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Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing

Patrick Shanahan

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Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing
Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing

Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing

Patrick Shanahan

2
Followers
0
Plays
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About Us

Bots, Facebook Messenger, Messenger Marketing, Conversational Marketing, buzzwords & cold beers. Why bots, why now, and why Facebook Messenger.

Latest Episodes

FB Live and Bots; It’s raining emails

How to combine Facebook Live Broadcasts, FOMO, and Bots to capture email like its going out of styleEpisode SummaryDon't do live broadcasts?The ROI of FB live broadcastsFOMO in live broadcastsSample copy of the tactic and putting it all togetherWhy I love BotsEmail Open RatesSum it all up and two important questionsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

21 MINAPR 13
Comments
FB Live and Bots; It’s raining emails

Facebook reach is dead? Nope. Not with bots & a plan

The attentions game, Facebook reach, and how to leverage messenger bots to siphon off more itEpisode SummaryA deck on marketing I really likedGenesis of the episodeThe attention / platform wars are raging. ÂHow do we winContrarian thinking and the planThe tactical of this technique in detailWhat to do when they get into the botSum it all up and some FUShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

33 MINAPR 5
Comments
Facebook reach is dead? Nope. Not with bots & a plan

How to track your marketing efforts in your bot

How to combine growth tools, tags, a folder, and flows into a clean and clear data picture. Visualize what's working... quickly.It's always nice having the data.Better still when its easy to visualize it and easy to access it.No exporting files, waiting for the zip to show up in your email, not going into excel or sheets, cleaning up the columns and the like.Just a quick look and you have a very good read on how your latest marketing campaign is performing in your bot.ÂA Marketing CampaignFor our example we are going to sending traffic from a range of sources to a flow in our bot which features Squirely Dan here.(Squirely Dan, despite his name, likes his marketing data clean)In terms of traffic sources we are going to leverage the followingAn email to our email subscribersA messenger broadcast to our FB messenger subscribersA FB postA link in the IG profileA link in our IG stories (let's assume we can link out)In bot sharingThree friends are gonna share links to the campaign as wellSame technique can and does apply to any additional sources you might have at your disposal.Growth ToolsThat is a whole lot of traffic sources. ÂSo we are gonna need a whole lot of growth tools.In our case we are gonna have (what Manychat calls them anyway) a few different messenger ref urls and a FB comment growth tool.So we create them all and name them all properly. This part is easy enough.Naming conventions are up to you but allow me to suggest the following.Squirely Dan = [SD] + source + type = (Url)[SD] Email Link (Url)[SD] Insta Profile (Url)[SD] Insta Story (Url)How you do it is up to you but something unique to the campaign will make sure filtration is nice and easy. (the [SD] in this case)The Freeway, The On-ramps, and now the Toll Booth.I am fond on the analogy that your bot is the freeway, the growth tools are the on-ramps, all of the ways you get people on to your freeway/bot.If we stick with this analogy, then our next step is we are gonna add a toll booth to properly track all of our traffic sources.Old SystemAll growth tools would dump their subscribers into our main flow.New SystemAll growth tools dump their subscribers into the toll booth and then into our main flow.The toll will be paid in this case with a tag and clean data (Has anybody got a dime?).In our case lets assume the following...Freeway / Main Bot Flow = "Attentions Paid Main Flow"On-ramp / Growth Tool = "[SD] Insta Profile (Url)"Toll Booth / New Flow = "IG profile (Start)"So the growth tool "[SD] IG Profile (Url)" is now going to dump our traffic into our new toll booth flow "IG profile (Start)" which will tag our user and then dump them into our main bot flow "Attentions Paid Main Flow."That is our growth tool to toll booth step.In our toll booth we apply our tag and send em to main flow. Easy enoughFolder ViewTwo things. ÂThis is an important organizational stepPost campaign, where the magic happensSo make sure you create a folder, title it, and place all of the campaign flows â the toll booths and the main flow â into this folderThen post campaign, you pull up the folder, and with a quick glance you can see exactly how the campaign went, who did the heavy lifting, who should get all of the credit, what to double down on etc.Sum it all upIt sounds like allot of extra steps and it sorta is. ÂBut the value of the data, to be able to attribute things accurately makes it completely worth it.Once you get the hang of it its really pretty quick and as long as you use the folder then things stay organized and clean.Moreover, if later you feel like diving into an cohort analysis. ÂWas once source better than the other in terms of sales or LTV or whatever, you have clean and tagged data just waiting for you.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

