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AVSocial

AVNation Media, Inc

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AVSocial
AVSocial

AVSocial

AVNation Media, Inc

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Followers
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Plays
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About Us

From the network for the AV Industry comes a podcast about how social and should be used for your business.

Latest Episodes

AVSocial 52: Throwing Spaghetti

Fail to Plan, Plan To Fail Sometimes it goes without saying, but marketing is a key pillar of having a successful business. Even if you have the absolute best product, how is anyone supposed to know if you aren’t telling someone? On this episode of AVSocial, we discuss successful marketing strategies and tactics, finding value in your metrics, and what it means to become proactive instead of reactive in marketing. Host:Kelly Perkins Guests: Karen Kleindl – Karen on LinkedIn Jane Johnson – Pivot Communication Notes: AVNation studios production equipment provided by Shure and Vaddio. AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv https://www.youtube.com/watch?v=nMUSiSOHpSE&feature=youtu.be Subscribe via RSS Subscribe via iTunes

-1 s3 w ago
Comments
AVSocial 52: Throwing Spaghetti

AVSocial 51: Outcome, Not Output

Planning For Plans It might seem early, but now is the time to start thinking about your calendars when it comes to social and marketing strategies for 2020. After all, preparation is the best practice when it comes to making an effective campaign. On this episode of AVSocial, we’ll talk about the best practices to creating an editorial calendar, following through with it throughout the year, and the best time to start marketing to clients about upcoming events and specialties. Host:Dawn MeadeandKelly Perkins Guests: Abby Wolfe – Cory’s AV Hailey Klein – PSNI Amanda Roe – Bose Professional Notes: Planning your marketing calendary was previously discussed in AVSocial 39. AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv Subscribe via RSS Subscribe via iTunes

-1 sOCT 11
Comments
AVSocial 51: Outcome, Not Output

AVSocial 50: Twitter Jail

Operators Are (Not) Standing By About a month ago, Caster Communications’ Twitter account was “temporarily suspended”. Considering CEDIA Expo 2019 is on the way (or in full swing as of this releasing), losing an outlet like Twitter can be devastating for any company. And if Twitter’s own CEO can get their account hacked, shouldn’t you work towards keeping your own social media fronts safe? On this episode of AVSocial, we talk to Caster Communciations themselves about what happened, how they dealt with the issue, and what you can do in case of losing access to your important social media tools. Host:Dawn MeadeandKelly Perkins Guests: Kim Lancaster – Caster Communications Ashley Daigneault – Caster Communications AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv Subscribe via RSS Subscribe via iTunes

-1 sSEP 13
Comments
AVSocial 50: Twitter Jail

AVSocial 49: Dirty Databases

I Got The Email, You Got The Email Electronic mail! Using the series of tubes that is the internet to send out emails is the lifeblood of businesses and marketing, especially with email campaigns. On today’s episode of AVSocial, we discuss how to get the most out of email listings, what marketers can do to craft a successful email campaign, the pitfalls to avoid when creating a database list and finding the particular voice for your brand. We also look at the future of email campaigns and how AV might come into play. Host:Dawn MeadeandKelly Perkins Guests: Jane Johnson – Pivot Communications Christa Bender – PIvot Communications Steven Picanza – Latin & Code AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects o...

-1 sAUG 9
Comments
AVSocial 49: Dirty Databases

AVSocial 48: David & Goliath

No Easy Way Out Marketing by itself is not a simple task. When you factor in conditions like advertising for local or national, things can get overly complicated. On this episode of AVSocial, we look at the differences that come into play when creating marketing for different regions and discuss effective marketing strategies. Host:Dawn MeadeandKelly Perkins Guests: Jeremy Caldera – IAS Technology Nathan Legg – AVI-SPL AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the...

-1 sJUL 12
Comments
AVSocial 48: David & Goliath

AVSocial 47: Feed the Monster

Leveraging social for your business Today Facebook, Twitter, and Instagram are the dominant social networks. We post, share, and like through our day. These social network are also a way for our companies and brands to connect with clients and potential customers. But what is the next platform? How do you best utilize the ones that are currently on top and coming up next? On today’s AVSocial we’ll discuss the best way to leverage the top sites, how to spot the networks that are rising, and when to jump on board. Hosts: Dawn Meade & Kelly Perkins Guests:Abby Wolfe – Cory’s AVKatie Rogina – SpinitarJoel Hagen – Legrand AV AVNation is a collection of audiovisual professionals. Everyone at AVNation still works in some capacity in the audiovisual industry. AVWeek is our weekly news digest round table discussion program. We invite anyone in the AV industry to join the conversation. AVNation studios production equipment provided by Shure and Vaddio.

