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Communiqueso Podcast

Kate Attilio and Laura Ewan

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Communiqueso Podcast
Communiqueso Podcast

Communiqueso Podcast

Kate Attilio and Laura Ewan

0
Followers
2
Plays
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About Us

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE.The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we’re inviting them to talk the talk. Grab a chip and dig in.

Latest Episodes

Double Dip: Sylvia Montgomery, CPSM

On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we’re back with Sylviato learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.

20 MIN2016 JUN 23
Comments
Double Dip: Sylvia Montgomery, CPSM

Original Research as a Marketing Tool

Asconsumers in a data-driven world, we areallmore informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it'sYelp rating.Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conductingoriginal research, and how youcan leverage your findings to createvalue foryour firm.

24 MIN2016 JUN 20
Comments
Original Research as a Marketing Tool

Double Dip: Susan Murphy

Susan has come a long way frombeing a shy English teacher to today, an inspirational presentation coach for AEC firms across the country. On today's double dip, she is sharing some great stories and advice she's learned along her glamorous journey.

20 MIN2016 JUN 16
Comments
Double Dip: Susan Murphy

The Power of a Good Presenter

As in-house marketers, we're often the go-tointernal resourceon coaching technical stafffor presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges.Before we can coach others, we must be great presenters ourselves.That's why we're excited to welcome Susan Murphy of Murphy Motivation and Training to the podcast this week to share her valuable insight surrounding her 20-years as a presentation coach.

24 MIN2016 JUN 13
Comments
The Power of a Good Presenter

Double Dip: Heather Davis

We're back with Heather Davis, Managing Director of Brand + Culture and MGAC, to learn about her career journey - and howa design background has led to her current marketing role in the AEC industry.

17 MIN2016 JUN 9
Comments
Double Dip: Heather Davis

Braving Difficult Conversations in the Workplace

If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them oryou're simplya lucky individual! Whether related to performance issues, personality conflicts, ora hostilework environment - these confrontational discussionsare by no means easy, but extremely necessary.Learning how to face these direct conversations head on is an important step in everyone's career, and we're excited to be chatting with Heather Davis this week to hear about her experience and tactful approach.

23 MIN2016 JUN 6
Comments
Braving Difficult Conversations in the Workplace

Double Dip: Joanna Hoffschneider

On Monday's episode, we chatted with Joanna Hoffschneider aboutthe challenges of taking on a new team and how to overcome them. Today,we're back with Joannatohear more about her career as a marketer, the impact of her personal network, and why she's making the nextyear about getting back to the basics.

21 MIN2016 MAY 26
Comments
Double Dip: Joanna Hoffschneider

Taking On A New Team

Starting a new job is hard. There's a new culture to adapt to, and new projects andprocedures to learn. And if you're a manager, you also have the challenge of taking on a new team.Todaywe'll be talkingwithJoanna Hoffschneider, industry vet andVice President of Business Development and Marketing atGrimm + Parker, about how to turn your NEWteam into YOUR team.

27 MIN2016 MAY 23
Comments
Taking On A New Team

Double Dip: Mindy Hinsley, CPSM

We're back today with Mindy Hinsley, CPSM to learn more about her career experience and challenges.

17 MIN2016 MAY 19
Comments
Double Dip: Mindy Hinsley, CPSM

Keeping the Strategic Plan Alive

Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resourcestrue toour intentions. When done right,a strategic plan will act as a roadmap tonot only plan for the future, but also guide andmotivate each employee in their daily decisions.Today we're chatting with Mindy Hinsley, CPSM, about the value she sees in keeping the plan alive, and how to incorporate the strategic planning process into you everyday routine.

20 MIN2016 MAY 16
Comments
Keeping the Strategic Plan Alive

Latest Episodes

Double Dip: Sylvia Montgomery, CPSM

On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we’re back with Sylviato learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.

20 MIN2016 JUN 23
Comments
Double Dip: Sylvia Montgomery, CPSM

Original Research as a Marketing Tool

Asconsumers in a data-driven world, we areallmore informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it'sYelp rating.Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conductingoriginal research, and how youcan leverage your findings to createvalue foryour firm.

24 MIN2016 JUN 20
Comments
Original Research as a Marketing Tool

Double Dip: Susan Murphy

Susan has come a long way frombeing a shy English teacher to today, an inspirational presentation coach for AEC firms across the country. On today's double dip, she is sharing some great stories and advice she's learned along her glamorous journey.

20 MIN2016 JUN 16
Comments
Double Dip: Susan Murphy

The Power of a Good Presenter

As in-house marketers, we're often the go-tointernal resourceon coaching technical stafffor presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges.Before we can coach others, we must be great presenters ourselves.That's why we're excited to welcome Susan Murphy of Murphy Motivation and Training to the podcast this week to share her valuable insight surrounding her 20-years as a presentation coach.

24 MIN2016 JUN 13
Comments
The Power of a Good Presenter

Double Dip: Heather Davis

We're back with Heather Davis, Managing Director of Brand + Culture and MGAC, to learn about her career journey - and howa design background has led to her current marketing role in the AEC industry.

17 MIN2016 JUN 9
Comments
Double Dip: Heather Davis

Braving Difficult Conversations in the Workplace

If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them oryou're simplya lucky individual! Whether related to performance issues, personality conflicts, ora hostilework environment - these confrontational discussionsare by no means easy, but extremely necessary.Learning how to face these direct conversations head on is an important step in everyone's career, and we're excited to be chatting with Heather Davis this week to hear about her experience and tactful approach.

23 MIN2016 JUN 6
Comments
Braving Difficult Conversations in the Workplace

Double Dip: Joanna Hoffschneider

On Monday's episode, we chatted with Joanna Hoffschneider aboutthe challenges of taking on a new team and how to overcome them. Today,we're back with Joannatohear more about her career as a marketer, the impact of her personal network, and why she's making the nextyear about getting back to the basics.

21 MIN2016 MAY 26
Comments
Double Dip: Joanna Hoffschneider

Taking On A New Team

Starting a new job is hard. There's a new culture to adapt to, and new projects andprocedures to learn. And if you're a manager, you also have the challenge of taking on a new team.Todaywe'll be talkingwithJoanna Hoffschneider, industry vet andVice President of Business Development and Marketing atGrimm + Parker, about how to turn your NEWteam into YOUR team.

27 MIN2016 MAY 23
Comments
Taking On A New Team

Double Dip: Mindy Hinsley, CPSM

We're back today with Mindy Hinsley, CPSM to learn more about her career experience and challenges.

17 MIN2016 MAY 19
Comments
Double Dip: Mindy Hinsley, CPSM

Keeping the Strategic Plan Alive

Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resourcestrue toour intentions. When done right,a strategic plan will act as a roadmap tonot only plan for the future, but also guide andmotivate each employee in their daily decisions.Today we're chatting with Mindy Hinsley, CPSM, about the value she sees in keeping the plan alive, and how to incorporate the strategic planning process into you everyday routine.

20 MIN2016 MAY 16
Comments
Keeping the Strategic Plan Alive

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