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Awin Talks: Affiliate Marketing Insights

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Awin Talks: Affiliate Marketing Insights

Awin Talks: Affiliate Marketing Insights

Awin

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Followers
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Plays
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About Us

The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.

Latest Episodes

Peak Season in The Travel Sector and Discussing The New Publisher Board

The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures.

56 MIN5 d ago
Comments
Peak Season in The Travel Sector and Discussing The New Publisher Board

Student Beans Interview, Black Friday Insights and 2019 Highlights

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively.

44 MIN2019 DEC 9
Comments
Student Beans Interview, Black Friday Insights and 2019 Highlights

Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.

46 MIN2019 NOV 14
Comments
Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

Commission Factory Announcement and a Closer Look at The US Industry

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market. From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode. And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views ...

45 MIN2019 OCT 4
Comments
Commission Factory Announcement and a Closer Look at The US Industry

Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketi...

49 MIN2019 AUG 29
Comments
Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

How SingleView is Proving The Value of Affiliate Marketing

This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here (https://www.awin.com/gb/news-and-events/awin-news/awin-singleview-strategic-partnership) . Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and...

41 MIN2019 AUG 7
Comments
How SingleView is Proving The Value of Affiliate Marketing

ThinkTank US & UK Conference Highlights

This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers. In Chicago Rob appeared on stage to interview a trio of contributors to this year’s Awin Report to hear more about their thoughts on the state of digital marketing and the affiliate channel. Tijs van Santen, CRO at Button, discussed the evolution of mobile and the profound influence that is having upon ecommerce right now. Kim Westwood, MD of Shopping Links, explained how influencer marketing is becoming increasingly professionalised and how it has been adopted by the affiliate channel to great effect. And Gary Kibel, attorney and partner ...

37 MIN2019 JUL 2
Comments
ThinkTank US & UK Conference Highlights

Turn The Talk Discussion and Meet The Industry Rising Star

This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future. Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a n...

32 MIN2019 MAY 23
Comments
Turn The Talk Discussion and Meet The Industry Rising Star

Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them. Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of speaking to Rachel Said, Head of Affiliates at Genie Goals, a UK performance marketing agency. Rachel has worked within the industry for many years, building up a wealth of experience in advertiser, network and now agency roles. Dawn asks Rachel about what she’s learnt from those varying perspectives, how the affiliate industry has changed during the time she’s worked in it and what she envisages it looking like in the future.

45 MIN2019 APR 15
Comments
Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

Awin Report 2019 Launch & Interviews

Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors. Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix. Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future. Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns. You can download a digital interactive copy of The Awin...

33 MIN2019 APR 1
Comments
Awin Report 2019 Launch & Interviews

Latest Episodes

Peak Season in The Travel Sector and Discussing The New Publisher Board

The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures.

56 MIN5 d ago
Comments
Peak Season in The Travel Sector and Discussing The New Publisher Board

Student Beans Interview, Black Friday Insights and 2019 Highlights

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively.

44 MIN2019 DEC 9
Comments
Student Beans Interview, Black Friday Insights and 2019 Highlights

Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.

46 MIN2019 NOV 14
Comments
Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

Commission Factory Announcement and a Closer Look at The US Industry

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market. From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode. And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views ...

45 MIN2019 OCT 4
Comments
Commission Factory Announcement and a Closer Look at The US Industry

Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketi...

49 MIN2019 AUG 29
Comments
Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

How SingleView is Proving The Value of Affiliate Marketing

This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here (https://www.awin.com/gb/news-and-events/awin-news/awin-singleview-strategic-partnership) . Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and...

41 MIN2019 AUG 7
Comments
How SingleView is Proving The Value of Affiliate Marketing

ThinkTank US & UK Conference Highlights

This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers. In Chicago Rob appeared on stage to interview a trio of contributors to this year’s Awin Report to hear more about their thoughts on the state of digital marketing and the affiliate channel. Tijs van Santen, CRO at Button, discussed the evolution of mobile and the profound influence that is having upon ecommerce right now. Kim Westwood, MD of Shopping Links, explained how influencer marketing is becoming increasingly professionalised and how it has been adopted by the affiliate channel to great effect. And Gary Kibel, attorney and partner ...

37 MIN2019 JUL 2
Comments
ThinkTank US & UK Conference Highlights

Turn The Talk Discussion and Meet The Industry Rising Star

This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future. Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a n...

32 MIN2019 MAY 23
Comments
Turn The Talk Discussion and Meet The Industry Rising Star

Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them. Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of speaking to Rachel Said, Head of Affiliates at Genie Goals, a UK performance marketing agency. Rachel has worked within the industry for many years, building up a wealth of experience in advertiser, network and now agency roles. Dawn asks Rachel about what she’s learnt from those varying perspectives, how the affiliate industry has changed during the time she’s worked in it and what she envisages it looking like in the future.

45 MIN2019 APR 15
Comments
Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

Awin Report 2019 Launch & Interviews

Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors. Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix. Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future. Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns. You can download a digital interactive copy of The Awin...

33 MIN2019 APR 1
Comments
Awin Report 2019 Launch & Interviews
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