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Red Sneaker Writers

WILLIAM BERNHARDT

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Red Sneaker Writers
Red Sneaker Writers

Red Sneaker Writers

WILLIAM BERNHARDT

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About Us

New York Times bestselling novelist William Bernhardt discusses the latest news from the world of books and publishing, plus interviews with major authors, agents, editors, and other professionals. What is a red sneaker writer? A committed writer seeking useful instruction and guidance rather than obfuscation and attitude. Red sneakers get the job done, and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this podcast is for you.

Latest Episodes

Kobo Writing Life with Tara Cremin

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Tara Cremin, Author Experience Manager for Kobo Writing Life.Chapter 1: IntroductionChapter 2: Newsa) A new report from Bowker shows the number of self-published books has skyrocketed, as has the Christian book market.b) Audible Originals is now accepting pitches from anyone.c) ACX University returns for its seventh year of instruction.d) Google announces a new voice-recording app that transcribes in real time.Chapter 3: Writing TipsWilliam Bernhardt considers what writers can take away from a new comprehensive study by Written Word Media analyzing the common characteristics of authors making more than $100,000 per year.Chapter 4: Interview with Tara CreminBernhardt talks with the Author Experience Manager for Kobo Writing Life about what the Kobo self-publishing platform has to offer writers, including support, non-exclusivity, and global reach.Chapter 5: Parting WordsWriters can sign up for the free Red Sneaker Writers e-newsletter: www.williambernhardt.comYou can support this podcast and the other Red Sneaker programs at whatever level you like by joining the Patreon program. Visit: www.patreon.com/willbern

39 MIN1 w ago
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Kobo Writing Life with Tara Cremin

Creative Nonfiction with Dan Millman

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Dan Millman, author of the breakthrough inspirational blockbuster The Way of the Peaceful Warrior.Chapter 1: IntroductionChapter 2: Newsa) Plagiarism claim involving Jojo Moyesb) Could Smart Compose predictive text finish your book?c) Research shows 73% of all adults read a book last year, and 20% listened to an audiobookd) Federal judge will hear the Audible Captions casee) James Daunt discusses plans for Barnes & Noblef) Amazon retires Amazon Giveaways and Kindle Matchbookg) Amazon launches first Kindle for childrenh) Findaway Voices adds new markets and becomes first "feed" for Apple audiobooksi) California Assembly Bill 5 may restrict or impair business for freelance writersChapter 3: Writing TipsAt the 2019 Writers Digest Annual Conference, Kilby Blades discussed the importance of setting accurate and precise goals--then designing a campaign to help you achieve them.Chapter 4: InterviewDan Millman talks about creative nonfiction, memoirs that matter, and the path that led him to the blockbuster inspirational book, The Way of the Peaceful Warrior.Chapter 5: ConclusionFor more info about the WriterCon Cruise: https://www.williambernhardt.com/cruiseFor more info about the New Orleans Small-Group Writing Retreat: https://www.williambernhardt.com/writing-retreats

41 MIN3 w ago
Comments
Creative Nonfiction with Dan Millman

Creating Sympathetic Characters with Lara Bernhardt

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Lara Bernhardt, author of Shadow of the Taj.Chapter 1: IntroductionChapter 2: Newsa) Kobo adds audiobook distributionb) Draft2Digital adds audiobooks to Universal Book Linksc) BookFunnel adds audiobook service to its landing pagesChapter 3: Writing TipsGet control of your busy writing life in four steps: Picture Your Ideal Life, Prioritize Your Current Activities, Plan Ahead, and Perform.Chapter 4: Interview with Lara BernhardtLara Bernhardt is the author of The Wantland Files series of supernatural suspense novels, but her new book, Shadow fo the Taj, is a complete departure, a serious novel of an American woman in India who resolves to rescue a young girl from a brothel. All Lara's work has been characterized by strong, empathetic characters, and she discusses her strategies for creating characters that draw readers into the story.Chapter 5: Closing WordsSign up for the free Red Sneaker Writers e-newsletter: www.williambernhardt.comLearn more about the WriterCon cruise: www.williambernhardt.com/cruiseJoin us for the New Orleans five-day writing retreat: https://www.williambernhardt.com/writing-retreats

