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Branch-Out: THE Digital Media & Marketing Podcast

Evin Charles Anderson & Tatiana Ivan

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Branch-Out: THE Digital Media & Marketing Podcast
Branch-Out: THE Digital Media & Marketing Podcast

Branch-Out: THE Digital Media & Marketing Podcast

Evin Charles Anderson & Tatiana Ivan

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About Us

Branch-Out: The Digital Media & Marketing PodcastEverything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts On The Wire), Kaite Rosa (VentureFizz), Shawn LaVana (TempAlert), Chris Kavakian (CK Realty Group) and David Pakman (The David Pakman Show) Produced by Waverley Knobs (Video & Digital Media Brand Professionals) Hosted by Evin Charles Anderson & Tatiana Ivan More information at: http://WaverleyKnobs.com

Latest Episodes

Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale

“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Patrick -- Ponder On: https://everydayethics.blog LinkedIn: https://www.linkedin.com/in/patrick-vale-41a3b1a2 Patrick Vale is a New England native who has spent much of his young adult life venturing to other corners of the United States and the globe. With a background in English second-language instruction, he most recently lived in Rio de Janeiro, Brazil, where he spent a year teaching English as a Fulbright fellow. Patrick is an alumni of the Jesuit Volunteer Corps Northwest and Americorps; he...

62 MIN2017 JUL 12
Comments
Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale

ARGH! Computer Issues and Live Events!

Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode on our upcoming event, Branch-Out: LIVE! THE Digital Media & Marketing Event (Cambridge, MA - July 20th). Enjoy! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! wvrly.co/branchoutLIVE *Save 10% on your purchase with code: branchoutpod17 -- Pa...

2 MIN2017 JUN 15
Comments
ARGH! Computer Issues and Live Events!

Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!

Hello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have segments from Larry Yu of Kite Global Advisors talking about thought leadership, Dan Tefft of Clime-IT touching on social entrepreneurship, Tom Shapiro of Stratabeat taking on Neuromarketing and Charles Smith from the Law Offices of Charles Sanford Smith diving into the legalities of marketing in the Cannabis industry. But before we jump into these exciting segments, we wanted to let you know that if you love what you hear, you’ll have the opportunity to meet several of our past guests in-person...

20 MIN2017 MAY 31
Comments
Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!

Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro

Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Direc...

53 MIN2017 MAY 17
Comments
Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro

Facebook Ads: Digital Media Assets & Their Impact

In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Freepik: Graphic resources for everyone http://www.freepik.com Pexels. Best free stock photos in one place. https://www.pexels.com iStock. By Getty Images. http://www.istockphoto.com Shutterstock: Stock Photos, Royalty-Free Images and Vectors https://www.shutterstock.com Premiere P...

24 MIN2017 MAY 3
Comments
Facebook Ads: Digital Media Assets & Their Impact

Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft

“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan Tefft In this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new ways of gathering investments for companies in this direly needed industry, how the combination of renewable energy and the internet will bring about the third industrial revolution! -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Dan -- Website: www.Clime-IT.com Twitter: twitter.com/treebanker LinkedIn: www.linkedin.com/in/dantefft Serial social entrepreneur dedicated to developing profitable systems for engaging the public in the process of funding sustainability projects. 2006 graduate of CEO Space focused on SEC over-compliance and branding. Former president/CEO of TreeBanking, Inc — a profitable system for replanting tropical rainforest. Consulted to CDM, VCS, REDD and REDD+ projects in Costa Rica, Ecuador, Brazil, Democratic Republic of Congo and Indonesia. Publishes online newspaper Climate Solutions Daily. Opinions published in Financial Times, New York Times, San Francisco Chronicle, USA Today and others. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Climate Solutions Daily: http://solutionsdaily.clime-it.com -- Audio Clips Used In This Episode -- GOP Defends Coal As Renewable Energy Surges (AP) - https://www.youtube.com/watch?v=JDBdCuA31QA Schools Shut Down In India's Capital Over 'Deadly Smog' (Secular Talk) - https://www.youtube.com/watch?v=Iomppdq_oSM Industrial Revolution (Kaushik Maneesh) - https://www.youtube.com/watch?v=OF7-vN-aLOM Before The Flood (National Geographic) - https://www.youtube.com/watch?v=6UGsRcxaSAI Australia's Horrifying Heatwave: Heat records broken in Sydney (Sunrise) - https://www.youtube.com/watch?v=ee2tVbdjDVw

