title

BrandTrust

info@podcastgarden.com (Brandtrust)

0
Followers
0
Plays
BrandTrust
BrandTrust

BrandTrust

info@podcastgarden.com (Brandtrust)

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Latest Episodes

How We Think We Think and How We Really Think

If you had to think about scratching your nose or looking left and right at a traffic light or tying your shoelaces or any of the automatic things you do every minute of every day, you would not be able to function. Our

9 MIN2014 JAN 22
Comments
How We Think We Think and How We Really Think

Brand Reality #6: Purpose-Driven Brands: It's important to stand for something important

Truly successful brands go beyond the old idea of utilitarian advantage. Their marketing mission is to communicate an enduring, higher purpose not just in what they say but in everything they do. IBM is an example of

9 MIN2014 JAN 22
Comments
Brand Reality #6: Purpose-Driven Brands: It's important to stand for something important

Brand Reality #5: Every brand is a story. Tell it well.

Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form of a story. This is how the human brain processes and defines information. It notes somethin

9 MIN2014 JAN 22
Comments
Brand Reality #5: Every brand is a story. Tell it well.

Brand Reality #4: The little things you do are more important than the big things you say

You may profess to have great customer care but if I make a call to your company and get a rude or careless response, or worse, a canned response from a pre-recorded message, you are mud. You do not walk the talk. You ar

9 MIN2014 JAN 22
Comments
Brand Reality #4: The little things you do are more important than the big things you say

Brand Reality #3: The Brand is not part of the business, it IS the business

If you buy the idea that a brand is not just a collection of utilitarian parts or services designed to put money on a financial statement, then the notion that it is essentially a living emotional entity in customers’

9 MIN2014 JAN 22
Comments
Brand Reality #3: The Brand is not part of the business, it IS the business

Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

All brands have one thing in common: if they break their promise they are likely to be banished forever from your life into one of Dante’s circles of hell, and since you nowadays have a powerful voice through social me

9 MIN2014 JAN 22
Comments
Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

Brand Reality #1: Brands are about feelings, not facts

People make buying decisions based on how what they are buying makes them feel. Does it make them feel more confident, secure, cool, pretty, smart, savvy, or happy? Does it represent their values? Would their friends app

9 MIN2014 JAN 21
Comments
Brand Reality #1: Brands are about feelings, not facts

Uncovering people's hidden motivations

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as they slowly fill their baskets. Their minds are in a whirl doing a million conscious and unconscious calculations per s

12 MIN2014 JAN 21
Comments
Uncovering people's hidden motivations
the END

Latest Episodes

How We Think We Think and How We Really Think

If you had to think about scratching your nose or looking left and right at a traffic light or tying your shoelaces or any of the automatic things you do every minute of every day, you would not be able to function. Our

9 MIN2014 JAN 22
Comments
How We Think We Think and How We Really Think

Brand Reality #6: Purpose-Driven Brands: It's important to stand for something important

Truly successful brands go beyond the old idea of utilitarian advantage. Their marketing mission is to communicate an enduring, higher purpose not just in what they say but in everything they do. IBM is an example of

9 MIN2014 JAN 22
Comments
Brand Reality #6: Purpose-Driven Brands: It's important to stand for something important

Brand Reality #5: Every brand is a story. Tell it well.

Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form of a story. This is how the human brain processes and defines information. It notes somethin

9 MIN2014 JAN 22
Comments
Brand Reality #5: Every brand is a story. Tell it well.

Brand Reality #4: The little things you do are more important than the big things you say

You may profess to have great customer care but if I make a call to your company and get a rude or careless response, or worse, a canned response from a pre-recorded message, you are mud. You do not walk the talk. You ar

9 MIN2014 JAN 22
Comments
Brand Reality #4: The little things you do are more important than the big things you say

Brand Reality #3: The Brand is not part of the business, it IS the business

If you buy the idea that a brand is not just a collection of utilitarian parts or services designed to put money on a financial statement, then the notion that it is essentially a living emotional entity in customers’

9 MIN2014 JAN 22
Comments
Brand Reality #3: The Brand is not part of the business, it IS the business

Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

All brands have one thing in common: if they break their promise they are likely to be banished forever from your life into one of Dante’s circles of hell, and since you nowadays have a powerful voice through social me

9 MIN2014 JAN 22
Comments
Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

Brand Reality #1: Brands are about feelings, not facts

People make buying decisions based on how what they are buying makes them feel. Does it make them feel more confident, secure, cool, pretty, smart, savvy, or happy? Does it represent their values? Would their friends app

9 MIN2014 JAN 21
Comments
Brand Reality #1: Brands are about feelings, not facts

Uncovering people's hidden motivations

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as they slowly fill their baskets. Their minds are in a whirl doing a million conscious and unconscious calculations per s

12 MIN2014 JAN 21
Comments
Uncovering people's hidden motivations
the END
hmly
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。