36 MINOCT 7
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Creating Sympathetic Characters with Lara Bernhardt

Mastering Amazon Advertising with Michael Beverley

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Michael Beverley of AMS AdWerks about how to manage a successful Amazon book advertising campaign.Chapter 1: News about the WriterCon Cruise in February 2020.Chapter 2: Newsa) Kickstarter: Should you crowdsource your next book?b) Hoopla data indicates that more people are listening to audiobooks at home, at night--and not doing anything else at the same time.Chapter 3: Writing Tipsa) Zeroing in on your target audience.b) Bootstrapping your advertising campaign for maximum impact without spending maximum dollars.Chapter 4: Interview with Michael BeverleyMichael Beverley of AMS AdWerks discusses ideal strategies for writers hoping to successfully marketing books, including what books to write, how to find keywords, and what approaches prove most successful.Chapter 5: Parting WordsThere's still space on the WriterCon Cruise, and if you're looking for a writing mentor, check out William Bernhardt's Patreon page.Links:WriterCon Cruise: www.williambernhardt.com/cruiseWilliam Bernhardt's Mentoring on Patreon: www.patreon.com/willbern

39 MINSEP 23
Comments
Mastering Amazon Advertising with Michael Beverley

WriterCon Live! with Barry Friedman & John Wooley

Bestselling author William Bernhardt records live from WriterCon 2019!Chapter 1: IntroductionChapter 2: News1) Audible is sued over its new plan to add captions to audiobooks.2) Hugh Howey is interviewed by The Knowledge Project.3) A new Chinese AI reads audiobooks--in the author's voice.4) A new app has a frightening approach to eliminating writer procrastination.Chapter 3: Bernhardt interviews some of the people attending WriterCon.Chapter 4: Bernhardt interview Barry Friedman, standup comic and author of Road Comic, and John Wooley, author of Seventh Sense and other horror novels. Both authors were presenting at WriterCon, so Bernhardt took this opportunity to talk to them about their approaches to writing, collaboration, and finding truth through their work.Chapter 5: Parting WordsSorry you missed WriterCon this year? You can sign up now for next year's WriterCon. And in February 2020, we are offering the first ever WriterCon Cruise--seven days in the Caribbean with some of the ...

45 MINSEP 10
Comments
WriterCon Live! with Barry Friedman & John Wooley

Selling Stories to Movie/TV with Erin Hennicke

Bestselling author William Bernhardt discusses the latest news from the world of books, then interviews Erin Hennicke, movie/tv book scout for Franklin & Siegal, about how to make your stories more appealing to Hollywood.Chapter1: IntroductionChapter 2: Newsa) Barnes & Noble reports a large spike in sales of romance novels.b) Harper Collins launches the Harper Horizons imprint to focus on positive-lifestyle nonfiction.c) Audible signs deal with Skybound to increase its audio-original content.d) Facebook Ads introduce new features.e) The New York Times reports on book piracy--unauthorized and poorly translated editions of books violating American copyright laws.Chapter 3: Writing TipsBernhardt discusses the recent article in The Atlantic on Amazon Publishing, which now publishes a significant share of the books sold at Amazon, including books by major authors such as Dean Koontz, Patricia Cornwell, and Robert Dugoni. Its "vertical integration" with the retailing branch of the parent ...

30 MINAUG 26
Comments
Selling Stories to Movie/TV with Erin Hennicke

Writing for Young People--LIVE from Litfest!

Bestselling author William Bernhardt discusses the latest news from the world of books, then interviews several writers at Litfest, a library literary festival in Oklahoma City.Chapter 1: IntroductionChapter 2: NewsBernhardt provides more details on the multi-book contract signed by Dean Koontz with Amazon Publishing, the success of Amazon's ads program, and the breakout hit When the Crawdads Sing, a first novel published when the author (Delia Owens) was 69 years of age.Chapter 3: Writing TipsBernhardt interviews Staci Mauney about how she turned her blog into four successful inspirational books--and how what worked for her might work for you. He also chats with Sarah Brown, organizer of Litfest.Chapter 4: InterviewBernhardt interviews four highly successful middle-grade and young-adult writers: Kim Ventrella, author of Skeleton Tree, Wendy Spinale, author of the Everland series, Brad McLelland, author of Legends of the Lost Causes, and Sonia Gensler, author of The Revenant. They d...

37 MINAUG 12
Comments
Writing for Young People--LIVE from Litfest!

Writing Retreats and How They Help

Bestselling author William Bernhardt discusses the latest news of interest to writers, then interviews several of the attendees at his current writing retreat about the benefits of retreats to authors and aspiring authors.NOTE: This is a special live recording from the Writers Colony at Dairy Hollow in Eureka Springs, Arkansas, and thus subject to the imperfections attendant to any live presentation. You will hear background sounds (like a truck rolling by during the news segment, and people passing the microphone). Host Bernhardt has occasional slips of the tongue ("audiobook" instead of "ebook," "publisher" instead of "author"). We hope you agree that these imperfections enhance the spontaneous fun of a live recording.News:1) Audible announces a plan to add captions to its audiobooks--and a firestorm erupts in the writing world.2) The CASE Act--a small-claims court for copyright suits--nears passage.3) Wattpad announces two monetization programs, including a Paid Stories program t...