-1 sJUN 14
Comments
AVSocial 47: Feed the Monster

AVSocial 46: A Really Big Shoe

The Most From InfoComm It’s crazy to think, but InfoComm 2019 is almost upon us! The biggest trade show in AV takes place in Orlando from June 8th to the 14th, and the show floor is open from the 12th to the 14th. On this episode of AVSocial, we talk about how to get the most out of your InfoComm experience, the value of interaction with fellow integrators and end-users, and what (if anything) we would change about the show. Host:Dawn MeadeandKelly Perkins Guests: Chris Neto – Starin Gina Sansivero – AtlasIED Penny Sitler – Draper Subscribe via RSS Subscribe via iTunes

-1 sMAY 10
Comments
AVSocial 46: A Really Big Shoe

AVSocial 45: Ignite That Passion

Can’t Train Zeal Since April 25th is the national Take Our Daughters and Sons to Work Day, we look at how we are shaping the next generation of professionals in the AV industry. We discuss mentorship programs, the groups that offer internship initiatives, and advice for anyone who is looking to get into the AV field. Host:Dawn MeadeandKelly Perkins Guests: Neil Williams – AVI-SPL Kelley Dias-Azcona – AVI-SPL Renee Franklin – Tierney Subscribe via RSS Subscribe via iTunes

-1 sAPR 12
Comments
AVSocial 45: Ignite That Passion

AVSocial 44: Creative Connections

The Language of the customer The rise of content marketing through media like podcasts and blogs make every business a creator. On this month’s AVSocial we discuss how to create content for your brand, the differences between internal and external creation, and guidelines to start creating content. Video available below Host:Dawn Meade Guests: Kirsten Nelson – Kirsten on Twitter Lindsey Adler – Lindsey on Twitter Mike Kirby –GenComm Subscribe via RSS Subscribe via iTunes

-1 sMAR 8
Comments
AVSocial 44: Creative Connections

AVSocial 43: Trade Show Life

Where Everybody Knows Your Name From the big players like CES and ISE to the regional shows in the fall, the AV industry knows how to put on a trade show. It’s a chance for the industry to come together, learn new things, and look at the latest a company has to offer. On this episode, we look how to get the most of trade shows, the benefits and drawbacks of attending shows, and the potential future of virtual trade shows. Video available below Host:Dawn MeadeandKelly Perkins Guests: Peter Girard – Caster Communications Tony Couzelis – Harman Megan Dutta – SCN Subscribe via RSS Subscribe via iTunes

-1 sFEB 8
Comments
AVSocial 43: Trade Show Life

Latest Episodes

AVSocial 52: Throwing Spaghetti

Fail to Plan, Plan To Fail Sometimes it goes without saying, but marketing is a key pillar of having a successful business. Even if you have the absolute best product, how is anyone supposed to know if you aren’t telling someone? On this episode of AVSocial, we discuss successful marketing strategies and tactics, finding value in your metrics, and what it means to become proactive instead of reactive in marketing. Host:Kelly Perkins Guests: Karen Kleindl – Karen on LinkedIn Jane Johnson – Pivot Communication Notes: AVNation studios production equipment provided by Shure and Vaddio. AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv https://www.youtube.com/watch?v=nMUSiSOHpSE&feature=youtu.be Subscribe via RSS Subscribe via iTunes

-1 s3 w ago
Comments
AVSocial 52: Throwing Spaghetti

AVSocial 51: Outcome, Not Output

Planning For Plans It might seem early, but now is the time to start thinking about your calendars when it comes to social and marketing strategies for 2020. After all, preparation is the best practice when it comes to making an effective campaign. On this episode of AVSocial, we’ll talk about the best practices to creating an editorial calendar, following through with it throughout the year, and the best time to start marketing to clients about upcoming events and specialties. Host:Dawn MeadeandKelly Perkins Guests: Abby Wolfe – Cory’s AV Hailey Klein – PSNI Amanda Roe – Bose Professional Notes: Planning your marketing calendary was previously discussed in AVSocial 39. AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv Subscribe via RSS Subscribe via iTunes

-1 sOCT 11
Comments
AVSocial 51: Outcome, Not Output

AVSocial 50: Twitter Jail

Operators Are (Not) Standing By About a month ago, Caster Communications’ Twitter account was “temporarily suspended”. Considering CEDIA Expo 2019 is on the way (or in full swing as of this releasing), losing an outlet like Twitter can be devastating for any company. And if Twitter’s own CEO can get their account hacked, shouldn’t you work towards keeping your own social media fronts safe? On this episode of AVSocial, we talk to Caster Communciations themselves about what happened, how they dealt with the issue, and what you can do in case of losing access to your important social media tools. Host:Dawn MeadeandKelly Perkins Guests: Kim Lancaster – Caster Communications Ashley Daigneault – Caster Communications AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the finest minds in AV marketing. She has won the AVIXA Young AV Professional award. Perkins has been a marketer for manufacturers with Vaddio, integrators for AVI Systems, and industry associations with NSCA. She has also earned her CTS and is instrumental in mentoring other women in the audiovisual industry. AVSocial is a monthly program that takes one subject and breaks it down discussing the hows and whys of marketing challenges in the AV industry. Guests offer their advice and opinions in a round table discussion. If you would like to be a panelist on AVSocial you can email Tim Albright at tim@avnation.tv Subscribe via RSS Subscribe via iTunes

-1 sSEP 13
Comments
AVSocial 50: Twitter Jail

AVSocial 49: Dirty Databases

I Got The Email, You Got The Email Electronic mail! Using the series of tubes that is the internet to send out emails is the lifeblood of businesses and marketing, especially with email campaigns. On today’s episode of AVSocial, we discuss how to get the most out of email listings, what marketers can do to craft a successful email campaign, the pitfalls to avoid when creating a database list and finding the particular voice for your brand. We also look at the future of email campaigns and how AV might come into play. Host:Dawn MeadeandKelly Perkins Guests: Jane Johnson – Pivot Communications Christa Bender – PIvot Communications Steven Picanza – Latin & Code AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects o...