10 MINMAR 23
Comments
How to track your marketing efforts in your bot

Bots and Buyer Personas

Combining messenger, slack, survey data, and visualization to take buyer personas to the next level. How to learn more about your customersEpisode SummaryWhy I love BotsThe context under which this system has been createdSome additional details on the messenger to slack integration and the importance of the images and their sizesSome detail on the survey data that goes into the botBots and buyer personas. Buyer personas loosely defined.Stitch it all together into a new systemPotential future applicationsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

22 MINMAR 7
Comments
Bots and Buyer Personas

How to Use Slack as a Bot Dashboard

How to integrate Manychat, either Zapier/Integromat, to pull Manychat data into slack and use slack as a dashboard to speed up your bot workSlack is allot of things.Yes it's "supposed" to be for in company/team communication.Everybody likes to talk about the obvious things. (including fixing a logo problem only they thought was a problem). What Slack does not get enough credit for though is how amazing it can be as a marketing dashboard or in this case a bot dashboard.Slack is amazing as a bot dashboard.Sorta crazy the amount of data you can pipe into slack. ÂYou combine that with slack's desktop and especially mobile app and the notifications options those apps offer and you are rocking.How to integrate Manychat and Zapier and SlackThe integration part is on you. Google it if needs be.Once you do here are a few of the fields you want to make sure get passed into Slack from Manychat. This is Zapier but its similar in Integromat(all the same fields on offer anyway)I like to port in ...

6 MINFEB 28
Comments
How to Use Slack as a Bot Dashboard

The Fundamentals of Bot Building

What are the fundamentals of bot building, answer both; Why bots, why now and why Facebook Messenger and why its worth going all in on messenger if you can and bots in general if you can'tThe fundamentals of bot buildingWork on bringing subscribers into your botPut them all through your surveySetup a wall in your bot, none shall pass without going through the surveyCapture the email addressGet the bad fits for your business out of everythingGo all in on the good leads and focus all of your attention on themShow Notes10 Ways to Get People Into Your BotYou shall not pass video of the dude of the skateboard - this guy is a legend in my bookMy original manifesto on Why bots, why now, why Facebook MessengerMessenger Bots vs Bots in GeneralThe fundamentals of bot building apply equally to both.The sheer profundity of getting cold traffic into your bot, getting their FB profile data, getting their email address, and then getting to know them via their survey responses.... all in their firs...

18 MINFEB 14
Comments
The Fundamentals of Bot Building

Content Marketing with Bots

How to combine bots + content marketing, a simple playbook you can use to both acquire new messenger subscribers and continue the conversation with your existing subscribersShow NotesOnly one link this time. Problem is you are gonna have to get into my bot to get it.https://m.me/Botsftw?ref=w4653122Enjoying the showPull out messenger on your phone, search for bots for the win, and come say hi in Messenger.HOMEBLOGPODCASTBOT HACKSCONTACT

13 MINFEB 2
Comments
Content Marketing with Bots

Need Some Attentions? Send a Wuphf

How to think about attention in 2019, how to get it, and how bots fit in.Show NotesTop 5 Bot Building Lessons from 2018One-two Punch ComboBot Hack #5 - Youtube & MessengerOriginal Wuphf video from the officeEnjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

15 MINJAN 14
Comments
Need Some Attentions? Send a Wuphf

How to Combine Youtube & Messenger to Get Attention

How to combine Youtube & Messenger to deliver video, get FREE attention (best kind really), and win.Ahhhhhhttention.Aforementioned sub theme of the podcast.It's everything.Great way to get it is when you creatively layer services and strategically time their release for maximum exposure. ÂIf you can do that fo free then it's, well, its just real nice.Youtube & MessengerLots talk about the prerequisitesÂYou have video you want to use in a messenger broadcastYou have a Youtube channelYou have been promoting that Youtube channel so you have subscribers to it and even those that have opted in for notificationsNow for the hack.You upload your video to Youtube, You finish your edit and description and the rest, you set the video to "unlisted"You setup your broadcast in messenger and get ready to send it.Right before you hit send, you go back to Youtube and you take the video from "unlisted" to "public."What Happens Next?1.ÂFor messenger subscribers they get the broadcast and the corres...