28 MINJUL 29
Comments
Writing Retreats and How They Help

Genre Mashups with John Wooley

Bestselling author William Bernhardt discusses the trends, topics, and news from the world of books, then interviews John Wooley, author of horror novels and much more.In this episode, Bernhardt combines the news and writing features to discuss how the content of books is changing in the digital era--for instance, romance novels that break barriers or read like romcoms, and literary novels that imploy horror tropes.In the interview segment, Bernhardt talks to John Wooley, a veteran of more than forty years as a professional novelist. He is best known as a horror writer, but has also written comic books, comic strips, biography, science fiction, and much more--and has gained much wisdom and insight along the way.It is not too late to register for WriterCon, the annual writers conference in Oklahoma City during Labor Day weekend, sponsored by the Red Sneaker Writers Center. For more info, visit: writercon.org.For more information about Bernhardt's writing retreats, including the Decem...

36 MINJUL 16
Comments
Genre Mashups with John Wooley

Digital Book Marketing That Works with David Gaughran

Bestselling author William Bernhardt (Court of Killers) discusses the latest news from the world of books, offers writing tips, then interviews David Gaughran, author of many works of fiction and nonfiction, including Let's Get Digital.Chapter 1: IntroductionChapter 2: Newsa) Bernhardt reports on a recent discussion by literary agents and editors of current trends in adult fiction.b) A report from the Cannes Film Festival on what books scouts are seeking for movie/tv adaptations.c) New NBD Bookscan data provides the latest information on book sales, what's selling and what's not.Chapter 3: Writing Tips. Bernhardt discusses the Kathleen Hale controversy resulting from Hale's response to a negative review on Goodreads--and what it should tell you about handling reviews.Chapter 4: Interview with David Gaughran. Bernhardt interviews the acclaimed author of Let's Get Digital about what online book marketing is most effective, whether to go wide or be Amazon-exclusive, and many other rela...

38 MINJUL 1
Comments
Digital Book Marketing That Works with David Gaughran

Latest Episodes

Kobo Writing Life with Tara Cremin

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Tara Cremin, Author Experience Manager for Kobo Writing Life.Chapter 1: IntroductionChapter 2: Newsa) A new report from Bowker shows the number of self-published books has skyrocketed, as has the Christian book market.b) Audible Originals is now accepting pitches from anyone.c) ACX University returns for its seventh year of instruction.d) Google announces a new voice-recording app that transcribes in real time.Chapter 3: Writing TipsWilliam Bernhardt considers what writers can take away from a new comprehensive study by Written Word Media analyzing the common characteristics of authors making more than $100,000 per year.Chapter 4: Interview with Tara CreminBernhardt talks with the Author Experience Manager for Kobo Writing Life about what the Kobo self-publishing platform has to offer writers, including support, non-exclusivity, and global reach.Chapter 5: Parting WordsWriters can sign up for the free Red Sneaker Writers e-newsletter: www.williambernhardt.comYou can support this podcast and the other Red Sneaker programs at whatever level you like by joining the Patreon program. Visit: www.patreon.com/willbern

39 MIN1 w ago
Comments
Kobo Writing Life with Tara Cremin

Creative Nonfiction with Dan Millman

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Dan Millman, author of the breakthrough inspirational blockbuster The Way of the Peaceful Warrior.Chapter 1: IntroductionChapter 2: Newsa) Plagiarism claim involving Jojo Moyesb) Could Smart Compose predictive text finish your book?c) Research shows 73% of all adults read a book last year, and 20% listened to an audiobookd) Federal judge will hear the Audible Captions casee) James Daunt discusses plans for Barnes & Noblef) Amazon retires Amazon Giveaways and Kindle Matchbookg) Amazon launches first Kindle for childrenh) Findaway Voices adds new markets and becomes first "feed" for Apple audiobooksi) California Assembly Bill 5 may restrict or impair business for freelance writersChapter 3: Writing TipsAt the 2019 Writers Digest Annual Conference, Kilby Blades discussed the importance of setting accurate and precise goals--then designing a campaign to help you achieve them.Chapter 4: InterviewDan Millman talks about creative nonfiction, memoirs that matter, and the path that led him to the blockbuster inspirational book, The Way of the Peaceful Warrior.Chapter 5: ConclusionFor more info about the WriterCon Cruise: https://www.williambernhardt.com/cruiseFor more info about the New Orleans Small-Group Writing Retreat: https://www.williambernhardt.com/writing-retreats

