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CRM Radio by GoldMine

James Obermayer and GoldMine CRM

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CRM Radio by GoldMine
CRM Radio by GoldMine

CRM Radio by GoldMine

James Obermayer and GoldMine CRM

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Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen

Latest Episodes

Three Tactics to Be Successful in Content Creation – Chad Pollitt Podcast

Add the CRM Radio skill to your Alexacapable deviceto play the most recent CRM Radio program or choose from a list! Chad Pollitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hardcore paid performance marketing is stressed and moving up the funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn. About our guest, Chad Pollitt: VP of Marketing, Co-Founder, Professor, Author, Board Member x 3, International Keynote Speaker & former US Army Commander A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. Chad has been creating profitable online campaigns for over 16 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Over the last ten years has delivered over 100,000 leads and 24,000 marketing qualified leads. Named a top-five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. Since early 2002, Chad has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel. GoldMine is the sponsor of CRM Radio.

22 MIN1 w ago
Comments
Three Tactics to Be Successful in Content Creation – Chad Pollitt Podcast

Columnist Gene Marks Debates 2019 Tech Winners, Flops, Predictions for 2020 and #Metoo Unintended Consequences

Add the CRM Radio skill to your Alexacapable deviceto play the most recent CRM Radio program or choose from a list! Host Paul Petersen interviews columnist and radio/TV personality Gene Marks about the technology winners and flops of 2019 and the things to watch out for in 2020. A good amount of time was spent on AI and how it is becoming pervasive in our lives and why we have to accept it. They talk about: How AI is maturing even if it isn’t always accepted About Gene’s dog Lavender Conversations with a bot – it’s more often than you think How small companies benefit when big companies build AI apps, When competitors embrace AI at your expense What GoldMine CRM is doing in AI How predictive analytics is being used in CRM How robots lift up everyone in an organization that uses them The unintended consequences of the #Metoo movement The biggest technology flop in 2019 The dramatic moves to AI in HR What small companies need in place to ride out the next recession…and there is a...

24 MIN1 w ago
Comments
Columnist Gene Marks Debates 2019 Tech Winners, Flops, Predictions for 2020 and #Metoo Unintended Consequences

3 Technologies Small Businesses Need to Help Cash Flow

Stacy Gentile is responsible for globalmarketing operations atGoldMine CRMandhe is also a business writer for online Forbes.com as part of their communications council. With more than two decades of marketing experience, Gentile has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin. From Gentile's deep background as a consultant, he discusses the three technologies that every new business must have to be successful. But during this conversation, he takes a step further and proposes that while marketing must concern itself with the foundational technology needs, it also must be equally concerned with the cash flow the company needs to survive. The program is hosted by Paul Petersen. Join us for the live program on September 27th fo...

20 MIN3 w ago
Comments
3 Technologies Small Businesses Need to Help Cash Flow

Why Buyers Take Their Connected Devices into the Bathroom – Mario Martinez Short Podcast

Plus modern buyers have four attributes modern sellers must address! Mario Martinez Jr., president ofVengresosays that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario and host Stacy Gentile discuss: Modern Buyers share four social engagement traits Why every sales representative needs a LinkedIn profile What he means by saying cold calling is dead but prospecting is up Sellers must leverage the omni-channel approach to prospecting About Mario Martinez: As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for s...

25 MIN3 w ago
Comments
Why Buyers Take Their Connected Devices into the Bathroom – Mario Martinez Short Podcast

Load Your Contacts with Real People, Not Just Data

In this episode, Susan Finch talks with Paul Petersen about automated posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction. Let's be honest, she goes on a few rants here because she's passionate about this topic. Social media enables a unique opportunity to study another personor company before we attempt to directly engage. We can see their actual positions, words, favorite products, styles and more - it's way more informative than straight data. Data is sold as truth, but that's not the case. Data is an in the moment tabulation of a top of mind discussion, whims, a news headline trigger, a trip down memory lane and then the rabbit holes that spin-off of those directions. Social enables us to search for who is talking about what and then filter it from there - their position, their passions, their bugaboos, their pain. This guides the introduction and conversation. But how muc...

