title

Camp Tech Podcast with Avery Swartz

Avery Swartz, Founder and CEO of Camp Tech

0
Followers
0
Plays
Camp Tech Podcast with Avery Swartz
Camp Tech Podcast with Avery Swartz

Camp Tech Podcast with Avery Swartz

Avery Swartz, Founder and CEO of Camp Tech

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

In this digital age, staying connected online is good business. But many people find tech intimidating. Tune it to the Camp Tech podcast where host Avery Swartz will help you navigate the digital world in a beginner-friendly way. Hear tech industry professionals give expert insight into the digital opportunities available to business owners today. You will learn practical tips and discover how to make the web work for you - no previous technical knowledge required.

Latest Episodes

023: HTTPS and SSL Certification

Guest: Shawn Hooper What He Does: Shawn has worked as a computer programmer for most of his life, and is currently the Director of IT for Actionable Books — His job entails developing all of the internal tools for their staff. He is also a WordPress core contributor. Ponderance: How do SSL certificates and HTTPS help to secure websites? Find him online: shawnhooper.ca In today’s episode, Shawn joins Avery to talk about issues of HTTPS and SSL Certification. During this discussion, Shawn explains some of the technicalities of these things, and puts them in a practical framework that listeners can apply to their own websites. Key Takeaways: [2:50] SSL stands for Secure Sockets Layer — this is actually an old protocol, and the new one is called Transport Layer Security, or TLS. SSL/TLS are cryptographic protocols that ensure that the data between your computer, and the computer that you’re getting data from, is encrypted for both sources. [4:50] HTTPS is a secure version of the HTT...

39 MIN2017 MAY 30
Comments
023: HTTPS and SSL Certification

022: Hot and Fast Tips for Email Marketing

Email marketing gets a little bit of a bad rap — people tend to forget about it because it’s old. There’s a lot of data out there that shows that it consistently works for many businesses and different types of organizations, including business-to-consumer and business-to-business. In this episode, Avery talks about some of her favorite aspects of and quick tips for email marketing, and what benefits this form of digital marketing can have for businesses. Email is one of the only forms of digital marketing that goes direct to the target audience, and is very affordable compared to other digital marketing channels. Listen today to hear all about email marketing! Key Takeaways: [5:37] Following the introduction about some of the positive aspects of email marketing, Avery shared her quick tips for listeners. The first tip is to think about all the ways you can capture email addresses — getting a lot of email addresses is a really powerful way to market to a large number of people. ...

26 MIN2017 MAY 9
Comments
022: Hot and Fast Tips for Email Marketing

021: Best Practices for Digital Security

With no guest joining Avery on this episode, she takes the time to talk about a very important subject — digital security. In today’s show, she shares practical advice that anyone can use in a more convenience-based lifestyle. She covers everything from things to watch out for, to how differences devices might be affected, as well as sharing some tips and resources to improve your digital security practices. Key Takeaways: [2:05] Many small businesses don’t always have their own dedicated IT department; in addition to installing software and getting email set-up, they also have to worry about security. There are things that could go wrong, and it’s important to have your security properly configured, to protect yourself and your information. [4:31] The number one threat seems to be people getting Malware. Malware is an umbrella term that covers all sorts of bad things that could happen to your computer. This might happen if someone is trying to control your computer, or trying t...

34 MIN2017 APR 11
Comments
021: Best Practices for Digital Security

020: What’s Happening on the Cutting Edge of Social Media

In this episode, Avery and Dani talk about what sort of developments are happening today on various social media platforms, and how small businesses might use some of these developments in their business. Key Takeaways: [3:10] Dani discusses some of what is going on in today’s social media. “Dark social” refers to the concept that 80% of all sharing that happens on social media/text/email is hard to get readings on because of how people are sharing the information. Analytics can get tricky to track. [5:40] How does this work with their clients? It is perhaps more imperative for larger companies, but smaller companies (most of Dani’s work) use Google analytics. Now they link the direct traffic back to social sharing and focus more on “clicks” — this inflates analytics. [7:47] What else is going on in the social media world? Instagram stories and Facebook My Day — posting a photo or video that will only be there for 24 hours. Both of these avenues offer a different, more casua...