41 MIN3 w ago
Comments
Creative Nonfiction with Dan Millman

Creating Sympathetic Characters with Lara Bernhardt

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Lara Bernhardt, author of Shadow of the Taj.Chapter 1: IntroductionChapter 2: Newsa) Kobo adds audiobook distributionb) Draft2Digital adds audiobooks to Universal Book Linksc) BookFunnel adds audiobook service to its landing pagesChapter 3: Writing TipsGet control of your busy writing life in four steps: Picture Your Ideal Life, Prioritize Your Current Activities, Plan Ahead, and Perform.Chapter 4: Interview with Lara BernhardtLara Bernhardt is the author of The Wantland Files series of supernatural suspense novels, but her new book, Shadow fo the Taj, is a complete departure, a serious novel of an American woman in India who resolves to rescue a young girl from a brothel. All Lara's work has been characterized by strong, empathetic characters, and she discusses her strategies for creating characters that draw readers into the story.Chapter 5: Closing WordsSign up for the free Red Sneaker Writers e-newsletter: www.williambernhardt.comLearn more about the WriterCon cruise: www.williambernhardt.com/cruiseJoin us for the New Orleans five-day writing retreat: https://www.williambernhardt.com/writing-retreats

36 MINOCT 7
Comments
Creating Sympathetic Characters with Lara Bernhardt

Mastering Amazon Advertising with Michael Beverley

Bestselling author William Bernhardt discusses the latest news from the world of books, offers writing tips, and interviews Michael Beverley of AMS AdWerks about how to manage a successful Amazon book advertising campaign.Chapter 1: News about the WriterCon Cruise in February 2020.Chapter 2: Newsa) Kickstarter: Should you crowdsource your next book?b) Hoopla data indicates that more people are listening to audiobooks at home, at night--and not doing anything else at the same time.Chapter 3: Writing Tipsa) Zeroing in on your target audience.b) Bootstrapping your advertising campaign for maximum impact without spending maximum dollars.Chapter 4: Interview with Michael BeverleyMichael Beverley of AMS AdWerks discusses ideal strategies for writers hoping to successfully marketing books, including what books to write, how to find keywords, and what approaches prove most successful.Chapter 5: Parting WordsThere's still space on the WriterCon Cruise, and if you're looking for a writing mentor, check out William Bernhardt's Patreon page.Links:WriterCon Cruise: www.williambernhardt.com/cruiseWilliam Bernhardt's Mentoring on Patreon: www.patreon.com/willbern

39 MINSEP 23
Comments
Mastering Amazon Advertising with Michael Beverley

WriterCon Live! with Barry Friedman & John Wooley

Bestselling author William Bernhardt records live from WriterCon 2019!Chapter 1: IntroductionChapter 2: News1) Audible is sued over its new plan to add captions to audiobooks.2) Hugh Howey is interviewed by The Knowledge Project.3) A new Chinese AI reads audiobooks--in the author's voice.4) A new app has a frightening approach to eliminating writer procrastination.Chapter 3: Bernhardt interviews some of the people attending WriterCon.Chapter 4: Bernhardt interview Barry Friedman, standup comic and author of Road Comic, and John Wooley, author of Seventh Sense and other horror novels. Both authors were presenting at WriterCon, so Bernhardt took this opportunity to talk to them about their approaches to writing, collaboration, and finding truth through their work.Chapter 5: Parting WordsSorry you missed WriterCon this year? You can sign up now for next year's WriterCon. And in February 2020, we are offering the first ever WriterCon Cruise--seven days in the Caribbean with some of the ...

45 MINSEP 10
Comments
WriterCon Live! with Barry Friedman & John Wooley

Selling Stories to Movie/TV with Erin Hennicke

Bestselling author William Bernhardt discusses the latest news from the world of books, then interviews Erin Hennicke, movie/tv book scout for Franklin & Siegal, about how to make your stories more appealing to Hollywood.Chapter1: IntroductionChapter 2: Newsa) Barnes & Noble reports a large spike in sales of romance novels.b) Harper Collins launches the Harper Horizons imprint to focus on positive-lifestyle nonfiction.c) Audible signs deal with Skybound to increase its audio-original content.d) Facebook Ads introduce new features.e) The New York Times reports on book piracy--unauthorized and poorly translated editions of books violating American copyright laws.Chapter 3: Writing TipsBernhardt discusses the recent article in The Atlantic on Amazon Publishing, which now publishes a significant share of the books sold at Amazon, including books by major authors such as Dean Koontz, Patricia Cornwell, and Robert Dugoni. Its "vertical integration" with the retailing branch of the parent ...

