the latest trade book sales numbers tell is an assortment of tales. Children’s and YA titles saw a big climb, while adult books moved upward though more slowly.

13 MIN2 w ago
Comments
Summer Book Sales Point Up Overall

Better Data Is Better Publishing

Publishing has a data problem – a deficit of accurate, relevant data necessary to manage in a world of change.

12 MIN3 w ago
Comments
Better Data Is Better Publishing

Audible & Publishers in Courthouse Clash

Should Audible’s plan to scroll snippets of AI-generated text alongside audiobooks be called what it is – reading?

17 MIN3 w ago
Comments
Audible & Publishers in Courthouse Clash

Designed for (Digital) Customers

New and powerful digital technologies are good for business in many ways. Going digital can certainly help organizations to market better their products and services. Yet digital is at its most transformative when organizations use it not to sell but to solve customer problems.

12 MINSEP 23
Comments
Designed for (Digital) Customers