35 MIN2017 APR 19
Comments
Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft

Using Voiceover For Your Digital Media

In today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why their role is so important), where you can add voice-over, how voice impacts your audience emotionally, and where you can find voice-over talent. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The Emotive Power of Voice http://bit.ly/2nATz69 7 Ways to Capture Someone's Attention http://bit.ly/1Ef6JdH Voice123.com http://bit.ly/2oyq35Y Upwork.com http://bit.ly/2o6dRZt Waverley Knobs Blog http://bit.ly/2nZcECJ Humanizing Your Brand With Facebook Live Ft. Brad Powell http://bit.ly/2kdXRQ0 -- Sound Clip Resources -- Nike - Come Out Of Nowhere http://bit.ly/2eyff26 Wayne Community College http://bit.ly/2oz376d

13 MIN2017 APR 5
Comments
Using Voiceover For Your Digital Media

A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith

“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles Smith In this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney. Learn about the cannabis industry, and the obstacles those companies face as they get their startups off the ground. We discuss the restrictive nature of marketing in both the cannabis industry and the legal sector, and share elements that can help build a solid foundation of success for any cannabis related business. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Charles -- Twitter: https://twitter.com/cssesquire LinkedIn: https://www.linkedin.com/in/charles-smith-0036021 Charles Smith is a New York attorney and a cannabis regulatory consultant. His law practice covers all aspects of cannabis and criminal defense as well as drug policy and criminal justice reform. Charles is intimately familiar with cannabis laws and regulations throughout the United States. He advises companies in all aspects of the cannabis industry with a focus on licensing and compliance. Charles has worked with companies in Colorado, Nevada, New York, Pennsylvania, Maryland, and Massachusetts. Charles testified on behalf of the New York City Bar Association before the New York State Assembly Health Committee. Charles regularly presents at cannabis conferences throughout the Northeast and nationwide. He is affiliated with the New York Cannabis Alliance, the New York City Bar Association Committee on Drugs and the Law, Students for Sensible Drug Policy, the Drug Policy Alliance and the National Cannabis Industry Association. Charles is a Lifetime Member of both the National Cannabis Bar Association and the NORML Legal Committee. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Divorceify: https://www.divorceify.com Lawfty: https://www.lawfty.com National Cannabis Industry Association: https://thecannabisindustry.org Marijuana Policy Project: https://www.mpp.org Drug Policy Alliance: http://www.drugpolicy.org - Information on Racial Disparities in Drug Arrests - The War on Marijuana in Black and White: http://aclum.org/wp-content/uploads/2016/10/TR-Report-10-2016-FINAL-with-cover.pdf Race and the Drug War: http://www.drugpolicy.org/race-and-drug-war

48 MIN2017 MAR 22
Comments
A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith

What Content Can You Share On Your Blog?

Learn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The 6 Main Types Of Blog Posts And How To Use Them: https://www.forbes.com/sites/jaysondemers/2014/09/23/the-6-main-types-of-blog-posts-and-how-to-use-them/#658ef087c732 15 Types of Content That Will Drive You More Traffic: https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic 105 Types of Content to Fill Up Your Editorial Calendar: http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar

7 MIN2017 MAR 8
Comments
What Content Can You Share On Your Blog?

How to Leverage Thought Leadership for Your Business Ft. Larry Yu

“If you listen first, often you’ll have a better response that resonates with your audience." - Larry Yu Today we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors. Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it for your business. By sharing knowledge that empowers others, you not only create content that is shareable and evergreen, but also content that has staying power in the minds and hearts of your audience. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Larry -- Twitter: https://twitter.com/laryu LinkedIn: https://www.linkedin.com/in/larry-yu-8211264 Larry Yu is also a Managing Editor of the Milken Institute Review, and was formerly editor at strategy+business and Global Thought Leadership Fellow for PwC. Larry’s writing has appeared in Sloan Management Review. He has also ghost-written two books on corporate governance by one of the world’s leading advisors to boards and CEOs, and features in Harvard Business Review. He has provided research and editorial consulting to McKinsey and Sloan School of Management. Larry is from New York and is a graduate of MIT. He currently lives in the Boston area with his wife. He served as president of the board of directors for the Brattle Film Foundation, which operates the historic Brattle Theatre in Harvard Square, for four years. He brews beer in his home, which is still under renovation. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Kite Global Advisors: http://www.kitega.com Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 2015: http://bit.ly/2kXoGrC McKinsey & Company: http://www.mckinsey.com