25 MIN3 w ago
Comments
Load Your Contacts with Real People, Not Just Data

Pros and Cons of Social Media, A Frank Discussion

Yep, if we fully used all the social media outlets at our disposal, who would have time for work, at least that’s the inference of the discussion about social media between Radio Producer Paul Roberts and the host of CRM Radio Paul Petersen. Petersen and his side-kick Paul Roberts talk about the pros and cons of social media, the time devoted to it and the difficulty of measuring the return on time invested. They discuss Alignable (small business networking) and Linkedin, the love hate attraction of social media networking, and how content management fits into the picture. The program is occasionally humorous, as these two talk about appropriate content for social channels, cross-linking, and they compare the pain of CRM and Social Media adoption. ___________________________________________ SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel. Funnel Media Group is the sponsor of SLMA Radio

28 MINOCT 29
Comments
Pros and Cons of Social Media, A Frank Discussion

Selling Isn’t about Pushing Features It’s about Diagnosing – Patrick Renvoise Podcast

HostPaul Petersenon CRM Radio interviews Patrick Renvoise, co-author ofThe Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytimeand president and co-founder ofSalesBrainthe original neuromarketing agency. Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all,Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles. For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educ...

23 MINOCT 11
Comments
Selling Isn’t about Pushing Features It’s about Diagnosing – Patrick Renvoise Podcast

Why the Marketing Stack is Threatening Marketing Management

Josh Miles, CMO for theSociety for Professional Services(SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tec...

23 MINOCT 9
Comments
Why the Marketing Stack is Threatening Marketing Management

All-Ireland Business Foundation CRM Thought-Leader - Justin J. Small

Paul Petersen interviews Justin J. Small. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018. They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses. Whether a business has five employees or hundreds, Smal says they need a CRM. Justin continues: ----more---- “The core philosophy is still there, having data all in one place, seeing all your communications in one place, all the interactions that you might have with leads or prospects of the customer and actually be able to call up a record to see their thoughts and interest really hasn’t changed. “ It is an interesting program for those who follow CRM applications and those who are still hunting for a CRM system that works for their needs. Justin J. Smal All-Ireland Business Foundation CRM Thought-leader and extensive CRM knowledge based on 25 years of delivering CRM solutions to a wide-range of businesses. Driven, personable and business...

19 MINOCT 1
Comments
All-Ireland Business Foundation CRM Thought-Leader - Justin J. Small

Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value

“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.” ----more---- David Priemer “Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, thevalueyour product or service will mean something different to each prospect. If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale. The prospect, Petersen and Priemer agreed, is the only one who can define value for your product. In this program, Priemer and host Paul Petersen further discuss how to best address the problem of under-performing sales reps and sales managers who lack coaching skills. About David Priemer David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur...

1 MINOCT 1
Comments
Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value

Latest Episodes

Three Tactics to Be Successful in Content Creation – Chad Pollitt Podcast

Add the CRM Radio skill to your Alexacapable deviceto play the most recent CRM Radio program or choose from a list! Chad Pollitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hardcore paid performance marketing is stressed and moving up the funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn. About our guest, Chad Pollitt: VP of Marketing, Co-Founder, Professor, Author, Board Member x 3, International Keynote Speaker & former US Army Commander A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. Chad has been creating profitable online campaigns for over 16 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Over the last ten years has delivered over 100,000 leads and 24,000 marketing qualified leads. Named a top-five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. Since early 2002, Chad has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel. GoldMine is the sponsor of CRM Radio.

22 MIN1 w ago
Comments
Three Tactics to Be Successful in Content Creation – Chad Pollitt Podcast

Columnist Gene Marks Debates 2019 Tech Winners, Flops, Predictions for 2020 and #Metoo Unintended Consequences

Add the CRM Radio skill to your Alexacapable deviceto play the most recent CRM Radio program or choose from a list! Host Paul Petersen interviews columnist and radio/TV personality Gene Marks about the technology winners and flops of 2019 and the things to watch out for in 2020. A good amount of time was spent on AI and how it is becoming pervasive in our lives and why we have to accept it. They talk about: How AI is maturing even if it isn’t always accepted About Gene’s dog Lavender Conversations with a bot – it’s more often than you think How small companies benefit when big companies build AI apps, When competitors embrace AI at your expense What GoldMine CRM is doing in AI How predictive analytics is being used in CRM How robots lift up everyone in an organization that uses them The unintended consequences of the #Metoo movement The biggest technology flop in 2019 The dramatic moves to AI in HR What small companies need in place to ride out the next recession…and there is a...

24 MIN1 w ago
Comments
Columnist Gene Marks Debates 2019 Tech Winners, Flops, Predictions for 2020 and #Metoo Unintended Consequences

3 Technologies Small Businesses Need to Help Cash Flow

Stacy Gentile is responsible for globalmarketing operations atGoldMine CRMandhe is also a business writer for online Forbes.com as part of their communications council. With more than two decades of marketing experience, Gentile has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin. From Gentile's deep background as a consultant, he discusses the three technologies that every new business must have to be successful. But during this conversation, he takes a step further and proposes that while marketing must concern itself with the foundational technology needs, it also must be equally concerned with the cash flow the company needs to survive. The program is hosted by Paul Petersen. Join us for the live program on September 27th fo...

