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Analytive Podcast

Tyler Brooks

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Analytive Podcast

Analytive Podcast

Tyler Brooks

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About Us

In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants.We want to help make you a better marketer, better leader, better business person, and improve your life.This podcast is hosted by Tyler Brooks of Analytive.

Latest Episodes

Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell

Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

74 MIN2019 DEC 10
Comments
Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell

How to Build Companies That Make Positive Impact - Bryan Kimbell

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including AB...

58 MIN2019 NOV 16
Comments
How to Build Companies That Make Positive Impact - Bryan Kimbell

Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hopetoday’s conversation with Reza Khadjavi will give you tons of ideas on Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting. If you’ve never used retargeting ads or just do some“set it and forget it” type retargeting, this is a conversation you’ll want to take notes on. So without further ado, please welcome Reza Khadjavi. Link ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

57 MIN2019 NOV 9
Comments
Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast

Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast

Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in thetop 3%in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building. In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process. If you work in sales or you need to get better at sales, this is an amazing conversation. So without further ado, here’s Chris Mullenberg. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (i...

55 MIN2019 OCT 24
Comments
Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast

Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast

Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Without further ado, I hope you enjoy this conversation with Dennis Lewis. ****************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

48 MIN2019 OCT 22
Comments
Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast

Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee

My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.

65 MIN2019 SEP 26
Comments
Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee

Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day

Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Anal...

52 MIN2019 SEP 17
Comments
Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day

Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast

Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users. Please enjoy this conversation with Seamus Nally. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That...

61 MIN2019 AUG 23
Comments
Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast

Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli

Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash. While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th. Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. ...

78 MIN2019 JUL 30
Comments
Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli

The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank

Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other. Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think Tank Connect with Curt on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with...

44 MIN2019 JUL 12
Comments
The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank

Latest Episodes

Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell

Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

74 MIN2019 DEC 10
Comments
Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell

How to Build Companies That Make Positive Impact - Bryan Kimbell

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including AB...

58 MIN2019 NOV 16
Comments
How to Build Companies That Make Positive Impact - Bryan Kimbell

Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hopetoday’s conversation with Reza Khadjavi will give you tons of ideas on Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting. If you’ve never used retargeting ads or just do some“set it and forget it” type retargeting, this is a conversation you’ll want to take notes on. So without further ado, please welcome Reza Khadjavi. Link ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

57 MIN2019 NOV 9
Comments
Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast

Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast

Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in thetop 3%in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building. In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process. If you work in sales or you need to get better at sales, this is an amazing conversation. So without further ado, here’s Chris Mullenberg. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (i...

55 MIN2019 OCT 24
Comments
Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast

Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast

Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Without further ado, I hope you enjoy this conversation with Dennis Lewis. ****************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

48 MIN2019 OCT 22
Comments
Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast

Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee

My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.

65 MIN2019 SEP 26
Comments
Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee

Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day

Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Anal...

52 MIN2019 SEP 17
Comments
Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day

Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast

Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users. Please enjoy this conversation with Seamus Nally. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That...

61 MIN2019 AUG 23
Comments
Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast

Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli

Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash. While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th. Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. ...

78 MIN2019 JUL 30
Comments
Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli

The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank

Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other. Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think Tank Connect with Curt on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with...

44 MIN2019 JUL 12
Comments
The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank
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