27 MIN2017 FEB 22
Comments
How to Leverage Thought Leadership for Your Business Ft. Larry Yu

Latest Episodes

Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale

“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Patrick -- Ponder On: https://everydayethics.blog LinkedIn: https://www.linkedin.com/in/patrick-vale-41a3b1a2 Patrick Vale is a New England native who has spent much of his young adult life venturing to other corners of the United States and the globe. With a background in English second-language instruction, he most recently lived in Rio de Janeiro, Brazil, where he spent a year teaching English as a Fulbright fellow. Patrick is an alumni of the Jesuit Volunteer Corps Northwest and Americorps; he...

62 MIN2017 JUL 12
Comments
Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale

ARGH! Computer Issues and Live Events!

Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode on our upcoming event, Branch-Out: LIVE! THE Digital Media & Marketing Event (Cambridge, MA - July 20th). Enjoy! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! wvrly.co/branchoutLIVE *Save 10% on your purchase with code: branchoutpod17 -- Pa...

2 MIN2017 JUN 15
Comments
ARGH! Computer Issues and Live Events!

Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!

Hello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have segments from Larry Yu of Kite Global Advisors talking about thought leadership, Dan Tefft of Clime-IT touching on social entrepreneurship, Tom Shapiro of Stratabeat taking on Neuromarketing and Charles Smith from the Law Offices of Charles Sanford Smith diving into the legalities of marketing in the Cannabis industry. But before we jump into these exciting segments, we wanted to let you know that if you love what you hear, you’ll have the opportunity to meet several of our past guests in-person...

20 MIN2017 MAY 31
Comments
Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!

Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro

Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Direc...

53 MIN2017 MAY 17
Comments
Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro

Facebook Ads: Digital Media Assets & Their Impact

In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Freepik: Graphic resources for everyone http://www.freepik.com Pexels. Best free stock photos in one place. https://www.pexels.com iStock. By Getty Images. http://www.istockphoto.com Shutterstock: Stock Photos, Royalty-Free Images and Vectors https://www.shutterstock.com Premiere P...

24 MIN2017 MAY 3
Comments
Facebook Ads: Digital Media Assets & Their Impact

Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft

“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan Tefft In this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new ways of gathering investments for companies in this direly needed industry, how the combination of renewable energy and the internet will bring about the third industrial revolution! -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Dan -- Website: www.Clime-IT.com Twitter: twitter.com/treebanker LinkedIn: www.linkedin.com/in/dantefft Serial social entrepreneur dedicated to developing profitable systems for engaging the public in the process of funding sustainability projects. 2006 graduate of CEO Space focused on SEC over-compliance and branding. Former president/CEO of TreeBanking, Inc — a profitable system for replanting tropical rainforest. Consulted to CDM, VCS, REDD and REDD+ projects in Costa Rica, Ecuador, Brazil, Democratic Republic of Congo and Indonesia. Publishes online newspaper Climate Solutions Daily. Opinions published in Financial Times, New York Times, San Francisco Chronicle, USA Today and others. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Climate Solutions Daily: http://solutionsdaily.clime-it.com -- Audio Clips Used In This Episode -- GOP Defends Coal As Renewable Energy Surges (AP) - https://www.youtube.com/watch?v=JDBdCuA31QA Schools Shut Down In India's Capital Over 'Deadly Smog' (Secular Talk) - https://www.youtube.com/watch?v=Iomppdq_oSM Industrial Revolution (Kaushik Maneesh) - https://www.youtube.com/watch?v=OF7-vN-aLOM Before The Flood (National Geographic) - https://www.youtube.com/watch?v=6UGsRcxaSAI Australia's Horrifying Heatwave: Heat records broken in Sydney (Sunrise) - https://www.youtube.com/watch?v=ee2tVbdjDVw

