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Canonical Chronicle

Ross Tavendale

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Canonical Chronicle
Canonical Chronicle

Canonical Chronicle

Ross Tavendale

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Plays
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About Us

The Canonical Chronicle is a digital marketing podcast covering the weird and wonderful world of search engine optimisation, social media, technology and business. Hosted by Ross Tavendale, the managing director of Type A Media.

Latest Episodes

Canonical Chronicle – How to Implement SCHEMA for Better Results, How to Use Reviews to Sell More and much more…

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss How to implement schema to get rich results in the SERPs. We dive into Ways to leverage reviews to sell more on Google, how to use your logo to imrove ranking and we find out if is okay to have a mix of http and https content?

5 MIN18 h ago
Comments
Canonical Chronicle – How to Implement SCHEMA for Better Results, How to Use Reviews to Sell More and much more…

Canonical Chronicle - Change of address tool is back, Googlebot is changing the user agent...

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss H1s, more tools added to Google Search Console, Googlebot is changing the user agent and much more! Don't forget to Comment below the song lyric you want to see featured next week!

4 MIN1 w ago
Comments
Canonical Chronicle - Change of address tool is back, Googlebot is changing the user agent...

Canonical Chronicle - Episode 14 - September Algorithm Update Hits Hard...ish

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale analyses Google massive algorithm update; goes through Yoast SEO announcement of snippet features by default; Keywords Everywhere goes paid and... much much more! Don't forget to comment if you've been affected by this week's algorithm update!

5 MIN2 w ago
Comments
Canonical Chronicle - Episode 14 - September Algorithm Update Hits Hard...ish

Canonical Chronicle - Episode 13 - Search Console improvements: Fresh Data & Breadcrumb reporting

Welcome to episode 13 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over search console improvements: data freshness in Search Performance Report & Report for breadcrumb markup and ...much much more! Don’t forget to comment below what tune you want for next episode intro!

2 MIN3 w ago
Comments
Canonical Chronicle - Episode 13 - Search Console improvements: Fresh Data & Breadcrumb reporting

Canonical Chronicle - Episode 12 - Google adds two new link attributes

Welcome to a new episode of Canonical Chronicle! In this episode our MD Ross Tavendale goes through Google two new link attributes; new feature in search console to see how your datasets are performing; JSON structured data can be inserted in the head and the body of your pages and ....much much more

4 MIN3 w ago
Comments
Canonical Chronicle - Episode 12 - Google adds two new link attributes

Canonical Chronicle - Episode 11 - Majestic changes the links game

Welcome to another episode of the Canonical Chronicle! In this episode we say goodbye to Google old search console; we discuss Majestic recent updates; Excel amazing innovation XLOOKUP and... much, much more!

4 MINSEP 12
Comments
Canonical Chronicle - Episode 11 - Majestic changes the links game

Canonical Chronicle - Episode 10 - Google is now showing competitor ads on Google My Business

Welcome to episode 9 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Wordpress 5.3changes; he discusses Google latest ads strategy; We hear SEO Veterans getting penalties for no reason… and much much more! D

6 MINSEP 6
Comments
Canonical Chronicle - Episode 10 - Google is now showing competitor ads on Google My Business

Canonical Chronicle - Episode 9 - Google to run background check on local business owners to root out cowboy traders

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale reviews Google testing high lighting content; “Google Guaranteed” program; New image traffic filter on Google Search Console and… much much more!

3 MINAUG 30
Comments
Canonical Chronicle - Episode 9 - Google to run background check on local business owners to root out cowboy traders

Canonical Chronicle - Episode 8 - GMB’s new bulk review management feature

Welcome to episode 8 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over GMB’s new bulk review management feature; he discusses no follow links & page rank value. We hear about a new Google indexing issue and a New Survey reveals that over 50% of searches end with a zero click event… and much much more! Don’t forget to comment below what new song you want to see Ross singing in the next episode!

5 MINAUG 23
Comments
Canonical Chronicle - Episode 8 - GMB’s new bulk review management feature

Canonical Chronicle - Episode 7- Google is delivering less organic traffic than last year

Welcome to episode 35 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Google’s new video series where John Muller talks about linking practices; we also discuss improvements to Google My Business and a new report by Merkle which shows that Google is delivering less organic traffic than last year! Don’t forget to comment below what new language you want to see Ross talking in the next episode!