30 MINAUG 26
Comments
Selling Stories to Movie/TV with Erin Hennicke

Writing for Young People--LIVE from Litfest!

Bestselling author William Bernhardt discusses the latest news from the world of books, then interviews several writers at Litfest, a library literary festival in Oklahoma City.Chapter 1: IntroductionChapter 2: NewsBernhardt provides more details on the multi-book contract signed by Dean Koontz with Amazon Publishing, the success of Amazon's ads program, and the breakout hit When the Crawdads Sing, a first novel published when the author (Delia Owens) was 69 years of age.Chapter 3: Writing TipsBernhardt interviews Staci Mauney about how she turned her blog into four successful inspirational books--and how what worked for her might work for you. He also chats with Sarah Brown, organizer of Litfest.Chapter 4: InterviewBernhardt interviews four highly successful middle-grade and young-adult writers: Kim Ventrella, author of Skeleton Tree, Wendy Spinale, author of the Everland series, Brad McLelland, author of Legends of the Lost Causes, and Sonia Gensler, author of The Revenant. They d...

37 MINAUG 12
Comments
Writing for Young People--LIVE from Litfest!

Writing Retreats and How They Help

Bestselling author William Bernhardt discusses the latest news of interest to writers, then interviews several of the attendees at his current writing retreat about the benefits of retreats to authors and aspiring authors.NOTE: This is a special live recording from the Writers Colony at Dairy Hollow in Eureka Springs, Arkansas, and thus subject to the imperfections attendant to any live presentation. You will hear background sounds (like a truck rolling by during the news segment, and people passing the microphone). Host Bernhardt has occasional slips of the tongue ("audiobook" instead of "ebook," "publisher" instead of "author"). We hope you agree that these imperfections enhance the spontaneous fun of a live recording.News:1) Audible announces a plan to add captions to its audiobooks--and a firestorm erupts in the writing world.2) The CASE Act--a small-claims court for copyright suits--nears passage.3) Wattpad announces two monetization programs, including a Paid Stories program t...

28 MINJUL 29
Comments
Writing Retreats and How They Help

Genre Mashups with John Wooley

Bestselling author William Bernhardt discusses the trends, topics, and news from the world of books, then interviews John Wooley, author of horror novels and much more.In this episode, Bernhardt combines the news and writing features to discuss how the content of books is changing in the digital era--for instance, romance novels that break barriers or read like romcoms, and literary novels that imploy horror tropes.In the interview segment, Bernhardt talks to John Wooley, a veteran of more than forty years as a professional novelist. He is best known as a horror writer, but has also written comic books, comic strips, biography, science fiction, and much more--and has gained much wisdom and insight along the way.It is not too late to register for WriterCon, the annual writers conference in Oklahoma City during Labor Day weekend, sponsored by the Red Sneaker Writers Center. For more info, visit: writercon.org.For more information about Bernhardt's writing retreats, including the Decem...

36 MINJUL 16
Comments
Genre Mashups with John Wooley

Digital Book Marketing That Works with David Gaughran

Bestselling author William Bernhardt (Court of Killers) discusses the latest news from the world of books, offers writing tips, then interviews David Gaughran, author of many works of fiction and nonfiction, including Let's Get Digital.Chapter 1: IntroductionChapter 2: Newsa) Bernhardt reports on a recent discussion by literary agents and editors of current trends in adult fiction.b) A report from the Cannes Film Festival on what books scouts are seeking for movie/tv adaptations.c) New NBD Bookscan data provides the latest information on book sales, what's selling and what's not.Chapter 3: Writing Tips. Bernhardt discusses the Kathleen Hale controversy resulting from Hale's response to a negative review on Goodreads--and what it should tell you about handling reviews.Chapter 4: Interview with David Gaughran. Bernhardt interviews the acclaimed author of Let's Get Digital about what online book marketing is most effective, whether to go wide or be Amazon-exclusive, and many other rela...

38 MINJUL 1
Comments
Digital Book Marketing That Works with David Gaughran
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