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Baby Got Booked The Podcast

Geeta Nadkarni

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Baby Got Booked The Podcast

Baby Got Booked The Podcast

Geeta Nadkarni

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About Us

Welcome to the Baby Got booked Podcast . The show for authors, coaches, business owners and experts who are serious about getting free press. Get tips, strategies, and tools that WORK. So you can be saying Baby Got Booked too!

Latest Episodes

Become a Media Magnet: The Recipe

We typically book three types of guests on the show. We book producers or editors in the media who have a media platform and are looking for content and experts. We book people who have used the media to launch their brand or grow their business. The third type of person I like to bring on the show is somebody who helps us elevate our game and become a better story (because if you’re living a really great story that’s an excellent first step towards getting attention for it). My guest today, Zane Caplansky, fulfills all three of these requirements because he is a celebrity chef, he owns multiple businesses (all in the food industry), he’s an absolute media magnet extraordinaire and he has his own podcast. If you’re at all in the food industry or want to be in the food industry this is the guy whose show you want to get on. The Globe and Mail article: There was a huge article in the Globe and Mail (Canada’s biggest English language newspaper). The headline was Caplansky’s Deli ...

63 MIN2016 MAY 16
Comments
Become a Media Magnet: The Recipe

How to Stop Anxiety from Holding You Back

It’s much easier to tell a better story if you are living an amazing story. Tiisetso Maloma fallsinto that category because he is an entrepreneur many many times over. He’s worked in verydiverse industries including but not limited to marketing and PR, photography, graphic design,web design, copy writing, public speaking, event organizing and a lot more. He is about tolaunch a brand new book which you can pre-order right now called The Anxious Entrepreneur:Anxiety Defeats Creativity and Creativity Defeats Anxiety. I’m excited about introducing himbecause I think anxiety is a big dark underbelly of entrepreneurship. We will talk about usingcreativity and story-telling techniques to defeat the anxiety that may be holding you back, maybecrippling your business or if your business is successful sucking a lot of the joy out of your life. What most people don’t know about Tiisetso: Most people think because he is on Facebook a lotthat is he very sociable. He is but he is also more of ...

40 MIN2016 MAY 3
Comments
How to Stop Anxiety from Holding You Back

Be the Story TV Producers are Hungry For

Today I want to introduce you to somebody who has actually been in a vomit comet. They arethe simulators that allow you to simulate weightlessness aboard an aircraft and feelwhat astronauts actually experience in space. John Getteris a licensed pilot and has flown the space shuttle simulator and has more than 3 hours of weightlessness aboard a special NASA aircraft (the vomit comet). He isaformer broadcast journalistwhosebroadcasts have been carried in 135 countries and he supervised projects that flew in space. He does insights and stories from working with hundreds of explorers including all who walked on the moon or commanded a space shuttle.He’s a professional speaker and he produces news coverage for major broadcast and cable networks including Good Morning America. He consults with major corporations industry and political leaders on effective communication skills, media understanding and of course storytelling. Today Show and Good Morning America: Both of the programs aim at...

48 MIN2016 APR 25
Comments
Be the Story TV Producers are Hungry For

How to Tell Your Hero's Journey

On today’s show I’ve brought on a story telling maestro. Park Howell has been a professional story teller for more than 30 years. He has helped firms achieve epic growth through the power of story to define their brand and connect with customers, all the things we’re going to teach you how to do today. He’s a professional speaker, a marketing consultant and a brand story strategist. He’s going to help us craft and tell a compelling story and then we’re going to hook those ideas together to show how you can leverage this for the media (that’s where I can bring some of my ideas to the table). Joseph Campbell: Park was introduced to the work of Joseph Campbell through his son who was going to film school in Hollywood. Joseph Campbell is America’s foremost mythologist. His 17 step hero’s journey can be seen in the movies you love, the books you read and even the songs you listen to. If you really want to see it in action all you have to do is look at the very first Star Wars mo...