20 MIN3 w ago
Comments
3 Technologies Small Businesses Need to Help Cash Flow

Why Buyers Take Their Connected Devices into the Bathroom – Mario Martinez Short Podcast

Plus modern buyers have four attributes modern sellers must address! Mario Martinez Jr., president ofVengresosays that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario and host Stacy Gentile discuss: Modern Buyers share four social engagement traits Why every sales representative needs a LinkedIn profile What he means by saying cold calling is dead but prospecting is up Sellers must leverage the omni-channel approach to prospecting About Mario Martinez: As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for s...

25 MIN3 w ago
Comments
Why Buyers Take Their Connected Devices into the Bathroom – Mario Martinez Short Podcast

Load Your Contacts with Real People, Not Just Data

In this episode, Susan Finch talks with Paul Petersen about automated posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction. Let's be honest, she goes on a few rants here because she's passionate about this topic. Social media enables a unique opportunity to study another personor company before we attempt to directly engage. We can see their actual positions, words, favorite products, styles and more - it's way more informative than straight data. Data is sold as truth, but that's not the case. Data is an in the moment tabulation of a top of mind discussion, whims, a news headline trigger, a trip down memory lane and then the rabbit holes that spin-off of those directions. Social enables us to search for who is talking about what and then filter it from there - their position, their passions, their bugaboos, their pain. This guides the introduction and conversation. But how muc...

25 MIN3 w ago
Comments
Load Your Contacts with Real People, Not Just Data

Pros and Cons of Social Media, A Frank Discussion

Yep, if we fully used all the social media outlets at our disposal, who would have time for work, at least that’s the inference of the discussion about social media between Radio Producer Paul Roberts and the host of CRM Radio Paul Petersen. Petersen and his side-kick Paul Roberts talk about the pros and cons of social media, the time devoted to it and the difficulty of measuring the return on time invested. They discuss Alignable (small business networking) and Linkedin, the love hate attraction of social media networking, and how content management fits into the picture. The program is occasionally humorous, as these two talk about appropriate content for social channels, cross-linking, and they compare the pain of CRM and Social Media adoption. ___________________________________________ SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel. Funnel Media Group is the sponsor of SLMA Radio

28 MINOCT 29
Comments
Pros and Cons of Social Media, A Frank Discussion

Selling Isn’t about Pushing Features It’s about Diagnosing – Patrick Renvoise Podcast

HostPaul Petersenon CRM Radio interviews Patrick Renvoise, co-author ofThe Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytimeand president and co-founder ofSalesBrainthe original neuromarketing agency. Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all,Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles. For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educ...

23 MINOCT 11
Comments
Selling Isn’t about Pushing Features It’s about Diagnosing – Patrick Renvoise Podcast

Why the Marketing Stack is Threatening Marketing Management

Josh Miles, CMO for theSociety for Professional Services(SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tec...

23 MINOCT 9
Comments
Why the Marketing Stack is Threatening Marketing Management

All-Ireland Business Foundation CRM Thought-Leader - Justin J. Small

Paul Petersen interviews Justin J. Small. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018. They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses. Whether a business has five employees or hundreds, Smal says they need a CRM. Justin continues: ----more---- “The core philosophy is still there, having data all in one place, seeing all your communications in one place, all the interactions that you might have with leads or prospects of the customer and actually be able to call up a record to see their thoughts and interest really hasn’t changed. “ It is an interesting program for those who follow CRM applications and those who are still hunting for a CRM system that works for their needs. Justin J. Smal All-Ireland Business Foundation CRM Thought-leader and extensive CRM knowledge based on 25 years of delivering CRM solutions to a wide-range of businesses. Driven, personable and business...

19 MINOCT 1
Comments
All-Ireland Business Foundation CRM Thought-Leader - Justin J. Small

Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value

“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.” ----more---- David Priemer “Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, thevalueyour product or service will mean something different to each prospect. If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale. The prospect, Petersen and Priemer agreed, is the only one who can define value for your product. In this program, Priemer and host Paul Petersen further discuss how to best address the problem of under-performing sales reps and sales managers who lack coaching skills. About David Priemer David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur...

1 MINOCT 1
Comments
Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value
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