27 MIN2017 MAR 28
Comments
020: What’s Happening on the Cutting Edge of Social Media

019: How To Up Your Google Ranking

Guest: Brock Murray What He Does: Brock works as a digital marketing specialist, and the co-founder of seoplus+, focusing on generating sales and leads for small and medium businesses. Additionally, he works as an instructor for Camp Tech. Ponderance: How can small, local business improve their rankings on a Google search? Find him online: seoplus.ca In this episode, Brock and Avery discuss several different ways small business owners can work to improve their rankings on search engine websites. They cover everything from polishing your website, getting reviews, connecting with local businesses, and optimizing your social media presence. Tune in today! Key Takeaways: [2:16] Responding to a piece of listener mail: What is the most cost efficient way to improve your ranking on a Google search, if you have a specialized, local-area business? [3:11] Brock follows an approach for local SEO: invest in your website to make it optimized correctly and mobile-friendly, focus on the content of...

22 MIN2017 MAR 15
Comments
019: How To Up Your Google Ranking

018: All About Web Apps

Guests: Jordan Deutsch and Trudy MacNabb What They Do: They run a development-focused agency called Up At Five, and work predominately on web applications. Ponderance: What tips can they share on how to approach an app project? Find them online: upatfive.ca Description: On today’s episode, Avery meets with Jordan and Trudy of Up At Five, a digital studio focused on data-driven web applications. They cover everything from what it means to build one, what it might cost, and what kinds of considerations one should have as they plan to develop and produce a web application. Key Takeaways: [3:44] Avery, Jordan, and Trudy cover exactly what a web app is, and how it differs from an app on your phone or a website. Unlike phone apps, web apps are “operating system agnostic,” so you can run it through any browser, and it also allows for more user interaction. [6:18] Native applications — some web apps can be adapted to utilize special features of certain devices or operating systems. [9:3...

29 MIN2017 MAR 1
Comments
018: All About Web Apps

017: Digital Tools at Camp Tech

Today Avery talks about the digital tools Camp Tech uses to keep their business running. She dives into some of the “tiny but totally necessary” tools they use on a day-to-day basis at Camp Tech. If you’re a small business owner, tune in today to hear what they use these different tools for, how much they may cost for your business, and how you can begin incorporating them. See the “Resources” below for a comprehensive list, with links to each product. Key Takeaways: [1:40] Avery’s take on tools: follow a general principle of using what was most appropriate for them at the time. A small business could very easily grow with a tool or outgrow a certain tool. This evolution is okay! [2:10] Avery talks about different communication tools, and how they use each at Camp Tech. These make it easy for the management team to discuss a wide range of things, despite being in different working locations. [4:42] Avery talks about the programs they use to conduct customer service and communi...

26 MIN2017 FEB 15
Comments
017: Digital Tools at Camp Tech

016: Solutions for Long Term Data Storage

In this episode, Avery takes questions from Camp Tech listeners. Today’s episode focuses on long-term data storage, specifically for personal data files. She discusses the different options for data storage, considers monetary value, as well as tips to help keep your files protected in storage. Key Takeaways: [1:48] Question for Avery: What do you recommend for long term data storage? What is the best way to store things like photos that you want future generations to access? What stable options exist, if any? [2:51] This episode focuses on personal data back-ups, but it is encouraged to backup your website, as well, if that is part of your business. In addition, if your data is very sensitive, and security is paramount, you may seek further advice from an IT company. [5:09] Things that will be covered: taking the time to backup your files, where to back them up, backing up from multiple sources, security, cost and value for this project, and ensuring you can access your files wher...

30 MIN2017 FEB 1
Comments
016: Solutions for Long Term Data Storage

Happy Holidays

1 MIN2016 DEC 6
Comments
Happy Holidays

015: Custom Domain Names Tips and Tricks

I decided to switch things up this episode and forgo having a guest. Instead, I briefly discuss how to set up a vanity e-mail and how to create branded short domains. These are great things to know about for both personal and professional reasons. Once you know how to set these up, you can also help friends and relatives do the same; it’s that easy! Episode Highlights: How to create a vanity e-mail address Picking a memorable domain name Changing DNS settings Hooking up your mail server to the domain name Branded short domains Picking a short domain Changing your A Record Resources: Hover (use promo code CampTechPodcast to get 10% off your first order) Follow Camp Tech on Twitter Follow Avery on Twitter Google’s G Suite The MX records for Google’s G Suite How to setup a custom branded short domain with Bitly Email us your questions for a future episode! Send them to avery@camptech.ca

