title

Character Count

@TwitterBusiness

5
Followers
5
Plays
Character Count
Character Count

Character Count

@TwitterBusiness

5
Followers
5
Plays
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About Us

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

Latest Episodes

Mini-episode: Q&A with our very own Social Media Coordinator

In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools, biggest fears, and the *one* piece of marketing jargon she’ll never Tweet.

15 MINMAY 29
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Mini-episode: Q&A with our very own Social Media Coordinator

@TeamKano engineers targeting magic

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Character Count.

33 MINMAY 8
Comments
@TeamKano engineers targeting magic

@Grindr's campaign takes a stand

Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal (or famous) fans — the popular queer (and oldest!) dating app decided to do the opposite. They selected representatives from the communities most discriminated against on their app and gave them a soapbox. Literally. The Kindr campaign, as it was called, aimed to raise awareness amongst the app’s broader user base about the effects of hateful words and prejudice on the platform. By putting a face to the people on the other side of the screen, it hoped awareness would be a first step towards empathy and, in turn, kindness. The campaign was risky and rule-breaking but has gone on to be award-winning. In November, we sat down with Matt Brooks who worked on @Grindr's Kindr campaign. Tune in to hear the how's and why's of how their small, scrappy team made such an impactful campaign.

19 MINAPR 23
Comments
@Grindr's campaign takes a stand

@SimonBooks brings a legacy brand to a new audience

@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current? In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.

25 MINAPR 9
Comments
@SimonBooks brings a legacy brand to a new audience

@Dropbox jumps out of the background

Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management? In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.

30 MINMAR 26
Comments
@Dropbox jumps out of the background

@MontereyAq brings the ocean online

Need help figuring out how your brand should sound on Twitter? Check out our new episode of Character Count where our guest @MontereyAq gives expert tips on finding your voice.

29 MINMAR 12
Comments
@MontereyAq brings the ocean online

Introducing Character Count with @TwitterBusiness

Meet “Character Count,” the @TwitterBusiness podcast. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

1 MINFEB 22
Comments
Introducing Character Count with @TwitterBusiness
the END

Latest Episodes

Mini-episode: Q&A with our very own Social Media Coordinator

In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools, biggest fears, and the *one* piece of marketing jargon she’ll never Tweet.

15 MINMAY 29
Comments
Mini-episode: Q&A with our very own Social Media Coordinator

@TeamKano engineers targeting magic

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Character Count.

33 MINMAY 8
Comments
@TeamKano engineers targeting magic

@Grindr's campaign takes a stand

Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal (or famous) fans — the popular queer (and oldest!) dating app decided to do the opposite. They selected representatives from the communities most discriminated against on their app and gave them a soapbox. Literally. The Kindr campaign, as it was called, aimed to raise awareness amongst the app’s broader user base about the effects of hateful words and prejudice on the platform. By putting a face to the people on the other side of the screen, it hoped awareness would be a first step towards empathy and, in turn, kindness. The campaign was risky and rule-breaking but has gone on to be award-winning. In November, we sat down with Matt Brooks who worked on @Grindr's Kindr campaign. Tune in to hear the how's and why's of how their small, scrappy team made such an impactful campaign.

19 MINAPR 23
Comments
@Grindr's campaign takes a stand

@SimonBooks brings a legacy brand to a new audience

@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current? In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.

25 MINAPR 9
Comments
@SimonBooks brings a legacy brand to a new audience

@Dropbox jumps out of the background

Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management? In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.

30 MINMAR 26
Comments
@Dropbox jumps out of the background

@MontereyAq brings the ocean online

Need help figuring out how your brand should sound on Twitter? Check out our new episode of Character Count where our guest @MontereyAq gives expert tips on finding your voice.

29 MINMAR 12
Comments
@MontereyAq brings the ocean online

Introducing Character Count with @TwitterBusiness

Meet “Character Count,” the @TwitterBusiness podcast. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

1 MINFEB 22
Comments
Introducing Character Count with @TwitterBusiness
the END