58 MIN2016 APR 19
Comments
How to Tell Your Hero's Journey

How to Write Your Brand's Story

Today’s guest is somebody who’s going to teach you how to talk about what you do in a way that makes people want to lean in and hear the rest as opposed to the elevator pitch that makes people say “oh, okay” and the conversation is over. Jenny Beres has run a successful freelance writing business for 10 years. She started with $75.00 in her bank account and quickly transformed it into a six figure freelance copywriting business. She helps brands tell their story in a compelling way and she also helps a lot of freelance writers or freelance social media people run a successful business. So it’s the skill of writing itself, what stories to tell, what stories to leave out and then on the other side of it the business aspect of running a freelance writing oriented business. Compassion and inspiration: Whether you’re a business owner writing your own copy or you’re a copywriter on a team and you’ve been hired to capture someone else’s story you must write from a place of compass...

49 MIN2016 MAR 23
Comments
How to Write Your Brand's Story

How to go from grit to great

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”? Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting...

48 MIN2016 MAR 17
Comments
How to go from grit to great

How to pitch Inc.com

Have you ever bought a copy of Inc. Magazine, read it cover to cover and ripped out pages to use as a blueprint to create your dream business? Today’s guest is none other than James Ledbetter, editor of Inc. Magazine and Inc.com. Prior to this position he was the founder and editor of The Big Money, which is Slate’s business and finance site (if you’re familiar with slate.com) and the opinion editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at Time and is the author of four books. Today he’s going to spend some time with us telling us what sort of stories excite him, what his inbox looks like and how you can pitch him in a way that gets you an invitation to join their contributor network so that you can have your own column in Inc. Magazine. Vetting process for contributors: They ask contributors questions such as what is it that you want to write about? What is it that makes you qualified to write about it? What are you going to offer u...

34 MIN2016 MAR 17
Comments
How to pitch Inc.com

How to systematize your story

Jason Silverman is a Martial Arts Master Instructor, Information Marketer, Marketing Expert & Coach, Sought-After Speaker, CEO of Powerful Words Character Development and Co-Founder of Dance Sites Done Right/All Star Cheer Sites. We met when Jason interviewed me on his podcast which is called The Real Deal. We talked about specific strategies that dance, cheerleading and martial arts studios can use to get themselves media coverage. Jason has helped and continues to help more than 500 studios worldwide with a marketing system right out of the box that helps them bring in, retain and engage with their clients. Licensing: Jason started by piloting seven people to make sure the system would work when someone else was running it. They did the pilot program for about a year then decided to take it farther. They got a website and merchant account and Jason called three people in the industry that he knew well and asked them to tell people. Overnight they had around 100 new clients. Their ...

38 MIN2016 MAR 3
Comments
How to systematize your story

The other "F" word: Focus

My guest today is the guy who spent thirty years bringing life into focus as one of the U.S’s most sought after portrait photographers, and is now inspiring creative entrepreneurs to leverage their so called lack of focus. Jeffrey Shaw actually believes that it is a good idea to chase the metaphorical squirrels all over the place. He’s a business coach, speaker and host of the popular business podcast “Creative Warriors” (in fact we met when he had me as a guest on his podcast). Jeffrey is also a contributor to the Huffington Post, the creator of the online training program “The Creative Warrior” and has been sighted in various publications and trade journals. If you have trouble with “creative chaos brain” where you look at a blank wall and see three hundred different opportunities and you tend to run in seventeen different directions at any given time and are still trying to run a business and be successful and have relationships etc then this is the episode for you. Creat...

55 MIN2016 MAR 1
Comments
The other "F" word: Focus

What honest communication really looks like

My guest today is consultant and speaker Steven Gaffney. He runs a wildly successful seven figure business and is in the National Speakers Association Million Dollar Club. His platform is honest communication. He’s tall, dark and handsome, he’s rich and his platform is honest communication (like the perfect man). He’s the author of five books: Just Be Honest, Honesty Works, Honesty Sells, Guide To Increasing Communication Flow Up Down And Across and 21 Rules For Delivering Difficult Messages. His latest book is Be A Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change. Honest communication: People tell Steven “I am honest” and he will say “Well you’re probably lying.” This is not about the ethical point of view about truth or lies. The biggest problem is not what people say it’s what they leave out, what they don’t say. If you can get others to get the unsaid said so they can speak their truth and we can speak our truth without somebody flipp...