14 MIN2016 NOV 22
Comments
015: Custom Domain Names Tips and Tricks

Latest Episodes

023: HTTPS and SSL Certification

Guest: Shawn Hooper What He Does: Shawn has worked as a computer programmer for most of his life, and is currently the Director of IT for Actionable Books — His job entails developing all of the internal tools for their staff. He is also a WordPress core contributor. Ponderance: How do SSL certificates and HTTPS help to secure websites? Find him online: shawnhooper.ca In today’s episode, Shawn joins Avery to talk about issues of HTTPS and SSL Certification. During this discussion, Shawn explains some of the technicalities of these things, and puts them in a practical framework that listeners can apply to their own websites. Key Takeaways: [2:50] SSL stands for Secure Sockets Layer — this is actually an old protocol, and the new one is called Transport Layer Security, or TLS. SSL/TLS are cryptographic protocols that ensure that the data between your computer, and the computer that you’re getting data from, is encrypted for both sources. [4:50] HTTPS is a secure version of the HTT...

39 MIN2017 MAY 30
Comments
023: HTTPS and SSL Certification

022: Hot and Fast Tips for Email Marketing

Email marketing gets a little bit of a bad rap — people tend to forget about it because it’s old. There’s a lot of data out there that shows that it consistently works for many businesses and different types of organizations, including business-to-consumer and business-to-business. In this episode, Avery talks about some of her favorite aspects of and quick tips for email marketing, and what benefits this form of digital marketing can have for businesses. Email is one of the only forms of digital marketing that goes direct to the target audience, and is very affordable compared to other digital marketing channels. Listen today to hear all about email marketing! Key Takeaways: [5:37] Following the introduction about some of the positive aspects of email marketing, Avery shared her quick tips for listeners. The first tip is to think about all the ways you can capture email addresses — getting a lot of email addresses is a really powerful way to market to a large number of people. ...

26 MIN2017 MAY 9
Comments
022: Hot and Fast Tips for Email Marketing

021: Best Practices for Digital Security

With no guest joining Avery on this episode, she takes the time to talk about a very important subject — digital security. In today’s show, she shares practical advice that anyone can use in a more convenience-based lifestyle. She covers everything from things to watch out for, to how differences devices might be affected, as well as sharing some tips and resources to improve your digital security practices. Key Takeaways: [2:05] Many small businesses don’t always have their own dedicated IT department; in addition to installing software and getting email set-up, they also have to worry about security. There are things that could go wrong, and it’s important to have your security properly configured, to protect yourself and your information. [4:31] The number one threat seems to be people getting Malware. Malware is an umbrella term that covers all sorts of bad things that could happen to your computer. This might happen if someone is trying to control your computer, or trying t...

34 MIN2017 APR 11
Comments
021: Best Practices for Digital Security

020: What’s Happening on the Cutting Edge of Social Media

In this episode, Avery and Dani talk about what sort of developments are happening today on various social media platforms, and how small businesses might use some of these developments in their business. Key Takeaways: [3:10] Dani discusses some of what is going on in today’s social media. “Dark social” refers to the concept that 80% of all sharing that happens on social media/text/email is hard to get readings on because of how people are sharing the information. Analytics can get tricky to track. [5:40] How does this work with their clients? It is perhaps more imperative for larger companies, but smaller companies (most of Dani’s work) use Google analytics. Now they link the direct traffic back to social sharing and focus more on “clicks” — this inflates analytics. [7:47] What else is going on in the social media world? Instagram stories and Facebook My Day — posting a photo or video that will only be there for 24 hours. Both of these avenues offer a different, more casua...