-1 sAUG 9
Comments
AVSocial 49: Dirty Databases

AVSocial 48: David & Goliath

No Easy Way Out Marketing by itself is not a simple task. When you factor in conditions like advertising for local or national, things can get overly complicated. On this episode of AVSocial, we look at the differences that come into play when creating marketing for different regions and discuss effective marketing strategies. Host:Dawn MeadeandKelly Perkins Guests: Jeremy Caldera – IAS Technology Nathan Legg – AVI-SPL AVSocial was created within the first year of AVNation’s creation. Originally hosted by George Tucker, the hosts today are two veteran audiovisual industry marketers; Dawn Meade and Kelly Perkins. Dawn Meade began her AV career at a local Maryland commercial integrator. She obtained her CTS and learned the various aspects of the integration side of AV. She is an InfoComm and AVIXA instructor, teaching classes on subjects ranging from social media and marketing to encouraging women in STEM and the audiovisual industry. Kelly Perkins has been recognized as one of the...

-1 sJUL 12
Comments
AVSocial 48: David & Goliath

AVSocial 47: Feed the Monster

Leveraging social for your business Today Facebook, Twitter, and Instagram are the dominant social networks. We post, share, and like through our day. These social network are also a way for our companies and brands to connect with clients and potential customers. But what is the next platform? How do you best utilize the ones that are currently on top and coming up next? On today’s AVSocial we’ll discuss the best way to leverage the top sites, how to spot the networks that are rising, and when to jump on board. Hosts: Dawn Meade & Kelly Perkins Guests:Abby Wolfe – Cory’s AVKatie Rogina – SpinitarJoel Hagen – Legrand AV AVNation is a collection of audiovisual professionals. Everyone at AVNation still works in some capacity in the audiovisual industry. AVWeek is our weekly news digest round table discussion program. We invite anyone in the AV industry to join the conversation. AVNation studios production equipment provided by Shure and Vaddio.

-1 sJUN 14
Comments
AVSocial 47: Feed the Monster

AVSocial 46: A Really Big Shoe

The Most From InfoComm It’s crazy to think, but InfoComm 2019 is almost upon us! The biggest trade show in AV takes place in Orlando from June 8th to the 14th, and the show floor is open from the 12th to the 14th. On this episode of AVSocial, we talk about how to get the most out of your InfoComm experience, the value of interaction with fellow integrators and end-users, and what (if anything) we would change about the show. Host:Dawn MeadeandKelly Perkins Guests: Chris Neto – Starin Gina Sansivero – AtlasIED Penny Sitler – Draper Subscribe via RSS Subscribe via iTunes

-1 sMAY 10
Comments
AVSocial 46: A Really Big Shoe

AVSocial 45: Ignite That Passion

Can’t Train Zeal Since April 25th is the national Take Our Daughters and Sons to Work Day, we look at how we are shaping the next generation of professionals in the AV industry. We discuss mentorship programs, the groups that offer internship initiatives, and advice for anyone who is looking to get into the AV field. Host:Dawn MeadeandKelly Perkins Guests: Neil Williams – AVI-SPL Kelley Dias-Azcona – AVI-SPL Renee Franklin – Tierney Subscribe via RSS Subscribe via iTunes

-1 sAPR 12
Comments
AVSocial 45: Ignite That Passion

AVSocial 44: Creative Connections

The Language of the customer The rise of content marketing through media like podcasts and blogs make every business a creator. On this month’s AVSocial we discuss how to create content for your brand, the differences between internal and external creation, and guidelines to start creating content. Video available below Host:Dawn Meade Guests: Kirsten Nelson – Kirsten on Twitter Lindsey Adler – Lindsey on Twitter Mike Kirby –GenComm Subscribe via RSS Subscribe via iTunes

-1 sMAR 8
Comments
AVSocial 44: Creative Connections

AVSocial 43: Trade Show Life

Where Everybody Knows Your Name From the big players like CES and ISE to the regional shows in the fall, the AV industry knows how to put on a trade show. It’s a chance for the industry to come together, learn new things, and look at the latest a company has to offer. On this episode, we look how to get the most of trade shows, the benefits and drawbacks of attending shows, and the potential future of virtual trade shows. Video available below Host:Dawn MeadeandKelly Perkins Guests: Peter Girard – Caster Communications Tony Couzelis – Harman Megan Dutta – SCN Subscribe via RSS Subscribe via iTunes

-1 sFEB 8
Comments
AVSocial 43: Trade Show Life
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