8 MINJAN 11
Comments
How to Combine Youtube & Messenger to Get Attention

Top 5 Bot Building Lessons from 2018

Top 5 Bot Building Lessons from 2018Start simple, just ship it, segmentation, build modular, visualization, and lastly why a bot subscriber is worth moreShow NotesIs a bot subscriber worth more? More than an email subscriber. I answer that and cover my top 5 lessons learned building bots in 2018. I finish it off with some notes about 2019. What to expect and whats next.Enjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

23 MIN2018 DEC 25
Comments
Top 5 Bot Building Lessons from 2018

Latest Episodes

FB Live and Bots; It’s raining emails

How to combine Facebook Live Broadcasts, FOMO, and Bots to capture email like its going out of styleEpisode SummaryDon't do live broadcasts?The ROI of FB live broadcastsFOMO in live broadcastsSample copy of the tactic and putting it all togetherWhy I love BotsEmail Open RatesSum it all up and two important questionsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

21 MINAPR 13
Comments
FB Live and Bots; It’s raining emails

Facebook reach is dead? Nope. Not with bots & a plan

The attentions game, Facebook reach, and how to leverage messenger bots to siphon off more itEpisode SummaryA deck on marketing I really likedGenesis of the episodeThe attention / platform wars are raging. ÂHow do we winContrarian thinking and the planThe tactical of this technique in detailWhat to do when they get into the botSum it all up and some FUShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

33 MINAPR 5
Comments
Facebook reach is dead? Nope. Not with bots & a plan

How to track your marketing efforts in your bot

How to combine growth tools, tags, a folder, and flows into a clean and clear data picture. Visualize what's working... quickly.It's always nice having the data.Better still when its easy to visualize it and easy to access it.No exporting files, waiting for the zip to show up in your email, not going into excel or sheets, cleaning up the columns and the like.Just a quick look and you have a very good read on how your latest marketing campaign is performing in your bot.ÂA Marketing CampaignFor our example we are going to sending traffic from a range of sources to a flow in our bot which features Squirely Dan here.(Squirely Dan, despite his name, likes his marketing data clean)In terms of traffic sources we are going to leverage the followingAn email to our email subscribersA messenger broadcast to our FB messenger subscribersA FB postA link in the IG profileA link in our IG stories (let's assume we can link out)In bot sharingThree friends are gonna share links to the campaign as wellSame technique can and does apply to any additional sources you might have at your disposal.Growth ToolsThat is a whole lot of traffic sources. ÂSo we are gonna need a whole lot of growth tools.In our case we are gonna have (what Manychat calls them anyway) a few different messenger ref urls and a FB comment growth tool.So we create them all and name them all properly. This part is easy enough.Naming conventions are up to you but allow me to suggest the following.Squirely Dan = [SD] + source + type = (Url)[SD] Email Link (Url)[SD] Insta Profile (Url)[SD] Insta Story (Url)How you do it is up to you but something unique to the campaign will make sure filtration is nice and easy. (the [SD] in this case)The Freeway, The On-ramps, and now the Toll Booth.I am fond on the analogy that your bot is the freeway, the growth tools are the on-ramps, all of the ways you get people on to your freeway/bot.If we stick with this analogy, then our next step is we are gonna add a toll booth to properly track all of our traffic sources.Old SystemAll growth tools would dump their subscribers into our main flow.New SystemAll growth tools dump their subscribers into the toll booth and then into our main flow.The toll will be paid in this case with a tag and clean data (Has anybody got a dime?).In our case lets assume the following...Freeway / Main Bot Flow = "Attentions Paid Main Flow"On-ramp / Growth Tool = "[SD] Insta Profile (Url)"Toll Booth / New Flow = "IG profile (Start)"So the growth tool "[SD] IG Profile (Url)" is now going to dump our traffic into our new toll booth flow "IG profile (Start)" which will tag our user and then dump them into our main bot flow "Attentions Paid Main Flow."That is our growth tool to toll booth step.In our toll booth we apply our tag and send em to main flow. Easy enoughFolder ViewTwo things. ÂThis is an important organizational stepPost campaign, where the magic happensSo make sure you create a folder, title it, and place all of the campaign flows â the toll booths and the main flow â into this folderThen post campaign, you pull up the folder, and with a quick glance you can see exactly how the campaign went, who did the heavy lifting, who should get all of the credit, what to double down on etc.Sum it all upIt sounds like allot of extra steps and it sorta is. ÂBut the value of the data, to be able to attribute things accurately makes it completely worth it.Once you get the hang of it its really pretty quick and as long as you use the folder then things stay organized and clean.Moreover, if later you feel like diving into an cohort analysis. ÂWas once source better than the other in terms of sales or LTV or whatever, you have clean and tagged data just waiting for you.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