37 MIN2016 FEB 24
Comments
What honest communication really looks like

Latest Episodes

Become a Media Magnet: The Recipe

We typically book three types of guests on the show. We book producers or editors in the media who have a media platform and are looking for content and experts. We book people who have used the media to launch their brand or grow their business. The third type of person I like to bring on the show is somebody who helps us elevate our game and become a better story (because if you’re living a really great story that’s an excellent first step towards getting attention for it). My guest today, Zane Caplansky, fulfills all three of these requirements because he is a celebrity chef, he owns multiple businesses (all in the food industry), he’s an absolute media magnet extraordinaire and he has his own podcast. If you’re at all in the food industry or want to be in the food industry this is the guy whose show you want to get on. The Globe and Mail article: There was a huge article in the Globe and Mail (Canada’s biggest English language newspaper). The headline was Caplansky’s Deli ...

63 MIN2016 MAY 16
Comments
Become a Media Magnet: The Recipe

How to Stop Anxiety from Holding You Back

It’s much easier to tell a better story if you are living an amazing story. Tiisetso Maloma fallsinto that category because he is an entrepreneur many many times over. He’s worked in verydiverse industries including but not limited to marketing and PR, photography, graphic design,web design, copy writing, public speaking, event organizing and a lot more. He is about tolaunch a brand new book which you can pre-order right now called The Anxious Entrepreneur:Anxiety Defeats Creativity and Creativity Defeats Anxiety. I’m excited about introducing himbecause I think anxiety is a big dark underbelly of entrepreneurship. We will talk about usingcreativity and story-telling techniques to defeat the anxiety that may be holding you back, maybecrippling your business or if your business is successful sucking a lot of the joy out of your life. What most people don’t know about Tiisetso: Most people think because he is on Facebook a lotthat is he very sociable. He is but he is also more of ...

40 MIN2016 MAY 3
Comments
How to Stop Anxiety from Holding You Back

Be the Story TV Producers are Hungry For

Today I want to introduce you to somebody who has actually been in a vomit comet. They arethe simulators that allow you to simulate weightlessness aboard an aircraft and feelwhat astronauts actually experience in space. John Getteris a licensed pilot and has flown the space shuttle simulator and has more than 3 hours of weightlessness aboard a special NASA aircraft (the vomit comet). He isaformer broadcast journalistwhosebroadcasts have been carried in 135 countries and he supervised projects that flew in space. He does insights and stories from working with hundreds of explorers including all who walked on the moon or commanded a space shuttle.He’s a professional speaker and he produces news coverage for major broadcast and cable networks including Good Morning America. He consults with major corporations industry and political leaders on effective communication skills, media understanding and of course storytelling. Today Show and Good Morning America: Both of the programs aim at...

48 MIN2016 APR 25
Comments
Be the Story TV Producers are Hungry For

How to Tell Your Hero's Journey

On today’s show I’ve brought on a story telling maestro. Park Howell has been a professional story teller for more than 30 years. He has helped firms achieve epic growth through the power of story to define their brand and connect with customers, all the things we’re going to teach you how to do today. He’s a professional speaker, a marketing consultant and a brand story strategist. He’s going to help us craft and tell a compelling story and then we’re going to hook those ideas together to show how you can leverage this for the media (that’s where I can bring some of my ideas to the table). Joseph Campbell: Park was introduced to the work of Joseph Campbell through his son who was going to film school in Hollywood. Joseph Campbell is America’s foremost mythologist. His 17 step hero’s journey can be seen in the movies you love, the books you read and even the songs you listen to. If you really want to see it in action all you have to do is look at the very first Star Wars mo...