5 MINAUG 1
Comments
Canonical Chronicle - Episode 7- Google is delivering less organic traffic than last year

Latest Episodes

Canonical Chronicle – How to Implement SCHEMA for Better Results, How to Use Reviews to Sell More and much more…

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss How to implement schema to get rich results in the SERPs. We dive into Ways to leverage reviews to sell more on Google, how to use your logo to imrove ranking and we find out if is okay to have a mix of http and https content?

5 MIN18 h ago
Comments
Canonical Chronicle – How to Implement SCHEMA for Better Results, How to Use Reviews to Sell More and much more…

Canonical Chronicle - Change of address tool is back, Googlebot is changing the user agent...

Welcome to another Episode of the Canonical Chronicle! In this episode we discuss H1s, more tools added to Google Search Console, Googlebot is changing the user agent and much more! Don't forget to Comment below the song lyric you want to see featured next week!

4 MIN1 w ago
Comments
Canonical Chronicle - Change of address tool is back, Googlebot is changing the user agent...

Canonical Chronicle - Episode 14 - September Algorithm Update Hits Hard...ish

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale analyses Google massive algorithm update; goes through Yoast SEO announcement of snippet features by default; Keywords Everywhere goes paid and... much much more! Don't forget to comment if you've been affected by this week's algorithm update!

5 MIN2 w ago
Comments
Canonical Chronicle - Episode 14 - September Algorithm Update Hits Hard...ish

Canonical Chronicle - Episode 13 - Search Console improvements: Fresh Data & Breadcrumb reporting

Welcome to episode 13 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over search console improvements: data freshness in Search Performance Report & Report for breadcrumb markup and ...much much more! Don’t forget to comment below what tune you want for next episode intro!

2 MIN3 w ago
Comments
Canonical Chronicle - Episode 13 - Search Console improvements: Fresh Data & Breadcrumb reporting

Canonical Chronicle - Episode 12 - Google adds two new link attributes

Welcome to a new episode of Canonical Chronicle! In this episode our MD Ross Tavendale goes through Google two new link attributes; new feature in search console to see how your datasets are performing; JSON structured data can be inserted in the head and the body of your pages and ....much much more

4 MIN3 w ago
Comments
Canonical Chronicle - Episode 12 - Google adds two new link attributes

Canonical Chronicle - Episode 11 - Majestic changes the links game

Welcome to another episode of the Canonical Chronicle! In this episode we say goodbye to Google old search console; we discuss Majestic recent updates; Excel amazing innovation XLOOKUP and... much, much more!

4 MINSEP 12
Comments
Canonical Chronicle - Episode 11 - Majestic changes the links game

Canonical Chronicle - Episode 10 - Google is now showing competitor ads on Google My Business

Welcome to episode 9 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Wordpress 5.3changes; he discusses Google latest ads strategy; We hear SEO Veterans getting penalties for no reason… and much much more! D

6 MINSEP 6
Comments
Canonical Chronicle - Episode 10 - Google is now showing competitor ads on Google My Business

Canonical Chronicle - Episode 9 - Google to run background check on local business owners to root out cowboy traders

Welcome to another episode of the Canonical Chronicle! In this episode our MD Ross Tavendale reviews Google testing high lighting content; “Google Guaranteed” program; New image traffic filter on Google Search Console and… much much more!

3 MINAUG 30
Comments
Canonical Chronicle - Episode 9 - Google to run background check on local business owners to root out cowboy traders

Canonical Chronicle - Episode 8 - GMB’s new bulk review management feature

Welcome to episode 8 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over GMB’s new bulk review management feature; he discusses no follow links & page rank value. We hear about a new Google indexing issue and a New Survey reveals that over 50% of searches end with a zero click event… and much much more! Don’t forget to comment below what new song you want to see Ross singing in the next episode!

5 MINAUG 23
Comments
Canonical Chronicle - Episode 8 - GMB’s new bulk review management feature

Canonical Chronicle - Episode 7- Google is delivering less organic traffic than last year

Welcome to episode 35 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Google’s new video series where John Muller talks about linking practices; we also discuss improvements to Google My Business and a new report by Merkle which shows that Google is delivering less organic traffic than last year! Don’t forget to comment below what new language you want to see Ross talking in the next episode!

5 MINAUG 1
Comments
Canonical Chronicle - Episode 7- Google is delivering less organic traffic than last year