10 MINMAR 23
Comments
How to track your marketing efforts in your bot

Bots and Buyer Personas

Combining messenger, slack, survey data, and visualization to take buyer personas to the next level. How to learn more about your customersEpisode SummaryWhy I love BotsThe context under which this system has been createdSome additional details on the messenger to slack integration and the importance of the images and their sizesSome detail on the survey data that goes into the botBots and buyer personas. Buyer personas loosely defined.Stitch it all together into a new systemPotential future applicationsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

22 MINMAR 7
Comments
Bots and Buyer Personas

How to Use Slack as a Bot Dashboard

How to integrate Manychat, either Zapier/Integromat, to pull Manychat data into slack and use slack as a dashboard to speed up your bot workSlack is allot of things.Yes it's "supposed" to be for in company/team communication.Everybody likes to talk about the obvious things. (including fixing a logo problem only they thought was a problem). What Slack does not get enough credit for though is how amazing it can be as a marketing dashboard or in this case a bot dashboard.Slack is amazing as a bot dashboard.Sorta crazy the amount of data you can pipe into slack. ÂYou combine that with slack's desktop and especially mobile app and the notifications options those apps offer and you are rocking.How to integrate Manychat and Zapier and SlackThe integration part is on you. Google it if needs be.Once you do here are a few of the fields you want to make sure get passed into Slack from Manychat. This is Zapier but its similar in Integromat(all the same fields on offer anyway)I like to port in ...

6 MINFEB 28
Comments
How to Use Slack as a Bot Dashboard

The Fundamentals of Bot Building

What are the fundamentals of bot building, answer both; Why bots, why now and why Facebook Messenger and why its worth going all in on messenger if you can and bots in general if you can'tThe fundamentals of bot buildingWork on bringing subscribers into your botPut them all through your surveySetup a wall in your bot, none shall pass without going through the surveyCapture the email addressGet the bad fits for your business out of everythingGo all in on the good leads and focus all of your attention on themShow Notes10 Ways to Get People Into Your BotYou shall not pass video of the dude of the skateboard - this guy is a legend in my bookMy original manifesto on Why bots, why now, why Facebook MessengerMessenger Bots vs Bots in GeneralThe fundamentals of bot building apply equally to both.The sheer profundity of getting cold traffic into your bot, getting their FB profile data, getting their email address, and then getting to know them via their survey responses.... all in their firs...

18 MINFEB 14
Comments
The Fundamentals of Bot Building

Content Marketing with Bots

How to combine bots + content marketing, a simple playbook you can use to both acquire new messenger subscribers and continue the conversation with your existing subscribersShow NotesOnly one link this time. Problem is you are gonna have to get into my bot to get it.https://m.me/Botsftw?ref=w4653122Enjoying the showPull out messenger on your phone, search for bots for the win, and come say hi in Messenger.HOMEBLOGPODCASTBOT HACKSCONTACT

13 MINFEB 2
Comments
Content Marketing with Bots

Need Some Attentions? Send a Wuphf

How to think about attention in 2019, how to get it, and how bots fit in.Show NotesTop 5 Bot Building Lessons from 2018One-two Punch ComboBot Hack #5 - Youtube & MessengerOriginal Wuphf video from the officeEnjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

15 MINJAN 14
Comments
Need Some Attentions? Send a Wuphf

How to Combine Youtube & Messenger to Get Attention

How to combine Youtube & Messenger to deliver video, get FREE attention (best kind really), and win.Ahhhhhhttention.Aforementioned sub theme of the podcast.It's everything.Great way to get it is when you creatively layer services and strategically time their release for maximum exposure. ÂIf you can do that fo free then it's, well, its just real nice.Youtube & MessengerLots talk about the prerequisitesÂYou have video you want to use in a messenger broadcastYou have a Youtube channelYou have been promoting that Youtube channel so you have subscribers to it and even those that have opted in for notificationsNow for the hack.You upload your video to Youtube, You finish your edit and description and the rest, you set the video to "unlisted"You setup your broadcast in messenger and get ready to send it.Right before you hit send, you go back to Youtube and you take the video from "unlisted" to "public."What Happens Next?1.ÂFor messenger subscribers they get the broadcast and the corres...

8 MINJAN 11
Comments
How to Combine Youtube & Messenger to Get Attention

Top 5 Bot Building Lessons from 2018

Top 5 Bot Building Lessons from 2018Start simple, just ship it, segmentation, build modular, visualization, and lastly why a bot subscriber is worth moreShow NotesIs a bot subscriber worth more? More than an email subscriber. I answer that and cover my top 5 lessons learned building bots in 2018. I finish it off with some notes about 2019. What to expect and whats next.Enjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

23 MIN2018 DEC 25
Comments
Top 5 Bot Building Lessons from 2018