35 MIN2017 APR 19
Comments
Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft

Using Voiceover For Your Digital Media

In today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why their role is so important), where you can add voice-over, how voice impacts your audience emotionally, and where you can find voice-over talent. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The Emotive Power of Voice http://bit.ly/2nATz69 7 Ways to Capture Someone's Attention http://bit.ly/1Ef6JdH Voice123.com http://bit.ly/2oyq35Y Upwork.com http://bit.ly/2o6dRZt Waverley Knobs Blog http://bit.ly/2nZcECJ Humanizing Your Brand With Facebook Live Ft. Brad Powell http://bit.ly/2kdXRQ0 -- Sound Clip Resources -- Nike - Come Out Of Nowhere http://bit.ly/2eyff26 Wayne Community College http://bit.ly/2oz376d

13 MIN2017 APR 5
Comments
Using Voiceover For Your Digital Media

A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith

“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles Smith In this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney. Learn about the cannabis industry, and the obstacles those companies face as they get their startups off the ground. We discuss the restrictive nature of marketing in both the cannabis industry and the legal sector, and share elements that can help build a solid foundation of success for any cannabis related business. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Charles -- Twitter: https://twitter.com/cssesquire LinkedIn: https://www.linkedin.com/in/charles-smith-0036021 Charles Smith is a New York attorney and a cannabis regulatory consultant. His law practice covers all aspects of cannabis and criminal defense as well as drug policy and criminal justice reform. Charles is intimately familiar with cannabis laws and regulations throughout the United States. He advises companies in all aspects of the cannabis industry with a focus on licensing and compliance. Charles has worked with companies in Colorado, Nevada, New York, Pennsylvania, Maryland, and Massachusetts. Charles testified on behalf of the New York City Bar Association before the New York State Assembly Health Committee. Charles regularly presents at cannabis conferences throughout the Northeast and nationwide. He is affiliated with the New York Cannabis Alliance, the New York City Bar Association Committee on Drugs and the Law, Students for Sensible Drug Policy, the Drug Policy Alliance and the National Cannabis Industry Association. Charles is a Lifetime Member of both the National Cannabis Bar Association and the NORML Legal Committee. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Divorceify: https://www.divorceify.com Lawfty: https://www.lawfty.com National Cannabis Industry Association: https://thecannabisindustry.org Marijuana Policy Project: https://www.mpp.org Drug Policy Alliance: http://www.drugpolicy.org - Information on Racial Disparities in Drug Arrests - The War on Marijuana in Black and White: http://aclum.org/wp-content/uploads/2016/10/TR-Report-10-2016-FINAL-with-cover.pdf Race and the Drug War: http://www.drugpolicy.org/race-and-drug-war

48 MIN2017 MAR 22
Comments
A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith

What Content Can You Share On Your Blog?

Learn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The 6 Main Types Of Blog Posts And How To Use Them: https://www.forbes.com/sites/jaysondemers/2014/09/23/the-6-main-types-of-blog-posts-and-how-to-use-them/#658ef087c732 15 Types of Content That Will Drive You More Traffic: https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic 105 Types of Content to Fill Up Your Editorial Calendar: http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar

7 MIN2017 MAR 8
Comments
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How to Leverage Thought Leadership for Your Business Ft. Larry Yu

“If you listen first, often you’ll have a better response that resonates with your audience." - Larry Yu Today we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors. Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it for your business. By sharing knowledge that empowers others, you not only create content that is shareable and evergreen, but also content that has staying power in the minds and hearts of your audience. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Larry -- Twitter: https://twitter.com/laryu LinkedIn: https://www.linkedin.com/in/larry-yu-8211264 Larry Yu is also a Managing Editor of the Milken Institute Review, and was formerly editor at strategy+business and Global Thought Leadership Fellow for PwC. Larry’s writing has appeared in Sloan Management Review. He has also ghost-written two books on corporate governance by one of the world’s leading advisors to boards and CEOs, and features in Harvard Business Review. He has provided research and editorial consulting to McKinsey and Sloan School of Management. Larry is from New York and is a graduate of MIT. He currently lives in the Boston area with his wife. He served as president of the board of directors for the Brattle Film Foundation, which operates the historic Brattle Theatre in Harvard Square, for four years. He brews beer in his home, which is still under renovation. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Kite Global Advisors: http://www.kitega.com Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 2015: http://bit.ly/2kXoGrC McKinsey & Company: http://www.mckinsey.com

27 MIN2017 FEB 22
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How to Leverage Thought Leadership for Your Business Ft. Larry Yu
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