27 MIN2017 MAR 28
Comments
020: What’s Happening on the Cutting Edge of Social Media

019: How To Up Your Google Ranking

Guest: Brock Murray What He Does: Brock works as a digital marketing specialist, and the co-founder of seoplus+, focusing on generating sales and leads for small and medium businesses. Additionally, he works as an instructor for Camp Tech. Ponderance: How can small, local business improve their rankings on a Google search? Find him online: seoplus.ca In this episode, Brock and Avery discuss several different ways small business owners can work to improve their rankings on search engine websites. They cover everything from polishing your website, getting reviews, connecting with local businesses, and optimizing your social media presence. Tune in today! Key Takeaways: [2:16] Responding to a piece of listener mail: What is the most cost efficient way to improve your ranking on a Google search, if you have a specialized, local-area business? [3:11] Brock follows an approach for local SEO: invest in your website to make it optimized correctly and mobile-friendly, focus on the content of...

22 MIN2017 MAR 15
Comments
019: How To Up Your Google Ranking

018: All About Web Apps

Guests: Jordan Deutsch and Trudy MacNabb What They Do: They run a development-focused agency called Up At Five, and work predominately on web applications. Ponderance: What tips can they share on how to approach an app project? Find them online: upatfive.ca Description: On today’s episode, Avery meets with Jordan and Trudy of Up At Five, a digital studio focused on data-driven web applications. They cover everything from what it means to build one, what it might cost, and what kinds of considerations one should have as they plan to develop and produce a web application. Key Takeaways: [3:44] Avery, Jordan, and Trudy cover exactly what a web app is, and how it differs from an app on your phone or a website. Unlike phone apps, web apps are “operating system agnostic,” so you can run it through any browser, and it also allows for more user interaction. [6:18] Native applications — some web apps can be adapted to utilize special features of certain devices or operating systems. [9:3...

29 MIN2017 MAR 1
Comments
018: All About Web Apps

017: Digital Tools at Camp Tech

Today Avery talks about the digital tools Camp Tech uses to keep their business running. She dives into some of the “tiny but totally necessary” tools they use on a day-to-day basis at Camp Tech. If you’re a small business owner, tune in today to hear what they use these different tools for, how much they may cost for your business, and how you can begin incorporating them. See the “Resources” below for a comprehensive list, with links to each product. Key Takeaways: [1:40] Avery’s take on tools: follow a general principle of using what was most appropriate for them at the time. A small business could very easily grow with a tool or outgrow a certain tool. This evolution is okay! [2:10] Avery talks about different communication tools, and how they use each at Camp Tech. These make it easy for the management team to discuss a wide range of things, despite being in different working locations. [4:42] Avery talks about the programs they use to conduct customer service and communi...

26 MIN2017 FEB 15
Comments
017: Digital Tools at Camp Tech

016: Solutions for Long Term Data Storage

In this episode, Avery takes questions from Camp Tech listeners. Today’s episode focuses on long-term data storage, specifically for personal data files. She discusses the different options for data storage, considers monetary value, as well as tips to help keep your files protected in storage. Key Takeaways: [1:48] Question for Avery: What do you recommend for long term data storage? What is the best way to store things like photos that you want future generations to access? What stable options exist, if any? [2:51] This episode focuses on personal data back-ups, but it is encouraged to backup your website, as well, if that is part of your business. In addition, if your data is very sensitive, and security is paramount, you may seek further advice from an IT company. [5:09] Things that will be covered: taking the time to backup your files, where to back them up, backing up from multiple sources, security, cost and value for this project, and ensuring you can access your files wher...

30 MIN2017 FEB 1
Comments
016: Solutions for Long Term Data Storage

Happy Holidays

1 MIN2016 DEC 6
Comments
Happy Holidays

015: Custom Domain Names Tips and Tricks

I decided to switch things up this episode and forgo having a guest. Instead, I briefly discuss how to set up a vanity e-mail and how to create branded short domains. These are great things to know about for both personal and professional reasons. Once you know how to set these up, you can also help friends and relatives do the same; it’s that easy! Episode Highlights: How to create a vanity e-mail address Picking a memorable domain name Changing DNS settings Hooking up your mail server to the domain name Branded short domains Picking a short domain Changing your A Record Resources: Hover (use promo code CampTechPodcast to get 10% off your first order) Follow Camp Tech on Twitter Follow Avery on Twitter Google’s G Suite The MX records for Google’s G Suite How to setup a custom branded short domain with Bitly Email us your questions for a future episode! Send them to avery@camptech.ca

14 MIN2016 NOV 22
Comments
015: Custom Domain Names Tips and Tricks
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。