58 MIN2016 APR 19
Comments
How to Tell Your Hero's Journey

How to Write Your Brand's Story

Today’s guest is somebody who’s going to teach you how to talk about what you do in a way that makes people want to lean in and hear the rest as opposed to the elevator pitch that makes people say “oh, okay” and the conversation is over. Jenny Beres has run a successful freelance writing business for 10 years. She started with $75.00 in her bank account and quickly transformed it into a six figure freelance copywriting business. She helps brands tell their story in a compelling way and she also helps a lot of freelance writers or freelance social media people run a successful business. So it’s the skill of writing itself, what stories to tell, what stories to leave out and then on the other side of it the business aspect of running a freelance writing oriented business. Compassion and inspiration: Whether you’re a business owner writing your own copy or you’re a copywriter on a team and you’ve been hired to capture someone else’s story you must write from a place of compass...

49 MIN2016 MAR 23
Comments
How to Write Your Brand's Story

How to go from grit to great

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”? Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting...

48 MIN2016 MAR 17
Comments
How to go from grit to great

How to pitch Inc.com

Have you ever bought a copy of Inc. Magazine, read it cover to cover and ripped out pages to use as a blueprint to create your dream business? Today’s guest is none other than James Ledbetter, editor of Inc. Magazine and Inc.com. Prior to this position he was the founder and editor of The Big Money, which is Slate’s business and finance site (if you’re familiar with slate.com) and the opinion editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at Time and is the author of four books. Today he’s going to spend some time with us telling us what sort of stories excite him, what his inbox looks like and how you can pitch him in a way that gets you an invitation to join their contributor network so that you can have your own column in Inc. Magazine. Vetting process for contributors: They ask contributors questions such as what is it that you want to write about? What is it that makes you qualified to write about it? What are you going to offer u...

34 MIN2016 MAR 17
Comments
How to pitch Inc.com

How to systematize your story

Jason Silverman is a Martial Arts Master Instructor, Information Marketer, Marketing Expert & Coach, Sought-After Speaker, CEO of Powerful Words Character Development and Co-Founder of Dance Sites Done Right/All Star Cheer Sites. We met when Jason interviewed me on his podcast which is called The Real Deal. We talked about specific strategies that dance, cheerleading and martial arts studios can use to get themselves media coverage. Jason has helped and continues to help more than 500 studios worldwide with a marketing system right out of the box that helps them bring in, retain and engage with their clients. Licensing: Jason started by piloting seven people to make sure the system would work when someone else was running it. They did the pilot program for about a year then decided to take it farther. They got a website and merchant account and Jason called three people in the industry that he knew well and asked them to tell people. Overnight they had around 100 new clients. Their ...

38 MIN2016 MAR 3
Comments
How to systematize your story

The other "F" word: Focus

My guest today is the guy who spent thirty years bringing life into focus as one of the U.S’s most sought after portrait photographers, and is now inspiring creative entrepreneurs to leverage their so called lack of focus. Jeffrey Shaw actually believes that it is a good idea to chase the metaphorical squirrels all over the place. He’s a business coach, speaker and host of the popular business podcast “Creative Warriors” (in fact we met when he had me as a guest on his podcast). Jeffrey is also a contributor to the Huffington Post, the creator of the online training program “The Creative Warrior” and has been sighted in various publications and trade journals. If you have trouble with “creative chaos brain” where you look at a blank wall and see three hundred different opportunities and you tend to run in seventeen different directions at any given time and are still trying to run a business and be successful and have relationships etc then this is the episode for you. Creat...

55 MIN2016 MAR 1
Comments
The other "F" word: Focus

What honest communication really looks like

My guest today is consultant and speaker Steven Gaffney. He runs a wildly successful seven figure business and is in the National Speakers Association Million Dollar Club. His platform is honest communication. He’s tall, dark and handsome, he’s rich and his platform is honest communication (like the perfect man). He’s the author of five books: Just Be Honest, Honesty Works, Honesty Sells, Guide To Increasing Communication Flow Up Down And Across and 21 Rules For Delivering Difficult Messages. His latest book is Be A Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change. Honest communication: People tell Steven “I am honest” and he will say “Well you’re probably lying.” This is not about the ethical point of view about truth or lies. The biggest problem is not what people say it’s what they leave out, what they don’t say. If you can get others to get the unsaid said so they can speak their truth and we can speak our truth without somebody flipp...

37 MIN2016 FEB 24
Comments
What honest communication really looks like
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